Newcross Healthcare

Name

Newcross Healthcare

Legal name

Newcross Healthcare Solutions Limited

Website

https://newcrosshealthcare.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Short-Term & Temporary 24/7 In-Home Care (Bridge Coverage) (HSABAHAI)

akta.pro secondary industries

Family Caregiver Support, Training & Coaching (HLADAGAK), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Healthcare staffing services
• Complex home care
• Workforce management platform
• Care professional recruitment
• AI healthcare matching

Headquarters

HQ city

Totnes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Healthcare Staffing Services: Provides healthcare staffing to care organisations (care homes, NHS facilities, healthcare providers). Revenue generated through placement/transaction fees for staffing bookings. Care organisations contact HealthForce for urgent staffing support (0330 054 5570).
2. Care at Home Services: Community care services supporting people with complex needs, long-term conditions in their own homes. Direct service provision model with care delivered by Newcross employed or contracted professionals.
3. Managed Service & Neutral Vendor Platform: HealthForce Connect Plus provides comprehensive workforce management bringing all staffing needs into one platform - own team, bank staff, and agencies. Likely subscription or per-transaction pricing for enterprise clients.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Newcross Healthcare supplies healthcare professionals (nurses, healthcare assistants, support workers) to UK care organisations on a shift-by-shift basis via its HealthForce Connect platform and HealthForceGo mobile app. It also delivers complex care at home directly to individuals with long-term conditions, supported by an AI companion (Anoa) and a managed-service/neutral-vendor workforce platform (HealthForce Connect Plus).

Product overview

Newcross Healthcare operates as a healthcare staffing and care-at-home provider built on a platform architecture. Its product portfolio centres on two staffing platforms — HealthForceGo (a mobile app for care professionals to find and book shifts) and HealthForce Connect (a staffing management platform for care organisations to source vetted professionals). Anoa is an AI companion embedded across both platforms to handle booking creation, shift editing, compliance checks, and professional matching via natural language. HealthForce Connect Plus extends the staffing platform into a managed service / neutral vendor solution for consolidated workforce management. FuturU is a training platform partner providing free accredited courses accessible through HealthForceGo. Community Care services deliver clinical care and compassion directly to individuals in their homes.

Differentiator

Problem solved

Functional benefit

Brands

• HealthForce Connect: Staffing platform for care organisations to search, book, and confirm shifts with qualified healthcare professionals.
• HealthForceGo
• Anoa
• FuturU

Products and services

• HealthForceGo
• HealthForce Connect Enterprise staffing platform that lets care managers search, book and confirm shifts with vetted, compliant UK healthcare professionals.
• Anoa 24/7 AI conversational agent embedded in HealthForce Connect and HealthForceGo that creates bookings, edits shifts, checks compliance and finds the right professional via natural language.
• HealthForce Connect Plus Managed service and neutral vendor workforce platform that consolidates a care organisation's own team, bank staff and trusted agencies into one place with automated shift fulfilment and agency cascade.
• Healthcare Staffing Services Placement of fully vetted and compliant healthcare professionals (nurses, healthcare assistants, support workers) into UK care homes, nursing homes, NHS and other healthcare facilities.
• Care at Home Community care service for individuals with complex needs and long-term conditions, delivered by Newcross employed or contracted professionals in the service user's own home.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• FuturUcoreTechnology or IntegrationTraining partnership providing free CPD-accredited courses to Newcross healthcare workers. FuturU is integrated into HealthForceGo app. Provides hundreds of courses including essential skills, specialist pathways, compliance training, and role-focused learning. Available 24/7 via mobile app and web.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sanctuary Group: Large UK care home and supported living provider that combines direct employment with agency staffing — a hybrid operator comparable to Newcross's dual staffing/care-at-home model.
• HC-One: UK's largest private care home operator and major buyer of temporary healthcare staff — a buyer-side comparable and ecosystem participant that shapes demand dynamics for Newcross's enterprise staffing clients.
• Priory Group: Major UK specialist healthcare and social care provider operating hospitals, care homes and community services — adjacent operator in the broader UK health and social care ecosystem, partially overlapping in staffing and care delivery.
• Sodexo Healthcare: Global facilities and healthcare services giant with UK NHS staffing and managed workforce solutions — overlaps with Newcross's enterprise offering as part of a much broader portfolio rather than as a specialist.

Direct peers

• CCH Group (Complete Care Holdings): UK's largest provider of community-based home care and complex care staffing, serving local authorities, CCGs, and NHS trusts — a direct peer in the care-at-home and complex care staffing segment where Newcross also operates.
• Home Instead: UK's largest specialist home care franchise network providing non-medical companion and personal care — closely comparable to Newcross's care-at-home service line for individuals with complex needs.
• Hays Healthcare: One of the UK's largest specialist recruiters with a healthcare arm serving NHS trusts and private providers — operates a comparable temp and permanent healthcare staffing model with similar enterprise and worker customer base.
• Reed Specialist Recruitment: Major UK recruitment firm with a dedicated healthcare division placing nurses, healthcare assistants and allied health professionals into NHS and private care settings — directly comparable to Newcross's core staffing offering.
• Allied Healthcare: Long-established UK home care and healthcare staffing provider serving NHS, local authorities and private clients — comparable in scale, service mix (home care plus staffing) and customer segments.
• Bluebird Care: UK-wide home care franchise providing complex care, dementia support and live-in care — comparable to Newcross's community care arm serving elderly and complex-needs individuals in their homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/newcrosshealth
• YouTubeyoutube.com/@newcrosshealthcare
• Facebookfacebook.com/NewcrossHealthcare
• LinkedInlinkedin.com/company/newcross-healthcare-solutions
• Instagraminstagram.com/newcrosshealthcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newcross Healthcare