Total Package Hockey

What Total Package Hockey does

Total Package Hockey (TPH) is a privately held youth hockey development organization founded in 2001 and headquartered in Hartselle, Alabama. The company operates a network of 18+ branded locations across the United States and Canada (including Atlanta, Boston, Austin, Columbus, Denver, Detroit, Grand Rapids, Huntsville, Indiana, Kansas City, London ON, Nashville, Philadelphia, Phoenix, St. Louis, and Virginia, plus partnered facilities such as Windy City Performance Academy, Boston Hockey Academy, and RELM Sports Academy), serving more than 10,000 athletes annually. TPH's core mission is developing "intelligent, adaptable, and confident" student-athletes through an integrated model that combines on-ice skill development, off-ice conditioning, academic support (TPH Academy offers accredited blended learning alongside hockey training), and character development.

The product portfolio spans five distinct revenue streams: (1) Camps & Clinics — short and long-term skills training priced by duration and tier; (2) TPH 360 Summer Development Program — subscription-style summer training with tiered weekly pricing ($649/week, $2,099 for four weeks, $3,149 for the eight-week full program at Denver); (3) Tournaments & Events — including the Smashville series, Nashvegas series, Music City Classic, and the OHL Cup Team Program that draws 200+ scouts from OHL, USHL, and NCAA Division I programs; (4) Association Management Services — providing operational support (budgeting, scheduling, marketing, coach selection, safety protocols) to youth hockey associations such as the Colorado Thunderbirds, Nashville Jr. Predators, Windy City Storm, Southeast Blades, and NAHA; and (5) Michigan Hockey Advancement (MHA) — a split-season subscription program for Michigan high school players. Outcomes include 150+ NCAA collegiate commitments, 300+ junior league alumni (USHL, OHL, NAHL), and a record 2025 draft class of 17 OHL and 34 USHL selections.

The go-to-market is event-driven and community-led: TPH acquires customers through hosted tournaments, camps, and clinics, leveraging alumni outcomes and scout exposure (NHL draft picks, NCAA commits, OHL/USHL selections) as demand-generation proof points. The company is led by CEO Alan Keeso and founder Nathan Bowen, with COO Francis Anzalone also serving as head coach of the OHL Cup team, and each regional location is staffed by a designated Head of Hockey (e.g., Brad Schell in Atlanta, Kenny Brandt in Phoenix, Ray Brice in Detroit). TPH is privately held with no disclosed institutional capital, parent company, or M&A activity, having grown organically over 24 years through programmatic expansion.

Name

Total Package Hockey

Legal name

Total Package Hockey

Website

https://totalpackagehockey.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Package Hockey is a privately held youth hockey development organization founded in 2001 that operates 18+ branded locations across the US and Canada, serving over 10,000 athletes annually through TPH Academy, camps and clinics, tournaments, association management services, and the Michigan Hockey Advancement split-season program.

Ownership category

akta.pro rank

Product category

Youth Hockey Development Services

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Youth & Junior Tournament Organizers (MPAKADAL)

Keywords

• Youth hockey development
• Hockey training programs
• Sports academy services
• Hockey association management
• Hockey tournaments and camps

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Camps and Clinics Programs: Revenue from short-term and long-term hockey camps and clinics offered at various TPH locations. Programs range from 1-day to 3+ weeks in duration, covering skills like scoring, puckhandling, skating, and position-specific training.
2. Summer Development Programs: TPH 360 summer development program generates revenue through tiered pricing. Programs include on-ice skills training, off-ice conditioning, video IQ sessions, and secondary sports instruction.
3. Tournament and Event Fees: Revenue from hosting competitive hockey tournaments across multiple locations including Smashville Showdown, Nashvegas events, Music City Classic, and OHL Cup team participation.
4. Association Management Services: TPH provides operational support, strategic planning, and management services to youth hockey organizations including budgeting, scheduling, marketing, coach selection, and safety protocols.
5. Michigan Hockey Advancement (MHA): Split-season hockey program for Michigan high school players providing exposure to junior and college scouts, with tiered team offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Total Package Hockey develops youth hockey players through a network of 18+ branded training centers offering TPH Academy (combined academic and on-ice training), camps and clinics, competitive tournaments, and the Michigan Hockey Advancement split-season program. The company also provides association management services to youth hockey organizations, handling operations, coaching, marketing, and program development. Its core value is creating a structured advancement pathway from youth hockey through junior leagues and NCAA programs.

Product overview

Total Package Hockey (TPH) operates as a platform of interconnected hockey development services rather than a single product. The core offering centers on TPH Academy, an academy-style environment combining accredited academic learning with elite hockey training. This is complemented by Association Management services providing operational support to youth hockey organizations, and Tournaments & Events featuring branded tournament series (Smashville, Nashvegas, Music City). The product portfolio also includes Camps & Clinics for skill development, the TPH 360 Summer Development Program for intensive summer training, and the OHL Cup Team Program for tournament exposure. Michigan Hockey Advancement (MHA) serves as a regional split-season program. The ecosystem is supported by 19 location-based training centers across North America that deliver these programs at local facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Michigan Hockey Advancement (MHA): High school hockey's premier split-season program in Michigan for developing prospects and providing next-level exposure to junior and college scouts.
• OHL Cup Team
• TPH 360

Products and services

• TPH Academy Academy-style environment combining accredited blended academic learning with sport-specific hockey training and mentorship for student-athletes. Operates at multiple TPH locations across North America.
• Camps & Clinics High-energy, detail-oriented training programs for aspiring elite hockey players focusing on skating, puck control, shooting, and game intelligence. Programs range from short-term (1-7 days) to long-term (3+ weeks) and are offered across TPH's U.S. and Canadian locations.
• TPH 360 Summer Development Program Comprehensive summer player development program combining on- and off-ice hockey training, secondary sports instruction, video IQ sessions, and leadership workshops. Available in Denver with flexible weekly attendance options (single-week, 4-week, and 8-week tiers).
• Tournaments & Events Competitive hockey tournaments including the Smashville series, Nashvegas series, Music City Winter Classic, Music City MLK Showdown, PREDSidents Day Classic, and other regional events across multiple locations.
• OHL Cup Team Program

Quantifiable outcome

• 10,000+ athletes served annually across TPH network
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• Colorado ThunderbirdscoreStrategic or Co-development PartnerColorado Thunderbirds is a prominent youth hockey organization operating Tier I AAA programs. TPH provides academy services at the Denver location, and Thunderbirds coaches serve as instructors for TPH 360 summer programs.
• Nashville Jr. PredatorscoreStrategic or Co-development PartnerPremier Nashville-based youth hockey organization providing Tier I AAA hockey. TPH has announced Tier I (AAA) approval for the organization and provides association management support.
• Windy City StormcoreStrategic or Co-development PartnerChicago-area youth hockey association where TPH has expanded its role to full association management. TPH has extended and expanded its management agreement with Windy City Storm.
• Boston Hockey AcademycoreStrategic or Co-development PartnerPartner organization bringing the TPH Academy experience to the greater Boston area. Boston Hockey Academy operates as 'Powered by TPH' at Breakaway Ice Center.
• Southeast BladescoreStrategic or Co-development PartnerAtlanta-based youth hockey organization that received Tier I (AAA) approval for 2025-2026 season through TPH partnership with Southern Amateur Hockey Association.
• Tri-State SpartanssecondaryStrategic or Co-development PartnerYouth hockey organization in the tri-state area operating programs supported through TPH network.
• Northern Alabama Hockey Association (NAHA)coreStrategic or Co-development PartnerHuntsville-based hockey association where TPH provides association management and leadership. TPH Huntsville operates in partnership with NAHA.
• Fox Motors Hockey ClubsecondaryStrategic or Co-development PartnerMichigan-based youth hockey club operating Tier I AAA programs within the TPH network.
• Phoenix Jr. CoyotessecondaryStrategic or Co-development PartnerArizona-based youth hockey organization operating programs under TPH Phoenix regional umbrella.
• OHL Kitchener RangersminorGTM or Marketing PartnerOntario Hockey League team that scouts TPH events and programs for player recruitment.
• OHL London KnightsminorGTM or Marketing PartnerOntario Hockey League team that scouts TPH events and programs for player recruitment.
• RELM Sports AcademycoreStrategic or Co-development PartnerKingston, Ontario-based hockey academy operating as 'Powered by TPH' at RELM Hockey Development Centre featuring advanced skating and shooting training facilities.
• Madison CapitolssecondaryStrategic or Co-development PartnerWisconsin-based youth hockey organization providing Tier I AAA hockey with players participating in TPH events and OHL Cup.
• St. Louis AAA BluessecondaryStrategic or Co-development PartnerSt. Louis-based AAA hockey club with players advancing through TPH programs and OHL Cup team selections.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shattuck-Saint Mary's School: Minnesota-based boarding school renowned for its elite hockey program that combines rigorous academics with high-level athletic development, the same integrated 'academy' positioning TPH uses to differentiate from standalone skills coaches and AAA clubs.
• Ridley College (Tiger Hockey Academy): Canadian prep school in Ontario offering a hockey-specific academy combining academics with elite on-ice development and exposure to junior/NCAA scouts; directly comparable to TPH's academy-style offerings in North America.
• Little Caesars Amateur Hockey: Michigan-based AAA youth hockey organization fielding multiple Tier I teams and competing for the same elite player pool, tournament entries, and NCAA advancement outcomes that anchor TPH's value proposition.
• HoneyBaked Hockey / Belle Tire: Michigan AAA organizations running Tier I youth hockey programs with strong development reputations; compete head-to-head with TPH Detroit, Grand Rapids, and Michigan Hockey Advancement for elite players and tournament slots.
• Colorado Thunderbirds: Premier Colorado AAA program and TPH Denver partner that delivers Tier I hockey and feeds athletes into TPH events such as TPH 360; functions as both a partner and a direct competitor for elite Colorado players.
• Mount Saint Charles Academy: Rhode Island prep school with a storied hockey program combining academics with elite development, directly comparable to TPH Academy's positioning for student-athletes targeting NCAA and junior hockey.
• Compuware Hockey: Michigan AAA youth hockey program producing high-level NCAA and NHL prospects; overlaps with TPH's Michigan Hockey Advancement program for elite player development and exposure.
• Northwood School: Lake Placid, NY-based private school with a nationally recognized hockey program blending academics and elite training, comparable in structure and target family to TPH Academy locations.

Broad incumbents

• IMG Academy: Florida-based multi-sport academy that, like TPH, bundles accredited academics with elite athletic training and athlete placement services. Operates at much larger scale and across many sports but represents the same integrated-academy concept in hockey and adjacent sports.

Regional players

• National Sports Development (NSD) / Parisi Speed School: Franchised sports performance and athlete development network combining off-ice training with sport-specific skills instruction; comparable in operating model (multi-location instruction franchise) rather than sport, illustrating the broader competitive set for sport-specific development franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TotalPackageHockey
• LinkedInlinkedin.com/company/totalpackagehockey
• Instagraminstagram.com/tph_hockey
• Xx.com/tphhockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Package Hockey