What Reboot Representation does

Reboot Representation is a fiscally sponsored nonprofit coalition founded in 2018 to address the chronic underrepresentation of Black, Latina, and Native American (BLNA) women in computing and emerging technological fields. The organization operates through a pooled philanthropic investment model: a coalition of 18-21+ major technology employers (including Comcast NBCUniversal, Activision Blizzard, Amazon, Google, LinkedIn, Intel, Riot Games, and Pivotal Ventures) collectively pledges funds which Reboot distributes to a portfolio of 37 grantee programs (such as AI4ALL, CodePath, ColorStack, Break Through Tech, American Indian College Fund, and the American Indian Science and Engineering Society). The organization does not build proprietary software; its core outputs are research publications (Rebooting Representation, 2018; System Upgrade, 2023; annual Impact Reports), a Tools & Resources Suite of corporate policy toolkits, the Reboot Scholars Yearbook and Resource Hub, and place-based grantmaking in New York, New Mexico, California, and Oklahoma. In 2025, Reboot evolved its mission from doubling BLNA women computing degrees - a goal achieved two years ahead of schedule with graduates growing from 2,533 (2017) to 5,553 (2023) - to collective investments in BLNA women and girls in emerging technological fields including AI, quantum computing, and next-generation semiconductors. Revenue mechanics are donations and pooled coalition pledges rather than commercial pricing; the organization operates with a lean 1-10 person team distributed across New York, Seattle, and Richmond, VA.

Name

Reboot Representation

Legal name

Reboot Representation

Website

https://rebootrepresentation.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Reboot Representation is a fiscally sponsored nonprofit coalition founded in 2018 that pools philanthropic investments from 18-21+ major tech employers to fund 37 grant programs supporting Black, Latina, and Native American women and girls in computing and emerging technological fields.

Ownership category

akta.pro rank

Product category

Nonprofit Coalition & Diversity Philanthropy

NAICS

Grantmaking Foundations (813211), Social Advocacy Organizations (8133), Business Associations (81391)

SIC

Services-Membership Organizations (8600), Miscellaneous Publishing (2741)

akta.pro primary industry

Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF)

akta.pro secondary industry

First-Year Experience & Transition Programs (EDALABAE)

Keywords

• Nonprofit coalition philanthropy
• BLNA women in tech
• Tech diversity grantmaking
• Corporate diversity programs
• Computing education equity

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Others, Marketing or Sales

Revenue model

1. Pooled Philanthropic Investments: The organization raises pooled investments from coalition member companies to fund programs for BLNA women in computing and emerging tech fields. Coalition members contribute collectively to create impact greater than individual companies could achieve alone.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reboot Representation is a fiscally sponsored nonprofit coalition that pools philanthropic investments from major technology companies to fund programs supporting the success of Black, Latina, and Native American (BLNA) women and girls in computing and emerging technological fields. Its core offerings include research publications (annual Impact Reports, the System Upgrade report, and the original Rebooting Representation report), downloadable corporate policy toolkits, the Reboot Scholars direct-engagement program with a Yearbook showcase, and grants to 37 partner organizations across K-12, higher education, and workforce stages.

Product overview

Reboot Representation is a nonprofit coalition organization (fiscally sponsored) that functions as both a coalition and grantmaker. The organization does not offer a traditional software product but rather operates a portfolio of research publications, tools/resources, and programs. Its core offerings include: Impact Reports (annual publications documenting progress), the System Upgrade Report (corporate policy toolkit with nine cornerstone policies), the Rebooting Representation Report (original 2018 research with McKinsey), Tools & Resources Suite (downloadable PDFs on business case and policy design), the Reboot Scholars Yearbook (student showcase program), Grantee Programs (37 funded programs), and the Tech Coalition (collective investment partnership with tech companies). The organization recently evolved its mission in 2025 from doubling computing degrees to focusing on emerging technological fields (AI, quantum computing, semiconductors).

Differentiator

Problem solved

Functional benefit

Brands

• Reboot Scholars Yearbook: A yearbook celebrating the Reboot Scholars cohort, featuring profiles of students in the scholarship program.

Products and services

• 2025 Reboot Impact Report Annual impact report celebrating the achievement of doubling the number of BLNA women graduating with computing degrees and announcing the organization's evolved strategic mission focusing on emerging technological fields (AI, quantum computing, semiconductors).
• 2024 Reboot Impact Report Annual impact report documenting that from 2017 to 2023, the number of BLNA women graduating with computing degrees more than doubled, achieving the goal two years ahead of the 2025 target.
• System Upgrade Report Research report introducing nine cornerstone corporate policies and practices (accessible internal jobs board, flexible working hours, salary transparency, paid sick leave, actionable development steps, professional development programs, interview mentors, remote work options, expanded mental health benefits) that companies can implement to retain diverse technical talent.
• Rebooting Representation Report (2018) Original research effort drawing on insights from 32 leading tech companies representing nearly $500 billion in annual revenue and over $500 million in annual philanthropic giving, authored by McKinsey & Company and Pivotal Ventures, focusing on how companies approach gender diversity using corporate philanthropy.
• Tools & Resources Suite Collection of downloadable resources including The Business Case for Investing in BLNA Women, 6 Design Questions to Guide Policies, Intentional Policy Design in Practice, Road Map to Action, Inclusion Checklist, Strategy Diagnostic Toolkit, Tech Action Opportunities, and Metrics Dashboard.
• Reboot Scholars Yearbook Annual celebration of Reboot Scholars featuring profiles of BLNA women pursuing computing degrees, connecting students with Reboot-funded programs and opportunities.
• Grantee Programs Portfolio of 37 grant programs supporting BLNA women in computing, including AI4ALL, American Indian College Fund, AISES, AVELA, Break Through Tech, CodePath, ColorStack, Computing Alliance of Hispanic Serving Institutions, Georgia State University, and others.
• Reboot Representation Tech Coalition Collective investment coalition of tech companies (Comcast NBCUniversal, Google, Activision Blizzard, Amazon, LinkedIn, Riot Games, Cummins, and others) committed to investing in the success of BLNA women and girls in emerging technological fields, with over $27 million collectively pledged.
• Cornerstone Pilot Program Corporate policy initiative to help tech companies retain diverse technical talent through implementation of the nine cornerstone workplace policies outlined in the System Upgrade report (accessible internal jobs board, flexible working hours, salary transparency, paid sick leave, actionable development steps, professional development programs, interview mentors, remote work options, expanded mental health benefits).

Quantifiable outcome

• BLNA women computing degrees more than doubled from 2,533 (2017) to 5,553 (2023)
• +5 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and secondary.

• Pivotal VenturescoreStrategic or Co-development Partner · 1 January 2018Co-founder and major supporter of Reboot Representation. Melinda French Gates leads Pivotal Ventures and has been instrumental in coalition formation. Pivotal Ventures is a founding partner of the coalition that has driven the pooled investment model.
• McKinsey & CompanycoreStrategic or Co-development Partner · 1 January 2018Co-authored the original Rebooting Representation report (2018) with Pivotal Ventures. Report surveyed 32 tech companies representing nearly $500 billion in annual revenue and over $500 million in annual philanthropic giving.
• AI4ALLcoreStrategic or Co-development PartnerGrantee providing college alumni affinity group and specialized programs for BLNA women through their Hues of Changemakers initiative.
• CodePathcoreStrategic or Co-development PartnerGrantee offering 12-week virtual courses taught by professional engineers with access to career development resources for BLNA women.
• ColorStackcoreStrategic or Co-development PartnerGrantee providing virtual community, academic support and financial assistance for Black and Latinx students pursuing computing degrees at undergraduate level.
• Break Through TechcoreStrategic or Co-development PartnerGrantee operating Summer Guild - 6 one-week sessions of tech immersion program for women at CUNY institutions.
• American Indian College FundcoreStrategic or Co-development PartnerGrantee providing scholarships and wrap-around services for American Indian and Alaska Native women pursuing bachelor's degrees in computing.
• American Indian Science and Engineering Society (AISES)coreStrategic or Co-development PartnerGrantee operating AP Computer Science Principles and AP Computer Science curricula development and pilot program focused on Native American students.
• Georgia State UniversitycoreStrategic or Co-development PartnerGrantee providing community building, tutoring, scholarships and mentoring initiatives for BLNA women pursuing computing.
• Morehouse CollegecoreStrategic or Co-development PartnerHBCU partner for Dell Technologies Sales Engineering course. Dr. Kinnis Gosha at Morehouse collaborated with Dell to develop curriculum and bring course to Morehouse, Spelman, and Clark Atlanta students.
• Spelman CollegecoreStrategic or Co-development PartnerHBCU partner for Dell Technologies Sales Engineering course, providing students access to technical and professional workforce preparation.
• Mt. Holyoke CollegecoreStrategic or Co-development PartnerPartnered with Microsoft to develop the Tech Resilience program curriculum based on 20 years of research on fostering confidence, resilience, and belonging.
• S&P Global FoundationsecondaryStrategic or Co-development PartnerCoalition member contributing to pooled investments supporting BLNA women in emerging technological fields.
• CadencesecondaryStrategic or Co-development PartnerCoalition member company contributing to collective investments in BLNA women success in tech.
• DoubleVerifysecondaryStrategic or Co-development PartnerAlly-level coalition member supporting the mission to invest in BLNA women and girls in emerging tech fields.
• OktasecondaryStrategic or Co-development PartnerAlly-level coalition member contributing to collective action for BLNA women in technology.
• Applied MaterialssecondaryStrategic or Co-development PartnerGeneral member of coalition supporting investments in BLNA women in emerging technological fields.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Girls Who Code: National nonprofit closing the gender gap in computing through K-12 programs and workforce partnerships - broader women-in-tech scope than Reboot's BLNA focus, but addresses overlapping talent pipeline challenges.
• Code.org: Nonprofit expanding access to computer science education in K-12 schools nationally - broader CS-for-all mandate that intersects with Reboot's K-12 pathway work but with wider demographic scope.

Direct peers

• AI4ALL: Nonprofit expanding AI education access for underrepresented groups, including the Hues of Changemakers program - directly overlaps Reboot's emerging-tech pivot and operates as a Reboot grantee.
• All Raise: Nonprofit increasing diversity in tech leadership among women and non-binary founders, funders, and operators - overlapping mission of expanding representation in tech, focused on the leadership tier.
• Code2040: Nonprofit that activates and develops Black and Latinx technologists through fellowships and career pathways - directly comparable mission to Reboot's BLNA-in-tech focus, with overlapping employer partnership model.
• https://rebootrepresentation.org/dev/color: Member-based nonprofit supporting Black software engineers with career advancement, community, and mentorship - directly comparable target population and tech-career focus as Reboot.
• NCWIT (National Center for Women & Information Technology): Long-running nonprofit increasing women's participation in computing across K-12, higher ed, and industry - similar scope of intervention as Reboot and a former employer of Reboot's Director of Talent Engagement.
• AnitaB.org: Nonprofit advancing women in technology through programs, research, and the Grace Hopper Celebration - comparable scale and mission of increasing women's representation across the tech stack.
• Break Through Tech: Cornell Tech initiative providing tech skills and career pathways for women and non-binary students - directly comparable student-focused intervention and also operates as a Reboot grantee.
• Kapor Center: Nonprofit working to close racial equity gaps in tech through research, programs, and capital deployment - closely mirrors Reboot's mission of increasing underrepresented representation in computing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rebootrepresent
• LinkedInlinkedin.com/company/reboot-representation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reboot Representation