What St Louis Blues does

St. Louis Blues Hockey Club, LLC is a privately held professional ice hockey franchise competing in the National Hockey League. The club was established in 1967 as an NHL expansion franchise and plays its home games at the Enterprise Center in St. Louis, Missouri. The franchise is majority-owned by David Steward, with Michael Riney holding a minority stake (less than 5%) acquired in July 2024 through QRM Capital.

The club generates revenue through four primary streams: ticket sales for regular season and playoff games at the Enterprise Center, the franchise's share of NHL national and regional broadcasting and media rights contracts, merchandise and licensed product sales, and corporate sponsorship and partnership income. Pricing is not publicly disclosed and is set dynamically by seat location and opponent through Ticketmaster and NHL.com channels. The Blues participate in NHL league-wide marketing and distribution infrastructure, including NHL.com, regional sports networks, and a broad portfolio of social media platforms (YouTube, Instagram, Facebook, X, TikTok, Snapchat, Discord).

The franchise is currently in an active roster-rebuild posture, evidenced by its league-leading draft capital for the 2026 NHL Draft (13 total selections including four first-round picks at Nos. 11, 15, 16, and 29). It also competes in marquee NHL events such as the 2025 Discover NHL Winter Classic at Wrigley Field, where it defeated the Chicago Blackhawks 6-2. Operating geographies are concentrated in the Midwest United States, with global brand reach delivered through the NHL's media and digital ecosystem.

Name

St Louis Blues

Legal name

St. Louis Blues Hockey Club, LLC

Website

https://nhl.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Short description

St. Louis Blues is a privately held NHL ice hockey franchise founded in 1967, owned by David Steward and Michael Riney, serving St. Louis-area fans and the broader NHL audience via tickets, media rights, merchandise, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Professional Sports (NHL Ice Hockey)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Ice Hockey Leagues (MPAKAAAE)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Sports & Event Media Rights Licensing (MPADALAE), Sports Media Rights & Highlights Licensing (MPABANAE)

Keywords

• Professional ice hockey
• Live sports entertainment
• NHL franchise
• Licensed sports merchandise
• Game ticket sales

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Game ticket sales: Revenue from selling tickets to regular season and playoff games at Enterprise Center
2. Broadcasting and media rights: Share of NHL national and regional broadcasting contracts
3. Merchandise and licensed products: Sales of jerseys, apparel, and NHL licensed merchandise
4. Team ownership equity: Minority ownership stakes sold to investors, such as Michael Riney's purchase of less than 5% equity from David Steward through QRM Capital

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The St. Louis Blues are a professional National Hockey League franchise that fields a competitive ice hockey team and stages regular-season and playoff home games at Enterprise Center in St. Louis, Missouri. The franchise monetizes live attendance through ticket sales (single-game, season, playoff), sells licensed team merchandise (jerseys, apparel, and NHL-branded products), participates in the NHL's centralized national and regional broadcasting rights pool, and engages in corporate sponsorships and hospitality offerings tied to the team's on-ice product.

Product overview

No products and services information available for St Louis Blues from the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

• NHL Game Tickets (Regular Season and Playoff) Tickets to live NHL regular season and playoff home games at Enterprise Center in St. Louis, sold to individual fans, season ticket holders, and corporate hospitality buyers via Ticketmaster and NHL.com.
• Licensed Team Merchandise St. Louis Blues and NHL-licensed jerseys, apparel, and accessories sold directly to consumers through the NHL Shop e-commerce storefront on NHL.com.
• Corporate Sponsorships and Hospitality Season tickets, luxury suites, and corporate sponsorship/advertising packages sold to business partners seeking brand visibility, client entertainment, and market reach through the Blues franchise.

Quantifiable outcome

• 2025 Winter Classic: Blues defeated Blackhawks 6-2 at Wrigley Field

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Calgary Flames: Mid-market Canadian NHL franchise with comparable broadcast-revenue dynamics, arena economics (Scotiabank Saddledome), and ownership-structure profile to the Blues.
• Dallas Stars: Central Division NHL franchise in a comparable mid-market (Dallas-Fort Worth), sharing divisional scheduling, broadcast-share, and arena-economics dynamics.
• Minnesota Wild: Central Division NHL franchise based in St. Paul, Minnesota — a Midwest market of similar size and demographic profile to St. Louis, with parallel revenue mix and arena economics at Xcel Energy Center.
• Anaheim Ducks: Mid-market NHL franchise (Orange County, CA) with similar market-tier and arena economics; comparable revenue stream mix and exposure to NHL media rights and licensing.
• Winnipeg Jets: Central Division NHL franchise and a direct divisional rival; mid-market franchise economics with comparable broadcast-share, ticketing, and sponsorship dynamics despite the Canadian-domiciled market.
• Columbus Blue Jackets: Mid-market NHL franchise with a comparable Metropolitan/heartland U.S. fan base profile. Similar in market tier, private ownership structure, and reliance on ticket, broadcast share, and merchandise revenue.
• Buffalo Sabres: Mid-market NHL franchise that has similarly undergone extended rebuild phases; comparable on private ownership opacity, market tier, and reliance on league-level revenue mechanisms.
• Nashville Predators: Central Division NHL franchise in a mid-sized U.S. market (Nashville, TN). Closely comparable to the Blues on market size, league economics, ticket/merchandise revenue mix, and salary-cap roster construction.

Broad incumbents

• Chicago Blackhawks: Original Six Central Division rival; shares Midwest geography, Winter Classic opponent profile (2025), and divisional scheduling economics, with a larger market and broader national brand.
• Detroit Red Wings: Original Six NHL franchise in a larger Midwest market. Same regional sports-entertainment category and Original Six-era heritage, though with broader historical brand reach and larger market upside than the Blues.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/StLouisBlues
• YouTubeyoutube.com/nhl
• Facebookfacebook.com/NHL
• Instagraminstagram.com/nhl
• TikToktiktok.com/@nhl?lang=en
• LinkedInlinkedin.com/company/national-hockey-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Louis Blues