Henschel-Steinau, Inc
Henschel-Steinau is a New Jersey-based retail marketing solutions provider founded in 1959 that designs, manufactures, and sells proprietary EZ Load® shelf merchandising systems and custom point-of-purchase displays to retail chains and consumer brands across North America.
- Company typePrivate
- Founded1959
- HeadquartersAllendale, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Henschel-Steinau, Inc does
Henschel-Steinau, Inc. is a privately held New Jersey-based retail marketing solutions company founded in 1959, operating from its headquarters at 50 Commerce Drive, Allendale. The firm designs, engineers, and manufactures proprietary retail shelf merchandising systems and custom point-of-purchase (POP) displays for major retail chains and consumer brands across North America (United States and Canada). Its core product family is the EZ Load® line of spring-loaded and gravity-fed shelf management systems—EZ Load®, EZ Load G3, EZ Pull®, EZ Roll®, and EZ Stock®—which use hinged front lens designs and modular interchangeable components to automatically face products forward on retail shelves, support one-handed restocking, and reduce labor costs.
The company's business model combines standardized catalog sales (parts priced $22.70–$197.74; complete shelf kits $190.60–$473.05) sold through its e-commerce site at hspop.com with quote-based custom display and manufacturing services for enterprise clients. Customers include large CPG brands (Ferrero/Nutella & Go!, Nabisco/Oreo, Mars, McCormick, Hellmann's, Dove, Neutrogena, Coppertone, Zyrtec, Clinique, Bobbi Brown), national retail chains (7-Eleven, Wawa, Quick Chek, Circle K, Walgreens, Rite Aid, Giant Eagle), specialty retailers (Samsung, Krispy Kreme, Titleist, FootJoy, Redken), and designer brands (Banana Republic, Givenchy, Kate Spade). Revenue is generated through hardware sales of shelf systems, custom display solutions, parts and accessories, and professional services including design, engineering, prototyping, project management, FDA-approved co-packing, and distribution—executed through a combination of self-serve e-commerce and a direct sales support team.
The company maintains in-house creative, design, engineering, and project management capabilities, supplemented by domestic and overseas manufacturing partners. It reports a portfolio of more than 1,000 creative awards and hundreds of industry awards, and it markets through LinkedIn, Facebook, YouTube, Instagram, email newsletters, downloadable resources, and case-study content on its website.
Henschel-Steinau, Inc firmographics
Firmographics- Name
- Henschel-Steinau, Inc
- Legal name
- Henschel-Steinau, Inc.
- Website
- https://hspop.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Henschel-Steinau is a New Jersey-based retail marketing solutions provider founded in 1959 that designs, manufactures, and sells proprietary EZ Load® shelf merchandising systems and custom point-of-purchase displays to retail chains and consumer brands across North America.
- Ownership category
- akta.pro rank
Henschel-Steinau, Inc industry classification
Industry- Product category
- Retail Merchandising Displays
- NAICS
- Hardware Retailers (44414)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Planogramming, Space Planning & Shelf Analytics Services (CRAOAOAF)
Keywords
Where Henschel-Steinau, Inc is headquartered
LocationHeadquarters
- HQ city
- Allendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Henschel-Steinau, Inc business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales - Retail Shelf Systems: Sale of proprietary shelf merchandising systems including EZ Load, EZ Load G3, EZ Pull, EZ Roll, and associated parts and accessories. Products are sold as complete kits or individual components with varying spring tensions for different product weights.
- Custom Display Solutions: Design and manufacturing of custom point-of-purchase displays for various retail environments including grocery, drugstore, convenience, specialty, and designer brand stores. Includes lottery systems and retail store environments.
- Professional Services: Creative services including design and engineering, in-house prototyping, project management, and manufacturing resources. Services include co-packing fulfillment and distribution logistics.
- Parts and Accessories: Sale of replacement parts including pusher tracks, center dividers, end dividers, rails and plates in various sizes and colors. Offered through online shop with prices ranging from $22.70 to $197.74.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Parts Catalog - Pushers and Dividers |
| Unit Pricing | Pay-as-you-go | EZ Load HBA Kits - Light Spring Tension |
| Unit Pricing | Pay-as-you-go | EZ Load General Kits - Medium Spring Tension |
| Unit Pricing | Pay-as-you-go | EZ Load Frozen/Pizza Kits - Heavy Spring Tension |
| Unit Pricing | Pay-as-you-go | EZ Load G3 Shelf Kits |
| Unit Pricing | Pay-as-you-go | EZ Roll Formula Theft Deterrent Kit |
| Unit Pricing | Pay-as-you-go | EZ Pull Shelf Kits |
| Other | Multi-year contract | Custom Display Solutions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Henschel-Steinau, Inc product offering
Product offeringCore offering
Henschel-Steinau designs, manufactures, and sells proprietary retail shelf merchandising systems (the EZ Load family, including EZ Load, EZ Load G3, EZ Pull, EZ Roll, and EZ Stock) and custom point-of-purchase displays for major retail chains and consumer brands across grocery, drugstore, convenience, specialty, and designer-brand retail formats. The company also provides in-house creative design services, retail project management, and access to manufacturing resources, including FDA-approved co-packing, that together deliver end-to-end in-store retail environments.
Product overview
Henschel-Steinau, Inc. is a retail marketing solutions provider offering a comprehensive suite of proprietary shelf management systems and custom point-of-purchase displays. The core product portfolio centers on the EZ Load® family of spring-loaded shelf merchandising solutions (EZ Load®, EZ Load G3®, EZ Pull®, EZ Roll®, and EZ Stock®), which automatically face products forward on retail shelves to maximize shelf space and reduce labor costs. The company also provides extensive custom display solutions across retail verticals including grocery, drugstore, convenience, specialty, designer brands, and lottery systems, as well as integrated services spanning creative design, project management, manufacturing, and retail intelligence research.
Differentiator
Problem solved
Functional benefit
Brands
- EZ Load: Patented spring-loaded shelf merchandising system that automatically faces product to the shelf front while maintaining side-to-side product positioning.
- EZ Load G3
- EZ Pull
- EZ Roll
- EZ Stock
Products and services
- EZ Load Shelf Merchandising System Proprietary spring-loaded shelf merchandising system designed to keep retail shelf product facing forward; sold to retail chains and consumer brands for in-store shelf programs.
- EZ Load G3 Next-generation gravity-based shelf merchandising system building on the EZ Load line, designed for retail shelf management.
- EZ Pull Shelf management system within the EZ Load family, engineered to assist product dispensing and shelf facing on retail shelves.
- EZ Roll Anti-theft gravity feed shelf merchandising system within the EZ Load family, designed to deter theft while maintaining product presentation.
- EZ Stock Shelf merchandising system within the EZ Load family, supporting retail stock management and product presentation.
- Lit Lottery Scratch-Off Dispenser Illuminated scratch-off lottery ticket dispenser for retail point-of-sale locations.
- Custom Point-of-Purchase Displays Bespoke in-store POP displays designed and manufactured for grocery, drugstore, convenience, specialty, and designer-brand retail environments, serving major retail chains and consumer brands.
- Retail Store Environments End-to-end retail store environment programs combining custom displays, shelf systems, and creative execution for retail chains and brands.
- Creative Services In-house creative design services for retail and brand marketing programs, recognized with over 1,000 industry awards.
- Project Management Services Retail project management services coordinating design, manufacturing, and rollout of in-store merchandising programs.
- Manufacturing Resources (Co-Packing) Access to manufacturing and FDA-approved co-packing facilities supporting retail and brand programs.
Quantifiable outcome
- Product disappears prior to pricing - high turnover rate for promoted products
- +2 more outcomes
Companies that use Henschel-Steinau, Inc
Customer profileNamed customers30 records
Segments11 records
Ideal customer profiles2 records
Henschel-Steinau, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Henschel-Steinau, Inc partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Henschel-Steinau, Inc competitors and assessment
Company assessmentDirect peers
- Menasha Corporation: Menasha operates a large POP display and retail merchandising business serving Tier-1 retailers and CPG brands across North America. Directly comparable to Henschel on custom display manufacturing, in-store activation, and supply-chain services for grocery, drug, and convenience channels.
- InStore Group: InStore Group is a POP display and in-store merchandising provider serving CPG and retail clients with design, fabrication, and fulfillment services. Comparable to Henschel on custom in-store displays, multi-format rollout capability, and project-based enterprise engagements.
- Great Northern Stratus: Great Northern Stratus is a North American POP display and in-store activation company within the Great Northern family. Directly comparable on custom retail displays, multi-channel merchandising programs, and design-to-distribution services for CPG brands.
- Chicago Display Marketing: Chicago Display Marketing designs and manufactures custom point-of-purchase displays and in-store merchandising for major brands. Directly comparable to Henschel on custom POP, retail fixture design, and project-based display programs across multiple retail verticals.
- Meyers: Meyers is a POP display and retail merchandising company serving consumer brands and retailers with design, prototyping, and manufacturing. Comparable to Henschel on custom display fabrication, multi-format merchandising, and design-award-driven brand positioning.
Broad incumbents
- Sonoco Products: Sonoco is a large global packaging company with a dedicated consumer-facing display and merchandising business. Overlaps with Henschel on retail POP and merchandising services, but as part of a much broader packaging and protective-solutions portfolio.
- Pactiv Evergreen: Pactiv Evergreen is a large food and beverage packaging manufacturer with retail merchandising exposure. Relevant as a broad incumbent in retail packaging and merchandising, though its core focus is foodservice and food packaging rather than dedicated POP.
- Smurfit Kappa: Smurfit Kappa is a global paper-based packaging group with a significant point-of-sale display business in Europe and the Americas. Comparable to Henschel on custom POP displays at scale, but competes from a much larger integrated packaging platform and a stronger international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Henschel-Steinau, Inc social profiles
Digital presenceHenschel-Steinau, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henschel-Steinau, Inc leadership team
Management profileNumber of profiles
Henschel-Steinau, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henschel-Steinau, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henschel-Steinau, Inc
What does Henschel-Steinau, Inc do?
Henschel-Steinau designs, manufactures, and sells proprietary retail shelf merchandising systems (the EZ Load family, including EZ Load, EZ Load G3, EZ Pull, EZ Roll, and EZ Stock) and custom point-of-purchase displays for major retail chains and consumer brands across grocery, drugstore, convenience, specialty, and designer-brand retail formats. The company also provides in-house creative design services, retail project management, and access to manufacturing resources, including FDA-approved co-packing, that together deliver end-to-end in-store retail environments.
Is Henschel-Steinau, Inc a public or private company?
Henschel-Steinau, Inc is a private company. It is classified as unknown and is currently operating.
When was Henschel-Steinau, Inc founded?
Henschel-Steinau, Inc was founded in 1959. It employs 101 to 250 people.
Where is Henschel-Steinau, Inc based?
Henschel-Steinau, Inc is headquartered in Allendale, United States, in the North America region.
How does Henschel-Steinau, Inc make money?
Four revenue lines are on record. Product Sales - Retail Shelf Systems are the primary driver. The others are custom Display Solutions, professional Services and parts and Accessories.
Who are Henschel-Steinau, Inc's main competitors?
Direct peers on record are Menasha Corporation, InStore Group, Great Northern Stratus, Chicago Display Marketing and Meyers. Broad incumbents are Sonoco Products, Pactiv Evergreen and Smurfit Kappa.
Does Henschel-Steinau, Inc have an API?
No public API is recorded for Henschel-Steinau, Inc.
What industry is Henschel-Steinau, Inc in?
Henschel-Steinau, Inc's product category is Retail Merchandising Displays. Its primary akta.pro industry code is CRAOAOAF, Planogramming, Space Planning & Shelf Analytics Services. Its NAICS code is 44414 and its SIC code is 5399.