Core Realty Holdings Management

What Core Realty Holdings Management does

Core Realty Holdings Management, Inc. (CRHMI) is a full-service real estate investment and advisory firm headquartered in Newport Beach, California. The company delivers three integrated service lines: third-party Property Management (revenue and expense management, on-site operations, construction oversight, tax appeals, investor reporting, and accounting) for multifamily and commercial assets; Asset Management acting as owner representative (overseeing third-party managers, lender coordination, refinancing recommendations, vendor renegotiation, quarterly site visits); and Corporate Housing providing short-term, furnished and unfurnished apartments for relocating employees. CRHMI operates a portfolio of 4,500+ multifamily units and 9+ million square feet of commercial properties across 12 states, spanning the West, Southwest, Southeast, Midwest, and Mid-Atlantic regions, with named multifamily assets in Colorado, North Carolina, Texas, Oklahoma, Virginia, Tennessee, and South Carolina and commercial assets in Nevada, Michigan, Iowa, California, Texas, and Indiana.

CRHMI's revenue is generated primarily through percentage-of-revenue or per-unit/per-property property management fees for managed services, plus asset management retainers for advisory and oversight work, with corporate housing as a complementary line. The go-to-market combines enterprise field sales (direct B2B relationships with property owners, institutional investors, and private equity sponsors) with consumer-side leasing through property-specific websites and direct outreach for multifamily tenants and corporate relocation clients. Leadership is anchored by CEO Justin Morehead, who has overseen the 6 million square foot commercial portfolio since 2013, and CFO Tony Cvar, who joined in 2016 after senior finance roles at EMCOR Group and CB Richard Ellis; the broader management team is cited as carrying 50+ years of combined property management experience.

The firm employs 101-250 people and operates with no disclosed external funding, M&A activity, or technology stack, positioning it as a relationship-driven, operationally focused third-party manager rather than a tech-enabled PropTech platform. Its stated differentiator is an owner-first service philosophy ("think like an owner") supported by an integrated property and asset management offering, weekly and monthly owner reporting packages, and centralized NOI-focused operating discipline.

Name

Core Realty Holdings Management

Legal name

CORE Realty Holdings Management, Inc.

Website

https://crhmi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Core Realty Holdings Management is a Newport Beach, CA-based real estate firm providing third-party property management, asset management, and corporate housing services for 4,500+ multifamily units and 9+ million square feet of commercial space across 12 U.S. states, serving property owners, institutional investors, and corporate relocation clients.

Ownership category

akta.pro rank

Product category

Real Estate Property & Asset Management

NAICS

Nonresidential Property Managers (531312), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Real Estate (6500)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Property management services
• Asset management advisory
• Multifamily real estate
• Commercial property management
• Corporate housing services

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Property Management Fees: Third-party property management services for multifamily and commercial properties. Management fees are typically charged as a percentage of gross revenue or as fixed management fees per unit/property.
2. Asset Management Services: Asset management support and advisory services for property owners and investors, including financial performance monitoring, refinancing recommendations, and investor reporting.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

CRHMI provides third-party property management and asset management services for multifamily, office, industrial, and retail real estate across the United States. The firm prepares business plans with aggressive revenue and expense objectives, conducts on-site and corporate oversight, manages vendor contracts and tax appeals, and delivers weekly/monthly reporting to investors. It also offers corporate housing solutions for corporations needing temporary accommodations for relocating employees.

Product overview

CORE Realty Holdings Management, Inc. is a full-service real estate investment and advisory firm offering a portfolio of 8 multi-family residential properties (Arbour Commons, The Collective NoDa, CUE Luxury Apartments, The Maywood, Hunters Chase, Champions Club Apartments, The Trails at Mt. Moriah Apartments, Diamond Townhouses) and 9 commercial properties (Revere Golf Club, Crosslakes Industrial Portfolio, Sycamore Town Center, Madison Park, 475 36th Street Industrial, West Michigan Industrial, San Antonio Airport Business Park, Franklin Distribution Center, Roger Chaffee). The company provides two core service lines: Property Management Services (including revenue management, on-site management, expense management, construction management, market research, and investor reporting) and Asset Management Services (including overseeing property managers, financial analysis, refinancing recommendations, and quarterly site visits). Additionally, the company offers Corporate Housing services for temporary housing solutions. Combined, the portfolio manages over 4,500 multi-family units and 9 million square feet of commercial properties across 12 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management Services Full-service third-party property management for multifamily assets including revenue management, on-site management, service contract negotiation, tax appeal management, expense management, accounting/budgeting, market comparable analysis, construction management, HR, training for on-site staff, market research, investor reporting/communication, capital expenditure budgeting, and cash flow analysis. Delivered with weekly and monthly reporting (occupancy, move-ins/outs, traffic, work orders, delinquency, lease expirations, cash flow, competitive rental market, financial reports).
• Asset Management Services Owner-representative asset management covering management of third-party or internal property managers, accounting staff oversight, lender coordination, refinancing/acquisition/disposition recommendations, secure posting of property-specific materials, insurance and tax review and cost-savings recommendations, investor relations, quarterly conference calls, property operations and balance-sheet analysis, quarterly site visits, semi-annual vendor contract renegotiation, and broker-network market valuation support.
• Corporate Housing Temporary housing services for corporations and relocating employees, including personal attention, nationwide apartment selection, flexible lease terms (short-term, furnished, and unfurnished), and consultant appointments available seven days a week.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBRE Group: CBRE is the world's largest commercial real estate services firm, offering property and asset management as part of its investment management and advisory platform. CRHMI's CFO Tony Cvar previously worked at CBRE, illustrating direct overlap in talent and service scope.
• JLL (Jones Lang LaSalle): JLL is a global real estate services firm with property and asset management businesses spanning office, industrial, retail, and multifamily. It competes with CRHMI for commercial mandates but as part of a far broader services portfolio.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering property management, asset management, valuation, and advisory. It overlaps with CRHMI's commercial property and asset management services as part of a much broader platform.
• Newmark Group: Newmark provides commercial real estate services including property and asset management, capital markets, and advisory. It competes for commercial third-party mandates alongside CRHMI but with a much wider service offering.
• Colliers International: Colliers is a global real estate services and investment management firm with property management capabilities across commercial asset classes. It is a broad incumbent that competes with CRHMI for commercial management mandates.

Direct peers

• Greystar Real Estate Partners: Greystar is the largest multifamily property management and investment firm in the US, managing over 800,000 units globally. It is a direct peer to CRHMI's multifamily third-party management business, operating at much larger scale but on the same core service model.
• Pinnacle Property Management Services: Pinnacle is a national multifamily management firm managing over 170,000 units for institutional and private owners. It is a direct peer in third-party multifamily property management with overlapping customer segments.
• RPM Living: RPM Living is a national multifamily property management firm managing tens of thousands of units across the US. It is a direct peer to CRHMI's multifamily property management business with a comparable mid-market institutional focus.
• Lincoln Property Company: Lincoln Property Company is a major diversified real estate services firm managing over 200,000 multifamily units and significant commercial assets. It is a direct peer across both multifamily and commercial third-party property management.
• FPI Management: FPI Management is a multifamily property management firm serving institutional owners across the US, managing over 160,000 units. It competes directly for third-party mandates on similar property types and institutional client segments as CRHMI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CoreRealtyHoldingsManagementInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Realty Holdings Management