John Smith Real Estate Group

What John Smith Real Estate Group does

John Smith Real Estate Group is a privately held residential real estate team headquartered at 1255 S Market St, Elizabethtown, Pennsylvania, operating as an affiliated team under the Keller Williams Elite Realty franchise. The firm provides property buying, selling, and home valuation services to individual consumers across Central Pennsylvania, with active marketing coverage of at least ten communities including Elizabethtown, Lancaster, Hershey, Harrisburg, Manheim Township, Lititz, Mount Joy, Hummelstown, Palmyra, and Middletown. The named operating team consists of three licensed REALTORs (John Smith, Eileen Smith, Nathan Shelly) and a closing coordinator (Michele Beachler), with firmographic headcount stated at 11-50.

The team's product surface includes a Bright MLS-integrated home search portal showing 141+ active listings, an AI-powered Home Valuation tool built on Luxury Presence's Automated Valuation Model, featured property showcases, neighborhood guides, and a long-form blog with market commentary. Underlying technology is standard brokerage stack rather than proprietary: Bright MLS for listing data, Luxury Presence for website/CRM infrastructure, Google Ads and Meta for paid acquisition, and third-party analytics and email/SMS platforms for communication. AI is applied to content generation, AVM-based valuation, and property recommendation, with human review prior to publication.

Revenue is generated exclusively through transaction-based real estate commissions negotiated per closing, typically paid by sellers at settlement and split between listing and buy-side brokerages. No subscription, retainer, or fee-for-service revenue streams are disclosed. Pricing is individually negotiated rather than publicly posted, consistent with industry norms of 5-6% total commission. The firm has no disclosed funding, no institutional investors, no subsidiaries, and no M&A history; it operates as an independently owned franchisee team within the Keller Williams system.

Name

John Smith Real Estate Group

Legal name

John Smith Real Estate Group

Website

https://johnsmithteam.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

John Smith Real Estate Group is a privately held residential real estate team in Elizabethtown, Pennsylvania, operating under Keller Williams Elite Realty and serving home buyers and sellers across Central Pennsylvania with buying, selling, and home valuation services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing platform
• Home valuation services

Headquarters

HQ city

Elizabethtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Transaction Commissions: The team earns commissions on completed real estate transactions, typically a percentage of the sale price paid by sellers (with commissions split between listing and buying agents). The standard commission rate is negotiated per transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

John Smith Real Estate Group is a residential real estate brokerage team operating under Keller Williams Elite Realty that provides buyer and seller representation across Central Pennsylvania. The team supports residential transactions including first-time homebuyer guidance, luxury estate representation, new construction purchases, and home selling, with services spanning consultation, property search, negotiation, and closing coordination. Core digital offerings include a Home Search Portal integrated with Bright MLS, an AI-powered Home Valuation Tool, Featured Listings, and Neighborhood Guides for ten Pennsylvania communities.

Product overview

John Smith Real Estate Group is a full-service real estate team operating under Keller Williams Elite Realty, offering a comprehensive suite of property services across Central Pennsylvania. The core offering consists of a property search and listing platform (Home Search Portal) integrated with Bright MLS, featuring handpicked Featured Properties and Notable Transactions showcasing the team's track record. Supporting services include an AI-powered Home Valuation tool utilizing Automated Valuation Models, detailed Neighborhood Guides covering 10 Pennsylvania communities, a Market Wisdom Blog providing expert market insights, and direct communication services via phone, email, SMS, and newsletter subscription. The platform is powered by Luxury Presence technology, providing website infrastructure and property search functionality. The team specializes in residential property transactions including buying, selling, first-time homebuyer assistance, and investment properties throughout Elizabethtown, Lancaster, Hershey, Harrisburg, and surrounding Central PA communities.

Differentiator

Problem solved

Functional benefit

Brands

• Westbrooke Hills: A housing community developed by Horst & Son Builders that the team represents in Elizabethtown.

Products and services

• Residential Real Estate Brokerage Services

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Partnerships

Two partnerships are on record, tiered core.

• Keller Williams Elite RealtycoreChannel Partner/ Reseller/ DistributorJohn Smith Real Estate Group operates as an affiliated team under Keller Williams Elite Realty, utilizing the brokerage's brand, technology platform, training resources, and referral network. This affiliation provides access to KW's marketing systems, agent network, and brand recognition while the team maintains independent operations.
• Bright MLScoreTechnology or IntegrationMultiple Listing Service (MLS) database provider offering comprehensive property listings across Central Pennsylvania. The team accesses and lists properties through this system.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compass: Tech-forward national residential brokerage competing for the same buyer/seller relationship as John Smith. Comparable because it offers full-service agent representation with proprietary technology, similar commission model, and similar luxury/non-luxury segments.
• Redfin: Tech-enabled residential brokerage that competes directly on listing inventory and buyer/seller representation, including in Pennsylvania markets. Comparable because it serves the same mid-market residential buyer/seller with a hybrid agent-plus-platform model and online home search.
• eXp Realty: Cloud-based residential brokerage with a distributed agent model. Comparable because it competes for the same licensed agent talent pool and offers full-service buyer/seller representation across the same price points.

Broad incumbents

• RE/MAX: Global residential brokerage franchise with strong presence in suburban Pennsylvania markets. Comparable because it operates on the same agent/franchise model and serves the same home-buyer and seller segments in Central PA.
• Sotheby's International Realty: Luxury-leaning residential brokerage network. Comparable because the team explicitly serves luxury estate buyers in Central PA, and Sotheby's represents the upper tier of the same residential brokerage market.
• Keller Williams Realty: John Smith's parent franchise. KW is the largest real estate franchise by agent count globally, offering overlapping residential brokerage services through independently owned teams. Comparable because the team operates under KW's brand, technology, and referral network.
• Coldwell Banker: National residential brokerage franchise with branch offices in Pennsylvania. Comparable because it offers traditional full-service agent representation for the same residential buyer/seller segments across the same price points.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with Pennsylvania footprint. Comparable because it serves the same residential home-buyer/seller segments through a similar agent-driven model and offers comparable commission-based service.

Others

• Zillow: Real estate portal and iBuyer/lead-generation platform. Comparable because it competes indirectly for buyer/seller mind-share and prior to its iBuyer wind-down also challenged traditional commission-based brokerage economics head-on.

Regional players

• Howard Hanna Real Estate: Family-owned regional brokerage headquartered in Pennsylvania with strong concentration in Central PA markets including Lancaster and Harrisburg. Comparable because it directly competes in the same geography for the same buyer/seller segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/johnsmithteam
• Xx.com/jsmithpa
• Facebookfacebook.com/JohnSmithTeam
• LinkedInlinkedin.com/company/john-smith-real-estate-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about John Smith Real Estate Group