International Tile
International Tile (Elit Tile) is a Southern California retailer founded in 1991 that sells premium tiles, stone, countertops, and installation supplies through two Los Angeles-area showrooms and an e-commerce site, serving residential homeowners and design professionals.
- Company typePrivate
- Founded1991
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What International Tile does
International Tile, doing business as Elit Tile, is a Southern California-based premium tile, stone, and countertops retailer founded in 1991 and incorporated as Elit Tile Incorporated. The company operates two retail showrooms in Los Angeles and North Hollywood and an e-commerce storefront at elittile.com, serving residential homeowners undertaking renovations (kitchens, bathrooms, floors, walls, outdoor spaces) and, secondarily, interior designers and contractors sourcing materials for client projects.
Its product portfolio is organized around four pillars: (1) Tile & Stone — over 200 named series across porcelain, ceramic, marble, natural stone, glass, vinyl, and terracotta; (2) Countertops & Slabs — prefabricated quartz, porcelain slabs, book-matched slabs, and natural stone slabs in granite, marble, quartz, and quartzite; (3) Installation & Tools — grout, mortars, thinsets, caulk, sealers, cleaners, metal trims, and drains; and (4) Digital Services — a Room Visualizer tool and a $14.99 sample program. Underlying technology is limited to an e-commerce platform with a photo-overlay visualizer and standard social media channels; no proprietary AI, API, or SDK infrastructure is disclosed.
The business runs on one-time transactional sales priced per square foot for tiles and per unit for samples, supported by showroom-based consultative selling, e-commerce, email marketing with a 5% first-order discount, and Saturday clearance events offering up to 90% off. The company is privately held with no disclosed institutional investors, funding rounds, or parent company, and its ownership structure appears founder/management-controlled. Geographic reach is restricted to Southern California.
International Tile firmographics
Firmographics- Name
- International Tile
- Legal name
- Elit Tile Incorporated
- Website
- https://intltile.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- International Tile (Elit Tile) is a Southern California retailer founded in 1991 that sells premium tiles, stone, countertops, and installation supplies through two Los Angeles-area showrooms and an e-commerce site, serving residential homeowners and design professionals.
- Ownership category
- akta.pro rank
International Tile industry classification
Industry- Product category
- Tile and Stone Retail
- NAICS
- Floor Covering Retailers (449121)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industry
- Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)
Keywords
Where International Tile is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
International Tile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Tile and Stone Sales: One-time purchase model for tiles, stone, and related products sold by square foot. Products include porcelain, ceramic, marble, natural stone, glass, vinyl, and terracotta tiles across hundreds of collections.
- Countertops and Slabs: Sale of prefabricated countertops, quartz slabs, porcelain slabs, and natural stone slabs for kitchen and bathroom applications.
- Installation Tools and Supplies: Sale of installation tools including grout, mortars, thinsets, caulk, sealers, cleaners, metal trims, and drains for professional and DIY tile installation.
- Tile Samples: Sale of physical tile samples for customer evaluation, with promotional pricing of 5 samples for $14.99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile Products - Per Square Foot Pricing |
| Unit Pricing | Pay-as-you-go | Sample Program |
| Unit Pricing | Pay-as-you-go | Clearance Items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
International Tile product offering
Product offeringCore offering
International Tile (Elit Tile) retails ceramic, porcelain, glass, and stone tiles, natural stone slabs and countertops, and installation tools/materials through two Los Angeles-area showrooms and an e-commerce site. The company supports customer purchase decisions with a Room Visualizer digital tool, free sample mailings, and in-person showroom consultation.
Product overview
Elit Tile is a Southern California-based premium tile, stone, and countertops retailer operating since 1991 with showrooms in Los Angeles and North Hollywood. The company offers a comprehensive portfolio centered on four core offerings: (1) Tile & Stone — an extensive catalog of porcelain, ceramic, marble, stone, vinyl, glass, and terracotta tiles organized into 200+ named series/collections including Dover, Enchante, Dorset, Nuances, Amuri, Zellige Classique, Travertine Series, and Marble Series; (2) Countertops & Slabs — prefabricated quartz, porcelain slabs, book-matched slabs, and natural stone slabs including Granite Countertops, Marble Countertops, Quartz Countertops, and Quartzite Countertops; (3) Installation & Tools — professional-grade supplies including Grout, Mortars & Thinsets, Caulk, Sealers & Cleaners, Metal Trims, and Drains; and (4) Digital Services — Room Visualizer tool and Sample Program. The product architecture is a unified retail platform with physical showrooms, e-commerce, and supplementary services supporting the core tile and stone product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Tile and Stone Core product category of ceramic, porcelain, glass, and stone tiles sold by the square foot across multiple branded series and collections, intended for residential and commercial interior surfacing (floors, walls, backsplashes, showers).
- Countertops and Slabs Natural stone slabs and countertops offered as a complementary surfacing product for kitchen, bathroom, and other countertop installations, sold alongside the company's tile lines.
- Installation Tools and Materials Tools, setting materials, and grout/care products sold to support the installation of purchased tile and stone, intended for both DIY homeowners and professional installers.
- Sample Program Paid sample mail-order service bundling five tile or stone samples for $14.99, allowing customers to evaluate materials in their own space before committing to a full order.
- Showroom Services In-person showroom experience at the Los Angeles and North Hollywood locations, including product browsing, design consultation, and order placement for homeowners, designers, and contractors.
Companies that use International Tile
Customer profileSegments2 records
Ideal customer profiles2 records
International Tile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
International Tile partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
International Tile competitors and assessment
Company assessmentBroad incumbents
- Lowe's: National home improvement chain carrying tile, flooring, countertops, and installation supplies with both DIY and pro customer motions. Overlaps Elit Tile on product categories and Southern California customer base, especially for budget-tier purchases.
- Floor & Decor Holdings: Public, multi-store specialty retailer of tile, wood, laminate, vinyl, and stone flooring with nationwide superstores. Comparable as a direct tile-and-stone retail competitor, though larger, broader assortment, and lower price-point focus than Elit Tile's premium SoCal niche.
- The Home Depot: National home improvement retailer with extensive tile, flooring, and countertop assortments and pro/contractor programs. Competes with Elit Tile on price, convenience, and breadth for both DIY homeowners and trade buyers in Southern California.
- MSI (M S International): Major US importer and distributor of flooring, countertop, wall tile, and hardscape products with nationwide distribution centers and showrooms. Comparable as a wholesale and retail source of slabs, countertops, and tile to both designers and homeowners.
- Daltile: Largest US manufacturer and marketer of ceramic tile, porcelain tile, and natural stone, with company-operated sales centers and design studios. Comparable as a tile/stone category leader with showroom-style retail serving designers and contractors.
- Emser Tile: Large US manufacturer and distributor of tile and natural stone with a national showroom and dealer network. Comparable as both a supplier and showroom competitor to Elit Tile across porcelain, ceramic, and stone categories.
Emerging players
- Wayfair: Large online home furnishings marketplace with growing tile, flooring, and renovation categories. Competes with Elit Tile's e-commerce motion and serves design-oriented homeowners nationwide, including Southern California.
Regional players
- Stone & Tile Design Center: Regional tile and natural stone retailer serving Southern California with showrooms focused on premium and designer-oriented collections. Direct local competitor overlapping Elit Tile's geography, customer base, and product positioning.
Direct peers
- Bedrosians Tile & Stone: California-based, family-owned importer and retailer of tile, natural stone, and mosaic products with showrooms across the western US. Closely comparable as a regional premium tile and stone retailer with similar designer/contractor customer mix.
- Tile Shop Holdings: Specialty retailer of tile and natural stone with a multi-store US footprint and direct-to-consumer model. Highly comparable on showroom-based tile/stone retail, though it operates at much larger scale and broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
International Tile social profiles
Digital presenceInternational Tile financial estimates
Financial estimateRevenue estimate
Valuation estimate
International Tile leadership team
Management profileNumber of profiles
International Tile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
International Tile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about International Tile
What does International Tile do?
International Tile (Elit Tile) retails ceramic, porcelain, glass, and stone tiles, natural stone slabs and countertops, and installation tools/materials through two Los Angeles-area showrooms and an e-commerce site. The company supports customer purchase decisions with a Room Visualizer digital tool, free sample mailings, and in-person showroom consultation.
Is International Tile a public or private company?
International Tile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was International Tile founded?
International Tile was founded in 1991. It employs 1 to 10 people.
Where is International Tile based?
International Tile is headquartered in Los Angeles, United States, in the North America region.
How does International Tile make money?
Four revenue lines are on record. Tile and Stone Sales are the primary driver. The others are countertops and Slabs, installation Tools and Supplies and tile Samples.
Who are International Tile's main competitors?
Broad incumbents on record are Lowe's, Floor & Decor Holdings, The Home Depot, MSI (M S International), Daltile and Emser Tile. Wayfair is listed as an emerging player. Stone & Tile Design Center is listed as a regional player. Direct peers are Bedrosians Tile & Stone and Tile Shop Holdings.
Does International Tile have an API?
No public API is recorded for International Tile.
What industry is International Tile in?
International Tile's product category is Tile and Stone Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail. Its NAICS code is 449121.