ATAG heating
ATAG heating is a UK-based producer and supplier of high-grade central heating and solar energy equipment and systems, serving installer, merchant, and end-customer channels from Reading. The privately held, 1948-founded firm operates with 251-500 employees.
- Company typePrivate
- Founded1948
- HeadquartersReading, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What ATAG heating does
ATAG heating is a UK-based producer and supplier of high-grade central heating and solar energy equipment and systems. The firm describes its activities within the commercial and residential HVAC and renewable thermal category, indicating a product mix that spans boilers, heating system components, and solar thermal hardware rather than pure-play software or services. The entity is privately held, was founded in 1948, and operates with a workforce of 251-500 employees, placing it in the small-to-mid-cap band for UK specialist equipment suppliers. Its headquarters are in Reading, United Kingdom, and the public website URL (atagheating.co.uk) suggests a UK trade-focused go-to-market; detailed distributor, installer-programme, and pricing mechanics are not disclosed in the available data. Pricing is reported as quote-based and not publicly disclosed, consistent with project/specification-driven sales typical of the heating-equipment trade channel. Customer-segment, technology stack, partnership, and ownership detail were not retrievable from the source, which surfaced a loading/verification page in place of substantive corporate content.
Revenue mechanics are not disclosed; based on the category, headcount band, and UK trade-channel context, the business most likely earns through unit sales of boilers, heat emitters, solar thermal collectors, and ancillary equipment to installers, merchants, and possibly housebuilders, with aftermarket spares and warranty/service as secondary revenue lines. The company is for-profit, privately held, and shows no parent-company, subsidiary, investor, or M&A signal in the input. Accordingly, any analysis of capital structure, ownership chain, or group-level consolidation (for example whether ATAG heating UK is consolidated within a wider ATAG group or reports independently) cannot be completed from the supplied material.
ATAG heating firmographics
Firmographics- Name
- ATAG heating
- Website
- https://atagheating.co.uk
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ATAG heating is a UK-based producer and supplier of high-grade central heating and solar energy equipment and systems, serving installer, merchant, and end-customer channels from Reading. The privately held, 1948-founded firm operates with 251-500 employees.
- Ownership category
- akta.pro rank
ATAG heating industry classification
Industry- Product category
- Heating Equipment
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Solar Electric Power Generation (221114)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)
- akta.pro primary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
- akta.pro secondary industries
- Boilers, Furnaces & Process Heating Equipment (IMAHAKAD), Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Hydronic/Baseboard Radiant Heating Service (HSAOACAE)
Keywords
Where ATAG heating is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
ATAG heating business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
ATAG heating product offering
Product offeringCore offering
ATAG heating produces and supplies high-grade central heating and solar energy equipment and systems. Operating in the United Kingdom with a headcount of 251-500 employees, the company delivers physical heating products and related system solutions, with its website (atagheating.co.uk) serving as a UK-facing channel for these offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Central heating and solar energy equipment and systems
Companies that use ATAG heating
Customer profileIdeal customer profiles1 record
ATAG heating technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ATAG heating competitors and assessment
Company assessmentDirect peers
- Worcester Bosch: One of the largest UK boiler and heating system manufacturers, directly competing with ATAG across residential gas boilers, renewable heating, and trade channels. Closest comparable in product range and UK market focus.
- Baxi: Major UK-based manufacturer of residential and commercial boilers and heating systems, serving the same installer and social housing customers as ATAG. Direct competitor in central heating equipment.
- Vaillant (UK): UK arm of the European heating group producing boilers, heat pumps, and solar thermal systems. Comparable in product breadth across conventional and renewable heating, directly overlapping ATAG's offering.
- Ideal Heating: UK manufacturer of boilers and commercial heating solutions, competing head-to-head with ATAG in residential and light commercial heating equipment, including heat pumps.
- Viessmann: German-headquartered manufacturer of heating, industrial and refrigeration systems with a UK presence. Comparable in offering condensing boilers, solar thermal, and integrated low-carbon heating systems.
- Glow-worm: UK residential boiler brand owned by Vaillant, competing directly with ATAG in the entry-to-mid tier of domestic gas boilers and heating controls.
- Grant UK: UK-based manufacturer of oil-fired and renewable heating systems including heat pumps and solar thermal. Comparable niche manufacturer focused on heating equipment for UK homes.
Broad incumbents
- Daikin (UK): Global HVAC and heat pump incumbent with a strong UK presence, increasingly competing with traditional boiler manufacturers as the UK transitions to heat pumps. Overlaps with ATAG in the low-carbon heating category.
- Mitsubishi Electric (UK): Global manufacturer of HVAC and renewable heating products including air-source heat pumps with established UK trade channels. Competes with ATAG particularly in the heat pump and integrated renewable heating segment.
Others
- Solar Energy UK: UK trade association representing the solar energy industry, providing market intelligence, policy advocacy, and standards relevant to ATAG's solar equipment and systems business. Ecosystem participant rather than a competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
ATAG heating social profiles
Digital presenceATAG heating financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATAG heating leadership team
Management profileNumber of profiles
Profiles1 record
ATAG heating funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATAG heating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATAG heating
What does ATAG heating do?
ATAG heating produces and supplies high-grade central heating and solar energy equipment and systems. Operating in the United Kingdom with a headcount of 251-500 employees, the company delivers physical heating products and related system solutions, with its website (atagheating.co.uk) serving as a UK-facing channel for these offerings.
When was ATAG heating founded?
ATAG heating was founded in 1948. It employs 251 to 500 people.
Where is ATAG heating based?
ATAG heating is headquartered in Reading, United Kingdom, in the Europe region.
Who are ATAG heating's main competitors?
Direct peers on record are Worcester Bosch, Baxi, Vaillant (UK), Ideal Heating, Viessmann, Glow-worm and Grant UK. Broad incumbents are Daikin (UK) and Mitsubishi Electric (UK). Solar Energy UK is listed as an others.
Does ATAG heating have an API?
No public API is recorded for ATAG heating.
What industry is ATAG heating in?
ATAG heating's product category is Heating Equipment. Its primary akta.pro industry code is IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers), with a secondary code of IMAHAKAD, Boilers, Furnaces & Process Heating Equipment. Its NAICS code is 333414 and its SIC code is 3430.