Paffrath
- Company typePrivate
- Founded2000
- HeadquartersErkrath, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
Paffrath firmographics
Firmographics- Name
- Paffrath
- Legal name
- Paffrath Events GmbH & Co. KG
- Website
- https://paffrath-events.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Paffrath industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (561920), Advertising, Public Relations, and Related Services (5418), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Event Planning & Production (HSACAAAA)
- akta.pro secondary industries
- Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Paffrath is headquartered
LocationHeadquarters
- HQ city
- Erkrath
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Paffrath business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Event Management Services: Full-service event management including corporate events, trade shows, exhibitions, and hybrid conferences. Revenue generated through project-based fees for planning, organization, and execution of events.
- Sales Promotion: Deployment of sales promoters at point-of-sale locations (Media Markt, Saturn) to drive product sales. Revenue tied to sales volume with FIXUM plus PROVISION compensation model for promoters, implying a transactional/fee-based arrangement with clients.
- Promotion and Brand Activation: Street promotion, brand activation campaigns, and guerrilla marketing services. Includes recruitment of promotional staff, marketing material distribution, and event support.
- Roadshow Execution: Mobile roadshow services including logistics, permits, concept development, and on-site execution for product launches and awareness campaigns.
- Incentive Travel and Events: Corporate incentive programs, team-building events, and motivational travel experiences for enterprise clients to reward employees and customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Sales Promoter - Freelance or Full-time |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Paffrath product offering
Product offeringCore offering
Paffrath is a German event management and sales promotion agency that provides full-service event execution including trade fair services, sales promotion campaigns, incentive programs, and roadshows. The company combines conceptual planning with on-site execution supported by its own field sales force and an established freelance network. Client engagements span telecommunications, consumer electronics retail, and government/education sectors.
Product overview
Paffrath Events GmbH & Co. KG is an event management agency operating since 1999 with over 25 years of market experience. The company offers a comprehensive portfolio of eight integrated service offerings: Event Services (corporate events, parties, congresses), Trade Fair Services (booth design, construction, management), Sales Promotion (retail point-of-sale support with analysis tools), Incentive Programs (motivation and travel experiences), Roadshows (mobile brand activations), Promotion Services (direct customer engagement), Digital Events (hybrid conferences and streaming), and Social Media Services (content creation and campaign management). The agency serves major clients including Vodafone, Media Markt, Saturn, and operates throughout Germany with offices in Erkrath.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Management Services End-to-end event management including concept, planning, and on-site execution for enterprise clients in telecommunications, retail, and the public sector.
- Trade Fair Services Planning and execution of trade fair presence for enterprise clients, including booth support and on-site promotional activities.
- Sales Promotion Campaigns Multi-location sales promotion campaigns deployed via Paffrath's own field sales force at retail and event venues.
- Incentive Programs Design and execution of incentive programs for enterprise clients to drive sales performance or customer engagement.
- Roadshow Management Planning and execution of multi-city roadshows for enterprise brand activation and promotional campaigns.
- Field Sales Force Deployment Deployment of Paffrath's own dedicated field sales force to execute promotional campaigns on behalf of clients at retail and event locations.
- Freelance Event Staffing Provision of freelance event personnel through Paffrath's established freelance network for scalable event staffing.
Quantifiable outcome
- 8,000+ visitors for Nacht der Wissenschaft event
- +2 more outcomes
Companies that use Paffrath
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Paffrath technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paffrath partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kompaktmedien – Agentur für Kommunikation GmbHcoreKompaktmedien is an agency for communication that commissions Paffrath Events for campaign execution. Notable projects include the nationwide Aufstiegs-BAföG information tour for the Federal Ministry of Education and Research, and the NRW Hygiene Initiative. Paffrath handles personnel recruitment, marketing material logistics, and operational execution for these campaigns.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Paffrath competitors and assessment
Company assessmentBroad incumbents
- MCI Group: Global event and association management group with significant operations in Germany (MCI Germany). Overlaps with Paffrath in corporate events and trade shows, but operates at much larger scale across multiple countries and association management.
Direct peers
- Insglück Gesellschaft für Markeninszenierungen mbH: Berlin-based brand-experience and event agency specializing in live marketing, brand activations, and corporate events. Comparable to Paffrath in event production, trade fair, and experiential services for enterprise brands.
- C3 Creative Code and Content GmbH: Berlin-based agency specializing in brand experiences, events, and digital content. Comparable in combining event production with hybrid/digital capabilities, positioning it as a peer in Paffrath's expanding digital events service line.
- Krombholz GmbH & Co. KG: German trade fair and event construction specialist. Directly comparable to Paffrath's Messe (trade fair) service line in booth design, stand construction, and exhibition management for enterprise clients.
- VOK DAMS: Established German event and live-marketing agency headquartered in Wuppertal, providing corporate events, trade fairs, incentives, and brand activation. Comparable in service breadth and enterprise client focus, though typically larger scale than Paffrath.
- facts and fiction GmbH: Cologne-based event and brand-experience agency serving enterprise clients across corporate events, trade fairs, and brand activations. Comparable in service portfolio and German-market enterprise focus.
- planworx Eventagentur: German full-service event agency offering event management, live communication, and promotion services to enterprise clients. Directly comparable to Paffrath in service mix, Germany-only geographic scope, and mid-market enterprise customer profile.
- AVANTGARDE Gesellschaft für Kommunikation mbH: Munich-based experiential marketing and event agency with full-service offerings including brand activations, trade fairs, and corporate events. Comparable to Paffrath in the experiential marketing category, but typically serving larger enterprise clients.
Emerging players
- Eventbrite: Self-service event platform offering ticketing, registration, and virtual event tools. Not a direct event-agency competitor, but intersects with Paffrath's digital/hybrid event services as an enabling platform that could disintermediate parts of the event management value chain.
- Stag定位 EVENT: European event agency network providing event management and promotion services. Comparable to Paffrath in service mix but with multi-country footprint, positioning it as an emerging cross-border alternative.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Paffrath social profiles
Digital presencePaffrath financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paffrath leadership team
Management profileNumber of profiles
Profiles1 record
Paffrath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paffrath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paffrath
What does Paffrath do?
Paffrath is a German event management and sales promotion agency that provides full-service event execution including trade fair services, sales promotion campaigns, incentive programs, and roadshows. The company combines conceptual planning with on-site execution supported by its own field sales force and an established freelance network. Client engagements span telecommunications, consumer electronics retail, and government/education sectors.
Is Paffrath a public or private company?
Paffrath is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paffrath founded?
Paffrath was founded in 2000. It employs 11 to 50 people.
Where is Paffrath based?
Paffrath is headquartered in Erkrath, Germany, in the Europe region.
How does Paffrath make money?
Five revenue lines are on record. Event Management Services are the primary driver. The others are sales Promotion, promotion and Brand Activation, roadshow Execution and incentive Travel and Events.
Who are Paffrath's main competitors?
MCI Group is listed as a broad incumbent. Direct peers are Insglück Gesellschaft für Markeninszenierungen mbH, C3 Creative Code and Content GmbH, Krombholz GmbH & Co. KG, VOK DAMS, facts and fiction GmbH, planworx Eventagentur and AVANTGARDE Gesellschaft für Kommunikation mbH. Emerging players are Eventbrite and Stag定位 EVENT.
Does Paffrath have an API?
No public API is recorded for Paffrath.
What industry is Paffrath in?
Paffrath's product category is Event Management Services. Its primary akta.pro industry code is HSACAAAA, Full-Service Event Planning & Production, with a secondary code of HSACAAAO, Virtual, Hybrid & Livestream Event Coordination. Its NAICS code is 561920 and its SIC code is 7310.