Piney Point Golf Club

What Piney Point Golf Club does

Piney Point Golf Club is a semi-private, 18-hole par-72 golf course situated on 165 acres near Lake Tillery in Norwood, North Carolina, serving residents of Stanly County and surrounding communities. Founded in 1964 through the first FHA small-town recreational loan in the United States and designed by J. Porter Gibson of Charlotte, the club opened with 375 charter members and has operated continuously for more than 60 years. Greens were rebuilt to USGA specifications by Chip Powell in 1998 and resurfaced with Champion Bermuda hybrid grass in 2016, the same surface used at Pinehurst #2, Quail Hollow, and Sedgefield CC.

The product set centers on the championship golf course plus a clubhouse (snack bar, lounge, golf shop), driving range with putting and short-game areas, a 120,000-gallon swimming pool, and PGA-led instruction (single lessons at $60, junior lessons at $50). Membership is structured across seven tiers effective April 1, 2026, ranging from $60/month (Social) to $235/month (Resident Inclusive with unlimited cart), plus Junior Golf at $225/year and a non-resident tier for players living more than 20 miles away. The facility also hosts an annual tournament calendar (Pancake Open, The Vandy, Member-Member, Club Championship) and serves as the home course for South Stanly, West Stanly, and North Stanly high school golf teams.

Commercially the club runs a hybrid direct-to-consumer, event-driven model: walk-in and phone tee-time bookings, online reservations up to 7 days in advance via Club Prophet, and recurring monthly/annual membership dues. Revenue is generated across eight streams — green fees, memberships, food and beverage, instruction, golf shop, pool access, tournaments and outings, and driving range. Junior development is a strategic priority, anchored by summer camps ($130 per 3-day session), the Granny Hill Scholarship (45 awards since 1995), and ongoing relationships with area high schools. The company is privately held with no institutional or parent-company ownership indicated in the source data.

Name

Piney Point Golf Club

Legal name

Piney Point Golf Club

Website

https://pineypointgolfclub.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Piney Point Golf Club operates a semi-private 18-hole par-72 golf course near Lake Tillery in Norwood, North Carolina, offering green fees, multi-tier memberships, junior and adult golf programs, instruction, clubhouse amenities, and a swimming pool to residents of Stanly County and surrounding communities.

Ownership category

akta.pro rank

Product category

Golf Course / Recreational Golf Facility

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf membership programs
• Golf instruction services
• Junior golf development
• Golf tournament hosting

Headquarters

HQ city

Norwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees and Cart Rentals: Primary revenue stream from daily play fees charged to public and member guests. Rates vary by day (weekday/weekend/holiday), time of day, age/military status, and number of holes played. All fees include green fee and cart.
2. Membership Dues: Monthly and annual subscription dues from multiple membership tiers (Resident Inclusive, Resident Non-Inclusive, Junior Executive, Social, Non-Resident). Includes processing fees of $150 for most classifications. Junior and Pool-only memberships have no processing fees.
3. Food and Beverage: Revenue from snack bar/grill operations and lounge service. Snack bar offers burgers, hot dogs, and beverages. Lounge available for events and member gatherings.
4. Golf Instruction: PGA professional instruction services including single lessons at $60 and junior lessons at $50, approximately 45 minutes to 1 hour in duration.
5. Golf Shop Sales: Pro shop sales including new and used golf clubs, golf balls, and accessories. Commission-based service for members selling used clubs (20% commission fee). Fitting services for Ping clubs.
6. Pool and Facility Access: Pool-only membership available for $275 annually. Pool available for private member rentals. Guest fees of $5 per guest apply.
7. Tournaments and Outings: Hosting of tournament events and corporate/organization outings generates booking fees and per-player revenue. Annual tournament calendar includes member events and community organization outings.
8. Driving Range: Range balls sold in 18-ball increments at $3.00 per ticket. Range cards available for $100 with 25 free small buckets valued at $50.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Piney Point Golf Club operates a semi-private 18-hole par-72 golf course with Champion Bermuda greens on 165 acres near Lake Tillery in Norwood, North Carolina. The club sells daily green fees and cart rentals, multi-tier membership subscriptions, PGA-led golf instruction, junior and adult programs, tournament hosting, food and beverage, and pro shop merchandise, supported by clubhouse, driving range, and pool amenities.

Product overview

Piney Point Golf Club is a semi-private golf facility offering a single 18-hole par-72 championship golf course with Champion Bermuda greens, complemented by practice facilities (driving range, putting green, pitch and sand area), clubhouse amenities (lounge, snack bar, golf shop), and a 120,000 gallon swimming pool. The club provides golf instruction, junior and adult programs, tournament hosting services, and family golf events. Multiple membership tiers serve different golfer segments from residents to non-residents and juniors. The facility also awards the Granny Hill Scholarship to deserving young members for college expenses.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course Semi-private, 18-hole par-72 golf course with Champion Bermuda greens, four par-5s, four par-3s, and ten par-4s. Total yardage ranges from 4,747 (red tees) to 6,520 (blue tees). Open for public tee time bookings and member play.
• Membership Programs Multi-tier subscription membership programs including Resident Inclusive, Resident Non-Inclusive, Junior Executive, Social, Non-Resident (20-40 miles and 40+ miles), and Junior Golf categories with monthly or annual dues, processing fees, and Board review application process.
• Golf Instruction Professional PGA-led golf instruction offered by Matt Zvanut covering putting, chipping, pitching, bunker play, full swing, golf etiquette, rules, and course management. Single lessons at $60 (45 min-1 hour) and junior lessons at $50.
• Junior Golf Programs Junior golf camps for ages 8-15 covering basic to intermediate skills across three-day instruction and play sessions with lunch provided and an official Piney Point gift for each participant. Cost is $130 per session, maximum 20 golfers per camp, with beginner and advanced options.
• Adult Golf Clinics Adult golf clinics for all skill levels from beginners to returning players, with minimum 3 and maximum 5 students per clinic. Rates vary according to number of students and clinic length.
• High School Golf Programs Home course arrangement and playing privileges during the school season for local high school golf teams, including South Stanly Rebel Bulls, West Stanly Colts (since 2018), and North Stanly Comets (since 2020).
• Tournament Hosting Services Full tournament hosting services including the annual tournament calendar (Pancake Open, The Vandy, Member-Member, Club Championship, etc.) and outside outing bookings for organizations such as Knights of Columbus, local schools, Chamber Classic, Special Olympics, and Senior Center.
• Golf Certification Test Rules and etiquette certification program with summer clinics for juniors aged 13 and over covering rules, etiquette, and golf course management.
• Granny Hill Scholarship Annual college scholarship program established in 1995 honoring Mrs. Ruth Hill ('Granny') for her lifelong passion for golf, providing educational assistance to deserving young Piney Point members. Forty-five scholarships have been awarded to date. Requires 2.0+ GPA, full-time student status, application form with transcripts, two letters of recommendation, and a two-page essay.
• Golf Shop Full-service golf shop offering club fitting services (static measurements, dynamic swing test, ball flight observation, performance monitoring), new clubs with member discounts (Ping clubs), used club sales for members on 20% commission, and Titleist golf ball promotions.
• Snack Bar and Grill On-site food and beverage service offering hot dogs, burgers, and cold beverages before or after rounds. Open Wednesday-Sunday with hours subject to weather in winter months.
• Swimming Pool 120,000-gallon L-shaped pool open Memorial weekend through Labor Day with daily operating hours, guest fee of $5 per guest (max 5 guests per membership per day), private party rentals, and Pool-only Membership at $275/year.
• Clubhouse and Lounge Large brick clubhouse with shaded patio accommodating member events of around 80 guests, and a lounge available for private event rentals including birthdays and celebrations.
• Practice Facilities Driving range with three target areas at 100, 150, and 175 yards across 20 hitting stations, putting green, and pitch and sand practice area. Range balls sold in 18-ball increments at $3 per ticket and range cards at $100 (25 free small buckets valued at $50).

Quantifiable outcome

• Greens comparable in quality to courses charging twice the price
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Tradition Golf Club: Semi-private 18-hole club in Charlotte region offering comparable membership tiers, junior programming, and tournament hosting at similar price points to Piney Point.
• Dormie Club: Semi-private club in West End, NC with comparable greens quality focus, tee-sheet booking system, and member-guest tournament programming targeting a similar recreational golfer segment.
• Forest Creek Golf Club: Semi-private 18-hole course in Whispering Pines, NC offering comparable green-fee structure, membership tiers, junior programming, and family-friendly amenities in the same Sandhills region.
• Tobacco Road Golf Club: Semi-public 18-hole course in Sanford, NC marketed on affordable public access and distinctive course design — directly comparable value-pricing positioning and target customer base to Piney Point.
• Bryan Park Golf & Conference Center: Two 18-hole semi-public courses in Browns Summit, NC with comparable tee-sheet pricing, junior programs, and family-oriented amenities serving a similar middle-market golfer demographic.

Regional players

• Sedgefield Country Club: Greensboro-area club also using Champion Bermuda greens and cited by Piney Point as a comparable. Similar grass technology and NC regional market, with comparable member-guest and championship tournament heritage.
• Grandfather Golf & Country Club: Member-owned country club in Linville, NC offering golf, pool, and clubhouse amenities with family-inclusive membership tiers analogous to Piney Point's Resident Inclusive structure.
• TPC Wakefield Plantation: Tournament Players Club facility in Raleigh, NC serving a similar semi-private member-and-public-play model with comparable green fees and family-inclusive amenities in a similar North Carolina Triangle market.

Broad incumbents

• Pinehurst Resort: Iconic multi-course resort in nearby Pinehurst, NC, explicitly referenced by Piney Point as the standard its Champion Bermuda greens match. Same geographic market and customer pool, but operates at a luxury destination scale far beyond Piney Point's semi-private model.
• Quail Hollow Club: Charlotte-area private club hosting PGA Tour events and using Champion Bermuda greens — cited by Piney Point as a benchmark. Comparable grass selection and NC operating environment, but operates as an elite private club versus Piney Point's semi-public structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClubPiney
• Facebookfacebook.com/pineypointgolfclub
• LinkedInlinkedin.com/company/piney-point-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piney Point Golf Club