What rental equipment register does

Rental Equipment Register (RER) is a B2B trade publication serving the equipment rental industry, operating as a vertical brand within Endeavor Business Media, a private business-to-business media company. RER's editorial coverage targets owners and managers of equipment rental companies (primarily construction and DIY equipment), with secondary audiences among equipment manufacturers and industry analysts tracking a $70 billion+ U.S. equipment rental market.

RER produces a diversified content portfolio anchored by a bimonthly print and digital magazine (most recent issue May/June 2026), the annual RER 100 ranking of the world's largest rental companies, an email newsletter, sponsored white papers, live and on-demand webinars, a leadership section (RER Leaders), and an industry job board/classifieds marketplace. Distribution is multi-channel: rermag.com, digital edition via mydigitalpublication.com, subscription fulfillment via Dragonforms, and active social media profiles on Facebook, LinkedIn, and Twitter. RER is co-branded with Baird on a quarterly rental industry revenue sentiment survey and cross-links with affiliated Endeavor brands Construction Equipment and Roads & Bridges, forming a cross-vertical media network.

The business model is classic B2B trade media: magazine subscriptions, display and classified advertising (including recruitment listings), sponsored white papers, and gated research/ebook downloads (e.g., RER 100 eBook). No pricing, revenue, or headcount figures are publicly disclosed, and RER has no mobile app, public API, or documented AI/ML capabilities. Geographic focus is North America (USA) with global digital distribution.

Name

rental equipment register

Legal name

Rental Equipment Register

Website

https://rermag.com

Company type

Private

Operating status

Operating

Short description

Rental Equipment Register (RER) is a B2B trade publication and media platform covering the $70 billion+ U.S. equipment rental industry for rental company owners and managers, equipment manufacturers, and industry analysts, operated under Endeavor Business Media.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels4 records

Marketing channels6 records

Core offering

Rental Equipment Register (RER) is a B2B trade publication covering the equipment rental industry, producing news, analysis, and product information for owners and managers of equipment rental companies, equipment manufacturers, and industry analysts. Its core offerings include the bimonthly RER Magazine (print and digital), the RER 100 annual ranking of the world's largest rental companies, email newsletters, sponsored white papers, live and on-demand webinars, a job board and classifieds, and the RER Leaders executive content section.

Product overview

Rental Equipment Register (RER) is a trade publication and media platform for the equipment rental industry, producing editorial content across multiple channels. The company offers a unified portfolio of content products: the flagship RER Magazine (print and digital), the RER 100 annual research report on the world's largest rental companies, an email Newsletter delivering industry news and insights, White Papers covering specialized topics, a Job Board/Classifieds marketplace, and digital Webinars. These offerings serve owners and managers of equipment rental companies, equipment manufacturers, and industry analysts.

Differentiator

Problem solved

Functional benefit

Products and services

• RER Magazine Flagship print and digital bimonthly magazine covering equipment rental industry news, features, and product information for owners and managers of equipment rental companies, equipment manufacturers, and industry analysts.
• RER 100 Annual ranking and report covering the world's largest equipment rental companies, distributed as a downloadable eBook and serving as an industry benchmark for fleet size and market position.
• RER Newsletter Email newsletter delivering top stories, industry insights, and relevant research curated by RER editors to equipment rental professionals.
• White Papers Industry research and analysis reports, including sponsored white papers on topics such as equipment theft prevention, water pumping solutions, and access equipment trends, offered as gated downloads.
• Job Board / Classifieds Employment listings and classified advertisements for the equipment rental industry, supporting recruitment and equipment-related listings.
• RER Leaders Special editorial section featuring equipment rental industry leadership content and executive perspectives.
• RER Webinars Live and on-demand educational sessions covering equipment rental industry topics such as equipment theft prevention and job site challenges.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Construction EquipmentminorOthersAffiliated brand under the same parent company Endeavor Business Media. RER cross-links to Construction Equipment publication, sharing audiences in the construction equipment ecosystem.
• Roads & BridgesminorOthersAffiliated brand under Endeavor Business Media. Cross-promotional relationship within the infrastructure/construction media network.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Equipment World: B2B trade media brand covering construction equipment, including rental industry coverage. Competes for the same audience of equipment owners, contractors, and rental operators with news, rankings, and product coverage.
• Roads & Bridges: Sister publication under Endeavor Business Media covering infrastructure and road construction. Same parent, similar B2B media model, and shared advertisers in the heavy equipment ecosystem.
• Aggregates Manager: Trade publication covering the aggregates and heavy equipment industry with adjacent equipment rental coverage. Similar B2B media model and audience overlap with construction equipment buyers.
• OEM Off-Highway: Trade media serving off-highway equipment manufacturers and component suppliers. Comparable as B2B publication covering equipment categories that overlap with construction and rental applications.
• Construction Dive: B2B media outlet delivering construction industry news, including equipment and rental coverage. Competes with RER for executive-level readership and advertiser attention in the construction equipment space.
• Better Roads: Trade publication for road and bridge infrastructure professionals. Overlaps with RER's construction equipment coverage and shares advertiser base among heavy equipment OEMs and rental providers.
• ForConstructionPros.com: B2B media brand for construction professionals with dedicated equipment and rental sections. Comparable as digital-first trade media covering equipment selection, fleet management, and rental market trends.
• Construction Equipment: Sister trade publication under Endeavor Business Media covering construction equipment. Directly comparable as a B2B media property serving the same equipment ecosystem with overlapping advertisers and audience.
• Equipment Today: B2B trade publication for contractors covering equipment selection and fleet management, including rental topics. Direct competitor for equipment decision-maker readership and OEM advertising dollars.

Regional players

• International Rental News: Trade publication from KHL Group covering the global equipment rental industry. Comparable as a niche B2B title focused specifically on rental companies and OEMs, but with a broader international geographic scope than RER's U.S.-centric coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/RERmagazine
• Facebookfacebook.com/rentalequipmentregister
• LinkedInlinkedin.com/company/rental-equipment-register-rer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about rental equipment register