Plop

What Plop does

Plop is a private SaaS company headquartered in Limerick, Ireland (legal entity: No Place Like Augmented Reality Limited), founded in 2018. The company operates a unified augmented reality marketing and sales platform that converts 2D product photography into photorealistic 3D models and distributes those models as AR experiences across Web AR, social ad surfaces (Facebook, Instagram, TikTok, Google), and B2B field-sales channels. The core technical proposition is app-less Web AR: shoppers can view products in their physical environment through a mobile browser without downloading an application, which the company reports drives an 11X increase in purchase intent and 3-4X conversion uplift. The platform also supports retargeting AR ads on Facebook with reported ROAS outcomes as high as 21-25X for furniture and homeware customers.

The business model combines recurring SaaS subscriptions (Tester at £247/month, Grower at £597/month, Scaler at £1,547/month, plus custom enterprise pricing) with per-unit fees for 2D-to-3D conversion ($247-$249 per product) and add-on professional services. Go-to-market is hybrid: an enterprise field-sales motion with dedicated account managers for large retailers and manufacturers, a product-led self-serve tier with 14-day and 60-day trials, and a manufacturer referral program that pays signing bonuses and 3D content credits for referred retailers. The customer base is concentrated in furniture and homeware (logos include Swyft, EZ Living Interiors, Minotti London, Tara Group, Klimmek Furniture, Michael Murphy, Meadows and Byrne, Made.com), with one audio-accessories outlier (Aux Box).

Plop operates with a 5-person core team plus open roles in sales development, machine learning, full-stack engineering, and customer success. Funding to date consists of undisclosed grants from Enterprise Ireland and the European Union at founding; no institutional VC round has been disclosed. The company has launched 1,000+ AR/VR content pieces internationally and serves customers across Europe and North America, with its primary commercial office at Dogpatch Labs in Dublin. Strategic platform integrations include Meta (Facebook/Instagram AR Ads), TikTok AR (with QR-code access), Google Swirl and Google Search 3D, and eCommerce platforms Shopify, Magento, BigCommerce, Webflow, and Wix.

Name

Plop

Legal name

No Place Like Augmented Reality Limited

Website

https://get-plop.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Plop is an Ireland-based SaaS platform that converts retailer product photos into photorealistic 3D models and deploys app-less Web AR, social AR ads, and field-sales AR experiences for furniture, homeware, and eCommerce brands across Europe and North America.

Ownership category

akta.pro rank

Product category

Augmented Reality SaaS Platform

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Augmented reality platform
• Web AR software
• 3D product visualization
• Immersive eCommerce SaaS
• AR advertising tools

Headquarters

HQ city

Limerick

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Monthly subscription tiers (Tester, Grower, Scaler) providing access to hosted AR models, ad formats, and analytics. Priced from £247/month (Tester) to £1,547/month (Scaler). Includes dedicated account manager for enterprise tier.
2. 3D Product Re-Creation: One-time fee for conversion of 2D product photos into photorealistic 3D AR-ready models. Prices at $247-$249 per product. Discounts available for large SKU volumes.
3. Professional Services Add-on: $99/month plan providing additional support services including Etiam, Maecenas tempus features.
4. Premium Plan: $249/month premium tier with additional features and capabilities.
5. Field Sales Custom Plans: Custom pricing for field sales teams with highest quality 3D content, private site with hosted AR library, one-click user experience, iOS/Android/Web compatibility. Plans to suit multiple reps, geographies and products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Plop provides a cloud-based augmented reality SaaS platform that converts retailers' 2D product images into photorealistic 3D models and deploys them as AR experiences across eCommerce websites (Web AR), social media advertising (Facebook, Instagram, TikTok, Google Ads), and field sales presentations. The platform is sold via tiered monthly subscriptions, with add-on services for 3D content creation, onboarding workshops, and ongoing technical consulting, primarily targeting homeware, furniture, and lifestyle retailers.

Product overview

Plop is a unified AR (augmented reality) marketing and sales platform that operates as a SaaS solution with multiple delivery channels. The core product is the Plop AR Platform, which serves as the central hub for managing 3D content and AR experiences. This platform is augmented by distinct modules including Web AR (for in-browser AR without app downloads), Social AR (covering Facebook AR Ads, Instagram AR, TikTok AR, and Google Ads AR), Field Sales AR (for sales team mobile presentations), and a Manufacturer AR Library (for B2B retail network distribution). Supporting services include 3D Product Re-Creation (converting 2D photos to 3D models at $249/product), Onboarding Foundations (live workshop library), and Technical Consulting: Ongoing (monthly consultant hours). The pricing structure offers four tiers: Tester (£247/month), Grower (£597/month), Scaler (£1,547/month), and Enterprise (custom pricing). Originally founded as 'No Place Like' in Limerick in 2018, the company rebranded to Plop and expanded to serve retailers across Europe and North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Plop AR Platform Cloud-based AR marketing and sales SaaS platform that enables retailers, manufacturers and field sales teams to create, manage and deploy 3D/AR product experiences across web, social media and mobile.
• Web AR App-less augmented reality product visualization that runs directly in web browsers on iOS, Android and desktop, letting shoppers view 3D products in their home environment without downloading an app.
• Social AR AR experiences deployed across social media advertising platforms including Facebook Ads, Instagram, TikTok and Google Ads, with analytics to track engagement and conversions.
• Field Sales AR AR solution for B2B field sales teams that enables sales reps to present full 3D product ranges to clients on iOS, Android and Web devices, eliminating the need to transport physical samples or use slide decks.
• Manufacturer AR Library Hosted private AR content library solution for manufacturers and wholesalers that allows them to share AR-ready product content with their retailer network and support B2B selling.
• 3D Product Re-Creation Service in which Plop's in-house 3D designers convert a customer's 2D eCommerce photos and dimensions into photorealistic, AR-ready 3D models, typically priced at $247-$249 per product with discounts for large SKU volumes.
• Onboarding Foundations Paid onboarding service providing access to a library of live workshops to assist retailers, manufacturers and field sales teams with Plop AR platform implementation, delivered over a 90-day period from purchase.
• Technical Consulting: Ongoing Recurring technical consulting add-on providing up to five hours per month of remote access to Plop's technical consultants for general technical support and project guidance, with unused hours expiring at month end.

Quantifiable outcome

• 25X ROI on Facebook AR ads (Swyft case study)
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core, strategic and supporting.

• Meta (Facebook/Instagram)coreTechnology or IntegrationCore technology integration partner enabling AR ad formats and experiences on Facebook and Instagram platforms. Plop creates AR effects published to customer Facebook pages and manages campaigns through Meta Business Suite.
• TikTokstrategicTechnology or IntegrationEmerging platform partner for AR experiences. Plop has launched TikTok AR integration allowing QR code scanning for AR access on the platform.
• GooglestrategicTechnology or IntegrationIntegration partner for Google Swirl interactive ads and Google Search 3D/AR results. Requires admin access to customer Google Ads accounts for campaign management.
• ShopifystrategicTechnology or IntegrationE-commerce platform integration for AR deployment on Shopify storefronts. Supported integration per Product Specific Terms.
• Dogpatch LabssupportingOthersDublin-based tech incubator and coworking space where Plop maintains an office location.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Threekit: 3D product visualization and AR platform for furniture and retail eCommerce. Direct competitor serving many of the same homeware/furniture brands with a similar 2D-to-3D visualization and 'view in your space' proposition.
• Sayduck: 3D and AR product visualization SaaS integrated with Shopify, Magento and BigCommerce. Direct peer offering very similar SKU-based eCommerce AR workflows.
• Marxent: 3D/AR commerce platform specifically targeting furniture and homeware retailers. Direct competitor in the same vertical with room-planning and in-home AR visualization features.
• Zappar: AR creation and publishing platform used by brands and agencies for web AR campaigns. Direct peer in app-less Web AR commerce creative tools.
• Obsess: AR/VR shopping platform for retail brands enabling virtual stores and AR product try-on. Direct peer in immersive commerce targeting retailers and brands.
• 8th Wall: Web-based AR development platform focused on app-less WebXR experiences for commerce and marketing. Direct competitor to Plop's Web AR offering with deeper enterprise tooling and broader SDK reach.
• Emersya: 3D/AR product visualization platform for eCommerce with 2D-to-3D conversion and AR in-browser preview. Direct peer in 3D model hosting and AR try-on for retailers.

Broad incumbents

• Snap (Snapchat): Snap's AR Lens and Shopping AR suite are embedded in Snapchat and increasingly on eCommerce sites. Broad incumbent offering AR formats that compete with Plop's Facebook/Instagram AR ads at scale.
• Meta (Spark AR / Advantage+): Meta operates Spark AR and AR Ads directly on Facebook/Instagram, the same surfaces Plop distributes on. Broad incumbent that defines the platform rules and could disintermediate third-party AR ad layers.

Emerging players

• Aryel: European (Italian) AR marketing SaaS offering web AR campaigns with focus on lead generation and brand engagement. Emerging peer with overlapping use cases in AR ads and product visualization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/getplop
• Instagraminstagram.com/getplop
• TikTokvm.tiktok.com/ZMF9yBXUm
• LinkedInlinkedin.com/company/get-plop

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plop