Social Event
Social Event is a Munich-based event management and networking services company (operating as fastfrwrd GmbH) that organizes professional networking events across the DACH region, including LinkedIn Local München, XING community events, Rotating Dinners, and the WACHSTUM.DIGITAL virtual conference platform for Mittelstand companies.
- Company typePrivate
- Founded2014
- HeadquartersMünchen, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Social Event does
Social Event (legally fastfrwrd GmbH, DBA SOCIALEVENT) is a Munich-based private event management and networking services company active since 2009 that organizes physical and virtual professional networking events across the DACH region. Its portfolio spans more than ten recurring event formats, including Rotating Dinners, expert events, afterwork/networking events, special themed events (Oktoberfest, poker nights, boat cruises), guided tours, culinary events, trade show participation, career fairs, webinars, and webcasts. The company holds the official authorization to organize XING events in Munich (since 2009) and is the official organizer of LinkedIn Local München (since January 2019), supported by venue partnerships with Microsoft, Le Méridien München, Design Offices, 1000 Satellites SOHO, and Lilienthal Lofts. It also operates the WACHSTUM.DIGITAL biannual virtual conference platform and lead generation service for DACH Mittelstand companies, reaching a network of 50,000+ contacts and packaging 300+ leads per contract.
The company serves three primary customer segments: individual business professionals in the Munich metropolitan area seeking structured networking (the primary segment), corporate clients needing employer branding, recruiting, and client entertainment events (BMW Museum Light Night, Microsoft venue hosting), and Mittelstand companies in DACH seeking digital transformation marketing support. Its go-to-market is a community- and event-driven hybrid: top-of-funnel attendee acquisition through XING and LinkedIn community channels, mid-funnel conversion via its own WordPress-based ticket shop and external platforms (Snapticket, Vivenu), and enterprise sales for customized corporate event formats and multi-year lead generation packages. Revenue comes from ticket sales (€17.50–€100 per attendee), corporate event service fees, and multi-year WACHSTUM.DIGITAL lead generation contracts.
The business is operated by a small team (1–10 employees) led by Managing Director Johannes F. Woll, under the legal entity fastfrwrd GmbH registered in Münsing, Germany. The technology stack is intentionally lean: a WordPress-based website, an email newsletter, and proprietary logistical software for rotating dinner table assignments. The most recent material activity is a 2025 relaunch of LinkedIn Local München under a reconstituted team that includes high-profile communications and influencer figures (Adriane Kovacevic, Heinrich Birner, Klaus Eck), with a programmed event calendar running through at least June 2026.
Social Event firmographics
Firmographics- Name
- Social Event
- Legal name
- fastfrwrd GmbH
- Website
- https://socialevent.de
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Social Event is a Munich-based event management and networking services company (operating as fastfrwrd GmbH) that organizes professional networking events across the DACH region, including LinkedIn Local München, XING community events, Rotating Dinners, and the WACHSTUM.DIGITAL virtual conference platform for Mittelstand companies.
- Ownership category
- akta.pro rank
Social Event industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Professional & Association Conferences (MPAGAGAB)
- akta.pro secondary industries
- Executive Summits & Invitation-Only Forums (MPAGAGAK), Private Social Events (Birthdays, Anniversaries, Private Parties) (MPAGAHAI)
Keywords
Where Social Event is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Social Event business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Event Ticket Sales: Revenue generated from ticket sales for networking events, rotating dinners, expert events, and special occasions. Standard tickets €35, reduced U25 tickets €17.50, supporter tickets €100.
- Corporate Event Services: Developing and realizing customized event formats for companies including expert events, afterwork events, special events, career fairs, and webinars. Supports brands in recruiting participants for their events.
- Lead Generation (WACHSTUM.DIGITAL): Lead generation platform for marketing service providers and technical solution providers targeting Mittelstand companies in DACH region. Generates 300+ leads per package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard attendance ticket for LinkedIn Local München events |
| One time/ perpetual license | Pay-as-you-go | Young professionals/students under 25 years |
| One time/ perpetual license | Pay-as-you-go | Supporter ticket for event sponsorship |
| One time/ perpetual license | Pay-as-you-go | Oktoberfest networking package (Schottenhamel) |
| One time/ perpetual license | Pay-as-you-go | Oktoberfest networking package (earlier pricing) |
| One time/ perpetual license | Pay-as-you-go | Rotating Dinner multi-course networking event |
| One time/ perpetual license | Pay-as-you-go | XING Recruiter Seminar full-day training |
| Other | Multi-year contract | Lead generation package (WACHSTUM.DIGITAL) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Social Event product offering
Product offeringCore offering
Social Event organizes and manages professional networking events in the Munich area, including Rotating Dinners, expert events, afterwork networking events, and the LinkedIn Local München community series. The company also develops customized event formats for corporate clients (employer branding, recruiting events, conferences) and operates the WACHSTUM.DIGITAL online conference and lead generation platform targeting DACH Mittelstand companies.
Product overview
Social Event is an event management company offering a diverse portfolio of networking and professional event formats. Core offerings include Rotating Dinner events (structured networking dinners with table rotation), expert lectures, afterwork networking events, and special themed events. The company also manages LinkedIn Local München community events and operates the WACHSTUM.DIGITAL virtual conference platform for the German Mittelstand. Additional formats include culinary events, trade show/conference participation, career events, and webinars with interactive webcast capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Rotating Dinner / Cross Table Dinner Multi-course dinner networking event where participants rotate tables after each course, enabling attendees to meet 15+ new contacts in a single evening. Suitable for team building, incentives, and business networking.
- Corporate Event Services (Expert, Afterwork, Special Events)
Quantifiable outcome
- 5,000+ guests welcomed through Rotating Dinners over 10 years
- +2 more outcomes
Companies that use Social Event
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Social Event technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Social Event partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- LinkedIn Local MünchencoreOfficial organizer of LinkedIn Local München events since January 2019. Conducts regular networking events for LinkedIn members in the Munich metropolitan area, with 6 planned events per year.
- XING AGcoreOfficial authorized organizer of XING events in Munich since 2009. Partners with XING groups to organize official events including rotating dinners, expert events, and career fairs. Events promoted through official XING channels and ticketing system.
- MicrosoftminorVenue partner hosting LinkedIn Local München events at Microsoft Munich location.
- Design OfficesminorVenue partner hosting LinkedIn Local München events at Design Offices Campus Königplatz location.
- 1000 Satellites SOHOminorVenue partner hosting LinkedIn Local München events at their Munich-Obersendling location.
- Lilienthal Lofts (LILO)minorVenue partner for LinkedIn Local München events, operating under the LILO brand.
- Bundesverband Druck und Medien (BVDM)minorCooperation partner for industry events including DCX Digital Content Expo.
- VDZminorIndustry association partnership for content and publishing sector events.
- BITKOMminorDigital industry association partnership for technology and IT events.
- Datacenter DynamicsminorPartnership for data center and technology industry events.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Social Event competitors and assessment
Company assessmentDirect peers
- Meetup: Global community-driven event platform organizing local in-person networking and interest-based gatherings. Highly comparable business model of monetizing recurring local community events around shared professional or personal interests.
Broad incumbents
- Bizzabo: Event experience platform offering registration, engagement, and analytics tools for B2B events and conferences. Comparable as an enterprise alternative for organizing professional conferences and corporate event experiences.
- Eventbrite: Large-scale event ticketing and management platform serving consumers, communities, and enterprises. Comparable in enabling ticketed networking/community events, but operating at vastly greater scale and with a self-serve platform model rather than curated formats.
- Splash: Event marketing platform focused on branded corporate events and conferences. Comparable as a tooled-up alternative for the corporate/employer-branding event services Social Event provides to enterprise clients.
- Cvent: Enterprise event management platform for corporate meetings, conferences, and trade shows. Comparable as a competitor for corporate event services and recruiting/employer-branding events, though at far larger scale and with a software-led model.
Regional players
- New Work SE (XING Events): Operator of the XING professional network and XING Events platform in DACH. Functions both as a key distribution partner and as a potential platform competitor that could disintermediate Social Event's community-led GTM.
Emerging players
- RingCentral Events (formerly Hopin): Virtual and hybrid event platform with strong webinar and online conference capabilities. Direct overlap with Social Event's WACHSTUM.DIGITAL virtual conference offering for DACH Mittelstand audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Social Event social profiles
Digital presenceSocial Event financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Event leadership team
Management profileNumber of profiles
Profiles1 record
Social Event funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Event M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Event
What does Social Event do?
Social Event organizes and manages professional networking events in the Munich area, including Rotating Dinners, expert events, afterwork networking events, and the LinkedIn Local München community series. The company also develops customized event formats for corporate clients (employer branding, recruiting events, conferences) and operates the WACHSTUM.DIGITAL online conference and lead generation platform targeting DACH Mittelstand companies.
Is Social Event a public or private company?
Social Event is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Social Event founded?
Social Event was founded in 2014. It employs 1 to 10 people.
Where is Social Event based?
Social Event is headquartered in München, Germany, in the Europe region.
How does Social Event make money?
Three revenue lines are on record. Event Ticket Sales are the primary driver. The others are corporate Event Services and lead Generation (WACHSTUM.DIGITAL).
Who are Social Event's main competitors?
Meetup is listed as a direct peer. Broad incumbents are Bizzabo, Eventbrite, Splash and Cvent. New Work SE (XING Events) is listed as a regional player. RingCentral Events (formerly Hopin) is listed as an emerging player.
Does Social Event have an API?
No public API is recorded for Social Event.
What industry is Social Event in?
Social Event's product category is Event Management Services. Its primary akta.pro industry code is MPAGAGAB, Professional & Association Conferences, with a secondary code of MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 561920 and its SIC code is 7990.