Boraso

What Boraso does

Boraso Srl is a privately held Italian full-service digital commerce agency founded in 1995 by Massimo Boraso and headquartered in Milan, with a secondary office in the Rovigo area. The firm operates an integrated two-pillar model — Boraso Marketing and Boraso Tech — that delivers end-to-end eCommerce services to B2B and B2C clients. Marketing services include Digital Advertising and Media Planning, Search Experience Optimization (SEO and Generative Engine Optimization), Conversion Rate Optimization (CRO), Marketing Automation, Data Analysis and Tracking, UX Design, Content Strategy, and Brand Identity. Tech services include eCommerce platform development on Shopify Plus (where Boraso holds Plus Partner status), Magento 2, PrestaShop, WordPress, and custom Symfony-based platforms, plus system integration connecting eCommerce with major ERP, CRM, PIM, CDP, and logistics platforms. The company holds elite partner credentials with Shopify (Plus Partner), Google (Premier Partner), and Meta (Business Partner) and maintains 27 active technology and marketing partnerships.

The agency's revenue model is professional services-based with custom project fees and multi-year managed-services retainers; pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and relationship-driven, combining direct outreach, industry event presence (Netcomm Forum, Ecommerce Italia by Casaleggio), the proprietary Boraso Experience networking events in Italian cities, the Boraso Spritz podcast, and inbound content marketing. Client acquisition is balanced approximately 50/50 between Marketing projects and Tech/development projects. Customers span enterprise, mid-market, SMB, and nonprofit segments across retail, fashion, footwear, beauty, publishing, B2B manufacturing, technology, fintech, and nonprofit verticals — with 124 projects delivered since founding and 15 new clients added in 2025 alone.

In 2025 Boraso closed the year with approximately 15% revenue growth and EBITDA approaching 20%, expanded its team toward a target of ~60 internal collaborators, and launched proprietary IP including the Full Messy advertising framework and the Brand Presence tool for LLM-visibility monitoring. The company is owned and led by founder Massimo Boraso with no external investors, operates exclusively within Italy, and is executing against a new 2030 industrial growth plan following a 2025 corporate reorganization.

Name

Boraso

Legal name

Boraso Srl

Website

https://boraso.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Boraso is an Italian full-service digital commerce agency founded in 1995 that combines Marketing and Technology services — eCommerce platform development, system integration, CRO, SEO/GEO, and digital advertising — for B2B and B2C enterprise and mid-market clients across Italy.

Ownership category

akta.pro rank

Product category

Digital Commerce Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Digital commerce agency
• Ecommerce development
• Conversion rate optimization
• Digital marketing services
• System integration services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services: Full-service digital marketing including Digital Advertising, SEO/Search Experience Optimization, Conversion Rate Optimization, Marketing Automation, Data Analysis and Tracking, UX Design, and Content Strategy. Revenue generated through project fees and ongoing retainer engagements.
2. eCommerce Development and Platform Services: Development of eCommerce platforms on Shopify, Shopify Plus, Magento 2, PrestaShop, and custom solutions. Includes replatforming, Headless development, and ongoing technical maintenance (Site Care). Revenue through project-based development fees.
3. Custom Platform Development: Tailored technology solutions for specific business requirements not served by standard platforms. Built on Symfony framework with Mobile First approach, serving complex B2B and enterprise needs.
4. System Integration Services: Integration of eCommerce with ERP, CRM, PIM, DAM, and logistics systems. Includes connector development, middleware creation, and API-based architectures for enterprise clients.
5. Strategic Consulting and Partnership: Long-term strategic partnerships with clients for ongoing digital commerce transformation, including workshop facilitation, strategy development, and continuous optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Boraso is a full-service Italian digital commerce agency combining Marketing and Technology under a single integrated organization. It helps B2B and B2C companies design, build, and optimize eCommerce platforms and omnichannel marketing strategies through services spanning digital advertising, SEO/GEO, CRO, marketing automation, data analytics, UX design, content strategy, custom platform development, and system integration with ERP/CRM/PIM systems.

Product overview

Boraso is an Italian full-service Digital Commerce agency combining Marketing and Technology in a single integrated organization. Founded in 1995 and celebrating its 30th anniversary in 2025, it serves B2B and B2C companies with a model split evenly between Marketing services and Tech development. The core offering spans the entire digital commerce lifecycle: on the Marketing side, it provides Digital Adv e Media Planning, Search Experience Optimization (SEO) e GEO (Generative Engine Optimization), Conversion Optimization (CRO), Marketing Automation, Data Analysis e Tracking, User eXperience Design (UX), Content Strategy, Brand Identity, Marketing Strategy, Google Ads, Brand Presence (LLM visibility monitoring), MAX (Market Demand Intelligence), and Accessibility services. On the Tech side, Boraso develops eCommerce platforms primarily on Shopify Plus (as a certified Shopify Plus Partner) but also on Magento 2, PrestaShop, and custom Symfony-based platforms, along with Corporate Websites (WordPress, Symfony), Custom Platforms, and System Integration connecting ERP (Salesforce, SAP, Microsoft Dynamics, Oracle, Zucchetti), CRM, PIM (Pimcore), CDP, logistics, and payment systems. A proprietary tool, Brand Presence, monitors brand visibility across LLMs. Boraso also operates as a content platform through its Boraso Spritz podcast and blog.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Adv e Media Planning Data-driven digital advertising campaigns across Google Ads, Meta Ads, Sky Advertising, Outbrain, Criteo, and Programmatic channels, optimized through a Set and Optimize framework with continuous campaign analysis and hypothesis testing to increase brand conversions for B2B and B2C clients.
• Search Experience Optimization (SEO) e GEO Search Experience Optimization services covering traditional SEO (market analysis, keyword research, audits, link building, migration strategy, ongoing SEO running) plus Generative Engine Optimization (GEO) to make content discoverable and referenceable by large language models such as ChatGPT, Gemini, and Perplexity.
• Conversion Optimization (CRO) Conversion Rate Optimization engagements combining qualitative research (interviews, feedback polls, surveys) with quantitative analytics (Google Analytics, heatmaps, session recordings), heuristic analysis, framework-based prioritization (P.I.E. or I.C.E.), and A/B/MVT testing to increase visitor-to-customer conversion on client eCommerce sites.
• Marketing Automation Marketing automation and email marketing services including property analysis, persona building, workflow co-design workshops, platform scouting (Klaviyo, Brevo, ActiveCampaign), workflow implementation, and continuous optimization for client retention and lifecycle marketing.
• Data Analysis e Tracking Digital analytics and tracking services including data audit, advanced tracking implementation, custom dashboards, data analysis, server-side tracking, and BigQuery data warehousing to create a unified source of truth across marketing and sales data for client decision-making.
• User eXperience Design (UX) User experience design services including heuristic analysis, usability testing, co-design workshops, SEO-aligned information architecture, wireframing, and visual design with style guides for consistent brand representation across client digital properties.
• Content Strategy Content strategy services including property analysis, content audit, SEO-aligned keyword research, editorial planning, visual content solutions, email marketing, and marketing automation integration for one-to-one customer interactions.
• Sviluppo eCommerce Shopify Plus eCommerce platform development on Shopify and Shopify Plus — Boraso is a certified Shopify Plus Partner. Services include custom front-end development, headless commerce architecture, checkout extensions, custom app development, system integration, and rapid time-to-market with UX/UI best practices for B2B and B2C clients.
• Sviluppo eCommerce B2C e B2B eCommerce platform development for both B2C and B2B across multiple platforms including Shopify, Magento 2, PrestaShop, WordPress, and custom solutions, with specialization in mobile-first development and a three-environment workflow (development, staging, production).
• Sviluppo Piattaforme Custom Custom platform development using Symfony, Twig, Webpack, Doctrine/NativeQuery, Redis/memcache caching, and Agile TDD/BDD methodologies, suitable for business requirements not met by existing platforms, with no code lock-in for clients.
• Sviluppo Siti Aziendali (Corporate) Corporate website development using WordPress and Symfony, with custom plugin libraries, headless approach when needed, and CMS functionality tailored to client content management needs; mobile-first development across three environments.
• System Integration System integration services connecting eCommerce with ERP (Salesforce, SAP, Microsoft Dynamics, Oracle, Zucchetti), CRM, PIM, DAM, logistics/shipping, and middleware/APIs, including process mapping, integration architecture (point-to-point, ESB, API-based, microservices), custom connector development, and real-time data synchronization.
• Brand Presence — LLM Visibility Monitoring Proprietary Boraso tool for monitoring how large language models (ChatGPT, Gemini, Perplexity) reference and represent brands in AI-generated responses, enabling clients to optimize brand visibility for AI-driven discovery.

Quantifiable outcome

• Revenue growth of +15% and EBITDA approaching 20% in 2025
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration54 records

AI capability8 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• ShopifycoreTechnology or IntegrationShopify Plus Partner status, one of the few agencies in Italy with this certification. Boraso develops eCommerce platforms on Shopify and Shopify Plus, specializing in replatforming and building integrated digital ecosystems. The partnership provides access to enterprise features and support for serving high-volume clients.
• GooglecoreTechnology or IntegrationPremier Partner status in Google Partners program, the highest tier. Boraso leverages Google Ads, Google Analytics, Tag Manager, and other Google marketing technologies for client campaigns and tracking implementations.
• Meta (Facebook/Instagram)coreTechnology or IntegrationPlatinum partnership for Meta advertising platforms including Facebook and Instagram. Boraso runs digital advertising campaigns across Meta's advertising ecosystem for client acquisition and brand awareness.
• KlaviyomajorTechnology or IntegrationGold partner for Klaviyo email marketing and marketing automation platform. Boraso implements email marketing workflows, automation sequences, and customer data platform solutions using Klaviyo.
• BloomreachmajorTechnology or IntegrationTechnology partnership for Bloomreach engagement and content experience platform, used for personalized customer experiences and content management.
• TrustpilotminorChannel Partner/ Reseller/ DistributorGold partner for Trustpilot review and reputation management platform, helping clients build customer trust through reviews.
• Trusted ShopsminorChannel Partner/ Reseller/ DistributorPartner for Trusted Shops trust seal and customer review platform, providing eCommerce trust signals for Italian clients.
• Sky MediaminorGTM or Marketing PartnerSilver advertising partnership for Sky advertising solutions beyond digital performance marketing.
• LinkedInminorGTM or Marketing PartnerSilver partnership for LinkedIn advertising and B2B marketing solutions targeting professional audiences.
• Casaleggio AssociaticoreStrategic or Co-development PartnerBoraso is Proud Sponsor of the annual Casaleggio B2B research study. Partnership includes event collaboration and thought leadership positioning in Italian digital commerce market research.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bounteous: U.S.-based digital commerce agency specializing in Shopify Plus, Adobe Commerce, and analytics implementations for enterprise brands — closely comparable on Shopify Plus partnership, headless commerce, and CRO services at similar scale.
• Jakala: Italian MarTech, data and digital transformation company serving B2B/B2C enterprises with marketing technology, data, and commerce services — directly overlaps Boraso's integrated Marketing+Tech agency model in the Italian mid-market.
• Dept: Global digital agency with strong European presence spanning marketing, technology, and commerce — comparable end-to-end Marketing+Tech/Commerce agency model, though at substantially larger scale than Boraso.
• Connexia: Milan-based integrated digital marketing and communications agency (within Publicis Groupe) serving Italian and international enterprises — peers Boraso for mid-market digital commerce account work in the same geography.
• Inflow: U.S. eCommerce marketing agency focused on Shopify and Shopify Plus brands, providing SEO, paid media, CRO, and lifecycle marketing — direct counterpart to Boraso's Marketing services stack.
• TSW (Trasforma Soluzioni Web): Italian digital agency offering strategy, marketing, and technology services for B2B and B2C brands — competes for similar Italian enterprise digital commerce engagements as Boraso.

Broad incumbents

• Accenture Song: Global digital transformation and commerce arm of Accenture — competes for the same large Italian enterprise digital commerce RFPs but from a global consulting platform with broader portfolio capabilities.
• Publicis Groupe: Global advertising and marketing services holding with deep Italian operations (Leo Burnett, Publicis, Connexia) — incumbent competitor that frequently pitches against Boraso for Italian enterprise accounts.
• VML: Global creative and commerce agency (WPP) operating across brand experience, digital commerce and platform implementations — incumbent that increasingly pitches enterprise commerce transformation work against Boraso at global accounts.

Regional players

• Banzai Media Group: Italian digital commerce publisher and operator (ePrice, Trovaprezzi, Perfumerie.it) with internal commerce and marketing capabilities — adjacent rather than direct competitor; useful comparable for Italian digital commerce unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Borasocom
• Facebookfacebook.com/borasocom
• LinkedInlinkedin.com/company/boraso-com
• Instagraminstagram.com/boraso.digital.commerce
• TikToktiktok.com/@borasodigitalcommerce
• Xx.com/borasocom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boraso