AHAB-Akademie

What AHAB-Akademie does

AHAB-Akademie GmbH is a Berlin-based, privately held German distance and continuing education provider founded in 2004 (legal entity: AHAB-Akademie GmbH, HRB 94600, Amtsgericht Berlin; managing directors Dr. Henry Kauffeldt and Sebastian Jenke). The company delivers professional certification and personal development training across 95+ programs organized into eight Fachbereiche: Sport und Fitness (26 courses), Stressbewältigung und Entspannung (24), Mitarbeiter- und Firmengesundheit (20), Kindergesundheit (16), Gesundheitsberatung und Coaching (16), Reisen (10), Gesundheitsförderung im Alter (7), and Ernährung (4). Credentialed outputs include the Fitnesstrainer B-Lizenz, Resilienztrainer, Mental Coach, Pilates-Lehrer, Atem Coach, Mediencoach, and Reha Coach, among others; many programs carry state ZFU approval under the Fernunterrichtsschutzgesetz (FernUSG), and selected paths route into ZPP certification enabling graduates to bill German health insurers for §20 SGB V prevention courses. Approximately 225,000 experts have been trained to date.

The technology stack is built on a WordPress/WooCommerce front end combined with the Docebo LMS (branded "Campus Health") for course delivery, edudip next and ClickMeeting for live-online sessions, and FitnessRaum.de for on-demand fitness content; payments are processed via PayPal and Stripe, and the marketing stack uses Google Analytics, Microsoft Clarity, Google Ads, and Meta Pixel. Courses are delivered in four formats — Online-Learnings (self-paced, no instructor interaction), Live-Online-Seminare (synchronous webinars), Präsenz-Seminare (in-person), and Modulare Ausbildung (multi-part structured programs).

The business model combines one-time perpetual licenses (€49–€999 per course, with a lifetime-access license; e.g., Fitnesstrainer B-Lizenz €839 list, Resilienztrainer €999 list, Pilates-Lehrer €675 list) with two subscription products — the Karriere-Flatrate (€699 multi-year all-access bundle) and the Lernwelt-Abo (3/6/12-month subscription tiers) — plus B2B Inhouse-Schulungen, Bildungsreisen/Gesundheitsreisen, and a Verlängerung Plus €149 annual access-extension add-on. Distribution is direct-to-consumer via the proprietary website with a separate corporate sub-brand (ahab-corporate-health.de); reach is single-country (Germany). Differentiators include DEKRA certification, Plus X Award for "Beste Fernschule Deutschlands", DGFP and DGP-GS seals, 4.8/5 stars across 13,180 Google reviews, and 13,000+ Proven Expert reviews rated "Sehr gut."

Name

AHAB-Akademie

Legal name

AHAB-Akademie GmbH

Website

https://ahab-akademie.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AHAB-Akademie GmbH is a Berlin-based German distance and continuing education provider delivering 95+ state-approved (ZFU) certification courses in sport, fitness, stress management, nutrition, and corporate health to individual professionals and corporate clients across Germany.

Ownership category

akta.pro rank

Product category

Professional Continuing Education and Certification

NAICS

Sports and Recreation Instruction (611620), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Continuing education services
• Professional certification training
• Health and wellness education
• Fitness trainer certification
• Corporate wellness training

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Course Sales: One-time payment for individual courses and certifications (e.g., Fitnesstrainer B-Lizenz, Resilienztrainer). Prices range from €49 to €999 per course. Includes lifetime access to course materials.
2. Lernwelt-Gesundheit Abo (Subscription): Monthly/annual subscription model for access to all online learning content on the platform. Subscription tiers include 3, 6, or 12 month options. Auto-renewal with automatic expiration after contract period.
3. Karriere-Flatrate: All-inclusive flatrate package offering access to comprehensive training portfolio. One-time payment model at €699 for extended learning access.
4. Lernreisen (Educational Travel): Combined seminar and travel packages including Bildungsreisen and Gesundheitsreisen. Revenue from registration fees, accommodation, and program costs.
5. Inhouse Corporate Training: B2B training services delivered at client premises or custom locations. Customized programs based on company health and wellness needs.
6. Verlängerung Plus (Access Extension): Additional 12-month access extension for on-demand learning content at €149. One-time purchase for users without flatrate/abo status.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

AHAB-Akademie is a German distance and continuing education provider selling state-approved certification courses in sports, health, nutrition, and wellness. It delivers over 95 training programs across eight subject areas via four formats (self-paced online, live online webinar, in-person seminar, and modular). Core revenue comes from individual course purchases, an all-access Karriere-Flatrate subscription bundle, and B2B Inhouse-Schulungen corporate wellness programs.

Product overview

AHAB-Akademie is a German distance and continuing education provider specializing in sports, health, nutrition, and wellness training. The company operates a multi-format learning platform — the Lernwelt-Gesundheit (Learning World Health) — which is powered by the Docebo LMS (Campus Health). The core offering consists of over 95 certification courses across 8 subject areas (Fachbereiche): Sport und Fitness (26 courses), Stressbewältigung und Entspannung (24), Mitarbeiter- und Firmengesundheit (20), Kindergesundheit (16), Gesundheitsberatung und Coaching (16), Reisen (10), Gesundheitsförderung im Alter (7), and Ernährung (4). These are delivered in four learning formats: Online-Learnings (self-paced, no instructor interaction), Präsenz-Seminare (in-person), Live-Online-Seminare (real-time webinars), and Modulare Ausbildung (multi-part structured programs). The Lernwelt-Gesundheit subscription (Karriere-Flatrate) provides all-access bundled enrollment for 3, 6, or 12 months. B2B clients can access Inhouse training and corporate health management programs. ZPP-Programmeinweisung courses enable instructors to deliver prevention programs certified by the Zentrale Prüfstelle Prävention. The company has also developed a portfolio of named short courses and workshops (e.g., Positive Psychologie, Softwareergonomie, Elternratgeber Medienkonsum). Founded in 2003, the company has trained over 225,000 experts and holds ZFU state approval, DEKRA certification, and multiple industry recognitions.

Differentiator

Problem solved

Functional benefit

Brands

• Lernwelt-Gesundheit: A subscription-based learning platform offering access to multiple courses in health and fitness education.
• Lernwelt-Abo
• AHAB-Corporate Health

Products and services

• Lernwelt-Gesundheit Karriere-Flatrate Subscription bundle granting all-access entry to over 95 training programs across all subject areas, delivered through the Docebo-powered Campus Health LMS with on-demand videos, scripts, and templates.
• Fitnesstrainer B-Lizenz Certification Professional fitness trainer certification (B-License) covering exercise science, training methodology, and client assessment for aspiring personal and gym trainers.
• Resilienztrainer Certification Certification course for resilience coaching, equipping graduates to teach mental resilience, stress management, and psychological strength techniques to individuals and groups.
• Mental Coach Certification Certification course in mental coaching techniques for mindset development, motivation, performance psychology, and personal growth coaching.
• Pilates-Lehrer Certification Pilates instructor certification training graduates in the Pilates method for core strengthening, flexibility, and body conditioning instruction.
• Inhouse-Schulungen (B2B Corporate Training) Customized corporate wellness training delivered on-site or virtually at the employer's premises, covering stress management, ergonomics, resilience, BGF, BGM, and BEM programs.
• Bildungsreisen & Gesundheitsreisen Educational travel packages combining multi-day seminars with travel and accommodation, including workshops, excursions, and presentations bundled with lodging and transfers.
• ZPP-Programmeinweisung Präventionskurse Certification pathway for instructors to be authorized to deliver ZPP-certified prevention courses across multiple subject areas including sport and fitness, stress management, child health, and senior health.
• Atem Coach Certification Breathing coach certification training graduates in respiratory techniques for stress reduction, health improvement, and performance enhancement.
• Mediencoach Certification Media coaching certification teaching healthy media consumption habits, digital literacy, and media management strategies for children and families.

Quantifiable outcome

• 225,000+ professionals trained
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ALL-INKL.COM – Neue Medien MünnichcoreTechnology or IntegrationWeb hosting provider for the AHAB-Akademie website infrastructure. Provides server hosting with data duplication across multiple servers for improved load times, uptime reliability, and protection against brute force attacks.
• DOCEBO (Campus Health)coreTechnology or IntegrationLearning management system (LMS) platform provider powering the 'Campus Health' online learning platform. Enables delivery of digital learning resources, online assessments, and certification tracking.
• PayPalcoreTechnology or IntegrationPayment service provider for processing customer payments during course enrollment and purchases.
• StripecoreTechnology or IntegrationPayment processing platform for handling credit card and digital wallet transactions.
• Zentrale Prüfstelle Prävention (ZPP)coreTechnology or IntegrationCentral verification body for prevention courses (Krankenkassenzuschussfähige Präventionskurse). AHAB provides programme guidance for ZPP-certified prevention courses.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerSocial media platforms for marketing and customer engagement. Meta Pixel tracking for advertising audience targeting.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coursera: Global online education platform with health, wellness, and personal-development specializations. Comparable to AHAB only at the broadest 'online continuing-education' level — Coursera operates at vastly larger scale and is not credential-focused in the German FernUSG sense.
• Udemy: Global marketplace for online courses including fitness, coaching, and wellness categories. Compares to AHAB only as a broad incumbent in online continuing education; lacks AHAB's state-approved certifications and German regulatory positioning.

Direct peers

• BSA-Akademie: One of the largest German private academies for fitness, health, and wellness qualifications, offering Fitnesstrainer, Ernährungsberater, and similar certifications. Closely comparable to AHAB in subject catalog, German-only DACH market, and certification-driven learner profile.
• SGD (Studiengemeinschaft Darmstadt): Major German distance-learning institution with state-approved courses spanning health, psychology, and coaching. Comparable to AHAB on regulatory (FernUSG/ZFU) framework, lifelong-learning subject areas, and online/Präsenz delivery formats.
• Fernakademie für Erwachsenenbildung: German adult-distance-learning provider offering state-approved Fernlehrgänge including health, psychology, and coaching. Directly comparable to AHAB in regulatory framework (FernUSG/ZFU), modular subscription-style access, and German professional-learner audience.
• IST-Studieninstitut: Long-established German distance-learning provider with a broad portfolio in fitness, health, sport management, and tourism. Directly competes with AHAB on Fitnesstrainer and prevention-course credentials and shares the German distance-learning (Fernunterricht) regulatory model.
• ILS (Institut für Lernsysteme): One of Germany's largest state-approved Fernschule providers with a wide catalog including health, fitness, and wellness courses. Directly comparable to AHAB on distance-learning (FernUSG/ZFU) delivery, subscription/lifetime-access models, and German consumer base.
• Academy of Sports: German provider of fitness, nutrition, and health certifications including Fitnesstrainer and Personal Trainer licenses. Operates in the same online/Präsenz hybrid format and targets the same German consumer and B2B corporate wellness segments as AHAB.
• DHfPG (Deutsche Hochschule für Prävention und Gesundheitsmanagement): German university focused on prevention, health management, and fitness education offering bachelor's and master's degrees plus certifications. Comparable to AHAB as a German health-prevention education provider with overlapping BGF/BGM offerings.

Emerging players

• SAFS (Säntis Akademie für Sport und Gesundheit): Smaller German academy focused on fitness and health certifications with online and in-person formats. Comparable to AHAB's catalog (Fitnesstrainer, Ernährungscoach) but with narrower scale and brand footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ahab-akademie
• Facebookfacebook.com/ahabakademie
• LinkedInlinkedin.com/company/ahab-akademie-gmbh
• Instagraminstagram.com/ahab_akademie
• TikToktiktok.com/@ahab_akademie

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AHAB-Akademie