Maklarhuset

What Maklarhuset does

Mäklarhuset is Sweden's largest independent real estate brokerage chain, operating 110 physical branches across all 21 Swedish counties from a Göteborg headquarters (Drakegatan 10, 412 50 Göteborg; legal entity Mäklarhuset Real Estate Sweden AB, org. nr. 556552-1381). The company mediates the buying, selling, and valuation of residential properties, commercial real estate, vacation homes, plots, farms, and new-construction units. Its customer base is predominantly individual homeowners and SMBs, supplemented by commercial property owners and international buyers seeking Swedish or Spanish property. The company is privately held and self-owned, explicitly positioning itself as independent from bank and insurance ownership.

The platform centers on a web-based real estate marketplace with account management, property search, viewing booking, bidding participation, and a value-tracking module called Värdeindikatorn. Core service products include Sälja bostad (full-service sales), Köpa bostad (buyer representation), Värdering (free oral and paid written valuations), Förberedd (pre-sale preparation), and Skyddat köp (defect-insurance-backed protected purchase). Distribution is hybrid: physical offices handle local relationships while digital channels — Hemnet referral flows, Nordea co-registration, Facebook, Instagram, and a proprietary magazine — drive top-of-funnel demand.

Revenue is generated primarily through transaction commissions on completed property sales, with a smaller professional-services stream from written valuations. Free oral valuations function as a customer acquisition funnel rather than a revenue source. Brand positioning is reinforced by top-tier rankings in the April 2025 Origo Group survey (2,060 respondents) for customer service, proximity, value-for-money, and overall likability, and by registered trademarks including Mäklarhuset, Förberedd, Mäklarhuset Smart, and Mäklarhuset Kommersiella.

Name

Maklarhuset

Legal name

Mäklarhuset Real Estate Sweden AB

Website

https://maklarhuset.se

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Mäklarhuset is Sweden's largest independent real estate brokerage chain, operating 110 offices across all 21 counties. It provides commission-based residential and commercial property sales, valuations, and bidding services to individual homeowners, SMBs, and international buyers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Property valuation services
• New construction sales
• Vacation home brokerage

Headquarters

HQ city

Strömstad

HQ country

Sweden

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Mäklarhuset earns commission on successful property sales transactions. The company acts as a real estate broker mediating between buyers and sellers of residential and commercial properties, vacation homes, plots, farms, and businesses across Sweden.
2. Valuation Services: Free oral valuations are offered as a customer acquisition tool. Written valuations are provided for a smaller fee, delivering a formal written certificate with property value assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mäklarhuset is a Swedish real estate brokerage that sells, buys, and values residential and commercial properties on behalf of consumers and property owners. Services include seller-side representation with marketing and bidding management, buyer-side advisory, oral and written valuations, new-construction sales, vacation-home transactions, commercial property brokerage, and cross-border deals focused on Spain.

Product overview

Mäklarhuset is Sweden's largest independent real estate brokerage chain operating through 110 offices. The company offers a comprehensive platform of property services centered on its core brokerage offering for buying and selling residential and commercial properties. The service portfolio includes valuation services (oral and written), property sales facilitation, purchase assistance, and specialized offerings such as the 'Förberedd' preparation module, 'Skyddat köp' protected purchase insurance, and 'Värdeindikatorn' value tracking. The company operates sub-brands for commercial real estate ('Kommersiella') and international properties ('Utland/Spanien'), complemented by the Mäklarhuset Magazine content platform. All services are delivered through a network of local broker offices across Sweden, with individual property listings, viewing scheduling, and bidding management accessible through the company's website.

Differentiator

Problem solved

Functional benefit

Brands

• FÖRBEREDD: Service concept for preparing property for sale
• MÄKLARHUSET SMART
• MÄKLARHUSET KOMMERSIELLA
• Mäklarhuset Magazine

Products and services

• Property Sales Service (Sälja bostad) Full-service seller-side residential real estate brokerage for Swedish homeowners, including pricing advice, marketing, listing on Hemnet and Mäklarhuset channels, viewings, and bidding management through to closing.
• Property Purchase Service (Köpa bostad) Buyer-side residential brokerage for individuals purchasing property in Sweden, providing access to listings (including off-market), viewings, valuation analysis, and bidding strategy support.
• Oral Property Valuation (Fri värdering / Värdering) Complimentary in-person valuation session at a Mäklarhuset branch, providing an indicative market value of the customer's home without obligation to engage the firm as seller's broker.
• Written Property Valuation (Skriftlig värdering) Formal written appraisal report prepared by a Mäklarhuset broker, used by clients for mortgage, estate, divorce, or tax-administration purposes.
• Commercial Real Estate Brokerage (Kommersiella fastigheter) Brokerage services for commercial properties — including offices, retail, and investment properties — delivered through specialist commercial desks such as the Örebro office led by Andreas Olofsson.
• New Construction Sales (Nyproduktion) Sales representation for property developers of new-build residential projects, managing the marketing and unit-by-unit disposition pipeline from launch through to closing.
• Vacation Home Brokerage Brokerage for Swedish leisure and vacation-home properties, including seasonal market valuation, targeted marketing to second-home buyers, and negotiation through closing.
• International / Spain Real Estate Service (Utland/Spanien) Cross-border brokerage for Swedish clients buying or selling property in Spain, with multi-language support and guidance on local process, tax, and legal requirements.
• Prepared Service (Förberedd) Pre-sale preparation package offered to sellers alongside the property-sales service, helping the homeowner ready the home (e.g., styling, minor improvements, photography) ahead of going to market.
• Protected Purchase (Skyddat köp) Buyer-protection package bundled with Mäklarhuset's purchase service, providing safeguards against defects or title issues discovered after closing.

Quantifiable outcome

• Mäklarhuset ranks highest among brokers in customer service and proximity to customers (Origo Group survey, April 2025, 2060 respondents).
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HemnetcoreGTM or Marketing PartnerHemnet's platform is referenced as a collaboration partner where customers can be directed to create Mäklarhuset accounts. When customers use Hemnet's service to express interest in properties, their information can be shared with Mäklarhuset brokers.
• NordeaminorGTM or Marketing PartnerNordea bank is mentioned as a collaboration partner where customers can be automatically registered for a Mäklarhuset account when they request it through Nordea's services.
• AuktionshusetcoreStrategic or Co-development PartnerMäklarhuset Linköping has a close partnership with Auktionshuset providing comprehensive services for estate sales and moving. Services include valuation, sale of inventory, removal, viewing cleaning, and move cleaning — valuable for customers wanting to simplify the entire process.
• Mäklarsamfundet (The Swedish Brokers' Association)minorStrategic or Co-development PartnerMäklarhuset offers independent customer guidance through Mäklarsamfundet's customer advisors, providing customers with an independent party to discuss questions about their property transaction beyond their assigned broker.
• BanksminorOthersBanks are listed as collaboration partners for sharing customer information needed in property transactions, including loan commitment details for bidding processes.
• Moving CompaniesminorGTM or Marketing PartnerMoving companies are collaboration partners who receive customer data to facilitate the moving process when customers buy or sell properties through Mäklarhuset.
• Housing Associations (Bostadsrättsföreningar)minorOthersHousing associations provide property ownership information and in some cases personal numbers for buyers and sellers in property transactions.
• Lantmäteriet (Swedish Land Survey)minorOthersSwedish Land Survey provides public registry data on property ownership for use in property transactions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bjurfors: Independent Stockholm-headquartered Swedish broker chain with strong premium-segment presence; competes with Mäklarhuset's urban offices for sellers of higher-end villas and apartments.
• HusmanHagberg: Independent Swedish broker chain with a premium positioning; competes directly with Mäklarhuset's residential offering, particularly in the Stockholm metropolitan area.
• SkandiaMäklarna: Sweden-wide residential broker chain historically tied to the Skandia insurance brand; offers similar buy/sell mediation, valuation, and local office services as Mäklarhuset across multiple Swedish counties.
• Notar: Mid-sized Swedish brokerage chain owned by Nordea; provides buy/sell mediation and valuation across Sweden, targeting similar private residential and vacation-home sellers as Mäklarhuset.
• RE/MAX Sverige: Sweden franchise operation of the global RE/MAX brand; competes with Mäklarhuset across residential brokerage and agent-attraction, leveraging international brand recognition and franchisee network.
• Lundin Fastighetsbyrå: Gothenburg-based Swedish broker chain; competes geographically with Mäklarhuset for share in Västra Götaland and surrounding counties using similar residential brokerage and valuation offerings.
• Svensk Fastighetsförmedling: Large nationwide Swedish broker chain affiliated with the Danske Bank group; offers residential brokerage, valuation, and mortgage-linked services as a direct competitor to Mäklarhuset with nationwide branch coverage.
• Fastighetsbyrån: Sweden's largest residential real estate broker chain, owned by Swedbank; competes head-to-head with Mäklarhuset across all 21 counties with similar full-service brokerage, valuation, and bidding offerings and bank-distribution advantages.
• Engel & Völkers Sverige: International premium broker with Swedish operations; competes with Mäklarhuset in higher-priced residential and international/Spanish property segments.

Others

• Hemnet: Dominant Swedish residential property portal and a listed GTM partner for Mäklarhuset; adjacent ecosystem participant rather than a direct broker competitor, but shapes customer acquisition across all Swedish broker chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maklarhuse
• Instagraminstagram.com/maklarhuset

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maklarhuset