Blast Motion
Blast Motion is a Carlsbad, CA-based sports technology company that builds sensor-based swing analyzers and AI-powered coaching software for baseball, softball, and golf, serving individual athletes, coaches, college and professional teams, and equipment/event partners.
- Company typePrivate
- Founded2007
- HeadquartersCarlsbad, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Blast Motion does
Blast Motion is a Carlsbad, California-based sports technology company founded in 2007 that develops sensor-based swing analysis systems for baseball, softball, and golf. Its core product is the Gen 3 Swing Analyzer — a small motion sensor that attaches to a bat knob or club grip and captures structured swing data including swing path, bat/club speed, tempo, time to contact, attack angle, and rotation. Sensor data is paired with a mobile app, the proprietary Blast iQ AI scoring and recommendation engine, computer-vision-based ball flight analysis, and the Blast Connect cloud platform that adds Coach Mode, team reports, and remote coaching for multi-player workflows. The company claims the largest swing dataset in the category at 400M+ swings measured, with 83% of professional baseball teams and 200+ tour golf professionals among its users.
The business operates a hybrid hardware-plus-subscription model. The consumer-grade Gen 3 Swing Analyzer retails at $119.96 (currently discounted from $149.95) and includes a one-month subscription membership; recurring BlastMotion Subscription / Premium Services revenue extends the customer relationship with advanced AI scoring, ball flight metrics, and cloud storage. Distribution combines a direct-to-consumer e-commerce store, enterprise field sales for custom team and camp packages, and a community-led motion built on an influencer program, certifications, and 100+ industry partners spanning equipment OEMs (Wilson, Rawlings, Louisville Slugger, Easton, Marucci), governing bodies (USA Softball, WBSC Europe), recruiting platforms, and event operators. A $60,000,000 financing closed on 2023-08-31, and the company is led by co-founder and CEO Michael Fitzpatrick, with founder Ryan Kaps and President/COO Roger Weingarth.
Blast Motion firmographics
Firmographics- Name
- Blast Motion
- Legal name
- Blast Motion
- Website
- https://blastmotion.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blast Motion is a Carlsbad, CA-based sports technology company that builds sensor-based swing analyzers and AI-powered coaching software for baseball, softball, and golf, serving individual athletes, coaches, college and professional teams, and equipment/event partners.
- Ownership category
- akta.pro rank
Blast Motion industry classification
Industry- Product category
- Sports Technology / Swing Analysis Sensors
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG)
- akta.pro secondary industries
- Baseball & Softball Equipment Retail (CRAMAEAA), Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)
Keywords
Where Blast Motion is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Markets served
Blast Motion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Sale of motion sensors (Gen 3 Swing Analyzers) for baseball, softball, and golf. Products include sensor with bat/club attachment and initial subscription period.
- Subscription Services: Monthly subscription membership (BlastMotion Subscription/Premium Services) providing access to advanced features including Blast iQ, ball flight metrics, mobile video analysis, and enhanced data storage.
- Team/Corporate Packages: Custom packages for teams and organizations including multiple sensors and premium service subscriptions for coaches and team managers.
- Training Center/Camps: Blast training center registration and event solutions for camps and organizations to incorporate swing analysis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Blast Baseball Swing Analyzer - Individual |
| Unit Pricing | One time/ perpetual license | Blast Softball Swing Analyzer - Individual |
| Unit Pricing | One time/ perpetual license | Blast Golf Swing & Stroke Analyzer |
| Subscription | Monthly | BlastMotion Subscription |
| Hybrid | Multi-year contract | Team Pricing - Custom Packages |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Blast Motion product offering
Product offeringCore offering
Blast Motion manufactures and sells Gen 3 sensor-based swing analyzers for baseball, softball, and golf, paired with a subscription-based mobile and cloud platform (Blast Connect) that delivers AI-powered swing scoring (Blast iQ), 3D swing visualization, auto-edited video, and machine-vision ball flight analysis. The offering is sold as sport-specific bundles (Blast Baseball, Blast Softball, Blast Golf) to individual athletes and as custom team packages to coaches, colleges, professional teams, and camps.
Product overview
Blast Motion offers a unified sports technology platform consisting of three sport-specific sensor-based swing analyzers (Blast Baseball, Blast Softball, and Blast Golf) that share the Gen 3 Swing Analyzer hardware and the Blast Connect cloud platform. The core offering combines sensor-based motion capture with AI-powered insights via Blast iQ, auto-edited video analysis, and coaching tools for team management. Products range from consumer retail ($119.96 each) to enterprise team pricing with custom packages. The platform is position as the #1 hitting improvement solution across baseball, softball, and golf, with trusted adoption by 300+ college and pro teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Blast Baseball Swing Analyzer Sport-specific sensor bundle for baseball hitters that pairs the Gen 3 Swing Analyzer with the Blast Connect mobile app and one-month subscription, tracking swing path, bat speed, time to contact, attack angle, rotation score, and power, with auto-clipped video and AI swing assessments. Priced at $119.96 (was $149.95).
- Blast Softball Swing Analyzer Sport-specific sensor bundle for softball hitters that pairs the Gen 3 Swing Analyzer with softball-tailored drills, goals, and the Blast Connect app, tracking swing path, speed, timing, and power. Priced at $119.96 (was $149.95).
- Blast Golf Swing & Stroke Analyzer Sensor bundle for golfers that pairs the Gen 3 Swing Analyzer with standard and oversize club attachments and the Blast Connect mobile app, tracking club speed, tempo, face rotation, attack angle, and putting metrics for full swing, short game, and putting. Priced at $119.96 (was $149.95).
- Team and Camp Solutions Custom-priced enterprise packages for teams, college programs, travel organizations, camps, and tournaments that bundle multiple Gen 3 sensors with Premium Services subscriptions, Coach Mode, recruiting tools, and custom reporting.
Quantifiable outcome
- Train To Reign: Automatically capture valuable swing metrics for every hit ball and view each swing with 3D avatar from every angle
- +2 more outcomes
Companies that use Blast Motion
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Blast Motion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Blast Motion partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- USA SoftballcoreOfficial swing analyzer technology of USA Softball and official supplier of the USA Softball Women's National Team. Provides data capture and analysis technology for national team training and competition.
- World Baseball Softball Confederation Europe (WBSC Europe)coreOfficial technology partner for European baseball and softball confederation, providing swing analysis technology for European athletes and competitions.
- Cape Cod Baseball LeagueminorSummer collegiate baseball league partner with logo displayed on Blast industry partners page.
- Prep Baseball Report (PBR)minorBaseball scouting and reporting organization partner with logo displayed on Blast industry partners page.
- Premier Girls Fastpitch (PGF)minorGirls fastpitch softball organization partner with logo displayed on Blast industry partners page.
- Next College Student Athlete (NCSA)minorCollege recruiting platform partner with logo displayed on Blast industry partners page.
- Area Code BaseballminorBaseball showcase event organization partner with logo displayed on Blast industry partners page.
- 3STEP SportsminorYouth sports event and training organization partner with logo displayed on Blast industry partners page.
- Hurricane Junior Golf TourminorJunior golf tour organization partner with logo displayed on Blast industry partners page.
- Five Iron GolfminorGolf training facility and entertainment partner with logo displayed on Blast industry partners page.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Blast Motion competitors and assessment
Company assessmentBroad incumbents
- FlightScope: FlightScope manufactures Doppler-radar launch monitors for golf, baseball, and softball used by coaches and fitters. It overlaps Blast on swing and ball-flight data capture across the same three sports.
- Trackman: Trackman is an established Doppler-radar launch monitor and golf/ball-tracking platform widely used on tour and in fitting studios. It competes with Blast Golf in swing and ball-flight analytics, with broader enterprise positioning.
- Garmin (Approach / fenix lines): Garmin makes golf GPS watches and wrist-worn shot-tracking products (Approach) with swing-tempo and club-tracking metrics. It competes with Blast Golf in consumer golf analytics through wearable devices rather than bat/club sensors.
Direct peers
- Rapsodo: Rapsodo makes sensor-based launch monitors and swing/ball-tracking hardware for baseball, softball, and golf—the exact sports Blast serves. It competes head-to-head with Blast's sensor-plus-AI approach with private-equity backing.
- Diamond Kinetics: Diamond Kinetics builds sensor-equipped baseball/softball bats and swing analytics platforms used at the collegiate and youth levels. It directly competes with Blast in baseball and softball swing measurement.
- Zepp (formerly Zepp Labs): Zepp makes sensor-based sports wearables (formerly baseball/softball, now broader sports) with AI swing analysis apps. It uses the same sensor-plus-mobile-platform model as Blast Motion.
Emerging players
- HackMotion: HackMotion builds wrist-worn sensors for golf swing analysis with a mobile app for tempo and face-angle feedback. It competes with Blast Golf in the consumer swing-sensor niche.
- KinaTrax: KinaTrax provides markerless motion-capture and biomechanics for baseball pitchers and hitters using high-speed camera systems. It overlaps with Blast in advanced player development analytics for college and pro baseball.
- Arccos: Arccos makes sensor-equipped golf grips and a mobile app for shot tracking and AI-powered club recommendations. It competes with Blast Golf in the consumer data-driven golf training segment.
Regional players
- Full Swing Golf: Full Swing builds indoor golf simulators and launch monitors (including radar-based Pro 2.0) for fitting studios and consumers. It overlaps with Blast Golf on launch-monitor-based swing and ball-flight data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Blast Motion social profiles
Digital presenceBlast Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blast Motion leadership team
Management profileNumber of profiles
Profiles4 records
Blast Motion funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blast Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blast Motion
What does Blast Motion do?
Blast Motion manufactures and sells Gen 3 sensor-based swing analyzers for baseball, softball, and golf, paired with a subscription-based mobile and cloud platform (Blast Connect) that delivers AI-powered swing scoring (Blast iQ), 3D swing visualization, auto-edited video, and machine-vision ball flight analysis. The offering is sold as sport-specific bundles (Blast Baseball, Blast Softball, Blast Golf) to individual athletes and as custom team packages to coaches, colleges, professional teams, and camps.
Is Blast Motion a public or private company?
Blast Motion is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blast Motion founded?
Blast Motion was founded in 2007. It employs 51 to 100 people.
Where is Blast Motion based?
Blast Motion is headquartered in Carlsbad, United States, in the North America region.
How does Blast Motion make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Services, team/Corporate Packages and training Center/Camps.
Who are Blast Motion's main competitors?
Broad incumbents on record are FlightScope, Trackman and Garmin (Approach / fenix lines). Direct peers are Rapsodo, Diamond Kinetics and Zepp (formerly Zepp Labs). Emerging players are HackMotion, KinaTrax and Arccos. Full Swing Golf is listed as a regional player.
Does Blast Motion have an API?
No public API is recorded for Blast Motion.
What industry is Blast Motion in?
Blast Motion's product category is Sports Technology / Swing Analysis Sensors. Its primary akta.pro industry code is CRAMAGAG, Golf Training Aids & Swing Analytics Retail, with a secondary code of CRAMAEAA, Baseball & Softball Equipment Retail. Its NAICS code is 33992 and its SIC code is 7900.