Masterblend Fertilizers
Masterblend International is a privately held Illinois-based manufacturer of premium water-soluble, control-release, and granular fertilizers serving commercial greenhouse and nursery growers, turf care professionals, and home growers across more than eight countries.
- Company typePrivate
- Founded1990
- HeadquartersMorris, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Masterblend Fertilizers does
Masterblend International is a privately held U.S. manufacturer of premium water-soluble and control-release fertilizers headquartered in Morris, Illinois. The company operates two principal brands: Masterblend, serving commercial greenhouse, nursery, and hydroponic growers, and Tyler Enterprises, serving turf care professionals including golf courses, sports fields, and landscaping operations. A consumer-facing Home Growing line packages the same technical-grade formulas for retail and e-commerce channels. The company also offers ancillary services — custom blending, private labeling, analytical testing (water, soil, plant tissue, pathology), and bulk storage with rail-served logistics — that complement the core product business.
The product portfolio centers on proprietary water-soluble NPK formulations (31+ distinct formulas spanning general-purpose to crop-specific blends such as 4-18-38 Tomato, 5-11-26 Hydroponic, 8-15-36 Lettuce, and 20-20-20 General Purpose) and the Mastercote polymer-coated control-release line with 4- to 8-month temperature-sensitive nutrient release. Manufacturing uses technical-grade raw materials, fully chelated micronutrients, and climate-controlled blending rooms with segregated production lines to ensure purity, dry product, and absence of fall-out that could clog irrigation systems. The 80,000 sq ft facility includes a 600 ft dedicated rail siding and over 50,000 sq ft of warehouse and bulk storage.
The business model combines direct-to-grower enterprise sales, a multi-region international distributor network (Southeast Asia, Australia, Philippines, Caribbean, South America), private label manufacturing, and retail/e-commerce distribution for home growing products. Revenue is generated primarily through one-time product sales with quote-based pricing for commercial accounts and unit pricing through retail channels. Customer segments are horizontally diversified across commercial greenhouse, nursery, turf, and home growers, with no disclosed enterprise anchor accounts and a long tail of SMB, micro-operator, and nonprofit customers globally.
Masterblend Fertilizers firmographics
Firmographics- Name
- Masterblend Fertilizers
- Legal name
- Masterblend International
- Website
- https://masterblend.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Masterblend International is a privately held Illinois-based manufacturer of premium water-soluble, control-release, and granular fertilizers serving commercial greenhouse and nursery growers, turf care professionals, and home growers across more than eight countries.
- Ownership category
- akta.pro rank
Masterblend Fertilizers industry classification
Industry- Product category
- Agricultural Fertilizers
- NAICS
- Fertilizer and Compost Manufacturing (32531)
- akta.pro primary industry
- Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)
- akta.pro secondary industries
- Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM), Custom Blending & Private-Label Specialty Fertilizers (AFABACAN)
Keywords
Where Masterblend Fertilizers is headquartered
LocationHeadquarters
- HQ city
- Morris
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Masterblend Fertilizers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Water-Soluble Fertilizers: Core product line of premium water-soluble fertilizers sold directly to commercial growers and through distribution network. Revenue generated from product sales in various formula configurations.
- Control-Release Fertilizers: Mastercote branded polymer-coated fertilizers providing extended nutrient release over 4-8 months. Sold to commercial and professional growers.
- Custom Blending Services: Custom blending services for unique formulations tailored to specific growing requirements. Available for water-soluble, granular, and control-release fertilizers in large or small batches.
- Private Label Solutions: Private labeling programs allowing customers to offer Masterblend products under their own brand names. Manufacturing in quantities from 5 lbs to 2000 lbs with various packaging options.
- Analytic Testing Services: Water quality, growing media, soil, plant pathology, plant tissue, fertilizer, and pest analysis services to help identify and resolve growing challenges.
- Bulk Storage and Warehousing: Warehousing services, rail car offloading, and packaging services for bulk minerals and materials companies. Includes tote sack and 50# bag packaging capabilities.
- Home Growing Products: Professional grade fertilizers packaged for home gardeners, available through retail garden centers and online retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct manufacturer sales for commercial quantities |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Masterblend Fertilizers product offering
Product offeringCore offering
Masterblend International manufactures and supplies premium water-soluble and control-release fertilizers for commercial growers (greenhouses, nurseries, hydroponics) and turf care professionals (golf courses, sports fields, landscaping). The company operates two sub-brands—Masterblend for greenhouse/nursery markets and Tyler for turf care—and offers over 30 distinct NPK fertilizer formulations plus services including custom blending, private labeling, analytic testing, and bulk storage.
Product overview
Masterblend International is a U.S.-based manufacturer and supplier of premium fertilizer products serving commercial growers and turf care professionals. The product portfolio consists of two sub-brands: Masterblend (for greenhouse, nursery, and hydroponic markets) and Tyler (for turf care professionals). The core offerings include water-soluble fertilizers (31 distinct NPK formulas ranging from general-purpose to crop-specific formulations like Tomato, Lettuce, Strawberry, Orchid, and Poinsettia formulas), control-release fertilizers (Mastercote line in 4CTR and 8CTR variants), and granular fertilizers for turf applications. The company also offers professional services including private labeling, custom blending, analytic testing (water, soil, plant tissue), and bulk storage with rail access. A consumer-focused home growing line provides professional-grade tomato/vegetable and flowering plant formulas in smaller packaging. All products emphasize 100% water solubility with no fallout, technical-grade ingredients, and chelated micronutrients for maximum nutrient uptake.
Differentiator
Problem solved
Functional benefit
Brands
- Masterblend: Primary brand serving greenhouse and nursery markets with water-soluble and control-release fertilizers
- Tyler
- Mastercote
- Greenlinks
- Greensward
Products and services
- Mastercote 13-13-13 4CTR Control-release fertilizer delivering balanced nutrition for 4 months, suitable for greenhouse and nursery stock topdressing or medium incorporation.
- Mastercote 17-17-17 4CTR Well-balanced control-release formula delivering premium nutrition over a 4-month period, usable as topdressing or incorporated into growing medium.
- Mastercote 18-6-12 +Minors 8CTR Control-release fertilizer with minors delivering premium nutrition for up to 8 months, suitable for nursery and greenhouse stock.
- 4-18-38 Tomato Formula Water-soluble fertilizer for tomatoes, peppers, leafy greens, and hydroponic growing; dissolves completely with no fallout.
- 5-11-26 Hydroponic Formula Water-soluble formula specifically formulated for hydroponic growing applications.
- 8-15-36 Lettuce Formula Water-soluble formula optimized for hydroponic lettuce growing; dissolves completely without clogging equipment.
- 9-12-34 Strawberry Formula Water-soluble fertilizer for soil-based and hydroponic strawberry growing; fully dissolves without fallout.
- 9-45-15 Plant Starter Plant starter fertilizer with low nitrogen and high phosphorus for transplants, cuttings, and young seedlings.
- 10-30-20 Blossom Booster Water-soluble fertilizer designed as blossom booster for orchids and flowering plants, improving bud set and flower color.
- 10-52-10 Plant Starter Plant starter fertilizer providing extra water-soluble phosphorus to stimulate root development for transplants and seedlings.
- 12-0-43 Cut Mum Finisher Mum finisher fertilizer replacing Potassium Nitrate, suitable as crop toner especially during low light periods.
- 13-2-13 Cal Mag Formula High-nitrate formula with calcium and magnesium content, designed for plugs and crops sensitive to ammoniacal nitrogen.
- 14-0-14 Plug Formula High-nitrate formula with calcium and magnesium, specifically formulated for plugs and nitrogen-sensitive crops.
- 15-0-15 Dark Weather Formula High-nitrate formula with calcium and magnesium, recommended for bulbs and crops in dark weather conditions.
- 15-3-20 Pansy Formula Water-soluble fertilizer designed for pansies and similar plants, producing compact growth with strong stems and vibrant blooms.
- 15-5-25 Poinsettia Formula Water-soluble fertilizer with elevated magnesium, molybdenum, and zinc for poinsettias; over 70% nitrogen in nitrate form.
- 15-10-30 Pot Mum Formula Water-soluble fertilizer for pot mums, geraniums, and poinsettias with twice as much potash as nitrogen; suitable as dark weather fertilizer.
- 15-15-15 Geranium Special Water-soluble fertilizer specifically designed for geraniums with low potential acidity and fast response due to high nitrate nitrogen content.
- 15-16-17 Soil-Less Mix Improved soil-less mix fertilizer with 70% of nitrogen in fast-acting nitrate form, eliminating nitrogen conversion problems.
- 17-4-17 Pot Plant Formula Water-soluble fertilizer with balanced nutrition and chelated micronutrients for maximum nutrient uptake with minimal pH impact.
- 17-5-17 Pot Plant Formula Water-soluble fertilizer with balanced nutrition and chelated micronutrients for potted plants.
- 17-5-17 Cal Mag Formula Water-soluble fertilizer with ideal calcium and magnesium balance for tomato and vegetable crops, enhanced with chelated micronutrients.
- 20-7-20 High Mag Formula Balanced water-soluble fertilizer with higher magnesium levels to offset deficiencies and improve nitrogen and phosphorus uptake.
- 20-7-20 Acid Formula Heavy acidifying water-soluble fertilizer for nursery and landscape crops that thrive in acidic soil conditions.
- 20-5-30 High Potash Formula Water-soluble fertilizer for greenhouse media with high potash and low phosphorus, suitable for crops like carnations, mums, snapdragons, and roses.
- 20-3-19 Petunia Formula Water-soluble fertilizer with elevated iron and magnesium designed for petunias and high-iron-demanding crops; promotes dense, compact growth.
- 20-10-20 Soil-Less Mix Soil-less growing media fertilizer with high nitrate nitrogen and significantly greater trace elements in fully chelated form.
- 20-20-20 General Purpose All-purpose water-soluble fertilizer safe for all growing plants; contains no sodium, sulfate, or chloride.
- 21-6-20 All Purpose Formula Water-soluble all-purpose fertilizer for application with any sprayer, injector, or proportioner; performs well on plants thriving in higher acidity.
- 21-7-7 High Acid Formula Heavy acidifying water-soluble fertilizer for azaleas under hard water conditions and materials with too high pH.
- 30-10-10 Orchid Special Water-soluble fertilizer designed for fir bark potting media with higher nitrogen to offset nitrogen-robbing tendency; very low biuret content.
- Tyler Turf Care Products Turf care product line including water-soluble fertilizers with UMAXX Stabilized Nitrogen, granular fertilizers, bulk amendments, grass seeds, micronutrients, fungicides, pesticides, and chemicals for golf courses and sports fields.
- Tomato & Vegetable Formula (Home Growing) Professional-grade water-soluble tomato and vegetable fertilizer made available to home growers; same technical-grade formula trusted by commercial growers.
- Flowering Plants Formula (Home Growing) Balanced professional-grade water-soluble fertilizer for flowering plants for home growing applications.
- Private Labeling Private labeling service allowing retailers to offer Masterblend fertilizers under their own brand; custom formulations and packaging available from 5 lbs to 2000 lbs.
- Custom Blending Custom blending service for water-soluble, granular, and control-release fertilizers; expert analysis to determine ideal formulations with technical grade elements and micronutrients.
- Analytic Testing Complete testing services including water quality analysis, growing media analysis, soil analysis, plant pathology, plant tissue analysis, fertilizer analysis, and pest analysis.
- Bulk Storage Bulk storage service with 600 ft dedicated rail siding and over 50,000 sq. ft. of warehouse space; includes rail car offloading and tote sack/50 lb bag packaging.
Quantifiable outcome
- 100% water solubility with no fall-out
- +2 more outcomes
Companies that use Masterblend Fertilizers
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Masterblend Fertilizers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Masterblend Fertilizers partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- US FarmscoreInternational distributor for Masterblend products serving Southeast Asia and Australia (excluding Philippines). Provides local sales and distribution for professional growers in the region.
- Ariaponics LTDcoreDistributor serving Trinidad, Tobago and surrounding Caribbean region with contact information for local sales and support.
- Aqua-Hydroponic Prime Ventures CorpcoreAuthorized distributor for the Philippines market, enabling Masterblend product access throughout the archipelago.
- Centro de Jardineria LaussannaminorVenezuela distributor for Masterblend products managed by Cesar Fernandez, serving the local commercial growing market.
- Tyler EnterprisescoreSister company operating as Masterblend International - Tyler Enterprises. Tyler brand focuses on turf care professionals including golf courses, sports fields, and landscaping while Masterblend serves greenhouse and nursery markets.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Masterblend Fertilizers competitors and assessment
Company assessmentDirect peers
- Compo Expert: European specialty fertilizer manufacturer (subsidiary of Grupa Azoty) producing controlled-release and water-soluble fertilizers for professional horticulture, turf, and landscaping. Comparable on product type (slow-release, water-soluble), target segments (commercial growers, golf courses), and customization capabilities.
- Plant Marvel Laboratories: US-based manufacturer of water-soluble hydroponic and greenhouse fertilizers with a focus on professional and hobbyist growers. Direct competitor to Masterblend in the North American specialty water-soluble segment, with similar crop-specific NPK formulations and horticultural channel focus.
- Grow More: US manufacturer of water-soluble and specialty fertilizers for hydroponic, greenhouse, and turf markets. Direct competitor to Masterblend in the North American specialty fertilizer segment, with overlapping crop-specific NPK formulations and hydroponic retailer distribution.
- Haifa Group: Israel-based global manufacturer of specialty water-soluble and controlled-release fertilizers for greenhouse, hydroponics, and turf. Directly comparable to Masterblend on product category (premium water-soluble NPK formulas, controlled-release coatings) and target customer (commercial growers), with significantly larger international footprint.
- Lebanon Seaboard: US manufacturer of specialty fertilizers including Lebanon Pro and Country Pride brands for professional turf, greenhouse, and ornamental markets. Competes with Masterblend/Tyler in the specialty turf and professional horticulture channel with similar private-label and custom-blending capabilities.
- JR Peters Inc: US manufacturer of Jack's Classic water-soluble fertilizers and controlled-release products for greenhouse, nursery, and hydroponic growers. Closely comparable specialty fertilizer manufacturer with similar product philosophy (technical-grade ingredients, crop-specific formulations) and overlapping customer base in commercial horticulture.
Broad incumbents
- Yara International: Norwegian-headquartered global fertilizer major producing specialty and commodity NPK products, including water-soluble and fertigation-grade fertilizers for greenhouse and hydroponics. Comparable product chemistry but vastly larger scale, broader geographic footprint, and far deeper R&D and capital resources.
- K+S AG: German-based fertilizer and salt producer with a specialty fertilizer division serving horticulture, turf, and agriculture. Comparable on specialty water-soluble and specialty plant nutrition products, though positioned as a much larger multi-product incumbent with potash upstream integration.
- ICL Group: Global specialty minerals and fertilizer company with water-soluble and controlled-release product lines serving greenhouse, turf, and specialty agriculture. Comparable on product chemistry and customer base, but operates at much greater scale with diversified phosphate and potash upstream integration.
- The Andersons: US-based diversified agribusiness with a specialty fertilizer plant food division serving turf, ornamental, and specialty agriculture. Comparable to Tyler brand on turf and professional landscaping channels, though much larger and more diversified across grain, ethanol, and plant nutrient businesses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Masterblend Fertilizers social profiles
Digital presenceMasterblend Fertilizers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masterblend Fertilizers leadership team
Management profileNumber of profiles
Profiles5 records
Masterblend Fertilizers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masterblend Fertilizers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masterblend Fertilizers
What does Masterblend Fertilizers do?
Masterblend International manufactures and supplies premium water-soluble and control-release fertilizers for commercial growers (greenhouses, nurseries, hydroponics) and turf care professionals (golf courses, sports fields, landscaping). The company operates two sub-brands—Masterblend for greenhouse/nursery markets and Tyler for turf care—and offers over 30 distinct NPK fertilizer formulations plus services including custom blending, private labeling, analytic testing, and bulk storage.
Is Masterblend Fertilizers a public or private company?
Masterblend Fertilizers is a private company. It is classified as unknown and is currently operating.
When was Masterblend Fertilizers founded?
Masterblend Fertilizers was founded in 1990. It employs 11 to 50 people.
Where is Masterblend Fertilizers based?
Masterblend Fertilizers is headquartered in Morris, United States, in the North America region.
How does Masterblend Fertilizers make money?
Seven revenue lines are on record. Water-Soluble Fertilizers are the primary driver. The others are control-Release Fertilizers, custom Blending Services, private Label Solutions, analytic Testing Services, bulk Storage and Warehousing and home Growing Products.
Who are Masterblend Fertilizers's main competitors?
Direct peers on record are Compo Expert, Plant Marvel Laboratories, Grow More, Haifa Group, Lebanon Seaboard and JR Peters Inc. Broad incumbents are Yara International, K+S AG, ICL Group and The Andersons.
Does Masterblend Fertilizers have an API?
No public API is recorded for Masterblend Fertilizers.
What industry is Masterblend Fertilizers in?
Masterblend Fertilizers's product category is Agricultural Fertilizers. Its primary akta.pro industry code is AFABACAL, Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery), with a secondary code of AFABACAM, Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping). Its NAICS code is 32531.