USA Carry
USA Carry is a privately held, New Orleans-based digital media platform founded in 2007 that provides free state-by-state concealed carry guides, interactive reciprocity maps, editorial articles, forums, a podcast, and merchandise to U.S. concealed carry permit holders and firearms enthusiasts, monetized via advertising, affiliate deals, and merchandise.
- Company typePrivate
- Founded2007
- HeadquartersNew Orleans, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What USA Carry does
USA Carry is a privately held LLC operating a digital media and community platform serving concealed carry permit holders and firearms enthusiasts across the United States. Founded in 2007 and headquartered in New Orleans, the company runs a WordPress-based content website (usacarry.com) that delivers state-by-state concealed carry guides covering all 50 states plus Washington D.C. and five U.S. territories (American Samoa, Guam, Northern Marianas, Puerto Rico, Virgin Islands), interactive reciprocity maps showing which states honor out-of-state permits, editorial articles on defensive gun uses, gear reviews, training, firearms litigation, and self-defense, an active community forum (forums.usacarry.com), a branded merchandise storefront (store.usacarry.com), a daily deals aggregator, a podcast, and the 'Flying with Guns' video series on air travel with firearms.
The underlying technology stack is straightforward: WordPress CMS, interactive mapping tools for reciprocity visualization (updated monthly), and standard SEO-driven content architecture. The platform's distinctive technical feature is the reciprocity map product, which serves as the primary SEO traffic anchor and value driver. Founder Luke McCoy is identified as the primary content contributor and operator, and the company runs with a 1-10 person team.
The business model is advertising- and affiliate-led. The site monetizes via third-party display advertising (e.g., Springfield Armory banner ads), affiliate referral commissions through the daily deals aggregator, and a small branded merchandise e-commerce store. All core content is free with no subscription or paid membership; there is no disclosed pricing structure or enterprise offering. Customer segments span concealed carry permit holders (primary), gun rights advocates, and general firearms enthusiasts, accessed through organic search, content marketing, social, podcast, and community channels.
USA Carry firmographics
Firmographics- Name
- USA Carry
- Legal name
- USA Carry LLC
- Website
- https://usacarry.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- USA Carry is a privately held, New Orleans-based digital media platform founded in 2007 that provides free state-by-state concealed carry guides, interactive reciprocity maps, editorial articles, forums, a podcast, and merchandise to U.S. concealed carry permit holders and firearms enthusiasts, monetized via advertising, affiliate deals, and merchandise.
- Ownership category
- akta.pro rank
USA Carry industry classification
Industry- Product category
- Firearms Information Resources
- NAICS
- Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Wholesale-Misc Durable Goods (5090)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Firearm Storage & Safety Retail (Safes, Cases, Locks) (CRAMAKAI), Reloading & Gunsmithing Supplies Retail (CRAMAKAF)
Keywords
Where USA Carry is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
USA Carry business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Advertising Revenue: The site displays third-party advertisements from firearms-related companies including Springfield Armory and other gun accessory brands. Banner ads are placed throughout the site and on various pages.
- Affiliate Deals: Daily Deals section featuring firearms and ammunition deals with affiliate links, generating commission on referred sales.
- Merchandise Store: Online store selling USA Carry branded merchandise including apparel and accessories.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
USA Carry product offering
Product offeringCore offering
USA Carry operates a digital media and community platform that publishes concealed carry permit information, interactive state reciprocity maps, state-by-state firearm law guides, firearms news and reviews, and an enthusiast forum. It sells USA Carry branded merchandise through its own online store and earns affiliate commissions from third-party firearms and ammunition deal referrals. All core informational content is provided free to users.
Product overview
USA Carry is an informational resource platform for concealed carry permit holders, offering state-by-state concealed carry permit guides, interactive reciprocity maps showing which states honor permits from other states, firearms-related articles and news on defensive gun uses, gun reviews, and training, community forums, a merchandise store, and a deals section for ammunition and gear. The company also produces the Flying with Guns video series on airline travel with firearms and maintains a podcast.
Differentiator
Problem solved
Functional benefit
Brands
- Armorer App: A mobile application promoted by USA Carry for firearm-related functionality
Products and services
- Concealed Carry Permit Reciprocity Maps
Companies that use USA Carry
Customer profileSegments3 records
Ideal customer profiles2 records
USA Carry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
USA Carry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Daily Guns & Ammo Deals PartnersminorUSA Carry features affiliate deals for firearms and ammunition through partnerships with deal providers, generating revenue through referral commissions when users click through to purchase.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
USA Carry competitors and assessment
Company assessmentDirect peers
- USCCA (U.S. Concealed Carry Association): USCCA is a direct competitor in the concealed carry information and education space, offering state-by-state reciprocity information, training content, and a membership model — closely aligned with USA Carry's core audience and resources.
- Concealed Nation: Concealed Nation operates a concealed carry content site with state guides, news, and gear reviews targeting the same CCW permit-holder audience as USA Carry, monetized via ads and affiliate.
- The Truth About Guns: TTAG is a firearms-focused media site covering news, gun reviews, gear, and concealed carry content, competing for the same advertiser dollars and reader attention as USA Carry.
- Pew Pew Tactical: Pew Pew Tactical is a firearms content and affiliate-commerce site offering gun reviews, gear guides, and concealed carry content — competing for the same niche audience and ad/affiliate revenue pool.
- Lucky Gunner: Lucky Gunner combines an ammunition e-commerce business with a content site covering concealed carry, gun reviews, and state laws — overlapping with USA Carry's informational and affiliate commerce.
Broad incumbents
- Guns.com: Guns.com is a larger firearms marketplace that also publishes editorial and educational content on concealed carry and state laws, serving an overlapping audience at greater scale and capital.
- NRA Publications (America's 1st Freedom / NRA Women): NRA's media arm is a broad incumbent in firearms publishing, covering concealed carry, training, and gun rights — overlapping audience with USA Carry, with substantially greater institutional backing.
- Handguns Magazine: Handguns Magazine is an established firearms publication covering concealed carry, gear, and training, competing for the same enthusiast readership and advertising budgets.
Emerging players
- US LawShield: US LawShield is a firearms-related legal services membership that publishes significant concealed carry law and reciprocity content, intersecting with USA Carry's core informational offering for a more commercial purpose.
- Armory Studios / Pew Pew Daily: YouTube-native firearms content creators cover concealed carry tips, gear reviews, and state law explainers, competing for the same audience's attention in video format that USA Carry is expanding into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
USA Carry social profiles
Digital presenceUSA Carry financial estimates
Financial estimateRevenue estimate
Valuation estimate
USA Carry leadership team
Management profileNumber of profiles
Profiles1 record
USA Carry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USA Carry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USA Carry
What does USA Carry do?
USA Carry operates a digital media and community platform that publishes concealed carry permit information, interactive state reciprocity maps, state-by-state firearm law guides, firearms news and reviews, and an enthusiast forum. It sells USA Carry branded merchandise through its own online store and earns affiliate commissions from third-party firearms and ammunition deal referrals. All core informational content is provided free to users.
Is USA Carry a public or private company?
USA Carry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was USA Carry founded?
USA Carry was founded in 2007. It employs 1 to 10 people.
Where is USA Carry based?
USA Carry is headquartered in New Orleans, United States, in the North America region.
How does USA Carry make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate Deals and merchandise Store.
Who are USA Carry's main competitors?
Direct peers on record are USCCA (U.S. Concealed Carry Association), Concealed Nation, The Truth About Guns, Pew Pew Tactical and Lucky Gunner. Broad incumbents are Guns.com, NRA Publications (America's 1st Freedom / NRA Women) and Handguns Magazine. Emerging players are US LawShield and Armory Studios / Pew Pew Daily.
Does USA Carry have an API?
No public API is recorded for USA Carry.
What industry is USA Carry in?
USA Carry's product category is Firearms Information Resources. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 45911 and its SIC code is 5090.