The Tank by Umniah

What The Tank by Umniah does

The Tank by Umniah is the corporate entrepreneurship and business incubator of Umniah, a Jordanian telecommunications operator and subsidiary of Beyon (formerly Batelco Group). Established in 2014 under royal guidance and headquartered at the King Hussein Business Complex in Amman, The Tank runs structured incubation programs for early-stage Jordanian entrepreneurs and startups with an emphasis on Internet of Things (IoT) and hardware ventures. Its activities include annual open-day innovation events (held for four consecutive years as of November 2019), hackathons, virtual hackathons with impact leaders, startup competitions, and multi-month incubator seasons in which applicants compete for a limited number of cohort slots — one season screened 270 competitive applications and shortlisted 30 companies.

The Tank does not sell a discrete product; instead, it provides incubation services — mentorship, workspace, business development support, and structured programming — alongside curated access to regional and global accelerator networks through partnerships with Flat6Labs (Bahrain-based seed fund), BRINC (IoT hardware accelerator), Seedstars, IBTECAR, INTAJ's Blue Ocean Council, and the Entrepreneurship World Cup, for which The Tank acts as Principal Partner and host of the Jordanian edition. Its go-to-market is event-driven and community-led: open days, hackathons, and competitions serve as the top-of-funnel, with competitive screening feeding into cohort-based incubation. Revenue mechanics, where present, take the form of program fees or potential equity in incubated startups; pricing is not publicly disclosed and The Tank's revenue is not separately reported from Umniah's.

The Tank operates as a non-core, strategic CSR/innovation vehicle inside Umniah rather than as a standalone commercial entity, leveraging the parent's telecom infrastructure, ISO 27001/PCI DSS/ISO 22301/ISO 10001-certified Security Operations Center, and Bahrain-headquartered corporate relationships to lower founder-acquisition costs and access regional funding networks that would be unavailable to an independent Jordanian accelerator.

Name

The Tank by Umniah

Legal name

The Tank by Umniah

Website

https://umniah.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tank by Umniah is a Jordanian corporate business incubator founded in 2014 under Umniah (Beyon) that runs structured incubation seasons, hackathons, and startup competitions for early-stage Jordanian entrepreneurs, with an IoT/hardware focus and curated access to regional accelerators including Flat6Labs, BRINC, and Seedstars.

Ownership category

akta.pro rank

Product category

Startup Incubation Services

NAICS

Educational Support Services (61171), Educational Support Services (611710)

akta.pro primary industry

Accelerators & Incubators (Investor-Operated) (FSANAAAM)

akta.pro secondary industries

Youth Business Incubators & Accelerators (EDAMAHAC), Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

Keywords

• Startup incubation services
• Entrepreneurship programs
• IoT innovation hub
• Startup accelerator partnerships
• Business development mentoring

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Incubation Services: Provides incubation program services including mentoring, workspace, and support to startups in exchange for potential equity or program fees

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

The Tank by Umniah is a Jordan-based entrepreneurship and business incubator that supports early-stage startups and entrepreneurs through structured incubation programs. It provides mentorship, workspace access, business development support, startup competitions, hackathons, and IoT-focused innovation events, and connects Jordanian founders to regional and global accelerator networks such as Flat6Labs, BRINC, and Seedstars.

Product overview

Umniah by Beyon offers a comprehensive telecommunications portfolio combining mobile and internet services. The core offering consists of Mobile services (Postpaid and Prepaid with voice, data, and roaming), Fixed Internet (Fiber and 4G home/mobile), and 5G technology. Supporting services include VoLTE and VoWi-Fi voice features, eSIM support, financial services (e-payment, Apple Pay), loyalty programs (UCoin), entertainment content, and SMS/government services. The company operates The Tank, its entrepreneurship and business incubator focused on IoT innovation and startup support.

Differentiator

Problem solved

Functional benefit

Products and services

• The Tank Incubator Program Structured incubation services program offering mentorship, workspace access, business development support, and accelerator network connections to Jordanian startups selected through competitive application screening.
• Open Day for IoT Innovation Annual innovation event focused on IoT (Internet of Things) technology, conducted in collaboration with IBTECAR as part of Global Entrepreneurship Week, targeting IoT entrepreneurs and innovators.
• Impact Week Jordan Program Impact-focused entrepreneurship program brought to Jordan and the MENA region for the first time through The Tank and IBTECAR partnership as part of Global Entrepreneurship Week.
• Entrepreneurship World Cup (EWC) Jordan Hosted Jordanian edition of the global Entrepreneurship World Cup competition at The Tank's headquarters, with winners advancing in the global competition.
• Seedstars Amman Competition Seedstars competition hosted at The Tank headquarters in Amman; winners advance to represent Jordan in Seedstars' global startup competition.
• Virtual Hackathon with Impact Leaders Virtual hackathon program with Impact Leaders, organized to address social challenges including a COVID-19 response edition, conducted in cooperation with German Jordanian University, IBTECAR, and the German Impact Week program.

Quantifiable outcome

• 270 competitive applications received for incubator services program with 30 companies shortlisted for second season

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• IBTECARcoreStrategic or Co-development Partner · 25 November 2019Collaboration with IBTECAR Consulting for open day for innovation in IoT during Global Entrepreneurship Week, and The Impact Week brought for the first time to Jordan and MENA Region
• Flat6LabscoreStrategic or Co-development Partner · 3 October 2019Bahrain-based accelerator program MoU to support growth of local and international businesses in Bahrain and Jordan through consistent and fast-growing funds
• INTAJ (ICT Association of Jordan)minorStrategic or Co-development Partner · 17 July 2019Blue Ocean Council partnership for orientation and mentoring sessions conducted for The Tank's startups
• Entrepreneurship World Cup (EWC)coreGTM or Marketing Partner · 11 June 2019Principal Partner and host of Jordanian version of the Entrepreneurship World Cup competition at The Tank's main headquarters
• SeedstarsminorGTM or Marketing Partner · 25 July 2018Hosting Seedstars Amman competition at The Tank headquarters; winners advance to represent Jordan in Seedstars global competition
• BRINC AcceleratorcoreStrategic or Co-development Partner · 25 June 2018IoT hardware accelerator partnership based in Bahrain to benefit Jordanian startups and entrepreneurs with access to hardware-focused acceleration services

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Flat6Labs: Bahrain-anchored MENA early-stage seed accelerator and fund. Direct peer to The Tank: both run cohort-based programs, both target MENA founders, and The Tank explicitly partners with Flat6Labs for cross-border founder pathways, putting them in the same competitive set for Jordanian applicants.
• BRINC: Global hardware and IoT-focused accelerator with strong MENA presence (Bahrain HQ). Direct peer because both target IoT/hardware founders and The Tank has a formal partnership with BRINC, making them complementary channels for the same founder pool.
• Oasis500: Amman-based early-stage startup accelerator and seed investor. Direct peer: same city, same target persona (Jordanian founders), same early-stage cohort model — making Oasis500 the most locally comparable competitor to The Tank.
• Seedstars: Switzerland-based global emerging-markets startup competition and growth-stage accelerator network. Direct peer via The Tank's hosting of Seedstars Amman and routing of Jordanian founders into Seedstars' global competition — comparable on funnel design and emerging-markets founder targeting.

Broad incumbents

• 500 Global (formerly 500 Startups): Global early-stage venture fund and accelerator with active MENA programs. Broad incumbent: comparable founder services and curriculum, but operates at vastly larger scale and across geographies; competes with The Tank for the highest-quality Jordanian applicants.
• Techstars: Worldwide accelerator network with mentorship-driven cohort programs. Broad incumbent: similar accelerator mechanics and global founder pathway, but Techstars is a global brand whereas The Tank is Jordan-centric.
• Y Combinator: Global benchmark for early-stage startup accelerators. Broad incumbent: The Tank's partnership-driven model with EWC and Seedstars implicitly positions it as a feeder into YC-style global programs; not a direct competitor for most founders, but a downstream destination for top graduates.

Regional players

• MIT Enterprise Forum Pan Arab: Regional entrepreneurship program affiliated with MIT, running Arab-world startup competitions and bootcamps. Regional player: comparable in founder-development mandate across the Arab world, but operates more as a competition/curriculum platform than a year-round incubator.

Others

• IBTECAR: MENA innovation and entrepreneurship consulting firm. OTHERS / enabling peer: partnered with The Tank on IoT Open Day and bringing Impact Week to Jordan, but operates as a programming partner rather than a direct incubator competitor.
• INTAJ (Information and Communications Technology Association of Jordan): Industry association for Jordan's ICT sector. OTHERS / ecosystem peer: runs the Blue Ocean Council mentoring sessions for The Tank's founders, making it a complementary ecosystem enabler rather than a direct incubator competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheTankJo
• LinkedInlinkedin.com/company/umniah

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tank by Umniah