Tile Merchant
Tile Merchant is an Irish-owned specialty retailer selling tiles, flooring, bathrooms, wall panelling, and outdoor products through an e-commerce platform and four showrooms in Dublin and Co. Meath, serving both retail homeowners and trade professionals via its TradePLUS+ program.
- Company typePrivate
- Founded1999
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tile Merchant does
Tile Merchant is an Irish-owned specialty retailer of tiles, flooring, bathrooms, wall panelling, outdoor landscaping products, and related accessories. The company operates a hybrid omnichannel model combining a national e-commerce storefront (tilemerchant.ie) with four physical showrooms located in Ballymount (flagship), Coolock, Deansgrange, and Ashbourne, the last being its first location outside Dublin. Product inventory spans ceramic and porcelain tiles, natural stone (marble, limestone, travertine, sandstone), engineered wood, laminate, herringbone, and SPC vinyl flooring, complete bathroom suites (sanitary ware, showers, baths, taps, furniture), outdoor porcelain and paving, artificial grass, acoustic and decorative wall panelling, and a full accessories range covering adhesives, trims, tools, and installation supplies.
The underlying technology layer is a conventional e-commerce platform (Magento/Hyvä-themed storefront based on static asset URLs) supported by an online tile calculator/estimator, a free sample delivery service, and 40+ installed showroom bays that allow customers to view products before purchase. Distribution is differentiated by an in-house delivery fleet handling 90%+ of orders within 2–4 days, plus free Click & Collect with 7am early access for trade accounts.
The revenue model is transactional retail: per-m2 unit pricing across tiles and flooring, ranging from clearance lines under €20/m2 to premium mosaics above €140/m2, supplemented by clearance/liquidation inventory and a separate TradePLUS+ pricing program for professional tilers, builders, and contractors offering exclusive discounts, no minimum spend, and site delivery. Customers are split between Irish retail homeowners (primary, long-tail, project-driven demand) and trade professionals (secondary but higher-frequency, repeat-volume channel). Marketing combines SEO-driven e-commerce, a blog content engine, and broad social media presence across Facebook, Pinterest, Instagram, YouTube, Houzz, and TikTok.
Tile Merchant firmographics
Firmographics- Name
- Tile Merchant
- Legal name
- Tile Merchant
- Website
- https://tilemerchant.ie
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tile Merchant is an Irish-owned specialty retailer selling tiles, flooring, bathrooms, wall panelling, and outdoor products through an e-commerce platform and four showrooms in Dublin and Co. Meath, serving both retail homeowners and trade professionals via its TradePLUS+ program.
- Ownership category
- akta.pro rank
Tile Merchant industry classification
Industry- Product category
- Tile & Flooring Retail
- NAICS
- Floor Covering Retailers (449121), Home Centers (444110), Building Material and Supplies Dealers (4441), Home Furnishings Retailers (44912)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
Keywords
Where Tile Merchant is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices4 records
Markets served
Tile Merchant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Direct sales of tiles, flooring, bathrooms, outdoor products and accessories to consumers and trade customers through e-commerce and showrooms
- Trade Account Revenue: Volume-based sales to trade professionals through TradePLUS+ program with exclusive pricing tiers
- Clearance/Liquidation Sales: End-of-line and discontinued products sold at reduced prices through dedicated clearance sections
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Transaction based/ take rate | Pay-as-you-go | TradePLUS+ Account Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Tile Merchant product offering
Product offeringCore offering
Tile Merchant is Ireland's leading online and showroom-based retailer of tiles, flooring, bathroom ware, outdoor paving, wall panelling, and installation accessories, selling directly to homeowners and trade professionals through tilemerchant.ie and four physical showrooms with nationwide delivery via an in-house fleet.
Product overview
Tile Merchant is Ireland's premier tile and building materials retailer operating an e-commerce platform with four physical showrooms. The product portfolio is organized as a unified retail platform offering comprehensive building materials: Tiles (ceramic, porcelain, marble, limestone, natural stone) categorized by suitability (kitchen, bathroom, living room, floor, wall, outdoor), style (pattern, wood-effect, marble-effect, concrete-effect, terrazzo), size, colour, finish, and material; Outdoor products including porcelain tiles, paving slabs (sandstone, limestone, granite), cobbles, and artificial grass; Wall panelling solutions (acoustic slat panels, UV marble sheets, Woodlux wooden/bamboo panels, PU stone panels); Flooring (engineered wood, laminate, herringbone, SPC vinyl) in various widths and thicknesses; Complete bathrooms (sanitary ware, heating, showers, taps, furniture, baths, shower cubicles); and comprehensive accessories (tile accessories, tools, paving supplies, flooring materials, artificial grass accessories, bathroom accessories). The company also operates a TradePLUS+ program for trade customers. All products are available for nationwide delivery across Ireland.
Differentiator
Problem solved
Functional benefit
Brands
- TradePLUS+: Exclusive trade account program offering competitive discounts and special offers for trade customers, with benefits including online ordering and delivery to site.
Products and services
- Tiles (Ceramic, Porcelain, Marble, Limestone, Natural Stone)
Quantifiable outcome
- 90%+ of orders delivered on own fleet of Tile Merchant trucks
- +2 more outcomes
Companies that use Tile Merchant
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Tile Merchant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tile Merchant partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Tile BrandscoreTile Merchant stocks and sells products from leading international tile brands including Bestile, El Barco, Realonda Ceramica, Mayolica, Monopole Ceramica, and Vitacer. Showrooms showcase over 40+ installed bays with products from these international suppliers.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
Tile Merchant competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tile Merchant social profiles
Digital presenceTile Merchant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tile Merchant leadership team
Management profileNumber of profiles
Tile Merchant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tile Merchant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tile Merchant
What does Tile Merchant do?
Tile Merchant is Ireland's leading online and showroom-based retailer of tiles, flooring, bathroom ware, outdoor paving, wall panelling, and installation accessories, selling directly to homeowners and trade professionals through tilemerchant.ie and four physical showrooms with nationwide delivery via an in-house fleet.
Is Tile Merchant a public or private company?
Tile Merchant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tile Merchant founded?
Tile Merchant was founded in 1999. It employs 11 to 50 people.
Where is Tile Merchant based?
Tile Merchant is headquartered in Dublin, Ireland, in the Europe region.
How does Tile Merchant make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are trade Account Revenue and clearance/Liquidation Sales.
Does Tile Merchant have an API?
No public API is recorded for Tile Merchant.
What industry is Tile Merchant in?
Tile Merchant's product category is Tile & Flooring Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAGAB, Hardwood Flooring Retail. Its NAICS code is 449121 and its SIC code is 5211.