MarketVision Research, Inc

What MarketVision Research, Inc does

MarketVision Research, Inc. is a US-based, full-service custom market research firm founded in 1983 and headquartered in Cincinnati, Ohio, with additional offices in Cleveland, Indianapolis, and the Philadelphia area (Blue Bell, PA). The firm delivers qualitative and quantitative research services to Fortune 500 companies, startups, and non-profit organizations across nine verticals: Consumer Goods, Healthcare & Pharmaceutical, Business-to-Business, Financial Services, Food & Beverage, Home & Building/Durables, Retail & Shopper Insights, Technology, and Travel & Tourism. It positions itself around four service modules — Discovery, Brand Development, Innovation & Enhancement, and Commercialization & Activation — and reports 150+ professionals with a 14.8-year average client tenure.

Its core technology combines traditional primary research methodologies with behavioral science frameworks (COM-B, Transtheoretical Model, AdSAM, Mindstate Marketing, Instinctive Response Mapping, and projective techniques) and proprietary analytical tools including custom Market Simulators and Excel-based Custom Dashboards. In September 2025 the firm entered a strategic partnership with Vurvey Labs, Inc. to integrate AI agents trained on its proprietary research data, enabling dynamic Consumer Personas, AI Populations, and synthetic data generation across qualitative and quantitative work. The firm holds ISO 20252:2019 certification through August 2028 and is recognized as a Top 25 US Insights Company by the Insights Association.

MarketVision operates a B2B professional services revenue model with enterprise field sales motion: senior Client Development staff with 10+ years of experience drive relationship-based engagements and collaborative research design. Revenue is generated through custom project-based consulting rather than standardized pricing or self-serve products; no public pricing is disclosed. Distribution is direct (no digital self-serve or marketplace channels), supported by content marketing (Insights blog), LinkedIn and Twitter presence, industry conference participation (Insights Association Ignite AI, Corporate Researchers Conference, Intellus Worldwide Institute), and a website contact funnel. Tyler McMullen serves as President & CEO, with Don McMullen as Founder and Chairman.

Name

MarketVision Research, Inc

Legal name

MarketVision Research, Inc.

Website

https://mv-research.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

MarketVision Research is a US-based, full-service custom market research firm founded in 1983, serving Fortune 500 companies, startups, and non-profits across nine verticals through qualitative, quantitative, and behavioral science methodologies, with 150+ professionals across four US offices.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

akta.pro secondary industries

Market Research & Consumer Insights (BPAHALAA), Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI), Brand Research & Positioning (Audience/Competitive Insights) (MPAAAEAI)

Keywords

• Custom market research
• Marketing research services
• Consumer insights research
• Brand development research
• Behavioral science research

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Market Research Services: Full-service custom marketing research firm providing qualitative and quantitative research methodologies. Revenue generated through consulting engagements, research projects, and strategic insights delivery to enterprise clients across multiple industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MarketVision Research is a full-service custom marketing research firm that designs and executes qualitative and quantitative research projects for enterprise clients. Its core offering is organized into four strategic service modules (Discovery, Brand Development, Innovation & Enhancement, and Commercialization & Activation) delivered alongside specific solutions such as User Experience and Pricing Strategy research, with methodologies grounded in academic behavioral science frameworks.

Product overview

MarketVision Research is a full-service custom marketing research firm that delivers a portfolio of integrated service modules and specific solutions. The core offerings include four strategic service modules: Discovery (market and audience decision-making), Brand Development (brand positioning and visual identity), Innovation & Enhancement (product development and improvement), and Commercialization & Activation (go-to-market strategies). These are complemented by specific solutions such as User Experience research and Pricing Strategy services. The company also offers specialized capabilities including Behavioral Science Services (leveraging academic frameworks like COM-B and Transtheoretical Model), Market Research Online Communities (MROC), and analytical tools including Market Simulators and Custom Dashboards. The portfolio is delivered through qualitative and quantitative methodologies, with recent addition of AI agent technology through a partnership with Vurvey Labs.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery Custom strategic market and audience decision-making research services that help enterprise clients make informed choices about market positioning and target audiences using qualitative and quantitative methodologies.
• Brand Development Custom research services that help clients shape how their brands are seen, shared, and experienced in the market, including brand positioning and visual identity research.
• Innovation & Enhancement Custom research services focused on creating and improving products and services, helping clients develop refreshed feature strategies, pricing strategies, and product innovations.
• Commercialization & Activation Custom launch and growth research services for brands with integrated go-to-market strategies, helping clients optimize marketing, merchandising, and activation strategies.
• User Experience Research Custom research services that uncover how consumers interact with products and services across all touchpoints, examining website navigation, mobile interfaces, product usability, and service interactions for enterprise and government clients.
• Pricing Strategy Research Custom research services that uncover how consumers perceive value and what they are willing to pay, using Gabor-Granger, conjoint analysis, and other pricing methodologies to support pricing optimization decisions.
• Market Research Online Communities (MROC) Custom-built online community platforms for generating ongoing consumer insights that feed directly into clients' innovation processes, including agentive concept development; the firm entered this space in 2007.
• Behavioral Science Services Custom research services that pair traditional primary research with academically validated behavioral science frameworks, leveraging models such as COM-B, Transtheoretical Model of Behavior, projective methods, Instinctive Response Mapping, AdSAM, and Mindstate Marketing.

Quantifiable outcome

• 14.8 years average client tenure demonstrating long-term value delivery
• +3 more outcomes

Named customers4 records

Segments12 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Vurvey Labs, Inc.coreTechnology or Integration · 2 September 2025Strategic partnership announced September 2, 2025 to integrate Vurvey Labs' AI agent technology into MarketVision Research's service offerings. The collaboration combines four decades of expertise in qualitative and quantitative research with Vurvey Labs' cutting-edge AI platform. AI agents trained on proprietary data will serve as powerful new tools for clients, enabling dynamic Consumer Personas and AI Populations, transforming point-in-time research into always-on intelligence.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Ipsos: Ipsos is one of the world's largest custom market research firms offering qualitative, quantitative, and behavioral science-led services to enterprise clients globally. It directly competes with MarketVision across the same Fortune 500 client base and core methodology stack, but at materially greater scale.
• Escalent: Escalent is a US-based mid-market custom research firm serving similar Fortune 500 verticals (technology, financial services, healthcare, energy). Closely comparable in size, service portfolio (behavioral science, analytics, qualitative), and enterprise B2B sales motion.
• C+R Research: C+R Research is a Chicago-based custom market research firm with comparable headcount and a similar mix of qualitative, quantitative, and behavioral science services for consumer and B2B brands. Direct peer given overlapping methodologies and Midwest US roots.
• The NPD Group: NPD Group is a US-focused market research company providing custom and syndicated insights across consumer goods, technology, and retail verticals. Comparable in custom research approach and enterprise client mix, though stronger in point-of-sale and syndicated data.
• Material: Material (formed via merger of LRW Group and Material Strategy & Design) is a US insights and brand experience firm combining custom research, brand strategy, and activation services. Closely comparable offering to MarketVision's discovery-through-activation service modules.
• Schlesinger Group: Schlesinger Group is a leading qualitative research provider with focus group facilities, recruitment, and online community capabilities. Directly comparable to MarketVision's Cleveland focus group facility and MROC (online community) service line.
• Radius Global Market Research: Radius Global Market Research is a US-based mid-size custom research firm offering qualitative and quantitative services to global consumer brands. Comparable in size, custom research orientation, and Fortune 500 client mix to MarketVision.

Broad incumbents

• Kantar: Kantar is a global insights and consulting powerhouse offering custom research, brand tracking, and analytics across dozens of verticals. It overlaps with MarketVision's brand development, innovation, and commercialization offerings but operates at significantly greater scale and global footprint.
• Dynata: Dynata is one of the world's largest first-party data and research panel providers, serving as both a supplier and competitor to mid-market research firms. Overlaps with MarketVision on online sampling, consumer insights, and AI-enabled research tooling but at much larger scale.

Emerging players

• Toluna: Toluna is a technology-enabled online research and panel platform offering survey-based insights and consumer communities. Adjacent competitor in digital/online community research, but more platform-led and less focused on bespoke behavioral science engagements than MarketVision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MVisionResearch
• LinkedInlinkedin.com/company/marketvision-research

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarketVision Research, Inc