Impact Family Counseling
Impact Family Counseling is a Birmingham, Alabama-based 501(c)(3) nonprofit founded in 1991 that provides outpatient mental health counseling, teletherapy, school-based services, anger management, supervised visitation, parenting programs, and safe sleep education to at-risk youth, families, and Medicaid-covered children in the Birmingham metro.
- Company typePrivate
- Founded1991
- HeadquartersVestavia Hills, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Impact Family Counseling does
Impact Family Counseling is a 501(c)(3) Christian-affiliated nonprofit counseling organization headquartered in Vestavia Hills, Alabama, founded in 1991 by John A. Williamson and C. Molton Williams as a grass-roots initiative to prevent at-risk youth from entering a life of crime. The organization provides outpatient mental health counseling to individuals, couples, families, and youth (ages 6 and above) across three office locations in the Birmingham metropolitan area — Vestavia Hills, Southside Birmingham, and Trussville. It operates therapeutic day schools in Vestavia and Trussville for students needing alternative learning environments, and has been a United Way of Central Alabama member agency since 1999. Its primary customer segments include at-risk youth and families, Medicaid-covered children and adolescents (ages 6-21), school systems, and low-income parents.
The organization's product portfolio spans seven core service lines: Outpatient Counseling, Teletherapy, Anger Control Training (a 6-week course priced at $120), the Successful Schools program (school-based counseling and behavior aide support), the PROVE parenting and vocational program, Family Reunification & Safe Connection (supervised visitation and safe exchanges), and Cribs for Kids / Safe Sleep Education Awareness. Its technology stack is modest: a ClientSecure-powered Client Portal handles online scheduling, paperwork, intake, billing, and secure messaging, and teletherapy is delivered via phone or video conferencing. There is no proprietary technology, no public API, and no AI/ML capability disclosed.
The revenue model blends four streams: (1) direct insurance billing to Blue Cross Blue Shield, United Health Care, and Alabama Medicaid (for ages 6-21 with pediatrician referral); (2) school district contracts under the Successful Schools program; (3) out-of-pocket client fees, including a $50 initial consultation and a sliding scale for uninsured clients; and (4) tax-deductible charitable donations via the Impactor individual giving program and a Junior Board of young professionals. Go-to-market is primarily sales-led via referrals from pediatricians, primary care physicians, DHR, court systems, school districts, and United Way partner agencies, with community outreach supplementing awareness. The organization does not disclose revenue and is not venture-backed; governance rests with an Executive Board of Directors and CEO George Casey.
Impact Family Counseling firmographics
Firmographics- Name
- Impact Family Counseling
- Legal name
- Impact Family Counseling
- Website
- https://impactal.org
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Impact Family Counseling is a Birmingham, Alabama-based 501(c)(3) nonprofit founded in 1991 that provides outpatient mental health counseling, teletherapy, school-based services, anger management, supervised visitation, parenting programs, and safe sleep education to at-risk youth, families, and Medicaid-covered children in the Birmingham metro.
- Ownership category
- akta.pro rank
Impact Family Counseling industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
- akta.pro secondary industries
- School Counseling Services (Individual & Group) (EDAKAMAB), Family & Parenting Support Services (BPAGAEAC), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Mental Health & Crisis Support Services (BPAGAEAH)
Keywords
Where Impact Family Counseling is headquartered
LocationHeadquarters
- HQ city
- Vestavia Hills
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Impact Family Counseling business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Insurance Billing: Direct billing to insurance carriers including Blue Cross Blue Shield, United Health Care, and Alabama Medicaid for covered mental health services
- School District Contracts: Contracts with school districts to provide Individual and Group Counseling, Case Management, and Behavior Aide support services through the Successful Schools Program
- Donations and Charitable Contributions: Tax-deductible donations from individuals through the Impactor individual giving program and general donations; 501(c)(3) organization accepting charitable contributions
- Client Fees and Sliding Scale: Out-of-pocket fees with sliding scale pricing based on household income for uninsured clients; initial consultation fee of $50
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Anger Control Training |
| Unit Pricing | Pay-as-you-go | Initial Consultation |
| Other | Pay-as-you-go | Sliding Scale Fee |
| Subscription | Pay-as-you-go | Insurance-Based Counseling |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Impact Family Counseling product offering
Product offeringCore offering
Impact Family Counseling is a 501(c)(3) nonprofit Christian counseling center providing outpatient mental health therapy for individuals, couples, families and youth (ages 6+), plus specialized programs including Anger Control Training, the PROVE parenting program, supervised visitation/safe exchanges, school-based counseling and therapeutic day schools, and the Cribs for Kids safe sleep education program. Services are delivered in-office at three Birmingham-area locations, via teletherapy, and on-site at contracted schools, with insurance billing (including Alabama Medicaid for ages 6-21) and sliding-scale fees for uninsured clients.
Product overview
Impact Family Counseling is a non-profit Christian counseling agency offering a unified portfolio of counseling programs and social services rather than a platform-plus-modules architecture. The core offerings include Outpatient Counseling (individual, family, couple, and youth therapy), specialized programs (Anger Control Training, PROVE, Family Reunification & Safe Connection), school-based services (Successful Schools with day treatment options), and community support (Cribs for Kids safe sleep program). Teletherapy extends accessibility of counseling services. The organization accepts Blue Cross Blue Shield, United Health Care, and Alabama Medicaid, and offers a sliding fee scale and Client Portal for scheduling and paperwork management.
Differentiator
Problem solved
Functional benefit
Products and services
- Outpatient Counseling Private therapy services delivered by licensed, experienced counselors for individuals, couples, families and youth aged 6+ across issues including depression, anxiety, grief, trauma and self-esteem. Available in-office at Vestavia Hills, Southside Birmingham and Trussville, with initial $50 consultation fee and sliding scale for uninsured clients.
- Teletherapy Remote outpatient counseling sessions delivered by phone or video conferencing for new and returning clients (teens, adults and children 10 and up) who cannot attend in-person appointments. Scheduled via the Client Portal or by phone.
- Anger Control Training (ACT) A 6-week course (cost $120) designed to empower adults to accept responsibility and learn healthy skills for managing frustration and anger through guided instruction and candid interaction. All participants start and finish the full cycle as lessons build on each other. Often used for court or DHR referrals.
- Successful Schools School-based program that places IMPACT's credentialed counselors and behavior aides at contracted school districts to deliver individual and group counseling, case management and behavior aide support services. Includes therapeutic day schools at Vestavia Hills and Trussville for students needing alternative learning environments or intensive one-on-one behavior support.
- Family Reunification & Safe Connection Supervised visitation and safe exchange services for families with children in out-of-home placement and custody situations, providing a safe, supportive environment for non-custodial parents and children to maintain connection.
- PROVE Program A year-long program that helps low-income parents receive training in parenting, healthy relationships, anger control and life skills, with assistance enrolling in education or vocational programs.
- Cribs for Kids (Safe Sleep Education Awareness) Safe sleep education program that provides safe sleep training and free Pack 'n Play cribs to parents and caregivers who cannot afford a safe sleep environment for their infant. Referrals come from area clinic physicians, nurses and social workers.
- Medicaid Insurance Services Mental health counseling services accepting Alabama Medicaid insurance for clients aged 6-21; pediatrician referral required for Medicaid-covered clients.
Companies that use Impact Family Counseling
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Impact Family Counseling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Impact Family Counseling partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- United Way of Central AlabamacoreIMPACT became a United Way agency in 1999. As a member agency, IMPACT receives funding support and community visibility through United Way's network. The partnership enables IMPACT to serve as a designated nonprofit for workplace giving campaigns.
- Alabama Department of Child Abuse and Neglect Prevention (ADCANP) / Children's Trust Fund of AlabamacoreFunding partner for the Cribs for Kids program (now Safe Sleep Education Awareness - SSEA). The partnership between Jefferson County Public Health Department and IMPACT Family Counseling is funded by ADCANP/CTF to provide safe sleep training and Pack 'n Play cribs to parents who cannot afford safe sleep environments.
- Alabama Network of Family Resource CentersminorIMPACT is a member agency of the Alabama Network of Family Resource Centers, a statewide network supporting family resource centers across Alabama.
- Area Clinics (for Cribs for Kids referrals)minorIMPACT partners with area clinics whose physicians, nurses, or social workers refer participants to the Safe Sleep Education Awareness program. Referrals require participation in safe sleep training to receive a free Pack 'n Play.
- Jefferson County Public Health DepartmentcoreSSEA (Safe Sleep Education Awareness) is a partnership between Jefferson County Public Health Department and IMPACT Family Counseling, funded by Alabama Department of Child Abuse and Neglect Prevention, to reduce infant deaths by providing safe sleep education and appropriate sleep environments.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Impact Family Counseling competitors and assessment
Company assessmentDirect peers
- Boys Town: National nonprofit providing youth and family behavioral health, parenting support, and school-linked services — overlaps directly with Impact's outpatient counseling, Successful Schools, and family reunification programs.
Broad incumbents
- Catholic Charities USA: Federated nonprofit network delivering counseling, family support, refugee/immigrant services, and case management across the U.S., comparable in mission and program breadth to Impact's integrated service line.
- National Council for Mental Wellbeing: Membership association representing behavioral health providers, including many community-based counseling centers like Impact; useful comparable for operating model and payer environment.
- Mental Health America: National nonprofit focused on mental health promotion, early intervention, and peer/family support — sits adjacent to Impact's community-based prevention and family support programs.
Regional players
- Glenwood Inc. Birmingham-area nonprofit providing behavioral health, autism, and special-needs services to children and families; directly comparable service geography and pediatric mental health focus.
- Seven Counties Services: Kentucky-based regional nonprofit behavioral health provider delivering outpatient counseling, school-based services, and crisis intervention — analogous operating model and payer mix to Impact.
- JBS Mental Health Authority: Public community mental health authority serving Jefferson, Blount, and St. Clair counties in Alabama — overlapping service area and youth behavioral health mandate with Impact.
- Catholic Social Services of Alabama: Alabama-based faith-affiliated nonprofit providing counseling, refugee resettlement, and family support services — directly comparable in faith-rooted, community-based operating approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Impact Family Counseling social profiles
Digital presenceImpact Family Counseling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Impact Family Counseling leadership team
Management profileNumber of profiles
Profiles18 records
Impact Family Counseling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Impact Family Counseling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Impact Family Counseling
What does Impact Family Counseling do?
Impact Family Counseling is a 501(c)(3) nonprofit Christian counseling center providing outpatient mental health therapy for individuals, couples, families and youth (ages 6+), plus specialized programs including Anger Control Training, the PROVE parenting program, supervised visitation/safe exchanges, school-based counseling and therapeutic day schools, and the Cribs for Kids safe sleep education program. Services are delivered in-office at three Birmingham-area locations, via teletherapy, and on-site at contracted schools, with insurance billing (including Alabama Medicaid for ages 6-21) and sliding-scale fees for uninsured clients.
Is Impact Family Counseling a public or private company?
Impact Family Counseling is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Impact Family Counseling founded?
Impact Family Counseling was founded in 1991. It employs 11 to 50 people.
Where is Impact Family Counseling based?
Impact Family Counseling is headquartered in Vestavia Hills, United States, in the North America region.
How does Impact Family Counseling make money?
Four revenue lines are on record. Insurance Billing is the primary driver. The others are school District Contracts, donations and Charitable Contributions and client Fees and Sliding Scale.
Who are Impact Family Counseling's main competitors?
Boys Town is listed as a direct peer. Broad incumbents are Catholic Charities USA, National Council for Mental Wellbeing and Mental Health America. Regional players are Glenwood Inc., Seven Counties Services, JBS Mental Health Authority and Catholic Social Services of Alabama.
Does Impact Family Counseling have an API?
No public API is recorded for Impact Family Counseling.
What industry is Impact Family Counseling in?
Impact Family Counseling's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFACAL, Behavioral Health for Children & Adolescents (Youth Services), with a secondary code of EDAKAMAB, School Counseling Services (Individual & Group). Its NAICS code is 62411 and its SIC code is 8000.