Heavy Equipment Guide
Heavy Equipment Guide is a Canadian B2B trade media publication, operated by Baum Publications Ltd. in Vancouver since approximately 1985-1986, serving construction, roadbuilding, and aggregates industry professionals with news, a product database, company directory, video content, newsletter, and digital magazine.
- Company typePrivate
- Founded1986
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Heavy Equipment Guide does
Heavy Equipment Guide is a Canadian B2B trade media publication operated by Baum Publications Ltd., headquartered in Vancouver, British Columbia, that has been published continuously since approximately 1985-1986 and reached Volume 41 in 2026. The publication serves the Canadian construction, roadbuilding, and aggregates industries, with an audience comprising equipment dealers and distributors, contractors and construction companies, equipment manufacturers, and equipment rental companies. Its editorial coverage spans earthmoving, asphalt paving, road and bridge construction, concrete construction, aggregates, cranes and lift, trucks, equipment management, light and compact equipment, mining, and the rental market.
The company's core product is a unified publishing platform built around a content management system and digital publishing infrastructure. It delivers content through a primary website (heavyequipmentguide.ca), a weekly email newsletter, a monthly digital magazine (iPad/mobile) paired with a bimonthly print edition, a video content library, a product database covering 13 equipment categories (excavators, wheel loaders, skid-steer loaders, compact track loaders, telehandlers, backhoe loaders, articulated dump trucks, trailers, horizontal grinders, material handlers, compactors, and tires), a directory of 2,269 industry companies, and topic-specific RSS feeds spanning 11 content categories including Electrification and Technology. The platform provides equipment specifications, comparison content, news, appointment announcements, and conference coverage (CONEXPO-CON/AGG, Trimble Dimensions).
The business model is a hybrid B2B media operation combining (a) advertising and sponsorship revenue from equipment manufacturers, dealers, and service providers placing ads and sponsored content across newsletter, website, and digital magazine inventory, with (b) a freemium digital magazine subscription line offering both free and paid access tiers. The go-to-market is primarily direct-to-consumer via self-serve digital subscription and newsletter signup, supplemented by event-driven sponsorship sales to OEMs. Specific subscription pricing is not publicly disclosed.
Heavy Equipment Guide firmographics
Firmographics- Name
- Heavy Equipment Guide
- Legal name
- Baum Publications Ltd.
- Website
- https://heavyequipmentguide.ca
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heavy Equipment Guide is a Canadian B2B trade media publication, operated by Baum Publications Ltd. in Vancouver since approximately 1985-1986, serving construction, roadbuilding, and aggregates industry professionals with news, a product database, company directory, video content, newsletter, and digital magazine.
- Ownership category
- akta.pro rank
Heavy Equipment Guide industry classification
Industry- Product category
- Trade Media and Publications
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)
Keywords
Where Heavy Equipment Guide is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Heavy Equipment Guide business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising and Sponsorship: B2B media company generating revenue through advertising and sponsored content placements within newsletter, website, and digital magazine. Advertisers include equipment manufacturers, dealers, and service providers targeting the heavy equipment industry.
- Magazine Subscriptions: Digital magazine delivery with free and paid subscription options. Magazine covers latest industry news, product information, and equipment technologies for Canadian construction markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Digital Magazine Access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Heavy Equipment Guide product offering
Product offeringCore offering
Heavy Equipment Guide is a Canadian B2B trade media publication that operates a digital content platform covering the construction, roadbuilding, aggregates, and heavy equipment industries. The company sells advertising/sponsored content placements, offers a digital magazine with free and paid subscription options, and distributes industry news through a website, weekly email newsletter, and topic-specific RSS feeds.
Product overview
Heavy Equipment Guide is a media publication company that operates a comprehensive online platform for the Canadian heavy equipment industry. The company offers a unified portfolio of products including a product database with equipment specifications across 12 categories (excavators, wheel loaders, skid-steer loaders, compact track loaders, telehandlers, backhoe loaders, articulated dump trucks, trailers, horizontal grinders, material handlers, compactors, and tires), industry news coverage with latest headlines and features, a video content platform, a directory of 2,269 companies, a monthly digital magazine, a weekly newsletter, and topic-specific RSS feeds. The platform covers the construction, roadbuilding, aggregates, mining, and related equipment sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Heavy Equipment Product Database Comprehensive online database of heavy equipment products and machinery specifications across multiple categories including excavators, wheel loaders, skid-steer loaders, compact track loaders, telehandlers, backhoe loaders, articulated dump trucks, trailers, horizontal grinders, material handlers, compactors, and tires. Used by equipment buyers, dealers, and contractors researching machinery options in the Canadian market.
- Industry News Coverage Daily/regular news coverage of the heavy equipment industry including new equipment releases, industry developments, technology updates, executive appointments, and company announcements relevant to the Canadian construction, roadbuilding, and aggregates markets.
- Video Content Platform Online video library featuring equipment demonstrations, industry event coverage, product showcases, and technology features for heavy construction and mining equipment, organized by topic categories including Equipment, Aggregates, Roadbuilding, Cranes & Lift, Trucks, Technology, Concrete, C&D, Safety, and Industry News.
- Company Directory Online directory listing 2,269 heavy equipment industry companies including manufacturers, distributors, dealers, contractors, service providers, and industry associations for buyer reference and networking.
- Digital Magazine Monthly digital magazine delivered via iPad and mobile devices covering the latest industry news, product information, and new equipment technologies for Canadian construction, roadbuilding, and aggregates markets. Available via free and paid subscription; a bimonthly print edition is also produced.
- Newsletter Weekly email newsletter delivering information about newly released equipment, technologies, industry news, product introductions, and updates about manufacturers, distributors, and rental outlets. Free subscription available.
- RSS Feeds Topic-specific RSS feeds available across 12 content categories (Aggregates, C&D, Concrete, Cranes & Lift, Electrification, Equipment, Industry News, Roadbuilding, Safety, Technology, and Trucks) allowing subscribers to receive automated content updates via feed readers.
Companies that use Heavy Equipment Guide
Customer profileSegments4 records
Ideal customer profiles3 records
Heavy Equipment Guide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heavy Equipment Guide partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TrimblecoreTrimble is a featured sponsor on Heavy Equipment Guide, promoting Trimble Dimensions 2026 user conference. Heavy Equipment Guide provides marketing channel for Trimble to reach construction equipment industry audience. Sponsored content appears in newsletter and website.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Heavy Equipment Guide competitors and assessment
Company assessmentDirect peers
- Equipment World: U.S.-focused B2B trade media covering heavy construction equipment, roadbuilding, and aggregates. Directly comparable in vertical focus and audience, though operating in a larger U.S. market; backed by Randall-Reilly with greater scale.
- Better Roads: Trade publication focused on road and bridge construction equipment, materials, and technologies. Overlaps directly with HEG's roadbuilding content vertical.
- ForConstructionPros.com: Digital-first B2B media brand for construction contractors and fleet managers covering equipment, trucks, and technology. Same vertical and similar multi-channel (web, newsletter, video) content strategy.
- Aggregates Manager: B2B media focused on the aggregates industry covering crushing, screening, and material handling equipment. Mirrors HEG's aggregates content vertical.
- Construction Equipment Guide: Long-running U.S. publication serving equipment buyers, dealers, and contractors with news, classifieds, and auction data. Closest direct analogue to Heavy Equipment Guide by name, format, and audience served.
- Rental Equipment Register: Trade publication serving the equipment rental industry. Comparable to HEG's rental market coverage vertical.
- Equipment Today: Construction equipment trade publication covering product reviews, technology, and contractor operations. Same audience and editorial scope.
- Compact Equipment Magazine: B2B publication focused on compact and light construction equipment including skid-steers, compact track loaders, and mini-excavators — categories HEG covers in depth.
Regional players
- Rock to Road: Canadian trade publication covering aggregates, roadbuilding, and construction equipment. Directly comparable to HEG in both geography (Canadian) and editorial verticals.
- Crane & Hoist Canada: Canadian trade publication focused on cranes, lifting, and access equipment. Closest geographic peer to Heavy Equipment Guide, operating in the same Canadian market with adjacent vertical focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Heavy Equipment Guide social profiles
Digital presenceHeavy Equipment Guide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heavy Equipment Guide leadership team
Management profileNumber of profiles
Profiles5 records
Heavy Equipment Guide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heavy Equipment Guide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heavy Equipment Guide
What does Heavy Equipment Guide do?
Heavy Equipment Guide is a Canadian B2B trade media publication that operates a digital content platform covering the construction, roadbuilding, aggregates, and heavy equipment industries. The company sells advertising/sponsored content placements, offers a digital magazine with free and paid subscription options, and distributes industry news through a website, weekly email newsletter, and topic-specific RSS feeds.
Is Heavy Equipment Guide a public or private company?
Heavy Equipment Guide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heavy Equipment Guide founded?
Heavy Equipment Guide was founded in 1986. It employs 11 to 50 people.
Where is Heavy Equipment Guide based?
Heavy Equipment Guide is headquartered in Vancouver, Canada, in the North America region.
How does Heavy Equipment Guide make money?
Two revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are magazine Subscriptions.
Who are Heavy Equipment Guide's main competitors?
Direct peers on record are Equipment World, Better Roads, ForConstructionPros.com, Aggregates Manager, Construction Equipment Guide, Rental Equipment Register, Equipment Today and Compact Equipment Magazine. Regional players are Rock to Road and Crane & Hoist Canada.
Does Heavy Equipment Guide have an API?
No public API is recorded for Heavy Equipment Guide.
What industry is Heavy Equipment Guide in?
Heavy Equipment Guide's product category is Trade Media and Publications. Its primary akta.pro industry code is IMAHABAH, Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers). Its SIC code is 3530.