Mckillop Insurance Brokers

What Mckillop Insurance Brokers does

McKillop Insurance Brokers Pty Ltd is a Tasmanian general insurance brokerage founded in 1975 by Doug McKillop, serving approximately 5,000 clients across three primary segments: personal/individual, business/commercial (SMB), and farm/agricultural operations. The firm operates from two physical offices, a Launceston headquarters and a Hobart office, and services clients across Australia with a strong concentration in Tasmania. It holds Australian Financial Services Licence 241254 and is a member of NIBA, AFCA, and the Steadfast Group Limited Broker Network.

The brokerage's product portfolio spans business insurance packages (property, liability, business interruption, professional indemnity, cyber security, commercial motor, marine transit, and management liability), farm insurance (buildings, livestock, machinery, workers compensation), and personal lines (home, contents, motor, landlord, travel, and strata). Core technology is described as industry-standard policy administration and broking systems with no proprietary platform disclosed; customer-facing channels include on-site field visits, phone/email advisory, online quote and claim forms, and a DEFT payment integration. Claims management and advocacy is a positioned service line.

Revenue is generated through four streams: insurance commission (0-30% of premium, excluding government fees), broker fees disclosed on invoices, premium funding commission (0-4% of funded premium), and referral commission (0-20%, including a partnership with Employsure). The go-to-market is sales-led and field-based, with account executives conducting on-site consultations throughout Tasmania, supplemented by self-serve online forms. The firm is family-owned (McKillop family), with no outside funding or institutional ownership, and employed 28 staff as of 2025.

Name

Mckillop Insurance Brokers

Legal name

McKillop Insurance Brokers Pty Ltd

Website

https://mckillops.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

McKillop Insurance Brokers is a Tasmanian general insurance brokerage serving approximately 5,000 personal, commercial, and farm clients across Australia. Founded in 1975, the family-owned Steadfast Network Broker employs 28 staff across Launceston and Hobart offices.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• General insurance advisory
• Farm insurance coverage
• Commercial insurance packages
• Personal insurance broking

Headquarters

HQ city

Launceston

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Commission: Commission calculated as percentage of insurance premium paid by clients (excluding government fees and charges). Commission rates vary between 0% and 30% depending on the insurer and policy type.
2. Broker Fees: Fees charged to clients in addition to commission, shown on invoices. Cancellation fees may apply.
3. Premium Funding Commission: Commission from premium funders calculated as percentage of funded premium, typically 0% to 4%.
4. Referral Commission: Commission from referral partners such as Employsure (0% to 20% of revenue generated by the policy).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

McKillop Insurance Brokers provides personalised general insurance brokerage services across three core lines: business insurance (commercial packages, professional indemnity, cyber, marine transit, management liability), farm insurance (buildings, machinery, livestock, vehicles), and personal insurance (home, contents, motor, landlord, travel). The firm acts as an intermediary between clients and multiple insurers/underwriters, handling risk assessment, policy placement, ongoing reviews, and claims advocacy. It also arranges premium funding and issues certificates of currency as ancillary services.

Product overview

McKillop Insurance Brokers is an insurance brokerage firm offering a comprehensive portfolio of insurance products and services tailored to individual client needs. The core offerings span three main categories: Business Insurance (covering property, liability, motor, professional indemnity, cyber security, and marine transit), Farm Insurance (covering property, machinery, livestock, and liability), and Personal Insurance (covering home, contents, motor vehicles, landlord properties, and travel). The company also provides ancillary services including claims management advocacy, certificate of currency issuance, and premium funding arrangement. As a Steadfast Network Broker with access to multiple insurers and underwriters, McKillops acts as an intermediary to source and tailor insurance solutions across the general insurance market for both retail and wholesale clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Package Comprehensive business insurance covering general property, property damage, business interruption, theft, loss of money, public or product liability, employee dishonesty, electronic equipment breakdown, machinery breakdown, statutory liability, and additional covers for portable equipment, transit, and tax audits. Designed for small to medium businesses across diverse industries.
• Farm Insurance
• Personal Insurance
• Motor Vehicle Insurance
• Claims Management and Advocacy Service
• Certificate of Currency
• Premium Funding Arrangement

Quantifiable outcome

• 28 employees serving approximately 5,000 clients across Tasmania and Australia

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Steadfast Group LimitedcoreStrategic or Co-development PartnerMcKillop Insurance Brokers is a Steadfast Network Broker with access to model operating and compliance tools, procedures, manuals and training, legal, technical, HR, contractual liability advice and assistance, group insurance arrangements, product comparison and placement support, claims support, group purchasing arrangements and broker support services. Steadfast has arrangements with some insurers and premium funders under which Partners pay Steadfast a fee.
• EmploysureminorGTM or Marketing PartnerReferral agreement for employment law related products. McKillops may receive commission on referrals in the range of 0% to 20% of the revenue generated by the policy.
• Premium FundersminorChannel Partner/ Reseller/ DistributorPremium funding products enabling clients to pay premiums by instalments. McKillops may receive commission based on a percentage of the premium from the premium funder, typically 0% to 4% of funded premium.
• Multiple Insurers and UnderwriterscoreChannel Partner/ Reseller/ DistributorArrangements with multiple insurers and underwriters enable McKillops to find the right insurance product for clients. Commission rates vary between 0% and 30% of premium.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Insurance Australia Group (IAG): Australia's largest general insurer with brands including NRMA, CGU, and RAA; many McKillops clients ultimately place cover with IAG subsidiaries. While not a broker, IAG shapes broker commission economics and is a structural counterparty.
• Marsh Pty Ltd (Australia): Global insurance broker with significant Australian operations; competes for commercial and specialty insurance placements (cyber, marine, professional indemnity) that overlap with McKillops' commercial product set, though at much larger enterprise scale.
• Arthur J. Gallagher & Co. (Australia): Global insurance broker with an active Australian footprint including acquisitions; comparable in commercial brokerage capability and product breadth (P&C, cyber, professional indemnity), but operating at national/enterprise scale.

Direct peers

• PSC Insurance Group: Australian specialty insurance broker and consolidator focused on commercial and professional lines; comparable in its intermediary brokerage model and multi-line product breadth that overlaps with McKillops' commercial offering.
• Coverforce: Australian insurance broker network with multiple regional partner firms; competes head-to-head for the same Steadfast/AUB-style broker affiliation and similar personal/business client mix.
• Honan Insurance Group: Mid-tier Australian insurance broker offering personal, business, and professional indemnity coverage; similar GTM of account-executive-led advisory service and multi-line product set, serving a comparable SMB and mid-market segment.
• Steadfast Group Limited: ASX-listed owner of the Steadfast Network of which McKillop is a partner broker. Operates a parallel network model and owns equity in member brokers; sets the playbook McKillops operates within.
• AUB Group Limited: ASX-listed Australian insurance broker network with ~150 member firms; comparable as a consolidator/aggregator of independent brokers including regional operators. Closest publicly-traded analog to McKillops' model.
• RACT Insurance Tasmania: Tasmania-based insurance provider affiliated with the Royal Automobile Club of Tasmania; competes directly in the same Tasmanian retail personal lines and motor market McKillops serves.

Regional players

• Bowarran Insurance Brokers: Independently owned Tasmanian insurance brokerage providing personal, business, and farm coverage; one of McKillops' closest direct competitors in the same Tasmania retail and commercial market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mckillop Insurance Brokers