Pelé Soccer

What Pelé Soccer does

Pelé Soccer is a private, direct-to-consumer e-commerce retailer of officially licensed soccer merchandise, operating from Orlando, Florida since 2006 and selling globally through its Shopify-powered website pelesoccer.com. The catalog spans three primary categories — soccer cleats at a $250–$280 premium tier, jerseys and apparel at $65–$190, and equipment/accessories at $9–$65 — merchandised along three axes: brand (Nike, Adidas, Puma), league (Premier League, La Liga, Serie A, Bundesliga, Ligue 1, MLS), and individual players (Messi, Ronaldo, Neymar, Mbappé, Haaland). The company serves individual soccer fans and families purchasing authentic licensed merchandise for personal use, with no disclosed B2B or wholesale layer.

The business model is transactional retail at unit pricing, with Pelé Soccer functioning as an authorized channel partner to Nike, Adidas, and Puma rather than a manufacturer. Revenue derives entirely from one-time product sales through the DTC site, supported by content marketing via the No. 10 Journal blog, email newsletter acquisition, and a loyalty program called Club 1283 for retention. The technology stack is anchored on Shopify for storefront, checkout, and order management, with PCI DSS-compliant payment processing and 256-bit SSL encryption. Customer-facing logistics include real-time order tracking and a 30-day return policy.

The company is in an active expansion posture: a relaunched pelesoccer.com, a flagship partnership with Disney Village in Paris, and a planned first European retail showroom in Summer 2026 collectively mark a shift from pure-play DTC to an omnichannel, international retail format ahead of the 2026 FIFA World Cup cycle. No external funding rounds, M&A activity, or leadership transitions are documented in available sources, consistent with founder/small-group ownership.

Name

Pelé Soccer

Legal name

Pelé Soccer

Website

https://pelesoccer.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Pelé Soccer is a private, Orlando-based direct-to-consumer e-commerce retailer of officially licensed soccer jerseys, cleats, and equipment from Nike, Adidas, and Puma, serving individual soccer fans and families globally through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Soccer Apparel & Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Athletic Footwear & Sport Apparel Retail (CRAMABAC), Soccer Equipment Retail (CRAMAEAC), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Soccer apparel retail
• Licensed soccer merchandise
• Soccer cleats retail
• Fan gear ecommerce
• Jersey sales

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct retail of soccer merchandise including jerseys, cleats, equipment, and accessories through e-commerce transactions. Products are sold at various price points ranging from accessories ($10-$40) to premium cleats ($250-$280) and jerseys ($65-$190).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pelé Soccer is an e-commerce retailer that sells officially licensed soccer merchandise directly to consumers through pelesoccer.com. The catalog includes soccer cleats and footwear, national team and club jerseys, fan apparel, and accessories/equipment, sourced through official retail partnerships with Nike, Adidas, and Puma. Pricing is per item, ranging from roughly $9 for accessories to $280 for premium cleats, with sales and discounts applied across categories.

Product overview

Pelé Soccer is an e-commerce retailer specializing in official licensed soccer merchandise. The offering consists of a single unified online retail platform (built on Shopify) that sells footwear (soccer cleats), apparel (jerseys, fan gear), and equipment (balls, bags, goalkeeper gloves, shin guards, socks) across multiple product categories. Products are organized by brand (Nike, Adidas, Puma) and by team/league (national teams, Premier League, La Liga, Serie A, Bundesliga, Ligue 1, MLS). The portfolio includes core product lines for cleats, jerseys, and equipment, supported by sub-brand partnerships with major athletic brands. The company also operates a physical retail presence with a planned European expansion to Paris in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Club 1283: Loyalty/rewards program mentioned in the website footer navigation
• No. 10 Journal

Products and services

• Soccer Cleats/Footwear Specialized soccer cleats and shoes for firm ground, artificial grass, turf, and indoor/futsal surfaces, in men's, women's, and kids' sizing, sourced from Nike, Adidas, and Puma. Targeted at soccer players and enthusiasts seeking performance footwear.
• Soccer Jerseys and Apparel Official team jerseys, fan apparel, and team gear for national teams and club teams worldwide, including home, away, and third jerseys; player and fan editions; men's, women's, youth, and kids' sizes. Targeted at soccer fans who want authentic, licensed team apparel.
• Soccer Equipment Accessories including soccer balls, bags, goalkeeper gloves, shin guards, and performance socks, sourced as official licensed merchandise from major brands. Targeted at players and fans needing on-field and training accessories.
• Fan Gear and Accessories Headwear, jackets, track tops, shorts, t-shirts, and scarves featuring team branding and national colors for casual fan wear. Targeted at soccer fans seeking lifestyle merchandise beyond match-day kits.
• National Team Merchandise Official jerseys and fan gear for national teams including Argentina, Brazil, England, France, Germany, USA, Portugal, Canada, and Mexico, with 2026 World Cup collections. Targeted at supporters of specific national teams preparing for international tournaments.
• Premier League Merchandise Official club merchandise for English Premier League teams including Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, and Tottenham. Targeted at supporters of Premier League clubs.
• La Liga Merchandise Official jerseys and gear for Spanish La Liga clubs including FC Barcelona, Real Madrid, and Atlético Madrid. Targeted at supporters of Spanish top-flight clubs.
• Other European and MLS League Merchandise Merchandise for Serie A (AC Milan, Inter Milan, Juventus), Bundesliga (Bayern Munich, Borussia Dortmund), Ligue 1 (PSG), and Major League Soccer (Inter Miami, LAFC, NYCFC, LA Galaxy, NY Red Bulls, Seattle Sounders, Atlanta United, Orlando City) teams. Targeted at supporters of Italian, German, French, and North American MLS clubs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• Disney Village ParisflagshipStrategic or Co-development Partner · 1 January 2026Strategic partnership to open first European retail location at Disney Village in Paris, scheduled for Summer 2026. This represents the company's first international physical retail presence, bringing curated football culture to Europe's top destination.
• NikecoreChannel Partner/ Reseller/ DistributorOfficial retail partner selling Nike soccer products including national team jerseys (Argentina, England, France, USA, Canada, Brazil), Premier League clubs (Chelsea, Tottenham), La Liga clubs (Barcelona, Atletico Madrid), and various Nike cleats and equipment. Products include authentic jerseys, training gear, and accessories.
• AdidascoreChannel Partner/ Reseller/ DistributorOfficial retail partner selling Adidas soccer products including national team jerseys (Germany, Mexico, Argentina, Portugal), Bundesliga clubs (Bayern Munich, Borussia Dortmund), Real Madrid, Manchester United, Arsenal, Liverpool, and various Adidas cleats and equipment. Products include World Cup 2026 merchandise and heritage reissues.
• PumacoreChannel Partner/ Reseller/ DistributorOfficial retail partner selling Puma soccer products including Portugal national team jerseys, AC Milan, Manchester City, and various Puma cleats and equipment. Products include Puma Showtime Pack and King line merchandise.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fanatics: Fanatics is the dominant US licensed sports merchandise platform with long-term league and federation contracts across most major sports. It competes directly with Pelé Soccer on soccer jerseys, cleats, and fan gear but at vastly greater scale, with primary rights that Pelé Soccer does not hold.
• Nike (Direct): Nike operates its own global DTC e-commerce and retail stores, selling the same soccer jerseys, cleats, and accessories that Pelé Soccer resells. As a brand partner of Pelé Soccer, it is also a channel competitor when it pushes consumers to its own site and app.
• Adidas (Direct): Adidas sells soccer footwear, national team kits (including 2026 World Cup merchandise), and equipment through its own DTC channels. As a Pelé Soccer brand partner, it competes for the same end consumer and can prioritize its own channels over authorized resellers.
• Foot Locker: Foot Locker is a major US athletic footwear and apparel retailer that carries soccer cleats, jerseys, and fan gear from Nike, Adidas, and Puma. It is a broader incumbent that competes with Pelé Soccer on cleats and team apparel, though without the soccer-only curation.

Direct peers

• World Soccer Shop: World Soccer Shop is a long-running US-based e-commerce retailer specializing exclusively in soccer/football apparel, footwear, and equipment. It is the most direct comparable to Pelé Soccer — same product mix, same channel (online-first), and similar curation of European league and national team merchandise.
• Soccer.com: Soccer.com is a US-based soccer-specific retailer selling cleats, jerseys, and equipment from major brands. It is one of the closest direct competitors to Pelé Soccer in the American market, with comparable product breadth and a similar soccer-only focus.
• Pro:Direct Soccer: Pro:Direct is a UK-based soccer-specialist retailer known for premium and limited-edition football boots, training gear, and team apparel. It targets a similar enthusiast/lifestyle consumer and competes in the same premium-cleat category that Pelé Soccer emphasizes ($250-$280 price points).
• Kitbag: Kitbag is a UK-headquartered soccer merchandise retailer (owned by Fanatics) offering official club and national team kits, training wear, and equipment. It overlaps heavily with Pelé Soccer's Premier League, La Liga, and national team inventory.

Emerging players

• Classic Football Shirts: Classic Football Shirts specializes in heritage and retro soccer jerseys, building a collector/lifestyle brand around soccer culture. It overlaps with Pelé Soccer on the curation-and-storytelling positioning, though it focuses on vintage rather than current-season merchandise.

Others

• MLS / Official Club Stores: The official MLS store and individual club stores (Manchester United, FC Barcelona, Real Madrid, etc.) sell the same jerseys and gear that Pelé Soccer lists across its MLS, Premier League, and La Liga collections. They compete for licensed merchandise sales with exclusive or first-release product access that Pelé Soccer does not have.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pelesoccer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelé Soccer