Giolitti

What Giolitti does

Giolitti is a privately held, family-owned Italian delicatessen and retail market that has operated from a single store at 2068 Somerville Rd, Annapolis, Maryland since 1992. The company (legal entity Macaroni, Inc.) generates revenue from three coexisting streams: dine-in and patio service, take-out and event catering, and an on-site Italian market selling imported cheeses, cured meats, olive oils, pasta, wines (including Prosecco and Lolea Sangria), Lavazza coffee, and specialty Italian provisions. The kitchen emphasizes made-from-scratch preparation, with house-made sauces, mozzarella, bread, pizza dough, and desserts, no MSG or preservatives, and 14-inch Neapolitan-style pizzas made with Caputo 00 flour.

The customer base is fragmented across individual local consumers, Italian food enthusiasts shopping the marketplace, and event clients booking catering for corporate functions, weddings, and private gatherings. Catering is sold via structured buffet packages ($15.95–$20.95 per person, 10-person minimum), party subs (e.g., 3-foot Italian cold cut sub at $125), and dessert trays, with delivery and set-up options in the Annapolis area. Distribution is exclusively brick-and-mortar at the Annapolis location; there is no app, no online ordering platform beyond a website contact form, and no third-party delivery integration disclosed.

The operating model is asset-light in technology terms (no proprietary software, no AI, no mobile app) but asset-heavy in human and physical terms, with a service and culinary headcount of 11–50 employees including a Head Baker, Chef, Deli Manager, and Catering Director. Ownership has remained with founders Mary and Gene Giolitti with no external investors, no funding rounds, and no parent company; the brand leverages a family heritage tracing back to a 1889 latteria in Rome.

Name

Giolitti

Legal name

Macaroni, Inc.

Website

https://giolittideli.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Giolitti is a family-owned Italian delicatessen and retail market in Annapolis, MD, founded in 1992, serving local consumers and event clients with made-to-order Italian sandwiches, pasta, Neapolitan pizza, and an on-site marketplace for imported Italian specialty products and catering services.

Ownership category

akta.pro rank

Product category

Italian Delicatessen & Market

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (72232), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Retail-Food Stores (5400)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

Keywords

• Italian deli
• Italian catering
• Neapolitan pizza
• Italian market
• Italian groceries

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Service: Limited dine-in service with patio dining available weather permitting. The restaurant serves Italian cuisine including sandwiches, salads, pasta, pizza, and entrees.
2. Take-out and Catering: Carry-out meals and extensive catering services for events of all sizes, including corporate events, holiday parties, and private gatherings. The catering menu includes buffet packages, sandwich trays, pasta dishes, and desserts.
3. Retail Italian Market: Sale of Italian grocery items including imported cheeses, meats, wines, olive oils, pasta, and specialty Italian products from their marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Giolitti is a full-service Italian delicatessen and market in Annapolis, MD that sells made-to-order Italian sandwiches, Neapolitan-style pizzas, fresh pasta dishes, soups, salads, and Italian entrees, alongside a retail Italian marketplace offering imported cheeses, cured meats, olive oils, wines, Lavazza coffee, and Italian desserts. The business also provides Italian catering for events of all sizes, including party subs, buffet packages, and dessert trays, with dine-in, patio, and takeout service at its single physical location.

Product overview

Giolitti is a full-service Italian delicatessen and market founded in 1992, specializing in authentic Italian cuisine. The business operates as a unified offering combining a restaurant/deli with a retail Italian market. Core offerings include made-to-order Italian sandwiches, Neapolitan pizza (14-inch artisan pizzas), fresh pasta dishes, and a full catering service with various buffet packages. The market component sells imported Italian specialty products including wines (Prosecco, rosé, Lolea sangria), Lavazza coffee, Italian cheeses, truffles, and Italian desserts like tiramisu and cannoli. The business also features rotating daily specials and operates with a philosophy emphasizing fresh ingredients, no MSG, and homemade preparations including sauces, mozzarella, bread, and pizza dough.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Sandwiches Authentic Italian sandwiches made with fresh meats, cheeses, and breads, including signature Italian sandwiches, Cuban sandwiches, Milano, Muffuletta, Porchetta, and other specialty subs, served to dine-in and takeout customers.
• Catering Services Full-service Italian catering for corporate events, holiday parties, weddings, and family gatherings, including approximately 3-foot Italian Cold Cut Party Subs, focaccia sandwiches, named buffet packages (The Tuscan, The Gourmet, The Caesar, The Basic Italian, The Pollo), pasta by the pan, and dessert trays, with delivery, set-up, and service options.
• Neapolitan Pizza Authentic Neapolitan-style pizzas made with Caputo 00 flour, including classic varieties such as Margherita and Quatro Formaggi, available in 14-inch sizes for dine-in and takeout customers.
• Pasta Dishes Fresh Italian pasta dishes including meat, Italian sausage, and vegetable lasagna; manicotti; canneloni; pasta al forno; and gluten-free options, served to dine-in and takeout customers.
• Antipasto and Cold Cut Displays Italian cold cut party subs (approximately 3 feet) and antipasto displays featuring grilled eggplant, roasted peppers, marinated mushrooms, fresh mozzarella, salami, and prosciutto, primarily offered through the catering program.
• Italian Specialty Products (Marketplace) Imported Italian grocery items sold through Giolitti's marketplace, including Lolea sangria (no.1 red, no.2 white, no.5 rosé), hot and sweet Italian sausages made with an authentic house recipe, fresh cheeses (buffalo mozzarella, burrata), truffles, truffle oils, and other specialty Italian provisions.
• Wine and Spirits Selection of Italian wines and related beverages sold at the marketplace, including Prosecco (Villa Jolanda), rosés, Lolea sangria (no.1 red, no.2 white, no.5 rosé), and seasonal wine offerings.
• Italian Desserts Italian pastries and desserts including tiramisu, cannoli (regular and mini), sfogliatelle, homemade cookies, and imported seasonal items such as panettone and pandoro, available for dine-in, takeout, and catering.
• Lavazza Coffee Italian Lavazza coffee served as espresso, cappuccinos, and lattes in the deli, and sold at retail as whole bean or ground coffee for home use.
• Daily Specials Rotating daily specials featuring a sandwich special (e.g., Turkey Rueben), salad special (e.g., Blueberry Avocado Salad with Lemon Dressing), pasta special (e.g., Mezzi Rigatoni with Italian Sausage and Spinach), and rotating soups including Tomato Basil, Minestrone, Lemon Chicken Orzo, and Maryland Vegetable Crab.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Di Bruno Bros. Multi-location Italian specialty market and cheese counter on the East Coast offering imported Italian meats, cheeses, prepared foods, and catering — the closest large analog to Giolitti's combined deli-plus-market-plus-catering model.
• Faicco's Italian Specialties: Long-running family-owned Italian deli and grocery in Greenwich Village, NYC, selling Italian sandwiches, prepared foods, and imported groceries — a single-store Italian deli/market with a comparable product mix and heritage positioning.
• Salumeria 37: Italian salumi, cheese, and pasta concept with retail counter, dine-in, and catering in New York — directly comparable hybrid Italian deli/market/catering model targeting similar customer use cases.
• Mangia: New York-based Italian café, market, and catering business selling Italian sandwiches, panini, salads, and Italian pantry items — comparable format combining quick-service Italian food with retail grocery and event catering.

Broad incumbents

• Eataly: Multi-location Italian marketplace and restaurant concept offering retail Italian groceries, dine-in, and cooking classes — competes for the same 'authentic Italian food + grocery' customer Giolitti targets, but at far larger scale and footprint.
• Whole Foods Market: Located directly across from Giolitti, Whole Foods carries overlapping imported Italian groceries, prepared sandwiches, and wines — a powerful adjacent competitor for Giolitti's retail market revenue line.

Emerging players

• Bianchi: Independent Italian deli concept family (multiple regional operators) that combines a retail Italian market with prepared sandwiches and catering — comparable small-format Italian hybrid model.

Regional players

• Calvert's Restaurant & Catering: Annapolis-area caterer competing for the same corporate events, weddings, and private parties Giolitti targets — directly relevant for the catering revenue stream within the same local market.
• Pizza Autentyk: Regional authentic Neapolitan-style pizza concept comparable to Giolitti's Caputo 00 flour Neapolitan pizza line — relevant peer for product quality and pricing comparison in artisan pizza.

Others

• Bella Vita Italian Market: Independent Italian market and deli operators (multiple regional brands under this and similar names) selling imported Italian groceries and prepared foods — adjacent comparables for unit economics and assortment benchmarking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/giolittideli
• YouTubeyoutube.com/channel/UCvA49gOmxc0OADWiUPkaQZA
• Facebookfacebook.com/GiolittiDeli
• LinkedInlinkedin.com/company/giolitti-delicatessen

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giolitti