Mental Health Association in Delaware

What Mental Health Association in Delaware does

Mental Health Association in Delaware is a 501(c)-style nonprofit organization founded in 1932 and headquartered in Wilmington, Delaware, with 11-50 employees and a single-state operating footprint. Its mission is to strengthen knowledge, resources, and support around mental health and recovery for Delaware residents, delivered through four program pillars: mental health education and training, peer-led support and wellness groups, mental health court and screening services, and advocacy.

The core service portfolio includes standardized suicide prevention curricula (ASIST at $15, safeTALK at $5, QPR) delivered both in-person at community venues such as the Community Service Building in Wilmington and Bayhealth Kent Campus in Dover and virtually; peer-led wellness groups including the 'Voices, Beliefs and Meaning' group for individuals with perceptual experiences; a Mental Health Court program linking justice-involved individuals to treatment; confidential online mental health screening; and advocacy initiatives amplifying the voices of people with lived experience. The organization distributes services through a hybrid in-person and online channel model, supported by social media, email newsletters, blogs, and community tabling and education events.

The revenue model is multi-source but heavily subsidized: nominal training registration fees (intentionally priced for accessibility), Delaware Division of Substance Abuse and Mental Health / SAMHSA government grants routed through the Department of Health and Human Services and Substance Abuse Block Grant, donations and fundraising, and annual corporate sponsorships (Rockford Center, Bayhealth, Meadowwood, Winner Subaru). The organization operates as an independent entity with a board-governed structure and is not a technology or product company — its underlying platform is human-delivered service delivery rather than proprietary software.

Name

Mental Health Association in Delaware

Legal name

Mental Health Association in Delaware

Website

https://mhainde.org

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

The Mental Health Association in Delaware is a Wilmington-based nonprofit founded in 1932 that delivers mental health education, suicide prevention training (ASIST, safeTALK, QPR), peer-led wellness groups, mental health court support, and advocacy services to Delaware residents, funded by government grants, donations, and corporate sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Program Fees: Low-cost registration fees for suicide prevention training programs including ASIST ($15) and safeTALK ($5). Programs are subsidized through additional funding sources.
2. Government Grants and Funding: Partial funding through Delaware Division of Substance Abuse and Mental Health by the Department of Health and Human Services, Substance Abuse and Mental Health Services Administration, Center for Substance Abuse Treatment, and/or Substance Abuse Block Grant.
3. Donations and Fundraising: Accepts donations through website fundraising events and campaigns. Annual sponsors support operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Mental Health Association in Delaware delivers community-based mental health education, peer-led wellness groups, suicide prevention training programs (ASIST, safeTALK, QPR), confidential online mental health screening, a Mental Health Court support program, and advocacy for individuals with lived experience of mental health challenges. Services are delivered both in-person at community venues across Delaware and online via virtual platforms, with revenue derived from low per-participant training fees, government grants, and donations.

Product overview

Mental Health Association in Delaware is a non-profit organization that operates as an informational and service-based website offering mental health education, support services, and training programs. The organization provides a platform for mental health screening, peer-led wellness groups (including the Voices, Beliefs and Meaning group), advocacy services, and various educational programs including ASIST, QPR, and safeTALK suicide prevention trainings. The website serves as both a resource portal and program registration hub for Delaware residents seeking mental health support and education.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Screening Online confidential mental health screening tools that provide individuals with assessments to evaluate their mental health status and connect them with appropriate resources.
• Mental Health Court Specialized court program providing mental health support and intervention for individuals involved in the legal system, connecting them with treatment rather than incarceration.
• Wellness Groups Peer-led support groups including 'Voices, Beliefs and Meaning' for people who hear voices, see visions, or have other perceptual experiences. Groups meet online every other Tuesday.
• ASIST (Applied Suicide Intervention Skills Training) Two-day intensive suicide intervention training teaching participants to recognize warning signs, formulate a safety plan, and connect individuals at risk with appropriate resources. Registration $15.
• QPR (Question, Persuade, Refer) Training Suicide prevention training program teaching participants to recognize warning signs, question someone about suicide, persuade them to get help, and refer them to appropriate resources.
• safeTALK Training Half-day alertness training that prepares participants to recognize and engage with people who may be having thoughts of suicide. Registration $5.
• Advocacy Services Advocacy initiatives advocating for individuals with lived experiences to have their voices heard and promoting community understanding of mental health.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Rockford CenterminorOthersAnnual sponsor of the Mental Health Association in Delaware. Listed on sponsor recognition page.
• BayhealthminorOthersAnnual sponsor and venue provider for ASIST training at Bayhealth Kent Campus in Dover, DE.
• MeadowwoodminorOthersAnnual sponsor of the Mental Health Association in Delaware.
• Winner SubaruminorOthersAnnual sponsor of the Mental Health Association in Delaware.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NAMI Delaware: State chapter of the National Alliance on Mental Illness serving Delaware with peer-led support groups, family education, and advocacy — directly overlapping MHA in DE's peer wellness, education, and advocacy programs in the same geography.
• Mental Health America: National umbrella organization of which MHA in Delaware is a state affiliate. Operates the same brand, mission, peer-support, and public education model at the national level, making it the most direct structural peer.

Broad incumbents

• QPR Institute: National gatekeeper training organization that licenses QPR — the same suicide prevention curriculum MHA in DE delivers. Comparable as the upstream credentialing body whose training program MHA in DE is authorized to teach.
• Mental Health Partnerships (formerly Northwestern Human Services): Larger regional behavioral health nonprofit operating peer-run programs, crisis services, and community education across Pennsylvania and neighboring states — directly comparable in its peer-support and community mental health education model.
• New Jersey Association of Mental Health and Addiction Agencies: Trade-style association representing mental health and addiction agencies in New Jersey. Comparable as a statewide advocacy and education organization for mental health, though with a more membership/trade-association structure.

Others

• Delaware Behavioral Health Consortium: Delaware statewide coalition coordinating mental health and substance use services. Comparable as a Delaware-focused ecosystem actor, though functioning more as a coordinating body than direct service provider.

Regional players

• Jewish Family Services of Delaware: Delaware-based social services nonprofit offering counseling, case management, and mental health support — comparable as a regional community-services nonprofit with overlapping mental health education and counseling programs.
• Delaware Guidance Services for Youth & Children: Delaware-based nonprofit providing mental health counseling, substance use treatment, and prevention education statewide. Comparable mission, geography, and community-mental-health positioning, though more clinical in orientation.

Emerging players

• Maryland Association of Mental Health: State-level mental health association serving Maryland with education, advocacy, and peer support — a structurally identical state affiliate peer to MHA in DE, though operating in an adjacent state rather than the same geography.
• CHRYSALIS (Hearing Voices Network USA): Peer-led support network for people who hear voices or have alternative perceptual experiences — directly comparable to MHA in DE's 'Voices, Beliefs and Meaning' wellness group model, though operating nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mhadelaware
• LinkedInlinkedin.com/company/mental-health-association-in-delaware

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Mental Health Association in Delaware