Shults Ford

What Shults Ford does

Shults Ford is a privately-held, family-owned Ford franchise dealership group operating four physical rooftops across the Greater Pittsburgh market — Wexford, Harmarville, and West Mifflin in Pennsylvania, plus Triadelphia/Wheeling in West Virginia — with an additional Shults Certified pre-owned location. The group sells new Ford vehicles (trucks, SUVs, EVs, performance cars) and a broad mix of used vehicles across multiple brands, supported by a certified pre-owned program (Ford Blue Advantage Gold and Blue tiers). Revenue is generated across three streams: front-end vehicle sales (including commercial/fleet), finance and insurance (F&I) products with rates tiered from 5.9% to 18.45%, and a service-and-parts operation that includes a collision center at Harmarville, mobile service vans, pickup/delivery, and Quick Lane express maintenance.

The business model is omnichannel direct-to-consumer automotive retail with a hybrid segment mix: individual consumers form the primary segment, while commercial/fleet buyers (via the dedicated shultsfordtrucks.com storefront) and Pennsylvania government buyers (via COSTARS state contracts) round out demand. Differentiation rests on a unified four-rooftop inventory system, factory-trained technicians, and a strong local brand identity anchored by owner Richard Bazzy's media presence (podcast, radio, community involvement) and a Ford Salute to Dealers award. The dealership integrates OEM-provided platforms — FordPass connected vehicle services and Ford Pro Telematics for fleet — extending its commercial product surface without proprietary technology build-out.

Operationally, the group employs 101-250 staff, maintains roughly 1,000–1,130 vehicles in combined inventory at any time, and runs standard documentation, trade-in, and financing infrastructure. No funding rounds, M&A activity, or institutional investment are evidenced; the entity is founder-owned under Richard Bazzy with a single legal entity (Shults Ford Group, Pennsylvania). The technology footprint is intentionally thin — no proprietary platform, no app, no API — and growth is being pursued through channel and product additions (Express Buy online checkout, custom factory ordering, mobile service, EV-focused inventory) rather than through technology differentiation.

Name

Shults Ford

Legal name

Shults Ford

Website

https://shultsford.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Shults Ford is a privately-held Ford dealership group operating four rooftops in Greater Pittsburgh and Wheeling, selling new Ford vehicles, used and certified pre-owned units, with F&I financing, service and parts, mobile service, collision repair, and commercial fleet sales via Ford Pro and COSTARS government contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Wexford

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New Ford vehicle sales, used vehicle sales, and certified pre-owned (CPO) Ford sales across multiple brands including Ford, Chevrolet, GMC, Jeep, Toyota, Honda, and others. Revenue generated from vehicle transaction prices with standard documentation fees of $490.
2. Finance and Insurance Products: Automotive financing, vehicle protection packages, and F&I products offered through the finance center.
3. Service and Parts: Vehicle maintenance, repairs, collision services, mobile service, and genuine OEM parts and accessories sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Shults Ford is an authorized Ford franchise dealership group selling new Ford vehicles (trucks, SUVs, EVs, performance cars), certified pre-owned and used vehicles across multiple brands, supported by in-house financing, factory-trained service and parts, collision repair, mobile service, and a dedicated commercial/fleet sales channel across four Pennsylvania and West Virginia locations.

Product overview

Shults Ford is a Ford automobile dealership group operating four locations in Pennsylvania and West Virginia, offering a comprehensive vehicle sales and service ecosystem. The core offerings consist of new Ford vehicle sales (including trucks, SUVs, electric vehicles, and performance cars) and pre-owned vehicle sales across multiple brands. These are supported by integrated services including vehicle financing, factory-trained maintenance and repair, collision services, and digital purchasing tools. The dealership also provides specialized commercial fleet services and operates FordPass connected vehicle technology. The product portfolio centers on the physical vehicle sale with supporting service, financing, and digital transaction modules.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new Ford vehicles including F-150, Super Duty, Ranger, Maverick trucks; Explorer, Expedition, Bronco, Bronco Sport, Escape SUVs; Mustang Mach-E, F-150 Lightning, and E-Transit electric vehicles; and Mustang and Shelby GT500 performance cars. Available to individual consumers and commercial buyers at four dealership locations.
• Pre-Owned Vehicle Sales Sale of certified pre-owned and used vehicles across multiple brands including Ford, Chevrolet, GMC, Jeep, Toyota, Honda, and others, featuring Ford Blue Advantage Gold Certified and Blue Certified tiers with comprehensive inspections and money-back guarantees.
• Vehicle Financing Automotive financing services through Shults Ford finance centers including credit pre-approval, payment calculators, X-Plan pricing, vehicle protection packages, business credit applications, and tiered rates from 5.9% to 18.45% depending on credit score.
• Vehicle Service and Maintenance Factory-trained technician services for vehicle maintenance, repairs, OEM parts and accessories, plus express service lanes at multiple locations for routine servicing.
• Collision Center Body and collision repair services at the Harmarville (Quick Lane) location for vehicles damaged in accidents.
• Commercial and Fleet Sales Specialized commercial vehicle sales channel for work trucks, fleet accounts, Ford Pro Telematics integration, Section 179 tax deduction guidance, commercial driver license support, and Pennsylvania COSTARS government contract pricing, accessible via a dedicated Shults Ford Trucks website.
• Mobile Service On-location vehicle maintenance and repair where Ford-certified technicians travel to customer homes or workplaces to perform service.
• Quick Lane Service Fast-turnaround maintenance and repair services at the Harmarville Quick Lane facility for routine vehicle servicing without an appointment.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealership selling new Ford vehicles, parts, and providing factory-authorized service. Operates under Ford's brand and programs including Ford Blue Advantage CPO program, Ford Pro commercial vehicles, and FordDirect advertising services.
• FordDirectcoreTechnology or IntegrationFordDirect provides advertising and related services including analytics for Shults Ford's online properties. They deploy tracking technologies and may receive customer contact information for advertising and analytics purposes.
• COSTARSminorChannel Partner/ Reseller/ DistributorPennsylvania state procurement contract program allowing government agencies and approved vendors to purchase vehicles through Shults Ford at contracted pricing.
• Ford ProcoreStrategic or Co-development PartnerFord Pro provides commercial vehicle solutions including Ford Pro Telematics, fleet management tools, and commercial vehicle financing. Shults Ford integrates these offerings for commercial customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kenny Ross Automotive Group: Pennsylvania-based, family-owned multi-rooftop dealer group selling Ford, Chevrolet, Cadillac, and other franchises across the greater Pittsburgh region. Directly comparable to Shults Ford in scale, ownership structure, brand mix, and regional market overlap.
• Delaney Automotive Group: Family-owned, Pennsylvania-based multi-rooftop dealer group operating Ford and additional franchises. Comparable to Shults as a similarly structured regional franchise dealer group facing the same franchise dynamics, commercial fleet opportunity, and PA market conditions.

Broad incumbents

• Asbury Automotive Group: One of the largest US franchised dealer groups (NYSE: ABG) operating over 150 rooftops nationwide. Comparable as a much larger scaled public franchised dealer operator that benchmarks fleet operations, digital infrastructure spend, and per-unit economics relevant to Shults' strategic planning.
• Lithia Motors: Largest US automotive retailer by revenue (NYSE: LAD), operating more than 300 rooftops across the US and UK with an aggressive acquisition strategy. Comparable as the dominant public dealer consolidator shaping the competitive landscape for regional independent groups like Shults Ford.
• AutoNation: Large US franchised automotive retailer (NYSE: AN) with over 200 rooftops and a parallel used-vehicle business (AutoNation USA). Comparable as a public dealer operator offering a strategic template (parts, F&I, used, finance) that Shults executes at smaller regional scale.
• Penske Automotive Group: Premium franchised dealer group and commercial truck operator (NYSE: PAG) through Premier Truck Group. Comparable for the commercial-truck division overlap with Shults' shultsfordtrucks.com and COSTARS-aligned fleet strategy.
• Group 1 Automotive: US and UK franchised dealer group (NYSE: GPI) operating over 200 rooftops with consumer and commercial exposure. Comparable as a public multi-brand dealer consolidator with similar consumer/commercial mix and acquisition-driven growth model that affects independent dealer economics.
• Sonic Automotive: US franchised dealer group (NYSE: SAH) operating new-vehicle dealerships alongside the EchoPark used-car channel. Comparable as a multichannel dealer operator with direct overlap in new and used retailing that competes for similar regional customers in select markets.
• CarMax: Largest US used-car retailer (NYSE: KMX) operating superstores plus an online channel. Comparable as a high-volume used-car operator that competes directly with Shults' pre-owned and trade-in business, particularly through instant-offer platforms and pricing transparency.

Emerging players

• Carvana: Online-first used-car retailer with a national delivery model (NYSE: CVNA). Comparable as a digital-native competitor reshaping consumer vehicle-purchasing expectations and pressuring traditional dealers' online experience and used-vehicle gross margins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/shultsford
• YouTubeyoutube.com/user/shultsford07
• Facebookfacebook.com/ShultsFordLincoln
• Instagraminstagram.com/Shultsford
• LinkedInlinkedin.com/company/shults-ford

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shults Ford