Abilene Sports Medicine & Orthopedics

What Abilene Sports Medicine & Orthopedics does

Abilene Sports Medicine & Orthopedics (ASMO) is a multi-specialty, independent private orthopedic practice founded in 2004 and headquartered in Abilene, Texas, with a secondary clinic in North Abilene. The practice delivers comprehensive musculoskeletal care across general orthopedics, sports medicine, foot and ankle (podiatry), hand/elbow/shoulder, knee/hip, neck and back pain management, total joint replacement (including robotic-assisted partial knee and direct anterior hip), and interventional spine care, supported by in-house physical therapy, on-site imaging (digital X-ray, MRI, CT, bone density), fracture care, durable medical equipment, and Texas workers' compensation services. It is staffed by a team of 8 providers — 4 physicians (MD/DO), 3 physician assistants, and 1 podiatrist (DPM, FACFAS), with several physicians holding fellowship training in sports medicine and joint reconstruction and serving as team physicians for the NBA San Antonio Spurs, WNBA San Antonio Stars, AHL San Antonio Rampage, and Summer Olympic Trials.

The business operates a direct-to-consumer, professional services model: patients self-refer or are physician-referred, book via phone or an online form, and are billed through insurance or self-pay, with DOCPAY interest-free payment plans available. Ancillary hardware revenue is generated through DME sales/rentals (crutches, walkers, braces). Surgical cases are routed through affiliated facilities — Abilene Regional Medical Center, Abilene Center for Orthopedic and Multispecialty Surgery, and Abilene Regional Surgery Center — while records are processed through Sharecare. The technology stack is non-proprietary: standard clinical imaging equipment plus the Aprima patient portal/EHR; no custom software, data platform, or AI/ML capabilities are described. The practice is part of the United Musculoskeletal Partners (UM Partners) network, a multi-state orthopedic platform that also includes All-Star Orthopaedics, AOA Orthopedic Specialists, North Texas Orthopedics & Spine Center, Resurgens Orthopaedics, and others; UM Partners functions as a strategic operating parent rather than a capital investor in the disclosed data. Patient acquisition is community-led — driven by 20+ years of local reputation, patient testimonials, social media (Facebook, LinkedIn, Instagram), and educational blog content — and there is no enterprise or PLG motion.

Name

Abilene Sports Medicine & Orthopedics

Legal name

Abilene Sports Medicine & Orthopedics

Website

https://abilenesportsmed.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Abilene Sports Medicine & Orthopedics is a multi-specialty independent orthopedic practice in Abilene, Texas, offering general orthopedics, sports medicine, joint replacement, interventional spine, physical therapy, imaging, fracture care, and DME to consumers and workers' compensation patients across West Texas.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Sports Medicine (HLAKALAB), Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Orthopedic Trauma (HLAKALAD), Foot & Ankle (HLAKALAG)

Keywords

• Orthopedic medical practice
• Sports medicine services
• Joint replacement surgery
• Physical therapy services
• Fracture care services

Headquarters

HQ city

Abilene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Services Revenue: Revenue generated from patient consultations, diagnostic imaging, physical therapy, fracture care, interventional spine procedures, and surgical services. Billed through insurance or self-pay. DOCPAY interest-free payment plans offered.
2. Durable Medical Equipment (DME): Sale/rental of orthopedic equipment including crutches, walkers, knee braces, wrist braces, ankle wraps, and back braces. Most items covered by insurance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Abilene Sports Medicine & Orthopedics is a multi-specialty orthopedic and sports medicine practice providing comprehensive musculoskeletal care across two clinic locations in Abilene, TX. The practice delivers diagnosis, treatment, and rehabilitation for orthopedic injuries and conditions, including general orthopedics, sports medicine, total joint replacement, interventional spine care, podiatric foot and ankle care, physical therapy, in-house imaging (X-ray, MRI, CT, bone density), fracture care, durable medical equipment, and workers' compensation services.

Product overview

Abilene Sports Medicine & Orthopedics is a multi-specialty orthopedic group practice providing comprehensive orthopedic and sports medicine care. The practice offers a unified portfolio of services including General Orthopedics, Sports Medicine, Foot and Ankle Care, Hand/Elbow/Shoulder Care, Knee and Hip Care, Neck and Back Pain Management, Total Joint Replacement, and Interventional Spine Care. Supporting these core clinical services are in-house Physical Therapy, Imaging Services (X-ray, MRI, CT Scan, Bone Density), Fracture Care, Durable Medical Equipment (braces, crutches, walkers), and Workers' Compensation Services. The practice serves the Abilene, TX area with two locations and is part of the United Musculoskeletal Partners network.

Differentiator

Problem solved

Functional benefit

Products and services

• General Orthopedics

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• United Musculoskeletal Partners (UM Partners)coreOthersParent organization/affiliation for Abilene Sports Medicine & Orthopedics. Practice is part of this network of orthopedic practices. Privacy inquiries directed to [email protected]. Other affiliated practices include All-Star Orthopaedics, AOA Orthopedic Specialists, North Texas Orthopedics & Spine Center, and others.
• Abilene Regional Medical CentercoreStrategic or Co-development PartnerHospital affiliation for surgeons at Abilene Sports Medicine and Orthopedics. Surgical procedures performed at this facility for patients requiring hospital-based care.
• Abilene Center for Orthopedic and Multispecialty SurgerycoreStrategic or Co-development PartnerSurgery center affiliation specializing in orthopedic and multispecialty surgical procedures. Partner facility for outpatient and inpatient orthopedic surgeries.
• Abilene Regional Surgery CenterminorStrategic or Co-development PartnerSurgery center affiliation for orthopedic surgical procedures in the Abilene area.
• SharecarecoreTechnology or IntegrationHealth information platform partnership for medical records fulfillment. Patients request records through Sharecare's online platform. Processing typically 5-10 business days for electronic requests, 15 days for in-person pickup. Also handles Disability/FMLA form requests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AOA Orthopedic Specialists: UM Partners-affiliated multi-specialty orthopedic group with sports medicine, joint replacement, and on-site ancillary services; directly comparable as a network peer in a different regional market.
• Pinnacle Orthopaedics: UM Partners-affiliated multi-specialty orthopedic practice in the Atlanta metro with sports medicine, joint replacement, and rehabilitation services comparable to ASMO's service mix.
• OrthoTexas: Texas-based multi-specialty orthopedic group in the UM Partners network, providing comparable services including sports medicine, joint reconstruction, and physical therapy.
• North Texas Orthopedics & Spine Center: UM Partners-affiliated Texas-based orthopedic group serving the Dallas-Fort Worth market with similar sports medicine, spine, and joint replacement capabilities.
• Resurgens Orthopaedics: Largest independent orthopedic practice in the US, also part of UM Partners. Directly comparable multi-specialty orthopedic group with full ancillary services (PT, imaging, DME) in the Atlanta market.
• All-Star Orthopaedics: Affiliated with the same United Musculoskeletal Partners network; multi-specialty orthopedic practice offering comparable sports medicine, joint replacement, and conservative care services, with similar service line breadth to ASMO.
• Panorama Orthopedics & Spine Center: UM Partners-affiliated orthopedic group in Denver offering sports medicine, spine, and joint replacement services with on-site PT and imaging, structurally similar to ASMO.
• Orthopedic Associates: UM Partners-affiliated multi-specialty orthopedic practice offering sports medicine, joint replacement, and on-site ancillary services structurally comparable to ASMO.
• Texas Spine Consultants: UM Partners-affiliated spine and orthopedic group in Texas; directly comparable specialty mix (interventional spine, surgical, sports medicine) within the same parent network.

Regional players

• Texas Orthopedics: Independent multi-specialty orthopedic practice in Austin, TX, providing sports medicine, joint replacement, PT, and imaging—comparable service model to ASMO but operating in the larger Austin market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AbileneSportsMedicine
• LinkedInlinkedin.com/company/abilene-sports-medicine-&-orthopedics
• Instagraminstagram.com/abilenesportsmed

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abilene Sports Medicine & Orthopedics