Wiltmann

What Wiltmann does

Wiltmann (legal entity: Franz Wiltmann GmbH & Co. KG) is a privately held, family-owned German meat processor headquartered in Peckeloh, Westphalia, that manufactures sausage, salami, ham, pâté, aspic, fresh sausage, and snack products. The company traces its origins to a Bramert-Hof farm in 1786 and formally began sausage and ham manufacturing in 1887, making it a more than 225-year-old brand with a continuous production record at a single site. Operations are built around traditional meat-processing techniques — fermentation, smoking, air-drying, and curing — combined with modern food-safety controls; the company maintains IFS Food certification at "higher level" since 2003, EU organic certification since 2010, RSPO membership since 2012, and ISO 50001 energy management since 2013. The product portfolio spans core categories (Salami, Schinken, Frischwurst, Pasteten, Aspik), a Salamissimo sub-brand of air-dried mini salamis and on-the-go snacks, a Bio-Vielfalt certified-organic line, and a recently introduced High Protein range with chicken salami and Krakauer variants.

Wiltmann generates revenue by selling branded packaged meat products at the consumer retail level through the German Lebensmitteleinzelhandel (food retail) channel, with no direct-to-consumer e-commerce or named enterprise B2B customers visible in the data. The company operates a dedicated Handelspartner (trade partner) portal to service retail buyers with product images and ordering materials, and runs consumer cashback promotions through an external marketing agency (reklamekontor GmbH) to drive sell-through. It also operates a branded visitor experience — the "Gläserne Produktion" (Transparent Production) facility with a 100-meter viewing gallery opened in the late 1980s that has hosted over 500,000 visitors — which functions as both a brand-building and B2C marketing asset rather than a meaningful revenue stream. Sourcing is heavily domestic: approximately 90% of direct materials come from German manufacturers and 98% of meat raw materials originate in the EU, which limits FX exposure but ties the company to European meat supply dynamics and input-cost volatility.

Name

Wiltmann

Legal name

Franz Wiltmann GmbH & Co. KG

Website

https://wiltmann.de

Company type

Private

Founded year

1786

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wiltmann is a privately held, family-owned German meat processor (founded 1786) that manufactures branded salami, sausage, ham, and snack products for sale through German food retail, employing roughly 800 people at its Peckeloh facility.

Ownership category

akta.pro rank

Product category

Processed Meat Products

NAICS

Snack Food Manufacturing (31191), Perishable Prepared Food Manufacturing (311991)

SIC

Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Jerky & Meat Snacks Manufacturing (AFAKAIAH)

akta.pro secondary industry

Jerky & Meat Snacks (CRADABAK)

Keywords

• Meat processing
• Sausage manufacturing
• Salami specialties
• Ham production
• Organic meat products

Headquarters

HQ city

Versmold

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Food Products Sales: Wiltmann generates revenue through the manufacture and sale of sausage and ham products, including Salami, Pasteten, Aspik, Frischwurst, Schinken, Bio-Vielfalt, and Snacks to retail customers via grocery stores and supermarkets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Wiltmann manufactures traditional German sausage and ham specialties including air-dried salami, fresh sausage (Frischwurst), smoked ham (Schinken), pâtés (Pasteten), and aspic (Aspik) products. The company also produces the Salamissimo snack sub-brand of air-dried mini salamis and a certified organic Bio-Vielfalt line, selling primarily through German food retail.

Product overview

Wiltmann is a meat processing company producing a diverse portfolio of sausage and ham specialties organized across several product categories. The core offerings include Salami (air-dried, naturally ripened, and smoked varieties), Fresh Sausage (Frischwurst), Ham (Schinken), Pates (Pasteten), and Aspic (Aspik). The Salamissimo snack sub-brand offers air-dried mini salamis in multiple flavors, while the Bio-Vielfalt organic line provides certified organic alternatives including organic salami, Lyoner, and poultry products. The company also operates a 'Gläserne Produktion' visitor experience where customers can tour the production facility. Recent product launches have focused on High Protein variants and expanded snack formats.

Differentiator

Problem solved

Functional benefit

Brands

• Salamissimo: Snack product line of air-dried mini salamis in various flavors including Klassik, Pikant, and Geflügel.
• Bio Salamissimo

Products and services

• Salami Premium air-dried, naturally ripened, and smoked salami specialties made from selected meats and spices. Includes varieties such as Trüffel-Salami, Schinken-Salami, Rein Rind-Salami, and High Protein poultry salami. Targeted at German consumer households and food retailers.
• Pasteten (Pates) Fine meat and poultry pâtés with various flavor profiles, including specialty items such as Trüffel-Pastete. Sold through German food retail to end consumers.
• Aspik (Aspic) Aspic specialties including exotic varieties such as Delikatess Rindfleisch in Teriyaki-Aspik. Sold through German food retail to consumers.
• Frischwurst (Fresh Sausage) Fresh sausages including varieties like Geflügel-Krakauer High Protein, featuring lean poultry meat with high natural protein content. Sold to German consumers via food retail.
• Schinken (Ham) Ham and pork specialties including Lachsschinken (pork loin), traditionally smoked over beechwood and aged for several weeks. Distributed through German food retail.
• Bio-Vielfalt (Organic Range) Certified organic product line featuring Bio Salami, Bio Geflügel-Lyoner, Bio Hähnchenbrustfilet, Bio Baguette-Salami, Bio Lachsschinken, and Bio Salamissimo varieties. Produced from organically farmed ingredients meeting EU organic regulations. Targeted at health-conscious German consumers.
• Salamissimo (Snacks) Ready-to-eat snack sub-brand featuring air-dried mini salamis in various flavors (Klassik, Pikant, Geflügel), mild smoked mini salamis, Salami Brezeln, and Salamissimo to go products. Also available in organic Bio variants. Targeted at on-the-go German consumers.
• Gläserne Produktion (Transparent Production Visitor Tours) Guided tours of the company's production facility through a 100-meter gallery with direct view into the production area. Open to visitors by appointment, accommodating groups up to 50 people. Serves as a brand and quality transparency experience for consumers.

Quantifiable outcome

• Over 500,000 visitors to Gläserne Produktion since opening

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• reklamekontor GmbHminorImplementation/ SI/ Consulting PartnerMarketing agency responsible for technical implementation and handling of Wiltmann's Cashback promotions, including the 2026 'Snacken & Geld zurück' campaign for Salamissimo products.
• Biehn & Professionals GmbHminorOthersExternal data protection officer (Datenschutzbeauftragter) contracted by Wiltmann, located in Rietberg-Mastholte.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Westfleisch: German farmer-owned meat cooperative covering slaughtering, deboning, and processed meat (including sausage/salami) for retail and foodservice across Europe. Comparable product overlap in sausage and processed meat, with a much larger slaughtering and B2B footprint.
• Herta (Nestlé): Nestlé-owned German/European CPG brand for processed meats (cold cuts, sausage, pâté) sold through mainstream grocery. Comparable product categories and German retail customers, but operating inside a global FMCG portfolio rather than as a focused mid-sized meat specialist.
• Danish Crown: Europe's largest pork processor and a major supplier of processed meat products across multiple European markets. Overlaps with Wiltmann in cooked and cured pork-based sausages and hams, but operates at much greater scale and with international supply chains.
• Tönnies: One of Europe's largest meat processors, headquartered in Germany with a much broader footprint across slaughtering, fresh meat, and processed meat. Comparable end-markets and customers, but a much larger and more vertically integrated player spanning the meat value chain.
• Bell Food Group: Swiss-headquartered European meat and convenience food group with a strong processed-meat portfolio (salami, ham, sausage). Comparable in product mix and European grocery focus, but significantly larger and more geographically diversified than Wiltmann.

Direct peers

• Müller Fleisch: Mid-sized German sausage and meat products manufacturer with national retail distribution. Closely comparable in size, product mix (salami, ham, fresh sausage, snacks), and DACH-focused go-to-market.
• Rügenwalder Mühle: German traditional sausage and meat-specialty producer with a strong position in salami, ham, and snack formats, and an early, aggressive push into plant-based meat alternatives. Direct overlap with Wiltmann in salami, fresh sausage, and on-the-go meat snacks, with the added lens of how to manage the meat-to-flexitarian transition.
• Zur Mühlen Gruppe: One of Germany's largest sausage and meat-product manufacturers (Böklunder, Pluma, Redlefsen brands), serving the same German retail and foodservice channels. Highly comparable mid-to-large scale German Wurstwaren producer with similar product breadth in salami, ham, and cooked sausages.
• Wiesenhof: Leading German poultry processor (PHW Group) producing poultry-based sausages, cold cuts, and snack products. Comparable as a German CPG meat company, particularly relevant given Wiltmann's growing poultry-based lines (Hähnchen-Salami, Geflügel-Lyoner, Geflügel-Krakauer).

Regional players

• Rösner: Bavarian/German regional meat and sausage manufacturer with comparable traditional German Wurstwaren product range (salami, ham, fresh sausage). Comparable in craft positioning and product mix, though primarily southern-German regional distribution rather than national.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/franzwiltmanngmbh-co-kg
• YouTubeyoutube.com/@wiltmann676
• LinkedInlinkedin.com/company/franz-wiltmann-gmbh-&-co-kg
• Instagraminstagram.com/wiltmann.de

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiltmann