Social Event

Event Management Servicessocialevent.de

Social Event is a Munich-based event management and networking services company (operating as fastfrwrd GmbH) that organizes professional networking events across the DACH region, including LinkedIn Local München, XING community events, Rotating Dinners, and the WACHSTUM.DIGITAL virtual conference platform for Mittelstand companies.

Company typePrivate
Founded2014
HeadquartersMünchen, Germany
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What Social Event does

Social Event (legally fastfrwrd GmbH, DBA SOCIALEVENT) is a Munich-based private event management and networking services company active since 2009 that organizes physical and virtual professional networking events across the DACH region. Its portfolio spans more than ten recurring event formats, including Rotating Dinners, expert events, afterwork/networking events, special themed events (Oktoberfest, poker nights, boat cruises), guided tours, culinary events, trade show participation, career fairs, webinars, and webcasts. The company holds the official authorization to organize XING events in Munich (since 2009) and is the official organizer of LinkedIn Local München (since January 2019), supported by venue partnerships with Microsoft, Le Méridien München, Design Offices, 1000 Satellites SOHO, and Lilienthal Lofts. It also operates the WACHSTUM.DIGITAL biannual virtual conference platform and lead generation service for DACH Mittelstand companies, reaching a network of 50,000+ contacts and packaging 300+ leads per contract.

The company serves three primary customer segments: individual business professionals in the Munich metropolitan area seeking structured networking (the primary segment), corporate clients needing employer branding, recruiting, and client entertainment events (BMW Museum Light Night, Microsoft venue hosting), and Mittelstand companies in DACH seeking digital transformation marketing support. Its go-to-market is a community- and event-driven hybrid: top-of-funnel attendee acquisition through XING and LinkedIn community channels, mid-funnel conversion via its own WordPress-based ticket shop and external platforms (Snapticket, Vivenu), and enterprise sales for customized corporate event formats and multi-year lead generation packages. Revenue comes from ticket sales (€17.50–€100 per attendee), corporate event service fees, and multi-year WACHSTUM.DIGITAL lead generation contracts.

The business is operated by a small team (1–10 employees) led by Managing Director Johannes F. Woll, under the legal entity fastfrwrd GmbH registered in Münsing, Germany. The technology stack is intentionally lean: a WordPress-based website, an email newsletter, and proprietary logistical software for rotating dinner table assignments. The most recent material activity is a 2025 relaunch of LinkedIn Local München under a reconstituted team that includes high-profile communications and influencer figures (Adriane Kovacevic, Heinrich Birner, Klaus Eck), with a programmed event calendar running through at least June 2026.

Social Event firmographics

Firmographics

Name: Social Event
Legal name: fastfrwrd GmbH
Website: https://socialevent.de
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 1–10 employees
Short description: Social Event is a Munich-based event management and networking services company (operating as fastfrwrd GmbH) that organizes professional networking events across the DACH region, including LinkedIn Local München, XING community events, Rotating Dinners, and the WACHSTUM.DIGITAL virtual conference platform for Mittelstand companies.
Ownership category
akta.pro rank

Social Event industry classification

Industry

Product category: Event Management Services
NAICS: Convention and Trade Show Organizers (561920)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro industry: PRIMARYMPAGAGAB
Professional & Association Conferences
Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)
SECONDARYMPAGAGAK
Executive Summits & Invitation-Only Forums
Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)
SECONDARYMPAGAHAI
Private Social Events (Birthdays, Anniversaries, Private Parties)
Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

Keywords

Networking event management
Corporate event services
Rotating dinner events
Professional community events
B2B lead generation

Where Social Event is headquartered

Location

Headquarters

HQ city: München
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Social Event business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Event Ticket Sales: Revenue generated from ticket sales for networking events, rotating dinners, expert events, and special occasions. Standard tickets €35, reduced U25 tickets €17.50, supporter tickets €100.
Corporate Event Services: Developing and realizing customized event formats for companies including expert events, afterwork events, special events, career fairs, and webinars. Supports brands in recruiting participants for their events.
Lead Generation (WACHSTUM.DIGITAL): Lead generation platform for marketing service providers and technical solution providers targeting Mittelstand companies in DACH region. Generates 300+ leads per package.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Standard attendance ticket for LinkedIn Local München events
One time/ perpetual license	Pay-as-you-go	Young professionals/students under 25 years
One time/ perpetual license	Pay-as-you-go	Supporter ticket for event sponsorship
One time/ perpetual license	Pay-as-you-go	Oktoberfest networking package (Schottenhamel)
One time/ perpetual license	Pay-as-you-go	Oktoberfest networking package (earlier pricing)
One time/ perpetual license	Pay-as-you-go	Rotating Dinner multi-course networking event
One time/ perpetual license	Pay-as-you-go	XING Recruiter Seminar full-day training
Other	Multi-year contract	Lead generation package (WACHSTUM.DIGITAL)

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Social Event product offering

Product offering

Core offering

Social Event organizes and manages professional networking events in the Munich area, including Rotating Dinners, expert events, afterwork networking events, and the LinkedIn Local München community series. The company also develops customized event formats for corporate clients (employer branding, recruiting events, conferences) and operates the WACHSTUM.DIGITAL online conference and lead generation platform targeting DACH Mittelstand companies.

Product overview

Social Event is an event management company offering a diverse portfolio of networking and professional event formats. Core offerings include Rotating Dinner events (structured networking dinners with table rotation), expert lectures, afterwork networking events, and special themed events. The company also manages LinkedIn Local München community events and operates the WACHSTUM.DIGITAL virtual conference platform for the German Mittelstand. Additional formats include culinary events, trade show/conference participation, career events, and webinars with interactive webcast capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

Rotating Dinner / Cross Table Dinner Multi-course dinner networking event where participants rotate tables after each course, enabling attendees to meet 15+ new contacts in a single evening. Suitable for team building, incentives, and business networking.
Corporate Event Services (Expert, Afterwork, Special Events)

Quantifiable outcome

5,000+ guests welcomed through Rotating Dinners over 10 years
+2 more outcomes

Companies that use Social Event

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Social Event technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Social Event partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

LinkedIn Local MünchencoreGTM or Marketing Partner · 1 January 2019Official organizer of LinkedIn Local München events since January 2019. Conducts regular networking events for LinkedIn members in the Munich metropolitan area, with 6 planned events per year.
XING AGcoreGTM or Marketing Partner · 1 January 2009Official authorized organizer of XING events in Munich since 2009. Partners with XING groups to organize official events including rotating dinners, expert events, and career fairs. Events promoted through official XING channels and ticketing system.
MicrosoftminorChannel Partner/ Reseller/ DistributorVenue partner hosting LinkedIn Local München events at Microsoft Munich location.
Design OfficesminorChannel Partner/ Reseller/ DistributorVenue partner hosting LinkedIn Local München events at Design Offices Campus Königplatz location.
1000 Satellites SOHOminorChannel Partner/ Reseller/ DistributorVenue partner hosting LinkedIn Local München events at their Munich-Obersendling location.
Lilienthal Lofts (LILO)minorChannel Partner/ Reseller/ DistributorVenue partner for LinkedIn Local München events, operating under the LILO brand.
Bundesverband Druck und Medien (BVDM)minorStrategic or Co-development PartnerCooperation partner for industry events including DCX Digital Content Expo.
VDZminorStrategic or Co-development PartnerIndustry association partnership for content and publishing sector events.
BITKOMminorStrategic or Co-development PartnerDigital industry association partnership for technology and IT events.
Datacenter DynamicsminorStrategic or Co-development PartnerPartnership for data center and technology industry events.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Social Event competitors and assessment

Company assessment

Direct peers

Meetup: Global community-driven event platform organizing local in-person networking and interest-based gatherings. Highly comparable business model of monetizing recurring local community events around shared professional or personal interests.

Broad incumbents

Bizzabo: Event experience platform offering registration, engagement, and analytics tools for B2B events and conferences. Comparable as an enterprise alternative for organizing professional conferences and corporate event experiences.
Eventbrite: Large-scale event ticketing and management platform serving consumers, communities, and enterprises. Comparable in enabling ticketed networking/community events, but operating at vastly greater scale and with a self-serve platform model rather than curated formats.
Splash: Event marketing platform focused on branded corporate events and conferences. Comparable as a tooled-up alternative for the corporate/employer-branding event services Social Event provides to enterprise clients.
Cvent: Enterprise event management platform for corporate meetings, conferences, and trade shows. Comparable as a competitor for corporate event services and recruiting/employer-branding events, though at far larger scale and with a software-led model.

Regional players

New Work SE (XING Events): Operator of the XING professional network and XING Events platform in DACH. Functions both as a key distribution partner and as a potential platform competitor that could disintermediate Social Event's community-led GTM.

Emerging players

RingCentral Events (formerly Hopin): Virtual and hybrid event platform with strong webinar and online conference capabilities. Direct overlap with Social Event's WACHSTUM.DIGITAL virtual conference offering for DACH Mittelstand audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Social Event financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Social Event leadership team

Management profile

Number of profiles

Profiles1 record

Social Event funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Social Event M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Event

What does Social Event do?

Is Social Event a public or private company?

Social Event is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Social Event founded?

Social Event was founded in 2014. It employs 1 to 10 people.

Where is Social Event based?

Social Event is headquartered in München, Germany, in the Europe region.

How does Social Event make money?

Three revenue lines are on record. Event Ticket Sales are the primary driver. The others are corporate Event Services and lead Generation (WACHSTUM.DIGITAL).

Who are Social Event's main competitors?

Meetup is listed as a direct peer. Broad incumbents are Bizzabo, Eventbrite, Splash and Cvent. New Work SE (XING Events) is listed as a regional player. RingCentral Events (formerly Hopin) is listed as an emerging player.

Does Social Event have an API?

No public API is recorded for Social Event.

What industry is Social Event in?

Social Event's product category is Event Management Services. Its primary akta.pro industry code is MPAGAGAB, Professional & Association Conferences, with a secondary code of MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 561920 and its SIC code is 7990.