J C Video Systems

What J C Video Systems does

JC Video Systems, Inc. is a privately held, founder-operated software and hardware vendor founded in 1983 and headquartered in Draper, Utah. The company specializes in motion analysis technology for golf instruction, serving professional golf instructors as its primary customer segment, with golf training facilities, academies, and driving ranges as a secondary segment. Its product portfolio centers on the Digital Mirror software platform — offered as a desktop PC product and a mobile application — which enables instructors and students to capture, mark, measure, and compare swing video. Adjacent offerings include a Ground Force Analysis module, the camera-based PUTTLOGIX putter fitting system distributed via partnership, and JC Video Studios, a turnkey service that plans and installs state-of-the-art training facilities using AutoCAD, handles equipment consultation, and manages projects through grand opening. The company also hosts instructor-branded websites (myteachingpro.com) with a simplified content editor, positioning JC Video as an integrated single-vendor stack for golf coaching businesses rather than a point software vendor.

The business model combines three revenue streams. Hardware and equipment sales cover cameras, lighting, and complete turnkey training facility installations priced on a quote basis. Software subscriptions run on annual contracts: a Premium plan at $1,200 per year that includes remote access support, all updates, and priority technician access, and a Standard plan at $249 per year (first year free) that bundles basic support and software updates. Professional services revenue comes from studio design, installation, and project management engagements. Free technical support via email with a 24-hour response time is offered, while paid tiers unlock the substantive support value. The go-to-market is sales-led and direct: a professional sales team handles phone- and email-based inquiries, provides consultation for custom studio solutions, and the corporate website serves as the primary digital presence with no visible social media or content marketing footprint.

Operationally, JC Video is closely held with no disclosed parent company, institutional investors, or venture/PE backing. The management team is led by President Mark Connell. The company is active and operational (copyright notice extending to 2026), but the addressable market is a narrow vertical — golf instruction — and the firm appears to function as a long-tenured specialist rather than a scaling software platform. No API, SDK, third-party integrations, or ecosystem partnerships beyond PUTTLOGIX are disclosed.

Name

J C Video Systems

Legal name

JC Video Systems, Inc.

Website

https://jcvideo.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

JC Video Systems, founded in 1983 and based in Draper, Utah, provides motion analysis software (Digital Mirror), camera-based training systems, turnkey studio design and installation, and instructor web hosting, serving professional golf instructors and training academies as a niche vertical software, hardware, and services vendor.

Ownership category

akta.pro rank

Product category

Golf Instruction Technology

NAICS

Software Publishers (5132)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)

Keywords

• Golf instruction software
• Motion analysis systems
• Video analysis equipment
• Sports training technology
• Studio design services

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Hardware and Equipment Sales: Sale of video analysis equipment, cameras, lighting systems, and complete turnkey training facility solutions including studio design and installation services
2. Software Subscriptions: Annual subscription plans for software access including Digital Mirror software, cloud services, and technical support. Premium plan at $1200/year includes remote access support and all updates; Standard plan at $249/year includes basic support and software updates
3. Professional Services: Studio design, installation, and consulting services for creating training facilities, including building planning using AutoCAD, equipment consultation, and project management through grand opening

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

JC Video Systems sells motion analysis software and hardware for golf instruction, centered on its Digital Mirror software platform (PC and Mobile). The company also provides turnkey studio design and installation services, web design and hosting for instructors, and resells the PUTTLOGIX camera-based putter fitting system. Customers are primarily golf instructors and training facilities seeking integrated coaching and student communication tools.

Product overview

JC Video Systems delivers advanced coaching and teaching products since 1983, offering a suite of motion analysis tools for golf instruction. The product portfolio centers on the Digital Mirror software platform (available as Desktop PC and Mobile App versions), complemented by Ground Force Analysis tools. The company also provides turnkey studio design/installation services and web hosting solutions. A partner product, PUTTLOGIX, offers camera-based putter fitting technology.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Mirror: Motion analysis software for capturing and comparing video for sports instruction, available in PC and Mobile versions.
• PuttLogix

Products and services

• Digital Mirror Ultimate For PC Motion analysis software for PC that allows users to capture, mark, measure, and monitor their progress using a digital camcorder. Designed for golf instructors and serious individual users seeking professional-level analysis tools.
• Digital Mirror Mobile App Mobile application version of the Digital Mirror motion analysis software, allowing users to capture and compare video for sports instruction on mobile devices. Available on both Play Store and Apple Store.
• Ground Force Analysis Analysis tool for measuring ground forces during athletic performance, integrated with motion capture systems. Used by golf instructors to provide additional biomechanical data for swing analysis.
• PUTTLOGIX Camera-Based Putter Fitting System Camera-based putter fitting system for golf instruction featuring automatic calibration with no sensors or setup time required. Marketed as a partner product and sold through JC Video Systems.
• JC Video Studios (Turnkey Studio Design & Installation) Complete turnkey services for creating state-of-the-art golf training facilities, including building planning, design and layout (using AutoCAD to modify architects' drawings), equipment consultation and purchase, and installation from start through grand opening. JC Video works with contractors to keep projects on-time and within budget.
• Web Design & Hosting Full web design and hosting solutions for golf instructors, featuring a Microsoft Word-style editing interface for easy content management. Allows instructors to add or modify text, images, documents, links, tables, and videos to their professional websites.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Blast Motion: Blast Motion offers sensor-based swing analysis for golf and baseball with a mobile app, comparable to JC Video's Digital Mirror on the analysis side but using a different (wearable sensor) technical approach that competes for the same instructor-driven analytics use case.
• Arccos Golf: Arccos provides AI-powered golf performance tracking via wearable sensors and a mobile app, an emerging player whose data-driven instruction angle overlaps JC Video's swing analytics focus, particularly with tech-forward instructors.

Direct peers

• V1 Golf: V1 Golf is a direct competitor offering video analysis software and mobile apps for golf instructors - the same core product category as JC Video's Digital Mirror, serving the same PGA professional and academy customer base with subscription-based delivery.
• K-Motion: K-Motion provides 3D motion capture and biofeedback systems for golf and baseball instruction, comparable to JC Video's ground force analysis and motion capture stack for coaches and academies.
• AboutGolf: AboutGolf sells simulator studio hardware and software bundles to golf instructors and academies, with a comparable turnkey studio installation model to JC Video Studios and an overlapping instructor and academy buyer.
• Swing Catalyst: Swing Catalyst sells camera-based motion analysis hardware and software bundles to golf instructors and studios, directly overlapping JC Video's camera + software + studio combination and targeting the same teaching professional buyer.

Broad incumbents

• FlightScope: FlightScope provides radar-based golf performance tracking hardware with accompanying software, targeting instructors and academies - a comparable offering to JC Video's motion analysis tools from a more established, broader-portfolio vendor.
• TrackMan: TrackMan is a well-capitalized incumbent in golf performance measurement, offering radar-based launch monitors combined with video and simulation software - a broader portfolio that competes with JC Video's hardware-software bundles for training facility and instructor budgets.
• Full Swing Kit: Full Swing produces indoor golf simulators and launch monitors used by instructors and academies, an adjacent but comparable offering to JC Video's studio design service and motion analysis stack for training facilities.
• Foresight Sports: Foresight Sports manufactures launch monitors and simulator solutions for golf and offers integrated video analysis; as a broader sports technology incumbent it competes for the same training facility capital expenditure that JC Video targets with its turnkey studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jcvideosystems
• Facebookfacebook.com/jcvideosystems
• LinkedInlinkedin.com/company/jc-video-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J C Video Systems