What Pew Pew Tactical does

Pew Pew Tactical, operating as Pew Pew Media, Inc., is a US-based firearms education and review media company founded in 2016 and headquartered in Keizer, Oregon. The company operates a content-led platform that publishes hands-on tested reviews of firearms, optics, ammunition, and accessories, alongside how-to guides, best-of buying recommendations, and aggregated retail deals. Its core audience is US gun enthusiasts ranging from first-time buyers to experienced competitive shooters, served through a WordPress-based website, a YouTube channel, an email newsletter, social media accounts on Facebook, X, Pinterest, and Instagram, and an online course platform at courses.pewpewtactical.com offering structured programs such as the Gun Noob Pistol Course.

The company's product surface also includes the Pew Pew Meter, a community-driven gun rating platform, and an annual $1,000 Gun Safety Scholarship targeted at students. Leadership is anchored by founder and CEO Eric Hung, an NRA-certified pistol instructor and active competitive shooter, and Editor-in-Chief Jacki Billings, a 15-year veteran journalist. In 2016 the company acquired GunNoob.com to consolidate beginner-focused firearms content.

Pew Pew Tactical monetizes exclusively through affiliate marketing commissions earned when readers click tracked product links to partner retailers such as Amazon, Palmetto State Armory, GrabAGun, Lucky Gunner, and MidwayUSA and complete purchases. The platform is free to readers, with no subscription or paywall, and revenue is a direct function of organic search traffic, social audience size, and conversion economics across firearms and ammunition categories. The company is bootstrapped, privately held, and operates without disclosed institutional funding, parent company, or audited financial reporting.

Name

Pew Pew Tactical

Legal name

Pew Pew Media, Inc.

Website

https://pewpewtactical.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pew Pew Tactical is a US-based firearms education and review media company that publishes hands-on tested gun reviews, how-to guides, and aggregated retail deals for millions of monthly readers, monetizing through affiliate marketing partnerships with retailers like Amazon and Palmetto State Armory.

Ownership category

akta.pro rank

Headquarters

HQ city

Keizer

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Marketing: The company earns commissions when readers click product links and make purchases through affiliate partnerships with firearms retailers and manufacturers. This funds their content creation operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pew Pew Tactical operates a firearms education and review media platform that publishes hands-on tested gun and gear reviews, ammunition guides, how-to shooting tutorials, best-of buying lists, and a daily deals aggregation service for firearms, accessories, and ammunition. The company also delivers a structured online firearms training course (Gun Noob Pistol Course) and operates a community-driven gun rating platform (Pew Pew Meter), monetizing primarily through affiliate marketing commissions from partner retailers.

Product overview

Pew Pew Tactical operates a firearms education and review platform centered around hands-on tested gun and gear content. The core offering consists of expert reviews across firearms categories (handguns, ARs, rifles, shotguns), ammunition guides, how-to articles, and a daily gun deals aggregation service. Supporting offerings include the online Gun Noob Pistol Course for beginners, the community-powered Pew Pew Meter rating system, and an annual Gun Safety Scholarship. The company monetizes through affiliate marketing while maintaining editorial independence from advertisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pew Pew Tactical Website and Content Platform Free online firearms education and review platform offering hands-on tested gun and gear reviews, ammunition guides, how-to articles, and daily deals aggregation across handguns, ARs, rifles, shotguns, optics, accessories, and CCW categories, targeted at individual gun owners, shooters, and concealed carry permit holders in the United States.
• Gun Noob Pistol Course

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon affiliate partnership for product links, particularly visible for tactical gear and accessories. When readers click Amazon links through the site and make purchases, Pew Pew Tactical earns a commission.
• Palmetto State ArmorycoreChannel Partner/ Reseller/ DistributorMajor firearms retailer affiliate partner featured prominently in deals sections and product reviews with direct purchase links.
• GrabAGunminorChannel Partner/ Reseller/ DistributorOnline firearms retailer affiliate partner referenced in gun review articles for purchase links.
• Lucky GunnerminorChannel Partner/ Reseller/ DistributorAmmunition retailer affiliate partner featured in ammunition reviews and buying guides.
• MidwayUSAminorChannel Partner/ Reseller/ DistributorFirearms and accessories retailer affiliate partner with purchase links in reviews and guides.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Truth About Guns: Long-running firearms review and gun rights publication operating a similar content-and-affiliate model, with hands-on gun reviews, news coverage, and opinion content targeting civilian gun owners.
• The Firearm Blog: Firearms news, reviews, and industry coverage site that publishes hands-on product testing, news, and educational content for gun enthusiasts, competing directly for the same SEO and social audiences.
• Ammoland News: Firearms news, reviews, and shooting sports content publisher with affiliate-driven monetization, similar target audience of gun owners and hobbyist shooters in the U.S. civilian market.
• Recoil Magazine: Firearms, gear, and tactical lifestyle publication combining editorial reviews, video content, and product coverage with a similar enthusiast-focused audience and content-led monetization approach.
• Lucky Gunner: Online ammunition retailer that operates an integrated content, education, and affiliate operation with ammunition guides, product reviews, and round-up content that competes for the same firearms buyer intent traffic.
• Gun.deals: Firearms and ammunition deals aggregation platform that competes directly with Pew Pew Tactical's deals section, driving purchase-intent traffic to the same set of affiliate retailer partners.

Broad incumbents

• Guns & Ammo: Established mainstream firearms media brand (InterMedia Outdoors) with deep industry relationships, magazine heritage, and broader content portfolio across hunting, sport shooting, and self-defense.
• Outdoor Life: Long-established outdoor and firearms publication with significantly larger editorial resources, covering hunting, shooting sports, and firearms gear with overlapping affiliate monetization and broader audience reach.
• Shooting Illustrated (NRA Publications): National Rifle Association's flagship firearms publication providing news, reviews, and training content for civilian gun owners, overlapping Pew Pew Tactical's educational and review content categories.

Others

• Palmetto State Armory: Major direct-to-consumer firearms retailer that operates a parallel content and review presence and serves as one of Pew Pew Tactical's largest affiliate partners, blurring the line between competitor and channel partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pewpewtactical
• YouTubeyoutube.com/user/pewpewtactical
• Facebookfacebook.com/people/Pew-Pew-Tactical/100078413192771
• Instagraminstagram.com/pewpewtactical
• Pinterestpinterest.com/pewpewtactical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pew Pew Tactical