OrthoTexas

What OrthoTexas does

OrthoTexas is a multi-location, private orthopedic medical practice serving patients across the Dallas-Fort Worth metroplex from four clinic locations in Carrollton, Frisco, Plano, and Denton. The practice provides comprehensive musculoskeletal care covering the full anatomy (neck, shoulder, elbow, back and spine, hand and wrist, hip, knee, foot and ankle), with integrated service lines including general orthopedics, sports medicine, joint replacement, physical medicine and rehabilitation, on-site physical and occupational therapy, on-site diagnostic imaging (X-ray and MRI), and a dedicated workers' compensation program. A differentiating same-day access point — OrthoNow, a walk-in clinic at Carrollton weekday mornings and Frisco Saturday mornings — addresses acute injuries without requiring scheduled appointments, and digital channels (Radix Health online scheduling, a patient portal) supplement phone-based booking.

The underlying operating model is a physician-led clinical practice organized around in-person care delivery, with revenue generated almost entirely through professional services billed to insurance (patient co-pays, deductibles, and in-network claims) plus employer/insurer arrangements for workers' compensation cases. Ancillary revenue is generated from on-site imaging, in-house physical therapy, and surgical procedures performed by the practice's board-certified orthopedic surgeons. Customer segments span athletes and sports enthusiasts, adults and seniors with degenerative conditions, pediatric patients, and workers' compensation cases; institutional relationships (team physician roles for Texas Legends, FC Dallas, Allen Americans, University of North Texas, and several area high schools) function primarily as referral and brand-building channels rather than direct revenue contracts.

OrthoTexas is a member practice of United Musculoskeletal Partners (UMP), a network of orthopedic practices that provides practice management, operational, and strategic support while member practices retain local brand identity and clinical autonomy. The practice is HIPAA-compliant, has no disclosed external institutional investment, and reports no leadership or M&A activity in the available source data. The physician team has been recognized by D Magazine as "Best Doctors in Dallas" and "Best Doctors in Collin County" and by Texas Monthly as "Super Doctors in Texas" for more than 13 consecutive years, and the practice cites over four decades of operational experience.

Name

OrthoTexas

Legal name

OrthoTexas

Website

https://orthotexas.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

OrthoTexas is a private, multi-location orthopedic medical practice operating four clinics across the Dallas-Fort Worth metroplex, delivering comprehensive musculoskeletal care — including sports medicine, joint replacement, on-site imaging, physical therapy, and walk-in urgent care — to adult, pediatric, workers' compensation, and athlete patients.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Services

NAICS

Offices of Physicians (6211), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Spine (Orthopedic Spine) (HLAKALAE)

Keywords

• Orthopedic medical services
• Sports medicine treatment
• Joint replacement surgery
• Physical therapy rehabilitation
• Musculoskeletal care

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Services - Office Visits: Revenue generated from patient consultations, evaluations, and ongoing treatment visits for orthopedic conditions across all body areas (neck, shoulder, elbow, back, spine, hand, wrist, hip, knee, foot, ankle).
2. OrthoNow Walk-In Clinic: Same-day orthopedic care for acute injuries at dedicated walk-in clinic locations, generating revenue from immediate care visits.
3. Physical Therapy Services: Physical and occupational therapy rehabilitation services provided on-site, generating recurring revenue from therapy sessions.
4. Surgical Services: Revenue from orthopedic surgical procedures including joint replacement, arthroscopic surgery, fracture repair, and sports medicine surgeries.
5. Diagnostic Imaging: Revenue from on-site diagnostic imaging services including X-rays, MRI, and other imaging modalities.
6. Workers' Compensation: Specialized orthopedic care and rehabilitation services for workers' compensation cases, generating revenue from employer and insurance arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

OrthoTexas is a multi-location private orthopedic medical practice delivering comprehensive musculoskeletal care across all major joints (neck, shoulder, elbow, back and spine, hand and wrist, hip, knee, foot and ankle). The practice offers conservative non-surgical treatments, joint replacement surgery, arthroscopic and sports medicine procedures, on-site diagnostic imaging (X-ray, MRI), physical and occupational therapy, and specialized workers' compensation orthopedic care through four Dallas-Fort Worth locations and its OrthoNow walk-in clinic.

Product overview

OrthoTexas is a multi-location orthopedic practice offering comprehensive orthopedic care as a unified healthcare service. The practice provides general orthopedic treatment for all joints (neck, shoulder, elbow, back & spine, hand & wrist, hip, knee, foot & ankle), supported by specialized services including sports medicine, joint replacement surgery, physical and occupational therapy, physical medicine and rehabilitation, workers' compensation care, and on-site imaging at all locations. Additional services include OrthoNow walk-in clinics, online appointment scheduling through the Radix Health platform, and a patient portal for managing care. The practice operates four locations in the Dallas-Fort Worth area (Carrollton, Frisco, Plano, and Denton) and is part of United Musculoskeletal Partners.

Differentiator

Problem solved

Functional benefit

Products and services

• General Orthopedic Care Comprehensive orthopedic care covering all major joints (neck, shoulder, elbow, back and spine, hand and wrist, hip, knee, foot and ankle) provided by board-certified orthopedic specialists for patients of all ages with musculoskeletal conditions.
• OrthoNow Walk-In Clinic Walk-in orthopedic urgent care service available at Carrollton (Monday-Friday, 7:30-8:30 AM) and Frisco (Saturdays, 8:00-11:30 AM) locations, providing fast treatment for recent acute injuries without requiring an appointment.
• Sports Medicine Specialized orthopedic treatment for sports-related injuries including rotator cuff tears, labral tears, ACL tears, meniscus injuries, cartilage transplants, and athletic rehabilitation programs for injured athletes.
• Physical and Occupational Therapy On-site physical therapy and rehabilitation services including aquatic therapy, functional capacity evaluations, and sports injury recovery programs delivered at clinic locations.
• Joint Replacement Surgery Surgical joint replacement and reconstruction services including knee replacement, hip replacement, and minimally invasive joint procedures performed by orthopedic surgeons.
• Workers' Compensation Orthopedic Care Specialized orthopedic evaluation, treatment, and rehabilitation services for workplace injuries, including functional capacity evaluations and return-to-work programs for injured workers and employer/insurer coordination.
• Physical Medicine and Rehabilitation Non-surgical orthopedic treatments including medication management, therapeutic injections, and comprehensive rehabilitation programs for patients with musculoskeletal conditions.
• On-Site Diagnostic Imaging Diagnostic imaging services including X-ray and MRI available on-site at each OrthoTexas location to provide fast diagnosis and reduce time to treatment for orthopedic conditions.
• Back and Spine Treatment Specialized orthopedic treatment for back and spine conditions including pain management, conservative care, and surgical interventions for spinal disorders.
• Knee Treatment Specialized orthopedic care for knee conditions and injuries including ligament tears, meniscus injuries, arthritis management, and knee replacement surgery.
• Shoulder Treatment Specialized orthopedic care for shoulder injuries including rotator cuff tears, frozen shoulder treatment, and shoulder arthroscopy.
• Hip Treatment Specialized orthopedic care for hip conditions and injuries including hip replacement, hip arthroscopy, and treatment of hip pain.
• Hand and Wrist Treatment Specialized orthopedic care for hand and wrist conditions including fractures, carpal tunnel, and repetitive use injuries.
• Elbow Treatment Specialized orthopedic care for elbow conditions including tennis elbow, golfer's elbow, and overuse injuries.
• Foot and Ankle Treatment Specialized orthopedic care for foot and ankle conditions including fractures, sprains, plantar fasciitis, and ankle arthroscopy.
• Neck Treatment Specialized orthopedic care for neck conditions including radiculopathy, whiplash, and cervical spine disorders.

Quantifiable outcome

• Same-day appointments often available at all locations
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Texas LegendscoreGTM or Marketing Partner · 13 November 2013OrthoTexas serves as the official team physicians for the Texas Legends NBA G-League team, entering their fourth season as partner (as of 2013). The practice provides orthopedic care, injury treatment, and sports medicine services for the professional basketball team.
• United Musculoskeletal Partners (UMP)coreStrategic or Co-development PartnerOrthoTexas is a member practice of United Musculoskeletal Partners (UMP), a network of orthopedic practices. UMP provides practice management support, operational infrastructure, and strategic resources to member practices while allowing them to maintain local brand identity and clinical autonomy.
• FC DallascoreGTM or Marketing PartnerOfficial team physicians for FC Dallas Major League Soccer team, providing comprehensive orthopedic and sports medicine care.
• Allen AmericanscoreGTM or Marketing PartnerOfficial team physicians for the Allen Americans professional hockey team, providing orthopedic and sports medicine services.
• University of North Texas AthleticsminorGTM or Marketing PartnerProvides team physician services for University of North Texas collegiate athletics programs.
• Lebanon Trail High SchoolminorGTM or Marketing PartnerProvides team physician services for high school athletics programs.
• Newman Smith High SchoolminorGTM or Marketing PartnerProvides team physician services for high school athletics programs.
• Hebron High SchoolminorGTM or Marketing PartnerProvides team physician services for high school athletics programs.
• Liberty High SchoolminorGTM or Marketing PartnerProvides team physician services for high school athletics programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rothman Orthopaedic Institute: National orthopedic specialty group known for sports medicine and joint replacement, frequently cited as a model for large, physician-led orthopedic platforms comparable to the broader UMP/OrthoTexas structure.
• Texas Health Orthopedics: Orthopedic service line of Texas Health Resources operating across the DFW region with employed physicians, ASCs, and rehab, representing a hospital-system incumbent alternative to OrthoTexas.
• EmergeOrtho: Large multi-state musculoskeletal platform (formed via PE-backed roll-ups) with a comprehensive orthopedic service line analogous to UMP, providing a benchmark for scaled orthopedic practice operations.
• Baylor Scott & White Orthopedic Institute: Large integrated health system's orthopedic service line in North Texas, offering physician offices, imaging, rehab, and hospital-based surgery — a much larger but less specialized competitor for the same patients.
• Methodist Health System Orthopedics: Hospital-affiliated orthopedic program in the DFW area providing multi-specialty orthopedic care, joint replacement, sports medicine, and rehabilitation under a broader health system umbrella.

Direct peers

• Carrell Clinic: Long-standing Dallas orthopedic specialty practice offering comprehensive orthopedic and sports medicine care including joint replacement, spine, and hand surgery, competing for the same DFW referral base.
• All-Star Orthopaedics: DFW-area multi-location orthopedic group that is also a United Musculoskeletal Partners member practice, offering the same multi-subspecialty orthopedic model (sports medicine, joint replacement, spine, PT, imaging) to a comparable patient base.
• AOA Orthopedic Specialists: Texas-based multi-location orthopedic practice within the UMP network, providing general orthopedics, sports medicine, joint replacement, and on-site imaging/PT under a similar integrated care model.
• Direct Orthopedic Care: Walk-in orthopedic urgent care concept in North Texas offering same-day, no-appointment orthopedic care for acute injuries, directly competing with OrthoTexas's OrthoNow service line on convenience and price transparency.

Emerging players

• Lonestar Orthopaedic and Spine Specialists: North Texas orthopedic practice offering general orthopedics, spine, sports medicine, and pain management with on-site services, an emerging niche competitor in the same regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/orthotexas
• Facebookfacebook.com/OrthoTexas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrthoTexas