Holiday Tours & Travel

What Holiday Tours & Travel does

Holiday Tours & Travel (HTT) is a Singapore-headquartered General Sales Agency (GSA) group founded in 1972 by Dennis Choo. The company provides airline and tour representation services to international carriers and operators that need local sales, marketing, and regulatory presence across Asia Pacific without standing up full country operations. From a single ticketing agency in Singapore, HTT has grown into a regional network of 10-12 entities operating across 9 countries/territories — Singapore (headquarters at 541 Orchard Road, Liat Towers), China (Shanghai and Guangzhou), Indonesia, Malaysia, the Philippines, South Korea, Taiwan, Thailand, and Vietnam — with over 150 staff.

Revenue is generated primarily through GSA commissions on airline ticket sales and tour package distribution, supported by adjacent service lines in channel development, marketing execution, operational support (including cargo presentation for select airline clients), and travel-trade partnership cultivation. The company holds an exclusive Asian distribution mandate for the Globus Family of Brands (Globus, Cosmos, Avalon Waterways) across 8 Asian markets, and represents carriers including Qantas, Air Canada, Royal Brunei, Gulf Air, British Airways, United Airlines, Iberia, and Kenya Airways. Go-to-market is B2B enterprise sales executed through in-country sales teams, supported by active participation in regional travel industry events and digital marketing via the company's website and LinkedIn presence. No API or developer-facing integration points are offered.

Ownership remains concentrated with founder Dennis Choo (Group CEO) and his son Duncan Choo (Managing Director), with related vehicle Westbrook Investments holding a 51% stake in Newstar Investment Holdings (parent of Jetstar Asia); Qantas retains the 49% minority position. A material event in the recent record is the cessation of Jetstar Asia's operations on 31 July 2025, eliminating a majority-owned asset and a major in-house client, which materially compresses the historical revenue and investment base of the group.

Name

Holiday Tours & Travel

Legal name

Holiday Tours & Travel (Singapore) Pte Ltd

Website

https://holidaytours.net

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Holiday Tours & Travel is a Singapore-headquartered General Sales Agency (GSA) operating 10-12 entities across 9 Asia Pacific countries, representing international airlines and tour operators — including exclusive Asian distribution for the Globus Family of Brands — with 150+ employees under founder-led family ownership.

Ownership category

akta.pro rank

Product category

Travel Distribution & Airline Representation Services

NAICS

Travel Arrangement and Reservation Services (5615), Travel Agencies (56151)

SIC

Transportation Services (4700)

akta.pro primary industry

Airline GSA / Representation & Ticket Sales Offices (THAKALAG)

akta.pro secondary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• General sales agency
• Airline representation
• Travel distribution
• Tour operator services
• Corporate travel services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. General Sales Agency (GSA) Services: GSA commissions from airline representation - providing local sales, marketing, and regulatory representation services for international and regional airlines in exchange for commission-based revenue.
2. Tour Representation Services: Asian distributor services for Globus Family of Brands (Globus, Cosmos, Avalon Waterways), providing sales channel development, marketing strategies, and operational support for tour packages across 8 countries.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Holiday Tours & Travel is a Singapore-based travel services company founded in 1972 that operates as a General Sales Agency (GSA) for international airlines and as an exclusive distributor of tour operators across the Asia Pacific region. The company represents carriers such as Qantas, Jetstar Asia, Air Canada, British Airways, and United Airlines, and serves as the exclusive Asian distributor for the Globus Family of Brands (Globus, Cosmos, Avalon Waterways). It operates through 10-12 entities across 9 countries/territories, employing over 150 staff.

Product overview

Holiday Tours & Travel operates as a General Sales Agency (GSA) providing unified airline and tour representation services across Asia Pacific. The core offering consists of Airline Representation Services (GSA) combined with Tour Representation Services as exclusive Asian distributor for the Globus Family of Brands. Supporting service offerings include Sales and Marketing, Operational Support, and Travel Partnerships. The company represents multiple international and regional airlines (Air Canada, Royal Brunei, Gulf Air, British Airways, Kenya Airways, United Airlines, Iberia, Jetstar Asia, Qantas) and tour brands (Globus, Cosmos, Avalon Waterways) through 10 entities across 9 countries/territories, with headquarters in Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• General Sales Agency (GSA) Services Representation of international airlines across Asia Pacific markets, providing sales, marketing, and distribution support for carriers seeking local market presence without establishing their own offices.
• Tour Distribution Services

Quantifiable outcome

• Expanded from single ticketing agent in 1972 to major travel and tourism group with 10 entities across 9 countries
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, core, standard and minor.

• Globus Family of Brands (Globus, Cosmos, Avalon Waterways)flagshipStrategic or Co-development PartnerExclusive Asian distributor partnership for the Globus Family of Brands, covering Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. HT&T provides sales channel development, marketing strategies, and operational support for Globus vacation packages, Cosmos tours, and Avalon Waterways river cruises across these 8 markets.
• Qantas GroupcoreStrategic or Co-development PartnerLong-standing relationship since 1984 when Qantas Group acquired majority stake in HTT Group's holding company. HTT represents Qantas as GSA in Singapore. Dennis Choo also acquired 51% of Jetstar Asia in 2009, creating interconnected airline representation partnership.
• Jetstar AsiacoreStrategic or Co-development PartnerHTT Group (through Westbrook Investments) holds 51% majority stake in Jetstar Asia's holding company since 2009. HTT provides GSA representation services for Jetstar Asia across multiple Asian markets. Jetstar Asia ceased operations on July 31, 2025.
• Air CanadastandardChannel Partner/ Reseller/ DistributorAirline representation as GSA in Singapore market, providing local sales and distribution services.
• Royal BruneistandardChannel Partner/ Reseller/ DistributorAirline representation as GSA in Singapore market, providing local sales and distribution services.
• Gulf AirstandardChannel Partner/ Reseller/ DistributorAirline representation as GSA in Singapore market, providing local sales and distribution services.
• British AirwaysstandardChannel Partner/ Reseller/ DistributorAirline representation as GSA in Philippines market, providing local sales and distribution services for British Airways.
• United AirlinesstandardChannel Partner/ Reseller/ DistributorAirline representation as GSA in Philippines market, handling sales and commercial operations including cargo presentation.
• Kenya AirwaysstandardChannel Partner/ Reseller/ DistributorHT&T Travel Philippines appointed as GSA for Kenya Airways (KQ) in Philippines market. While KQ has no direct service between Manila and Nairobi, the GSA facilitates connections and ticket sales for passengers connecting through other hubs.
• IberiastandardChannel Partner/ Reseller/ DistributorAirline representation as GSA in Philippines market, providing local sales and distribution services for Iberia.
• Philippine Travel Agencies Association (PTAA)minorGTM or Marketing PartnerHTT Philippines participates annually in PTAA's Travel Tour Expo (TTE), the country's largest travel event, drawing approximately 120,000 visitors over 3 days.
• Quezon City Travel Agencies Association (QCTAA)minorGTM or Marketing PartnerGFOB Philippines team participated as table-top sponsor at QCTAA's inaugural General Membership Meeting on April 5, 2024, engaging with approximately 80 member travel agents.
• Joint Foreign Chambers (JFC) of the PhilippinesminorGTM or Marketing PartnerGFOB Philippines team participated as event sponsor at JFC Clark International Mixer on April 23, 2024, providing networking opportunity with foreign chamber members and professionals.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Booking Holdings: Booking Holdings operates major online travel platforms (Booking.com, Agoda, KAYAK) and is a dominant player in Asian travel distribution, serving as a broad incumbent alternative to traditional airline and tour representation channels.
• Trip.com Group: Trip.com Group operates leading online travel platforms (Trip.com, Ctrip, Skyscanner, Qunar) in Asia and globally, representing the broader digital travel distribution channel that competes with traditional GSAs for ticket and tour distribution.
• TUI Group: TUI is a major global tour operator and travel group with a wide portfolio of guided tour brands (including Trafalgar and Contiki), comparable in scale and tour product breadth to the Globus Family of Brands that HTT exclusively distributes in Asia.
• CWT (Carlson Wagonlit Travel): CWT is a global corporate travel management company with airline ticketing and representation services, comparable to HTT's travel trade and corporate travel support functions for its airline and tour principals.

Emerging players

• Klook: Klook is an Asia-based online travel activities and tours platform that distributes tours, attractions, and experiences in markets overlapping with HTT's Globus distribution footprint, representing a digital-native alternative to traditional tour representation.

Direct peers

• Hahn Air: Hahn Air is a German airline distribution specialist that provides ticketing and GSA services to airlines, with a comparable role in enabling airline access to local markets similar to HTT's representation work.
• APG Network: APG is a leading GSA and airline distribution network operating worldwide, providing passenger and cargo sales representation services in a model closely aligned with HTT's airline representation business.
• Discover the World: Discover the World is an airline and tourism representation company offering GSA and destination marketing services globally, directly comparable to HTT's combined airline and tour representation offering.
• Aviareps: Aviareps is a global General Sales Agent (GSA) and airline representation firm with offices across multiple continents, directly comparable to HTT's core business of representing airline principals in local markets.
• Air Logistics Group: Air Logistics Group provides airline representation, GSA, and sales services across multiple international markets, with a similar product offering to HTT's airline and tour representation business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holidaytoursandtravel
• Facebookfacebook.com/Holiday-Tours-Travel-Singapore-Pte-Ltd-100070290848308

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Tours & Travel