What Hiraoka does

Hiraoka (Importaciones Hiraoka S.A.C.) is a Peruvian omnichannel retailer of consumer electronics, home appliances, and technology products, in continuous operation since approximately 1967. The company runs a national e-commerce platform at hiraoka.com.pe alongside five physical retail locations across Lima (Miraflores, San Miguel, Centro de Lima, Independencia, San Juan de Lurigancho), with its headquarters at Avenida Abancay N° 594 in Cercado de Lima. It carries a broad assortment across 12+ categories including televisions, computing, smartphones, kitchen and home appliances, audio, gaming, cameras/drones, smartwatches, health devices, smart home, printers, and security cameras, sourced from brands such as Samsung, LG, Sony, TCL, Apple, HP, Lenovo, Huawei, and Xiaomi alongside its proprietary Miray brand.

Revenue is generated primarily through hardware unit sales, complemented by recurring service income from extended warranties (Garantía Extendida) and an in-house technical service department. The customer base is predominantly individual Peruvian consumers served through both online and in-store channels, with a secondary corporate/business segment served through a dedicated Ventas Corporativas channel. Pricing is publicly disclosed on a per-product basis, ranging from approximately S/ 10.50 for basic supplies to S/ 16,999 for premium televisions, with no subscription model. Same-day delivery is available in Lima Metropolitana for orders placed before 1:00 PM, and provincial shipping covers select regions including Ancash, Arequipa, Cusco, Piura, and Trujillo.

Customer acquisition relies on a content marketing blog (Experto Hiraoka), social media presence across Facebook, Instagram, Twitter, YouTube, and TikTok, email newsletters, and recurring promotional events such as Cyber Days, Cyber Wow, Black Friday, Cierra Puertas, and seasonal campaigns. Financial partnerships with Interbank (12-month interest-free installments) and OKA (BNPL financing), alongside payment integrations with Izipay and PagoEfectivo, support conversion by offering installment and alternative payment options. Hiraoka does not disclose revenue and operates as a privately held, 100% Peruvian company with no evidenced external institutional investment.

Name

Hiraoka

Legal name

Importaciones Hiraoka S.A.C.

Website

https://hiraoka.com.pe

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hiraoka is a privately held Peruvian omnichannel retailer (founded circa 1967) selling consumer electronics, home appliances, and technology products to individual consumers and corporate buyers through five Lima stores, the hiraoka.com.pe e-commerce site, and a Ventas Corporativas B2B channel.

Ownership category

akta.pro rank

Product category

Consumer Electronics and Appliances Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home & Furniture Omnichannel (CRAFAEAD)

Keywords

• Consumer electronics retail
• Home appliances retail
• Omnichannel retail
• Electronics ecommerce
• Peruvian retail store

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from the sale of consumer electronics, appliances, and technology products including televisions, laptops, smartphones, home appliances, gaming equipment, and accessories through both online and physical retail channels.
2. Extended Warranty (Garantía Extendida): Additional revenue stream from extended warranty services offered on purchased products, providing customers with additional coverage beyond standard manufacturer warranties.
3. Technical Service: Own technical service department provides repair and maintenance services for purchased products, generating additional service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hiraoka (Importaciones Hiraoka S.A.C.) is a Peruvian omnichannel retailer selling consumer electronics, home appliances, computing devices, smartphones, audio, gaming, and smart home products. It operates an e-commerce platform (hiraoka.com.pe) alongside five physical stores across Lima, distributing both international brands (Samsung, LG, Sony, Apple, HP, Lenovo, etc.) and its own Miray brand. The company also offers extended warranty (Garantía Extendida) and in-house technical repair services as complementary offerings.

Product overview

Hiraoka is a Peruvian retail company with over 58 years of experience operating as both an e-commerce platform and physical store chain. The company offers a comprehensive portfolio of technology products and home appliances across multiple categories including televisions (Smart TV, OLED, QLED, Mini LED, 4K/8K), computers and laptops, smartphones, home appliances (refrigerators, washing machines, air conditioners, kitchen appliances), audio equipment, gaming products, cameras and drones, smartwatches, health and wellness devices, smart home products, and printers with supplies. Products are sourced from major international brands such as Samsung, LG, Sony, TCL, Hisense, Philips, Panasonic, Apple, Lenovo, HP, Asus, Acer, Huawei, Xiaomi, Motorola, and Miray. The company operates as a multi-channel retailer with both online shopping through hiraoka.com.pe and physical store locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Televisores (Televisions)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IzipaycoreTechnology or IntegrationPayment processing gateway enabling various digital payment methods for online transactions on hiraoka.com.pe

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oechsle: Oechsle is a Peruvian department-store chain (owned by Ripley Corp) carrying electronics, home appliances and computing alongside other categories. It competes head-on with Hiraoka in Lima's mid- and upper-tier consumer durables segment with a similar omnichannel presence.
• EFE: EFE is a Peruvian electronics and home appliance retailer with multiple store locations and an online channel, focused on similar big-ticket consumer durables as Hiraoka. Comparable product mix and GTM make it a relevant direct peer in Lima.
• Coolbox: Coolbox is a Peruvian specialty retailer focused on consumer electronics, technology, and home appliances, with physical stores in Lima and an e-commerce channel. It is a direct specialist competitor with comparable product breadth to Hiraoka's electronics-and-appliance core.
• La Curacao (Peru): La Curacao is a Peru-based (originally Central American) specialty retailer of electronics, appliances and furniture with both stores and e-commerce. It directly competes with Hiraoka on consumer durables, particularly white goods and TVs.
• Saga Falabella: Saga Falabella is the largest department-store chain in Peru, with significant electronics and appliance assortments alongside a robust e-commerce channel (falabella.com.pe). It directly competes with Hiraoka for the same consumer durables basket and is owned by regional retailer Falabella S.A.
• Ripley (Peru): Ripley Peru is a department-store chain with a substantial electronics and home-appliance business, operating an omnichannel model combining physical stores and a strong e-commerce platform. It is the most direct comparable to Hiraoka in Lima — same product mix (TVs, appliances, computing, smartphones), same omnichannel GTM, and same target customer.
• Paris (Peru): Paris is the Peruvian operation of Chilean retailer Cencosud, operating department stores and e-commerce focused on electronics, appliances and home goods. Comparable omnichannel model and overlapping customer base with Hiraoka.

Broad incumbents

• Mercado Libre (Peru): Mercado Libre operates the dominant e-commerce marketplace in Peru, listing the same electronics, appliance and computing categories that Hiraoka sells directly. As a marketplace model it competes on price breadth and convenience rather than service; it is the most significant e-commerce competitive threat in Peru.
• Falabella S.A. Falabella is the regional parent of Saga Falabella and a broad LatAm department-store and financial services incumbent with operations across Chile, Peru, Colombia and Argentina. A larger, more diversified competitor overlapping with Hiraoka in the electronics category.

Regional players

• Tottus (Peru): Tottus is the Peruvian hypermarket operation of Chilean retailer Falabella S.A., carrying electronics and appliances as a secondary category alongside groceries and home goods. Comparable geographic footprint in Peru but a different primary format, making it an adjacent rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hiraokaoficial
• YouTubem.youtube.com/channel/UCO_HQyUTppjAsD3cATZpTeQ
• Facebookfacebook.com/hiraokaperu
• Instagraminstagram.com/hiraokaperu
• TikToktiktok.com/@hiraokaoficial?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiraoka