Siesta

What Siesta does

Siesta is a US-based, privately-held operator of the consumer mobile dating application "Zing Dating," distributed globally through the iOS App Store and Google Play Store under the domain zing.dating. The company is headquartered in New York, was founded in 2015, and operates with an 11–50 employee headcount. The platform targets individual adult users seeking romantic connections, friendships, or travel companions and is differentiated by a video-first engagement layer — including one-to-one live video chat, real-time messaging, image/sticker/gift attachments, and location-based matching via integrated Google Place Search. Safety features include photo/video verification, spam detection, risk scoring, and encrypted data containers, framed as the brand's primary trust differentiator against larger incumbents.

On the technology side, Zing runs as a freemium mobile app built around a swiping/match interface with advanced profile filtering (gender, age, religion, ethnicity, relationship intent) and a "Travel Passport" feature that allows users to switch location globally. The company reports 270,819 cumulative app downloads, 7,560 likes, and 1,651 five-star ratings, with a 2019 "Best New Dating Live Video Chat App" recognition from AppStore/Android. Distribution is entirely PLG/self-serve through mobile marketplaces, with marketing executed via an active blog and organic social channels (Facebook, Twitter, Instagram, Pinterest).

The revenue model is a freemium consumer subscription: the core app is free with a daily limit of 5 chat interactions, while a paid Zing VIP monthly membership unlocks unlimited messaging, profile visitor viewing, additional photos, ad removal, and Travel Passport. A secondary in-app transaction stream comes from users purchasing virtual gifts to send in chat. There is no disclosed institutional funding beyond a single $100,000 seed round dated March 2015, no disclosed revenue, and no disclosed cap table; the company is operated by the "Zing Team" under undisclosed ownership.

Name

Siesta

Legal name

Zing Team

Website

https://zing.dating

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Siesta operates Zing Dating, a freemium mobile dating app offering one-to-one live video chat, location-based matching, and a VIP subscription for singles seeking romantic connections, friendships, or travel companionship worldwide.

Ownership category

akta.pro rank

Product category

Online Dating / Mobile Dating App

akta.pro primary industry

Dating & Relationship Networking (MPACAJAH)

akta.pro secondary industry

Dating & Relationship Networks (BPAMABAF)

Keywords

• Mobile dating app
• Video dating platform
• Online matchmaking
• Freemium dating subscription
• Social discovery app

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. VIP Subscription: Optional VIP membership providing premium features including unlimited messaging, video chat access, ad-free experience, profile visitor viewing, additional photo uploads, and Travel Passport location unlock. Auto-renewing subscription charged to iTunes/Google Play accounts.
2. Virtual Gifts: Users can purchase and send virtual gifts to each other within the chat feature, providing an additional in-app monetization layer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Siesta operates the Zing Dating App, a mobile dating platform available on iOS and Android that lets users find romantic partners through one-to-one live video chat, instant matching, and real-time messaging with advanced filters. The core experience is free with a daily limit of five interactions; the optional Zing VIP subscription unlocks unlimited messaging, video chat, profile visitor viewing, additional photos, an ad-free experience, and a Travel Passport feature for changing location globally.

Product overview

Zing Dating App is a single mobile dating application with an optional premium subscription tier. The core product is the Zing Dating App itself, which provides video-based dating, matching, and chat functionality. The Zing VIP Membership is a paid add-on that unlocks enhanced features like travel passport location changes, unlimited messaging, ad removal, and profile visitor tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Zing Dating App Multi-functional mobile dating application for adult singles that enables finding partners through one-to-one live video chat, instant matching, real-time messaging, advanced filtering by gender, age, religion, ethnicity, and relationship intention, and location-based profile browsing via Google Place Search. Free users can like and chat with up to 5 people per day.
• Zing VIP Membership Optional premium subscription tier within the Zing Dating App that unlocks unlimited messaging and likes, access to video chat, profile visitor viewing, the Travel Passport location-unlock feature, three additional profile photos, and an ad-free experience, charged monthly via iTunes or Google Play with auto-renewal.

Quantifiable outcome

• 56% of members open to video chatting with potential partners during pandemic

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tinder: Tinder (Match Group) is the dominant mass-market dating app with swiping, location-based matching, freemium + subscription, and global reach — the same product surface Zing competes against, and the company Zing explicitly positions itself against in its blog.
• Bumble: Bumble is a publicly listed dating app with a comparable mobile-first, freemium-plus-subscription model, location-based matching, and a focus on safer interactions — a direct head-to-head competitor for the same single-user dating segment.
• Hinge: Hinge (Match Group) is a mobile dating app targeting relationship-minded singles via profiles, prompts, and likes — directly competing for the same user intent and freemium monetization model that Zing's VIP subscription targets.
• Badoo: Badoo is a global freemium dating app with location-based matching, in-app purchases, and a particularly strong international footprint — directly comparable to Zing's global app-store distribution and freemium + virtual gifts monetization.
• OkCupid: OkCupid (Match Group) is a mobile dating app with advanced profile filters (religion, ethnicity, intentions) — the same advanced-filter feature set Zing highlights as a differentiator — and a freemium subscription model.
• Coffee Meets Bagel: Coffee Meets Bagel is a mobile dating app positioned around curated matches and safety/quality, with a freemium subscription tier — closely comparable to Zing's positioning around verified profiles and curated matching for serious daters.
• PlentyOfFish (POF): PlentyOfFish (Match Group) is a long-running freemium mobile dating app with messaging, advanced filters, and subscription upgrades — overlapping directly with Zing's core feature set and freemium-to-VIP conversion model.
• Match.com: Match.com is one of the original subscription-based dating platforms with detailed profiles and advanced filters — a comparable subscription-monetized competitor targeting the same long-term-relationship intent user segment.
• eHarmony: eHarmony is a subscription-based dating service focused on compatibility matching for serious relationships — directly comparable to Zing's relationship-intent filtering and freemium + paid subscription structure.
• Zoosk: Zoosk is a mobile-first dating app with behavioral matching, in-app currency, and subscription tiers — comparable to Zing's combination of swiping, virtual gift purchases, and recurring VIP subscription revenue streams.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Zing_DatingApp
• Facebookfacebook.com/zing.datingapp
• Instagraminstagram.com/zing.datingapp
• Pinterestpinterest.com/zingdatingapp
• LinkedInlinkedin.com/company/zing-free-dating-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siesta