Tommy Docks
Tommy Docks is a Wisconsin-based manufacturer of modular floating dock systems and waterfront accessories, selling direct-to-consumer, through 37 authorized dealers, and via national retailers including Home Depot and Lowe's across all 50 U.S. states and Canada.
- Company typePrivate
- Founded1987
- HeadquartersWausau, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tommy Docks does
Tommy Docks, operating as Tommy Dock Products LLC, is a Wisconsin-based manufacturer of modular dock and waterfront accessory systems founded in 1987 and headquartered in Schofield, Wisconsin. The company designs and produces dock platforms built primarily from polyethylene and aluminum components, centered on its FLEXX modular floating dock line in which sections interlock to form configurable layouts. The portfolio extends beyond fixed docks into adjacent waterfront categories including paddle-craft launches, personal watercraft ports, inflatable docks, dock accessories, and lifestyle items such as fire pits.
The company operates a multi-channel go-to-market combining direct-to-consumer e-commerce, a network of 37 authorized dealers and installers, and shelf placement at major U.S. retailers including Home Depot, Lowe's, Ace Hardware, West Marine, Fleet Farm, and Wholesale Marine. Pricing spans from under $50 for small accessories to roughly $8,950 for premium complete dock packages, with the FLEXX modular platform serving as the core offering around which accessories and adjacent product lines are layered. The customer base is residential waterfront property owners across all 50 U.S. states and Canada, served through both DIY and dealer-installed paths.
Tommy Docks is a privately held, owner-operated LLC with no disclosed institutional investors or external funding rounds. The owner is identified as Owen Jones. Since 2022 the company has progressively extended its product surface with the COAST Inflatable Dock, FLEXX Kayak Launch, Track Mount no-drill accessory system, and FLEXX Floating PWC Port. No revenue, headcount, or financial performance figures have been publicly disclosed.
Tommy Docks firmographics
Firmographics- Name
- Tommy Docks
- Legal name
- Tommy Dock Products LLC
- Website
- https://tommydocks.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tommy Docks is a Wisconsin-based manufacturer of modular floating dock systems and waterfront accessories, selling direct-to-consumer, through 37 authorized dealers, and via national retailers including Home Depot and Lowe's across all 50 U.S. states and Canada.
- Ownership category
- akta.pro rank
Tommy Docks industry classification
Industry- Product category
- Marine Dock Systems
- NAICS
- Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)
Keywords
Where Tommy Docks is headquartered
LocationHeadquarters
- HQ city
- Wausau
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tommy Docks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Dock Systems and Packages: Primary revenue stream from selling complete dock systems including floating dock packages (FLEXX), stationary docks (cedar, composite, aluminum), roll-in docks, and gangways. Products sold as one-time purchases with modular add-ons.
- Dock Hardware and Accessories: Secondary revenue from selling dock hardware (brackets, pipes, augers), dock ladders (flip-up, lifting, stationary), accessories (bumpers, cleats, lighting, track mounts), and lifestyle gear. Mix of one-time purchases.
- Dealer/Installer Network: Revenue generated through dealer network sales where authorized installers purchase Tommy Docks products for installation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Simple Shore PWC Ramp - $899.00 |
| Unit Pricing | Pay-as-you-go | FLEXX Floating Dock Packages - From $2,550 to $8,950 |
| Unit Pricing | Pay-as-you-go | Stationary Dock Packages - From $930 to $6,210 |
| Unit Pricing | Pay-as-you-go | Dock Ladders - From $185 to $415 |
| Unit Pricing | Pay-as-you-go | Dock Bumpers - From $5 to $236 |
| Unit Pricing | Pay-as-you-go | Gangways - From $625 to $2,375 |
| Unit Pricing | Pay-as-you-go | Dock Cleats - From $25 to $110 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Tommy Docks product offering
Product offeringCore offering
Tommy Docks designs, manufactures, and sells DIY-friendly modular dock systems — primarily the FLEXX polyethylene floating dock platform and stationary dock packages in cedar, composite, and aluminum — along with supporting hardware, ladders, gangways, bumpers, cleats, lighting, and accessories for residential waterfront property owners. Products are sold direct-to-consumer through tommydocks.com, through a network of 37 authorized dealers/installers, and via major retail chains including Home Depot, Lowe's, Ace Hardware, West Marine, Fleet Farm, and Wholesale Marine.
Product overview
Tommy Docks offers a comprehensive dock system portfolio consisting of two primary product lines: FLEXX® modular floating docks (polyethylene-based platforms in various configurations including straight, T-shaped, P-shaped, and extended shapes) and Stationary docks (available in Cedar, Composite, and Aluminum/Titan variants). The FLEXX system includes dedicated add-ons like the Floating PWC Port, Floating Kayak Launch, and anchoring accessories. Supporting products include dock hardware (Normal Duty and Heavy Duty), dock ladders (Flip-Up, Lifting, and Stationary types), gangways, bumpers, cleats, lighting, Track Mount System for tool-free accessory mounting, and lifestyle products like the NinetyRight portable fire pit. The Simple Shore PWC Ramp provides drive-on capability for jet skis. The company emphasizes DIY-friendly, American-made products designed for freshwater lakes, ponds, and rivers.
Differentiator
Problem solved
Functional benefit
Brands
- FLEXX: Modular floating dock system with polyethylene floating platforms designed for residential and commercial waterfront properties, featuring interlocking components that can be expanded or reconfigured.
Products and services
- FLEXX Floating Dock Packages Modular floating dock system made from weather-resistant polyethylene that can be configured into straight, T-shaped, P-shaped, or extended platforms for boats, swimming, and waterfront activities. For residential waterfront property owners.
- FLEXX Floating PWC Port Floating personal watercraft port designed for launching, docking, and storing PWCs including Jet Skis and Sea-Doos, featuring MDPE construction with built-in TPR keel rollers. For waterfront owners with personal watercraft.
- FLEXX Floating Kayak Launch Low-profile floating launch platform for kayaks, canoes, and paddleboards, made from 100% recyclable polyethylene with 48" x 144" x 25" dimensions. For paddlers needing accessible water entry.
- Stationary Dock Packages
Quantifiable outcome
- DIY installation with no contractors required
- +2 more outcomes
Companies that use Tommy Docks
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Tommy Docks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Tommy Docks partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- West MarinecoreWest Marine is a major marine retail chain that carries Tommy Docks products, providing visibility and accessibility for boaters and waterfront property owners shopping in-store.
- Ace HardwarecoreAce Hardware retail locations sell Tommy Docks products, expanding distribution to homeowners shopping at local hardware stores.
- Home DepotcoreHome Depot carries Tommy Docks products in their home improvement stores, making dock systems accessible to a broad consumer base.
- Lowe'scoreLowe's retail locations sell Tommy Docks products, providing another major retail channel for waterfront homeowners.
- Fleet FarmcoreFleet Farm retail stores in the Midwest carry Tommy Docks products, serving the regional market in Wisconsin and surrounding states.
- Wholesale MarineminorWholesale Marine is a marine supplies retailer that stocks Tommy Docks products for boaters and waterfront property owners.
- Authorized Dealers and Installers (37 locations)coreNetwork of 37 independent dealers and installers across the US who sell Tommy Docks products and provide professional installation services. Includes A&D Docks and Services (Wisconsin), Always Level Dock Services (Maine), Angry Bear Motorsports (Iowa), ATM Properties LLC (North Carolina), and 33 others nationwide.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tommy Docks competitors and assessment
Company assessmentDirect peers
- ShoreMaster: Manufacturer of aluminum dock systems, lifts, and waterfront accessories serving residential and commercial markets across the US. Direct competitor to Tommy Docks in the residential modular and stationary dock segment, with broader commercial and marina reach.
- EZ Dock: Modular polyethylene floating dock system manufacturer offering configurable shapes, PWC ports, and kayak launches. Closest product analog to Tommy Docks' FLEXX line in materials, modularity, and DIY-friendly residential positioning.
- Wave Armor: Polyethylene modular floating dock and PWC port maker targeting the same DIY residential waterfront customer as Tommy Docks. Competes head-to-head on modular configuration, no-rot material claims, and accessory add-ons.
- Candock: Canadian manufacturer of modular floating cube dock systems made from recycled polyethylene, distributed across North America. Highly comparable to FLEXX on modularity, material, and DIY installation for residential and light commercial use.
- Connect-A-Dock: Floating and stationary modular dock manufacturer with DIY-friendly packages, accessories, and dealer network in the US. Directly comparable to Tommy Docks on product format, customer segment, and distribution model.
- Floe International: Manufacturer of aluminum roll-in and floating dock systems plus boat lifts and PWC ports, with strong seasonal DIY positioning in northern climates. Overlaps with Tommy Docks on roll-in docks, accessories, and direct-to-consumer residential sales.
- Hewitt Industries (Roll-A-Dock): Long-standing manufacturer of roll-in dock systems and waterfront accessories based in the upper Midwest. Directly comparable to Tommy Docks on DIY roll-in dock packages, dealer distribution, and northern-climate residential focus.
- Rhino Dock: Aluminum dock system manufacturer offering stationary and floating configurations with sectional designs for DIY homeowners. Competes with Tommy Docks in the same modular sectional dock category.
- Yacht Club Industries: Marine hardware and dock accessory manufacturer producing cleats, ladders, and dock components. Directly overlaps with Tommy Docks' hardware, cleats, and accessory SKUs sold to both consumers and dealers.
Broad incumbents
- Lippert Components: Large diversified manufacturer of components for RV, marine, and outdoor recreation markets, including docks and accessories. Overlaps with Tommy Docks on marine hardware and broader waterfront lifestyle products, but at significantly greater scale and channel breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tommy Docks social profiles
Digital presenceTommy Docks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tommy Docks leadership team
Management profileNumber of profiles
Profiles1 record
Tommy Docks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tommy Docks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tommy Docks
What does Tommy Docks do?
Tommy Docks designs, manufactures, and sells DIY-friendly modular dock systems — primarily the FLEXX polyethylene floating dock platform and stationary dock packages in cedar, composite, and aluminum — along with supporting hardware, ladders, gangways, bumpers, cleats, lighting, and accessories for residential waterfront property owners. Products are sold direct-to-consumer through tommydocks.com, through a network of 37 authorized dealers/installers, and via major retail chains including Home Depot, Lowe's, Ace Hardware, West Marine, Fleet Farm, and Wholesale Marine.
Is Tommy Docks a public or private company?
Tommy Docks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tommy Docks founded?
Tommy Docks was founded in 1987. It employs 11 to 50 people.
Where is Tommy Docks based?
Tommy Docks is headquartered in Wausau, United States, in the North America region.
How does Tommy Docks make money?
Three revenue lines are on record. Dock Systems and Packages are the primary driver. The others are dock Hardware and Accessories and dealer/Installer Network.
Who are Tommy Docks's main competitors?
Direct peers on record are ShoreMaster, EZ Dock, Wave Armor, Candock, Connect-A-Dock, Floe International, Hewitt Industries (Roll-A-Dock), Rhino Dock and Yacht Club Industries. Lippert Components is listed as a broad incumbent.
Does Tommy Docks have an API?
No public API is recorded for Tommy Docks.
What industry is Tommy Docks in?
Tommy Docks's product category is Marine Dock Systems. Its primary akta.pro industry code is CRAMAIAI, Docking, Anchoring & Mooring Equipment Retail. Its NAICS code is 336612 and its SIC code is 3730.