Mangia Nyc

Name

Mangia Nyc

Legal name

Mangia NYC

Website

https://mangia.nyc

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Restaurant and Catering Services

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320), Caterers (72232), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Italian catering services
• Corporate event catering
• Gourmet italian restaurant
• Fresh bakery production
• Catering and delivery

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Restaurant Sales: Four Manhattan café locations generating revenue from dine-in and takeout customers purchasing sandwiches, salads, pastries, juices, coffee, and other prepared foods. Individual menu items and grab-and-go meals sold over the counter.
2. Corporate Catering: Full-service and drop-off catering for corporate events, office meetings, conferences, and private events. Revenue generated from per-person catering fees, setup/presentation tiers (eco-friendly classic vs. boardroom premium at +15%), and event staffing. Minimum order for groups of six or more.
3. Breakfast and Lunch Delivery: Delivery of boxed meals, breakfast boxes, and lunch boxes to offices and homes. Revenue from menu item orders plus delivery fees. Orders placed via app, website, phone, or email. Group ordering for office teams with labeled individual boxes.
4. Custom Cakes: Made-to-order custom cakes for birthdays, weddings, baby showers, corporate events, and other celebrations. Sizes range from 6" to 12". Available for pickup or delivery across the five boroughs.
5. Event Activations: Premium event activations including mobile gelato carts, coffee carts, barista service, hot cocoa bars, spring lemonade bars, and bar cart rentals for corporate events and private gatherings. Revenue from rental/service fees for these mobile offerings.
6. Gift Cards and Retail Products: Gift cards sold for online redemption. Retail products including Mangia branded merchandise (Eco Friendly Mug, Organic Cotton Bag, bento boxes), and specialty food items (Extra Virgin Olive Oil).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mangia NYC operates four Manhattan farm-to-table Italian café/bakery locations serving dine-in and takeout meals (sandwiches, salads, pastries, juices, coffee, custom cakes) and provides comprehensive corporate and event catering across NYC and New Jersey. The company runs seven production kitchens and an in-house delivery crew to fulfill breakfast and lunch delivery, boxed group catering, full-service corporate catering, and event activations including grazing tables, mobile gelato carts, barista carts, and beverage bars.

Product overview

Mangia NYC operates as a diversified Italian restaurant and catering company with a platform-plus-modules architecture. The core offerings include in-store dining at four Manhattan locations, a comprehensive catering service platform, and a growing portfolio of specialized add-on modules. The main platform spans restaurant services (bakery, coffee shop, salad bar, sandwich shop, juice bar, fresh pasta) supported by delivery infrastructure across seven Manhattan kitchens. Specialized event modules include Grazing Tables, Custom Cakes, Mobile Gelato Cart, Coffee Activations, Bar Cart Rental, Hot Cocoa Bar, Spring Lemonade Bar, Iced Coffee Bar, and Barista Service—all designed for corporate and private events. Supporting sub-brands include Mangia Rewards (loyalty program), Gift Cards, Mangia Life (retail products), and the Mangia App (mobile ordering platform). The company serves as the official caterer for New York Fashion Week and operates the Mangia Podcast for content marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Mangia Life: A retail product line featuring curated goods including organic cotton bags, extra virgin olive oil, eco-friendly mugs, and bento boxes.
• Mangia Rewards
• Mangia Podcast
• Mangia Initiative

Products and services

• Catering Services Full-service corporate and event catering including breakfast, lunch, and dinner with delivery and setup across New York City and surrounding areas, with customized menus, dedicated account management, and minimum order of six people plus 12% service/admin charge.
• Italian Bakery In-house bakery producing fresh pastries, cakes, cookies, and desserts daily using natural ingredients and family recipes at the 57th Street flagship location, also sourcing selected breads from E.A.T., Tom Cat, Sullivan Street, and Balthazar bakeries.
• Sandwich Shop Artisanal sandwich offerings made with twelve types of bread including exclusive gluten-free Tuscan flatbread, recognized by The New York Times as best sandwiches in New York.
• Coffee Shop Italian-style coffee service featuring Devoción and La Colombe coffee, espresso drinks, cold brew, and iced coffee prepared by professional baristas at all four retail Manhattan locations.
• Salad Bar Fresh market-style salad station featuring kale, romaine, arugula, proteins, and house-made dressings including a collaboration with Navarino Icons olive oil and balsamic vinegar.
• Fresh Juice Bar Cold-pressed juices and superfood smoothies made from fresh produce with wellness shots and customizable blend options including signature blends like Green Goddess and Skinny Greens, with no added sugars, preservatives, or artificial flavors.
• Fresh Pasta House-made fresh pasta prepared daily using traditional Italian recipes and techniques.
• Breakfast and Lunch Box Delivery Boxed meal catering delivered to offices and homes including breakfast boxes (pastries, bagels, avocado toast, cold-pressed juices, açaí bowls) and lunch boxes (sandwich and side, or entrée/salad/treat/drink, or market bowl), with individually labeled boxes for group orders.
• Office Catering Specialized corporate catering offering snack boxes, platters, sandwich trays, and salad bowls with eco-friendly or boardroom premium presentation (boardroom presentation adds 15%) for daily office meals and corporate events.
• Event Catering Full-service catering for weddings, private parties, and large-scale corporate events including venue coordination, full event staffing, bar service, floral arrangements, custom menu planning, and on-site setup.
• Custom Cakes Made-to-order luxury cakes and cupcakes for weddings, birthdays, baby showers, corporate events, and other celebrations in 6", 8", 10", and 12" sizes, available for pickup or delivery across the five boroughs.
• Grazing Tables Curated luxury food displays featuring imported cheeses, charcuterie, homemade dips, and bakery sweets for corporate events and special occasions such as Ralph Lauren and Meta activations.
• Mobile Gelato Cart Authentic Italian gelato cart service for events featuring freshly prepared frozen desserts, available for rental at corporate and private functions.
• Coffee Activations Mobile coffee cart service for corporate events featuring espresso drinks, cold brew, iced coffee, and iced lattes from professional baristas using La Marzocco equipment and Devoción and La Colombe coffee.
• Hot Cocoa Bar Warm beverage activation for winter corporate events featuring freshly prepared hot cocoa with marshmallow toppings.
• Spring Lemonade Bar Seasonal beverage activation for spring and warm-weather events featuring fresh lemonade and flavored variations.
• Iced Coffee Bar Cold beverage service for warm-weather corporate events featuring cold brew, iced coffee, and iced lattes.
• Barista Service Professional on-site barista service for events featuring La Marzocco espresso machines, custom latte art with logos or artwork, Devoción coffee (farm to cup in 10 days), and service for 15 to 5,000+ guests.
• Mangia App Proprietary mobile application for iOS and Android enabling online ordering for pickup, delivery, and catering, plus Mangia Rewards loyalty points tracking, available on the Apple App Store and Google Play Store.
• Gift Cards Digital and physical gift cards sold online at order.mangia.nyc/gift-cards for redemption against online orders and in-store purchases at all Mangia NYC locations.
• Mangia Life Retail Products Curated retail product line introduced in 2024 featuring organic cotton bags, extra virgin olive oil, eco-friendly mugs, and bento boxes, available for purchase at Mangia locations.

Quantifiable outcome

• Donated over 250,000 food items to local shelters in the current year through The Mangia Initiative and food rescue partnerships.
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• DevocióncoreStrategic or Co-development PartnerPartnership with Colombian specialty coffee roaster Devoción. Mangia serves Devoción coffee at its café locations and for catering events, with beans going from farm to cup in just 10 days, ensuring exceptional freshness and vibrant flavors. This partnership provides Mangia's barista service and café locations with a differentiated coffee offering.
• Navarino IconsminorStrategic or Co-development PartnerExclusive collaboration with the Greek brand Navarino Icons, an award-winning gourmet line selling olive oil and balsamic vinegar dressings made by hand in Messinia, Greece. These dressings are featured in Mangia's salad offerings and boxed catering options.
• Global CitizenflagshipGTM or Marketing PartnerMangia was the exclusive caterer of choice for the Global Citizen festival, a major social impact event. Mangia served artisanal sandwiches, seasonal pastries, and signature espresso service during the event.
• IZIPIZI × ON × Tommy RosflagshipGTM or Marketing PartnerMangia served as the exclusive catering provider for the launch of IZIPIZI's photochromatic Flash eyewear collection, in collaboration with performance running brand ON and athlete Tommy Ros, at the ON Flagship Store in the Flatiron District.
• E.A.T. (Eli Zabar)minorOthersE.A.T., owned by Eli Zabar, is one of NYC's most notable bakeries. Mangia sources 7-Grain bread from E.A.T. for use in its sandwiches.
• Tom Cat BakeryminorOthersTom Cat is a New York icon specializing in Italian and French breads. Mangia sources baguettes from Tom Cat for its sandwiches. Tom Cat operates wholesale only.
• Sullivan Street BakeryminorOthersSullivan Street Bakery specializes in small-batch Italian breads, including the Pizza Bianca bread, which is one of Mangia's favorites.
• Balthazar BakeryminorOthersKeith McNally's famous New York bakery supplying Mangia with Walnut bread and scones.
• Vellamo WaterminorOthersMangia partnered with premium Finnish spring water brand Vellamo Water, offering it as a beverage option at catering events.
• PATH WaterminorOthersMangia NYC partnered with PATH Water, a sustainable hydration brand, as part of the company's eco-friendly initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Great Performances: NYC-based event caterer specializing in cultural institutions, corporate events, and weddings. Direct competitor in the high-end corporate and cultural event catering space.
• Abigail Kirsch: Premium NYC event caterer with venue partnerships and corporate accounts. Direct competitor in the upscale catered-events category Mangia serves with gelato carts, grazing tables, and barista service.
• ezCater: Largest corporate catering marketplace in the US, connecting offices to thousands of local caterers. Overlaps directly with Mangia's corporate catering offering and is a primary competitive threat for enterprise meal procurement.
• ZeroCater: Tech-enabled corporate catering platform offering office meal programs, snacks, and event catering. Direct competitor in the same NYC corporate catering segment that Mangia's enterprise sales team targets.
• Sharebite: NYC-based corporate catering platform with a charitable meal-donation model. Competes for the same office catering wallet and is already integrated as one of Mangia's third-party delivery channels.
• Joe Coffee: NYC specialty coffee roaster and café chain that also provides event coffee catering. Comparable to Mangia's Devoción/La Marzocco barista service and coffee cart activations.
• Le Pain Quotidien: Belgian bakery-café chain with multiple Manhattan locations serving sandwiches, salads, and pastries. Closest format-comparable competitor to Mangia's café-bakery model.
• Dig (Dig Inn): NYC-originated fast-casual chain serving farm-to-counter bowls and salads. Competes with Mangia's retail cafés for healthy lunch traffic in Manhattan and Brooklyn.

Broad incumbents

• Blue Bottle Coffee: Specialty coffee roaster and café chain with event catering and corporate accounts. Comparable to Mangia's coffee program, including Devoción partnership and La Marzocco barista activations.
• Sweetgreen: National fast-casual salad/healthy-food chain with strong NYC presence and corporate catering arm. Broader scale competitor to Mangia's salad bowls, juices, and corporate lunch programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mangia_NYC
• YouTubeyoutube.com/channel/UCK9nIe6InqNB_r6YX--OPbw
• Facebookfacebook.com/MangiaNYC
• Instagraminstagram.com/mangia_nyc_official
• Pinterestpinterest.com/mangianyc
• TikToktiktok.com/@mangia_nyc
• LinkedInlinkedin.com/company/mangia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mangia Nyc