Mayday Healthcare

What Mayday Healthcare does

Mayday Healthcare Ltd is a UK-based, privately held healthcare and nursing recruitment agency incorporated in England in 2003 and operating from Harrow, London. The company places registered nurses, healthcare assistants, and — more recently — doctors into temporary, contract, and permanent roles with NHS trusts across all four UK nations and with private hospitals, clinics, and care homes. It holds NHS Framework Approved Supplier status (Skills for Health / NHSI frameworks), which governs its access to public-sector contracts and positions it as a compliant alternative to off-framework staffing providers.

The core product offering is a recruitment services platform delivered through direct enterprise sales to healthcare facilities and a self-serve candidate portal at maydayhealthcareplc.co.uk. Supporting digital tools include an online payslips portal, a candidate "Job Creator," a Nurse Pay Rates Hub, an Agency Nurse Guide, and a 2024-launched Nursing Pay Rate and Salary Calculator. Two sub-brands — Mayday Homecare (home-based care workers) and Mayday Crisis (urgent last-minute staffing) — extend the platform into adjacent care verticals, and a specialized Children Support Worker line serves Looked After Children placements. Coverage spans 20+ nursing specialties including A&E, ITU, Paediatric, Mental Health, Midwifery, RGN, Prison Nursing, Oncology, and Allied Health Professionals.

Revenue is generated on a professional-services basis: margin on hourly or shift-based billings for temporary and contract nurse/doctor placements (pay rates ranging roughly £18–£45/hour depending on specialty and band level), plus placement fees for permanent hires. The go-to-market is sales-led, leveraging NHS framework contracts and direct relationships with private healthcare operators. The business is privately held by director Christopher Coyle with no disclosed external investment, no subsidiaries, and no M&A history; current headcount is in the 251–500 range.

Name

Mayday Healthcare

Legal name

Mayday Healthcare Ltd

Website

https://maydayhealthcareplc.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Mayday Healthcare is a UK-based, NHS Framework-approved nursing and healthcare recruitment agency placing temporary, contract, and permanent nurses and doctors into NHS trusts and private healthcare facilities across England, Scotland, Wales, and Northern Ireland.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Other Ambulatory Health Care Services (6219), Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

akta.pro secondary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

Keywords

• Nursing recruitment
• Healthcare staffing
• Agency nursing
• NHS workforce
• Medical recruitment

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Temporary Nurse Placement: Mayday Healthcare generates revenue by placing temporary agency nurses with NHS trusts and private healthcare facilities. They charge healthcare clients for providing qualified nursing staff on shift basis.
2. Permanent Nurse Recruitment: The company also places nurses in permanent positions, earning placement fees from healthcare clients seeking long-term staff.
3. Contract/Doctor Placements: Revenue from placing doctors in contract and permanent roles, following recent expansion of services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mayday Healthcare is a UK-based nursing and healthcare recruitment agency that places qualified agency nurses and doctors into NHS trusts and private healthcare facilities across the country. Operating 24 hours a day, 365 days a year, the company fulfils temporary, permanent, and contract staffing requirements across 20+ nursing specialties including A&E, ITU, Paediatric, Midwifery, and Mental Health. It also runs a homecare division (Mayday Homecare), an emergency staffing arm (Mayday Crisis), and a Children Support Worker service.

Product overview

Mayday Healthcare is a UK-based healthcare and nursing recruitment agency operating as a unified service offering. The core offering consists of agency nurse and healthcare professional recruitment across NHS and private sectors, supported by specialized divisions including Mayday Homecare (home-based care services) and Mayday Crisis (urgent staffing). The product portfolio includes the main recruitment platform, online self-service tools (Online Payslips Portal, Nurse Job Creator), and educational resources (Nurse Pay Rates Hub, Agency Nurse Guide, Nursing Pay Rate and Salary Calculator). Services span multiple nursing specialties including A&E, ICU, Paediatric, Mental Health, Midwifery, and RGN roles, with geographic coverage across England, Scotland, Wales, and Northern Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary Nurse Staffing Recruitment and placement of qualified agency nurses on temporary, ad-hoc, and short-notice shifts for NHS trusts and private healthcare facilities across 20+ specialties including A&E, ITU, Paediatric, Midwifery, Mental Health, Oncology, and Community Nursing.
• Permanent Nurse Recruitment

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NHScoreStrategic or Co-development PartnerMayday Healthcare is an approved framework supplier for NHS trusts, providing agency nursing staff and doctors to public healthcare facilities across the UK. This framework relationship ensures compliance with NHS procurement standards and provides consistent staffing contracts.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Medacs Healthcare: Global healthcare staffing provider with significant UK NHS framework presence, placing doctors, nurses, and allied professionals. Directly competes with Mayday on NHS framework contracts and short-notice placements.
• Total Assist Group: UK healthcare recruitment agency specializing in nursing, doctors, and allied health placements to NHS trusts. Operates a similar framework-supplier model with focus on short-notice and locum coverage.
• ID Medical: One of the UK's largest healthcare staffing agencies, placing doctors, nurses, and allied health professionals into NHS trusts and private providers. Directly comparable business model, customer base, and framework supplier positioning as Mayday.
• Sanctuary Personnel: UK-based health and social care recruitment agency placing nurses, social workers, and allied professionals into NHS and local authority clients. Highly comparable specialty breadth and NHS framework positioning to Mayday.
• Athona: UK healthcare recruitment agency placing doctors, nurses, and allied health professionals across NHS trusts and private providers. Mirrors Mayday's multi-specialty placement model and framework-supplier approach.
• Pulse: UK healthcare staffing agency placing nurses, doctors, and allied health professionals across NHS and private settings. Closely mirrors Mayday's temporary and permanent placement model across nursing specialties.

Emerging players

• Newcross Healthcare: UK healthcare provider offering complex homecare and clinical staffing services including nurse placements. Comparable to Mayday's blended recruitment and homecare sub-brand (Mayday Homecare) strategy.
• Chase Medical: UK recruitment specialist focused on primary care, GP, and nurse practitioner placements. A more niche peer whose primary-care focus partially overlaps with Mayday's community and practice nursing segments.

Broad incumbents

• Reed: Major UK generalist recruiter with a dedicated healthcare division placing nurses and clinical staff. Larger and broader than Mayday but competes head-on in healthcare staffing, particularly with NHS trusts.
• Hays: Global recruitment group with a UK healthcare life sciences practice covering nursing and allied health. A scaled incumbent whose healthcare arm competes with Mayday for NHS and private nursing talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maydayjobs
• Facebookfacebook.com/maydayhealthcare
• LinkedInlinkedin.com/company/mayday-healthcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayday Healthcare