Tulsa CARES

What Tulsa CARES does

Tulsa CARES (legally HIV Resource Consortium, Inc.) is a 501(c)(3) nonprofit organization founded in 1991 and headquartered in Tulsa, Oklahoma. It operates as the largest and most comprehensive provider of HIV/AIDS and Hepatitis C prevention and care programs for low-income individuals in the state of Oklahoma, serving a 23-county region in Northeastern Oklahoma through a staff of approximately 40 employees. The organization's service platform is anchored by a Care Coordination entry point that integrates six core programs — Food & Nutrition, Housing, Medical, Mental Health, Prevention, and HIV Care — with supporting modules including the Hepatitis C Program, PrEP Program, Rx Health Prescription Drug Program, HIV Drug Assistance Program (HDAP), Farmers' Market, Monthly Groceries, Transportation Assistance, and Emergency Grocery Packs (~300 packs distributed annually). The organization also runs the NIH-funded NOURISH-OK research study in partnership with the University of Oklahoma – Tulsa examining food insecurity and insulin sensitivity in people living with HIV.

The technology stack consists of standard nonprofit case management and client tracking systems with telehealth platforms enabling remote HIV specialist physician visits. Tulsa CARES holds Council on Accreditation (COA) accreditation and GuideStar/Candid Platinum Seal of Transparency, signaling compliance with recognized service-delivery and financial-management standards. The organization operates bilingual Spanish-language services to reach the Latinx community and maintains an unusual "Canine Division" providing emotional support, including a Chief Barketing Officer and Senior Paw-ject Manager.

Tulsa CARES generates no direct service revenue from clients — all services are provided free of charge to eligible individuals. Operating funds are assembled from a diversified mix of individual donations, the Tulsa Area United Way partnership (since 1996), HOPWA federal funding administered through the City of Tulsa and Oklahoma Housing Finance Agency, NIH research grant R01DK127464 (NOURISH-OK), corporate/clinical partner funding (Ascension St. John for Food & Nutrition), and community fundraising events including the Red Ribbon Gala. Customer acquisition is community-led through direct client intake, healthcare provider referrals (Ascension St. John, OU-Tulsa), pharmacy partnerships (Couch Pharmacy), and community outreach through partnerships with H.O.P.E. Testing, Guiding Right, and Oklahomans for Equality.

Name

Tulsa CARES

Legal name

HIV Resource Consortium, Inc.

Website

https://tulsacares.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Tulsa CARES is a Tulsa-based 501(c)(3) nonprofit founded in 1991 that operates as Oklahoma's largest provider of integrated HIV/AIDS and Hepatitis C prevention and care programs for low-income individuals across 23 Northeastern Oklahoma counties, funded through donations, United Way, federal grants, and clinical partnerships.

Ownership category

akta.pro rank

Product category

HIV/AIDS and Hepatitis C Care Services

NAICS

Health Care and Social Assistance (62), Community Food and Housing, and Emergency and Other Relief Services (6242), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

Keywords

• HIV/AIDS care services
• Hepatitis C treatment
• Social services nonprofit
• Care coordination services
• Community health programs

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: Tulsa CARES is a 501(c)(3) nonprofit organization that relies on community donations. Tax-deductible contributions can be made online, by mail, or phone. The Federal tax ID number is 73-1388569.
2. Tulsa Area United Way Partnership: Tulsa CARES has been a proud partner agency of the Tulsa Area United Way (TAUW) since 1996. TAUW works to advance the common good by focusing on education, health/safety and financial stability.
3. NIH Research Funding: The NOURISH-OK study is funded by the National Institute of Diabetes and Digestive and Kidney Diseases of the National Institutes of Health under award number R01DK127464.
4. HOPWA Federal Funding: The Housing Opportunities for Persons with AIDS (HOPWA) Program provides Federal assistance to local communities. The housing program is funded by HOPWA and administered by the City of Tulsa and the Oklahoma Housing Finance Agency.
5. Healthcare Foundation Funding: The Food & Nutrition program is supported with funding from Ascension St. John.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tulsa CARES is a nonprofit organization providing free, comprehensive prevention and care programs for low-income individuals living with HIV/AIDS and Hepatitis C in Northeastern Oklahoma. Its core offerings include care coordination, HIV specialty medical care, mental health therapy, housing assistance, food and nutrition support, prevention education, PrEP services, and HCV treatment linkage.

Product overview

Tulsa CARES is a nonprofit organization operating as the largest and most comprehensive provider of HIV/AIDS and Hepatitis C prevention and care programs in Oklahoma. The organization offers a multi-module service platform centered on Care Coordination, which serves as the gateway to integrated programs including Food & Nutrition (with food pantry, Farmers' Market, and monthly groceries), Housing (rent/utility assistance), Medical (HIV specialist care with telehealth), Mental Health (therapy and support groups), and Prevention (testing, PrEP, education). Supporting modules include Rx Health Prescription Drug Program, HIV Drug Assistance Program (HDAP), HCV Drug Assistance, Health Care Navigation, Transportation Assistance, and Emergency Grocery Packs. The organization also conducts the NIH-funded NOURISH-OK research study examining nutrition and insulin sensitivity in HIV.

Differentiator

Problem solved

Functional benefit

Brands

• NOURISH-OK: Nutrition to Optimize, Understand, and Restore Insulin Sensitivity in HIV for Oklahoma - a research study conducted in partnership with the University of Oklahoma examining food insecurity and insulin resistance in people living with HIV.
• PrEP Program
• Hepatitis C Program
• CARES Health Clinic

Products and services

• Care Coordination A client-centered, collaborative care program that establishes the foundation for comprehensive HIV care. Care coordinators help clients access medical care, achieve treatment adherence, and connect to all other Tulsa CARES programs through tailored care plans. Targeted at low-income individuals living with HIV/AIDS in Northeastern Oklahoma.
• Food & Nutrition Provides fresh, wholesome food options and supportive nutrition education for individuals with compromised immune systems. Includes a food pantry, monthly groceries market, Farmers' Market, and nutrition counseling services. Targeted at individuals living with HIV/AIDS and Hepatitis C.
• Housing Establishes safe, stable, and affordable housing options for low-income clients. Includes rent and utility assistance, mortgage assistance, deposit assistance, and housing information services for persons with HIV and Hepatitis C. Funded through the HOPWA Program.
• Medical HIV specialty medical care program featuring an HIV specialist physician offering in-person office visits and telehealth options, with full-time medical assistant support for care coordination. Targeted at individuals living with HIV/AIDS.
• Mental Health Therapy and support services provided by licensed mental health professionals specializing in trauma, anxiety, addiction, and issues common to people living with HIV. Includes individual, couples, and family counseling using CBT, Narrative Therapy, and Mindfulness approaches. Available at no charge to eligible clients.
• Prevention Community-focused program advocating for the end of HIV/HCV stigma through education, free confidential testing, PrEP access, safer sex supplies, and community presentations. Targeted at at-risk individuals and the general community in Northeastern Oklahoma.
• Hepatitis C Program Client-centered HCV care coordination using hands-on case management, customized action plans, and direct support to assist individuals on their treatment journey from education through cure, with a 98% cure rate success. Targeted at people living with Hepatitis C in Oklahoma.
• NOURISH-OK Study NIH-funded research study examining food insecurity, insulin sensitivity, and health outcomes in Oklahomans living with HIV. Involves nutrition assessments, blood draws, and food assistance for study participants.

Quantifiable outcome

• 98% cure rate for Hepatitis C treatment with newer medications
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tulsa Area United Way (TAUW)coreGTM or Marketing PartnerTulsa CARES has been a proud partner agency of the Tulsa Area United Way since 1996. TAUW works to advance the common good by focusing on education, health/safety and financial stability. More than 90 cents of every dollar raised by TAUW goes directly to local services provided through its partner agencies.
• Council on Accreditation (COA)coreStrategic or Co-development PartnerCOA accreditation validates an agency's performance against international standards of best practice. Tulsa CARES is held to rigorous standards addressing administrative and service delivery practices, including financial management, governance, fundraising, human resources, and risk prevention.
• University of Oklahoma – Tulsa (OU-Tulsa)coreStrategic or Co-development PartnerOU-Tulsa partners with Tulsa CARES for the NOURISH-OK research study (NIH-funded R01DK127464). Marianne Wetherill, PhD, is associate professor at OU-Tulsa and lead researcher. Lacey Caywood coordinates the study. OUHSC IRB # 12509.
• Couch PharmacycoreChannel Partner/ Reseller/ DistributorLGBT-friendly pharmacy partner with free local delivery. Tulsa CARES directs clients to fill prescriptions at Couch Pharmacy as part of the Rx Health Prescription Drug Program.
• H.O.P.E. TestingminorChannel Partner/ Reseller/ DistributorLocal prevention resource offering prevention education, risk reduction, safe sex supplies, and HIV/STD testing.
• Guiding RightminorChannel Partner/ Reseller/ DistributorWorks to increase health awareness and education for minority and other vulnerable populations, including outreach, HIV/STD testing, and wellness program.
• Oklahomans for EqualityminorChannel Partner/ Reseller/ DistributorSeeks equal rights for LGBTQ+ individuals and families through intersectional advocacy, education, programs, and alliances.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GMHC (Gay Men's Health Crisis): New York-based HIV/AIDS service nonprofit offering case management, mental health, and prevention services. Comparable to Tulsa CARES in integrated care model and HIV-specific focus on vulnerable populations.
• San Francisco AIDS Foundation: Community-based nonprofit providing HIV prevention, care, and support services with a wraparound care coordination model. Closely comparable in mission, client population, and integrated services approach to Tulsa CARES.
• Whitman-Walker Health: Washington D.C.-based community health center specializing in HIV/AIDS care, LGBTQ+ health, and primary care. Comparable in mission, federally qualified health center model, and wraparound care delivery.
• Howard Brown Health: Chicago-based LGBTQ+ and HIV/AIDS care organization with medical, mental health, and case management services. Comparable in integrated HIV specialty care plus supportive services model.
• Cascade AIDS Project: Pacific Northwest HIV/AIDS and LGBTQ+ health services organization offering housing, care coordination, and medical services. Highly comparable in wraparound service model and regional HIV care focus.
• AIDS Foundation of Chicago: Midwest-based HIV/AIDS policy, housing, and service organization. Comparable in regional HIV service delivery, HOPWA-funded housing programs, and care coordination model.

Regional players

• Morton Comprehensive Health Services: Tulsa-based federally qualified health center serving low-income populations with medical, dental, and behavioral health services. Comparable in serving the same Northeastern Oklahoma client base with integrated care.
• Oklahoma City Indian Clinic: Oklahoma-based community health organization providing primary care and wraparound services to vulnerable populations. Comparable in regional Oklahoma focus and integrated care coordination approach.

Emerging players

• Oklahoma Harm Reduction Alliance: Oklahoma-based harm reduction nonprofit addressing HIV/HCV risk through outreach, testing, and supplies. Comparable in HIV/HCV prevention focus and Oklahoma-specific service delivery to vulnerable populations.

Broad incumbents

• AIDS Healthcare Foundation: The largest global HIV/AIDS service organization, providing medical care, pharmacy, and testing across multiple states. Directly comparable to Tulsa CARES in core HIV care mission, with much broader geographic and operational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TulsaCARES
• Xx.com/tulsacares
• LinkedInlinkedin.com/company/hiv-resource-consortium-inc-d-b-a-tulsa-cares

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tulsa CARES