Globetrotter Ausrüstung

What Globetrotter Ausrüstung does

Globetrotter Ausrüstung GmbH is a Hamburg-headquartered specialty outdoor retailer founded in 1979 and operating as a wholly-owned subsidiary of the Fenix Outdoor group. It sells approximately 35,000 products from around 400 brands — covering clothing, footwear, backpacks, tents, sleeping systems, mountain sports equipment, bicycles, water sports gear, winter equipment, electronics, books/maps and related accessories — through a 24/7 e-commerce storefront at globetrotter.de and 22 physical retail locations across Germany (including one outlet in Rostock and an Active Store in Torfhaus in the Harz mountains). Seven flagship stores in Berlin, Dresden, Frankfurt, Hamburg, Köln, München and Stuttgart embed medical travel clinics offering vaccinations and travel health advice alongside the retail assortment. Revenue is generated primarily through one-time product sales across these channels, supplemented by usage-based outdoor equipment rental (minimum three-day period), a paid repair workshop, a secondhand marketplace, and a free-tier loyalty programme (GlobetrotterCard) that drives repeat purchases.

The underlying technology stack is described as a standard e-commerce platform with integrated store locator, customer login, and logistics system, with no proprietary technology disclosed; third-party integrations cover payment (PayPal, Klarna, Visa, Mastercard, Apple Pay), shipping (DHL with climate-neutral delivery since 2015 via the Globetrotter Visionswald reforestation project in Costa Rica), and compliance (EHI Gepr\u00fcfter Online-Shop seal and CSRD/ESRS-aligned climate reporting under Fenix Outdoor). Approximately 937 staff are explicitly recruited for outdoor enthusiasm and serve as expert advisors both in-store and online. The customer base is concentrated in B2C outdoor enthusiasts, with families with children and rental/try-before-you-buy customers as secondary personas; a limited B2B channel exists for VAT-ID customers within the EU. Marketing combines a content-led approach (a quarterly magazine described as Europe's highest-circulation outdoor publication, a blog, two podcasts, digital buying guides and packing lists) with event-driven acquisition through the annual FREILUFT Testival, Wandertage hiking days and a 294-event annual calendar of in-store and online programming.

Name

Globetrotter Ausrüstung

Legal name

Globetrotter Ausrüstung GmbH

Website

https://globetrotter.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

German specialty outdoor retailer operating 22 stores nationwide and a 24/7 e-commerce platform selling ~35,000 products from ~400 brands, serving outdoor enthusiasts with apparel, footwear, equipment, rental, repair, secondhand, and travel-clinic services under the Fenix Outdoor group.

Ownership category

akta.pro rank

Product category

Outdoor Equipment Retail

NAICS

Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industries

Camping & Overlanding Equipment Retail (CRAMAAAC), Backpacking & Trekking Gear Retail (CRAMAAAA)

Keywords

• Outdoor retail
• Outdoor equipment
• Camping gear
• Outdoor clothing
• Adventure equipment

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Product Sales: One-time sale of outdoor equipment, apparel, footwear, and accessories through both online shop (~35,000 SKUs) and 22 physical stores. Revenue is generated per transaction with no recurring component. Core business.
2. Outdoor Equipment Rental: Rental of outdoor equipment (children's carriers, family tents, boats, snowshoes, etc.) for a minimum 3-day rental period. Customers pay rental fee plus a deposit (kaution). Rental shipping costs 8.90 EUR flat rate within Germany.
3. Globetrotter Club / Loyalty: GlobetrotterCard loyalty programme offering members a welcome bonus (10 EUR), free magazine subscription, and exclusive promotions. Membership drives repeat purchases and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels13 records

Core offering

Globetrotter Ausrüstung is a Germany-based specialty retailer that sells outdoor clothing, footwear, and equipment through a network of 22 physical "experience" stores across Germany and a transactional online shop offering approximately 35,000 SKUs from around 400 brands. The company complements core retail with an outdoor equipment rental service, a workshop repair service, a secondhand marketplace for used gear, a customer loyalty program (GlobetrotterCard), and an editorial magazine.

Product overview

Globetrotter Ausrüstung is a German outdoor equipment retailer operating both an e-commerce platform and 22 physical stores across Germany. The core product offering comprises a comprehensive range of outdoor clothing (jackets, pants, shirts, underwear, swimwear), outdoor footwear (hiking boots, trekking shoes, trail running shoes, sandals), and outdoor equipment (backpacks, tents, sleeping bags, sleeping mats, camping furniture, camping kitchen, mountain sports gear, bicycles, winter equipment, water sports equipment). Additional product categories include bags, navigation devices, electronics, glasses, knives/tools, outdoor lamps, hygiene/first aid supplies, travel accessories, and books/maps. The company enhances its retail offering with complementary services including an outdoor equipment rental service, a workshop repair service, a second-hand marketplace, an online consultation platform with interactive product advisors, digital packing lists, a loyalty program (GlobetrotterCard), gift vouchers, and multiple content channels including a quarterly magazine, two podcasts (Rausgehört travel podcast and Neue Horizonte sustainability podcast), and event programming including the annual FREILUFT Testival and Globetrotter Wandertage hiking events. The portfolio includes approximately 35,000 products from around 400 brands including Fjällräven, Arc'teryx, Patagonia, The North Face, Vaude, Hanwag, and Salomon.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Equipment Catalog (Clothing, Footwear, Gear)
• Children's Outdoor Equipment Range
• Outdoor Equipment Rental Service
• Workshop Repair Service (Werkstatt)
• Secondhand Outdoor Marketplace
• GlobetrotterCard Loyalty Program
• Gift Vouchers
• B2B Customer Accounts (VAT-ID)

Quantifiable outcome

• 937 outdoor- and travel-passionate, trained colleagues serving customers
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Others

• Vaude: German outdoor brand that also operates branded stores and an online shop. Comparable as a sustainability-led German outdoor player, though primarily a manufacturer rather than a multi-brand retailer; supplies Globetrotter as a vendor.
• Fenix Outdoor (parent group): Publicly listed Swedish/European outdoor group that owns Globetrotter and other outdoor brands and retailers (e.g., Fjällräven, Frilufts Retail Europe, Brunton). Provides group-level context for Globetrotter's financial trajectory and strategic direction.

Direct peers

• SportScheck: German multi-category sporting-goods retailer with both physical stores and a sizable e-commerce shop, owned by the Otto Group. Overlaps with Globetrotter on outdoor apparel, footwear, and equipment, though with a broader sporting-goods focus rather than an outdoor-exclusive positioning.
• Bergfreunde: One of Germany's largest online outdoor retailers, headquartered in the same Kirchentellinsfurt/Bodensee region. Overlaps with Globetrotter on outdoor apparel, footwear, climbing, and mountaineering gear but operates as a pure-play e-commerce specialist rather than an experiential omnichannel retailer.
• Bergzeit: German online outdoor specialist carrying premium mountaineering, climbing, hiking, and ski-touring brands. Direct overlap on assortment and target customer (enthusiast-grade outdoor buyers in DACH), with a leaner digital-only cost structure than Globetrotter.

Broad incumbents

• REI Co-op: US outdoor co-operative retailer with strong brand authority, owned stores, and content-led member community. Highly comparable on the experiential-store, content, membership, and sustainability positioning, though operating in a different geography.
• Jack Wolfskin: Major German outdoor apparel, footwear, and equipment brand with its own branded retail stores and wholesale distribution across Europe. Comparable to Globetrotter on assortment (outdoor jackets, hiking footwear, equipment) but operates as a single-brand manufacturer/retailer rather than a multi-brand curated marketplace.
• Intersport: International sporting-goods retailer cooperative with a dense German store footprint. Overlaps on outdoor, running, cycling, and winter sports categories, though its independent-associate model and broad sporting-goods positioning contrast with Globetrotter's outdoor-specialist identity.
• Decathlon: World's largest sporting goods retailer, with a substantial German store footprint and a broad multi-category assortment including outdoor, cycling, water sports, and camping at private-label price points. Direct competitor in almost every category Globetrotter carries, but with a fundamentally lower-cost, private-label-led model.

Regional players

• Cotswold Outdoor: Leading UK outdoor specialist retailer with physical stores and a sizable online shop. Comparable on curated multi-brand outdoor assortment, expert staff, and sustainability messaging, but operates primarily in the UK rather than DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfwizDa8urbBp2hF4n-K5cA
• Facebookfacebook.com/globetrotter.de
• Instagraminstagram.com/globetrotterde
• TikToktiktok.com/@globetrotterde
• Xx.com/globetrotter

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globetrotter Ausrüstung