Golootlo

What Golootlo does

Golootlo (operated by Decagon Private Limited) is Pakistan's largest savings platform, founded in 2016 and headquartered in Karachi with additional offices in Lahore and Islamabad. The company aggregates discounts, deals, and promotional contests across 30,000+ merchant brands in 158 Pakistani cities, delivering access via a multi-channel platform: a mobile application (iOS, Android, Huawei AppGallery) featuring QR-code scanning (G Scan), co-branded debit cards powered by PayPak and UnionPay International issued through partner banks (NBP, Dubai Islamic Bank, BankIslami, U Bank, MobiBank, myABL, NSRP, Habib Metro), e-commerce voucher codes, and a food delivery service. The company's underlying technology stack centers on a merchant management platform, QR-based authentication, and SDK integrations that embed Golootlo's discount ecosystem into partner bank apps, telecom operator apps (Zong 4G), and digital wallets (easypaisa, JazzCash/Simosa), reaching an estimated 40M+ consumers across these channels.

Golootlo operates a four-sided business model serving distinct customer segments: (i) consumers seeking discounts on dining, shopping, travel, entertainment, and delivery, with access to a free tier offering up to 60% off and a premium subscription tier called Golootlo Gold (priced at Rs. 200 weekly, Rs. 600 monthly, Rs. 1,400 quarterly, or Rs. 2,300 half-yearly); (ii) merchants seeking customer acquisition through a 50M+ reachable consumer base; (iii) banks and payment schemes (PayPak, UnionPay International, NBP, DIB) seeking differentiated card benefits to drive debit card usage; and (iv) telecom operators and digital wallets seeking engagement features to reduce churn. Revenue is generated through four streams: Golootlo Gold subscription fees, merchant commissions on redeemed discount transactions, B2B partnership and SDK licensing fees from financial and telecom partners, and delivery/e-commerce transaction commissions. Marketing is driven by event-led campaigns (PSL cricket, Eid festivals, cinema partnerships) and co-marketing through bank and telecom partner channels, with no external funding rounds, acquisitions, or public listing disclosed in the available data.

Name

Golootlo

Legal name

Decagon Private Limited

Website

https://golootlo.pk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Golootlo is Pakistan's largest savings platform, combining QR-code discounts, co-branded debit cards (PayPak, UnionPay), and e-commerce vouchers across 30,000+ merchants in 158 cities. It serves consumers, merchant brands, banks, payment schemes, and telecom operators via an app and embedded SDK integrations.

Ownership category

akta.pro rank

Product category

Mobile Discount Marketplace

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industries

In-App / Online Checkout Wallets (FSAMAEAH), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Discount marketplace
• Mobile savings platform
• QR coupon platform
• Debit card linked offers
• Merchant discount network

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Golootlo Gold Subscription: Premium subscription tier offering enhanced and exclusive discounts. Available in four billing cycles: weekly (Rs. 200), monthly (Rs. 600), quarterly (Rs. 1,400), and half-yearly (Rs. 2,300). Some debit cardholders (NBP UnionPay, DIB UnionPay, PayPak) receive a free annual Golootlo Gold subscription as a card benefit.
2. Merchant Commission / Transaction Fee: Golootlo earns commissions from merchant partners for driving customer traffic and sales through its discount network. The platform aggregates over 30,000 merchants across dining, retail, travel, and entertainment categories, earning a take rate on redeemed discount transactions.
3. Banking and Telco Partnership Fees: Golootlo generates revenue through co-branded debit card programs with banks (NBP, Dubai Islamic Bank via UnionPay International; PayPak) and embedded SDK integrations with telecom operators and digital wallets. Partners pay for access to Golootlo's merchant discount network and the ability to offer exclusive card-linked offers to their customers.
4. Delivery and E-commerce Voucher Revenue: Revenue from food delivery orders placed through the Golootlo platform and e-commerce voucher codes redeemed at partner brand websites. The delivery model routes orders through restaurant call centers, with Golootlo facilitating the transaction and earning a commission.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels7 records

Core offering

Golootlo operates a mobile savings marketplace that aggregates discounts from 30,000+ merchants across Pakistan and delivers them to consumers via QR code scanning (G Scan), debit card-linked automatic discounts, e-commerce voucher codes, and food delivery orders. The platform generates revenue through Golootlo Gold premium subscriptions, merchant commissions on redeemed transactions, and partnership/licensing fees from banks (NBP, DIB), payment schemes (PayPak, UnionPay International), and telecom operators that embed Golootlo's discount ecosystem into their apps and debit cards.

Product overview

Golootlo operates as Pakistan's largest savings platform, combining a core mobile application with multiple service channels and premium subscription tiers. The main Golootlo App serves as the central hub offering QR code-based discounts (via G Scan), in-store purchases, food delivery, and e-commerce coupon services. Golootlo Gold is the premium subscription add-on providing enhanced discount access. The platform integrates with payment networks PayPak and UnionPay International through banking partners for card-based discount access. Promotional campaigns including PSL ScanKaroG, Imtiaz, and Mehangai se Azaadi drive user engagement. The merchant portal enables business partnerships across 30,000+ brands in 158 cities.

Differentiator

Problem solved

Functional benefit

Brands

• Golootlo Gold: Premium subscription service offering exclusive discounts and deals with weekly (Rs. 200), monthly (Rs. 600), quarterly (Rs. 1,400), and half-yearly (Rs. 2,300) subscription plans.

Products and services

• Golootlo Mobile App Pakistan's largest savings platform mobile application offering access to discounts and deals on dining, shopping, recreational activities, travel, and more across 30,000+ brands through QR code scanning, in-store purchases, online shopping, and food delivery. Available for individual consumers on Google Play, Apple App Store, and Huawei AppGallery.
• Golootlo Gold Premium Subscription Premium subscription service offering enhanced discounts, exclusive deals, and priority access to promotions. Available for individual consumers in Weekly (Rs. 200), Monthly (Rs. 600), Quarterly (Rs. 1,400), and Half-Yearly (Rs. 2,300) plans. Free annual subscription included for eligible PayPak and UnionPay International debit cardholders.
• In-Store Discounts Service Service allowing users to scan Golootlo QR codes at over 30,000 merchant locations nationwide to receive instant discounts up to 60% off on dining, shopping, and recreational activities.
• Golootlo Delivery Food and product delivery service enabling users to order from favorite restaurants and local shops at exclusive discounts. Orders placed through the call center with promo code application at checkout. Targets individual consumers seeking discounted delivery.
• E-Commerce Coupons Online shopping discount feature providing voucher codes and coupon codes redeemable at checkout on partner e-commerce websites for fashion, electronics, travel bookings, and more. Targets individual consumers seeking online shopping discounts.
• Golootlo Merchant Partnership Platform Business partnership platform enabling merchants to join Golootlo's network of 30,000+ brands and reach millions of customers with exclusive discount offerings. Targets merchant brands across restaurants, retail, travel, and entertainment.
• PayPak Powered by Golootlo Debit card integration program bringing exclusive deals and discounts exclusively for PayPak cardholders. Includes free annual Golootlo Gold subscription and access to discounts across in-store, delivery, and e-commerce categories.
• UnionPay International Powered by Golootlo Debit card integration with National Bank of Pakistan and Dubai Islamic Bank UnionPay International cards, offering exclusive discounts, free Golootlo Gold subscription, and instant savings across fashion, dining, and lifestyle categories.

Quantifiable outcome

• Up to 60% off on purchases at 30,000+ merchant brands
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Imtiaz PakistanmajorStrategic or Co-development Partner · 21 February 2025Imtiaz, Pakistan's major retail supermarket chain, partnered with Golootlo and PayPak for the 'Spend & Win' Ramzan campaign (February 21 to Chand Raat/Eid ul Fitr 2025). PayPak cardholders who spend Rs. 5,000 or above at Imtiaz outlets entered a lucky draw to win Suzuki Alto cars, Honda CD 70 motorcycles, and Dawlance home appliances. The campaign drove in-store transactions and rewarded PayPak card usage at Imtiaz.
• PayPakcoreGTM or Marketing PartnerPayPak, Pakistan's domestic payment scheme, partnered with Golootlo to bring exclusive deals and discounts to PayPak debit cardholders. All PayPak cardholders can enjoy Golootlo discounts through the Golootlo App and receive a free annual Golootlo Gold subscription. This partnership gives Golootlo access to millions of PayPak card customers across Pakistan.
• UnionPay InternationalcoreGTM or Marketing PartnerUnionPay International partnered with Golootlo to power exclusive debit card-linked discounts through NBP and Dubai Islamic Bank. Eligible cardholders receive a free annual Golootlo Gold subscription. The partnership enables seamless savings at Golootlo merchant partners using UnionPay-branded cards issued by NBP and DIB.
• National Bank of Pakistan (NBP)coreGTM or Marketing PartnerNBP partnered with Golootlo as its debit card alliance partner. Golootlo hosted NBP's Second Merchant Sales Conference in Lahore, bringing together payment schemes, fintech partners, and stakeholders to discuss expanding digital payments adoption. NBP issues UnionPay International debit cards powered by Golootlo, offering exclusive discounts and free Golootlo Gold subscriptions to cardholders.
• Dubai Islamic Bank (DIB)coreGTM or Marketing PartnerDubai Islamic Bank partnered with Golootlo to issue UnionPay International debit cards with built-in Golootlo discount benefits. DIB cardholders receive free annual Golootlo Gold subscriptions and access to exclusive Golootlo deals across dining, fashion, and lifestyle categories.
• BankIslamiminorGTM or Marketing PartnerBankIslami is listed as a Golootlo partner bank whose cards are integrated with the Golootlo platform for discount access. Customers using BankIslami cards can access Golootlo discounts at partner merchants.
• U BankminorGTM or Marketing PartnerU Bank is listed as a Golootlo partner bank whose cards are integrated with the Golootlo platform for discount access.
• Bahria Cinemas (The Arena Cinema, Raiha Cinegold Plex)majorStrategic or Co-development PartnerGolootlo partnered with Bahria Cinemas (The Arena Cinema and Raiha Cinegold Plex) to offer exclusive movie ticket discounts (Buy One Get One Free on weekdays, flat 20% off on weekends) and food counter deals (flat 10% off, up to 30% off on combo deals) at cinema locations in Lahore, Islamabad, and Karachi.
• Habib MetrominorGTM or Marketing PartnerHabib Metro is listed as a Golootlo partner bank whose cards are integrated with the Golootlo platform for discount access at partner merchants.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RetailMeNot: Digital coupon codes and deals platform for online and in-store shopping. Comparable to Golootlo's e-commerce voucher and in-store discount functionality, with similar merchant-commission revenue model.
• Groupon: Global deals and discounts marketplace connecting merchants with local consumers via mobile vouchers and discounted experiences. Closest direct comparison to Golootlo on the consumer-side deals marketplace model, though at much larger scale and broader geography.
• Honey (PayPal): Browser and app extension that surfaces coupon codes and cashback at online checkout. Comparable to Golootlo's e-commerce voucher functionality, though distributed via a different channel (browser extension vs. mobile app).
• The Entertainer: App-based 2-for-1 and discount offers platform operating across the Middle East and select emerging markets. Closely comparable business model to Golootlo's app-centric, merchant-aggregated discount offering in an emerging-market context.
• Coupons.com (Quotient Technology): Digital coupon platform offering printable, digital, and card-linked coupons to consumers and retailer-targeted promotions. Direct peer given Golootlo's emphasis on QR/in-store redemption and card-linked discount mechanics.

Emerging players

• ShopBack: Cashback and rewards platform across Southeast Asia and Australia, partnering with e-commerce and retail merchants. Comparable to Golootlo's merchant-commission and e-commerce voucher mechanics in an emerging-market digital commerce context.

Broad incumbents

• Payback: Multi-country coalition loyalty program operator partnering with retailers and financial institutions. Comparable to Golootlo's bank-and-merchant partnership model, though Payback operates more as a coalition loyalty platform than a discount marketplace.
• Rakuten: Global cashback, coupon, and loyalty rewards platform serving hundreds of thousands of merchants. Comparable to Golootlo on the broader loyalty/cashback mechanic, but operates at vastly larger scale and across many geographies.

Regional players

• Cashrewards: Australian cashback and rewards platform connecting shoppers with retailer offers. Comparable to Golootlo's discount aggregation and merchant-commission model, but operates in a single, more developed market.
• VoucherCodes (RetailMeNot UK): UK-focused voucher codes and deals site offering discounts at online retailers. Comparable to Golootlo's e-commerce coupon functionality, though limited to a single developed market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/golootlo
• Instagraminstagram.com/golootlo
• YouTubeyoutube.com/channel/UCzI2bQcXk3W3gMPMLi6FzLA
• Xx.com/GoLootlo
• LinkedInlinkedin.com/company/golootlo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golootlo