Uniac Insurance

What Uniac Insurance does

J.P. Uniac Insurance Broker Ltd., operating as Uniac Insurance, is a privately held, family-owned insurance brokerage founded approximately 30 years ago and headquartered in Mitchell, Ontario, Canada. The firm operates as a traditional broker, representing eleven insurance carriers — Aviva, Echelon, Germania, Economical, Howick Mutual, Intact, Optimum, South Western Insurance Group, Travelers, Trillium Mutual, and Wawanesa — and places personal and commercial lines on behalf of clients rather than underwriting risk itself.

The brokerage offers six core product lines: Property, Farm, Auto, Business, Life, and Recreational insurance. Customers are individual farm owners, homeowners, automobile owners, and small business operators primarily in southwestern Ontario. Distribution is conducted via phone (519-348-9012), the company website (uniacinsurance.ca), and direct in-person engagement, supplemented by local community sponsorships such as Lights on Stratford, the Mitchell outdoor rink, and a $10,000 donation to West Perth Village.

Uniac generates revenue through commissions paid by the represented insurance carriers on placed and maintained policies; clients are not directly charged brokerage fees. The firm holds Registered Insurance Brokers of Ontario (RIBO) compliance and adheres to the CISRO Principles of Conduct for insurance intermediaries. Leadership transitioned from founder Joe Uniac to the husband-and-wife team of Jason and Carrie Uniac. Headcount is stated at 1-10 employees, consistent with a small, locally focused independent brokerage.

Name

Uniac Insurance

Legal name

J.P. Uniac Insurance Broker Ltd.

Website

https://uniacinsurance.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

J.P. Uniac Insurance Broker Ltd. is a family-owned Ontario insurance brokerage representing eleven carriers to place farm, home, auto, business, life, and recreational insurance for individuals and small businesses in southwestern Ontario.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage
• Farm insurance
• Home insurance
• Auto insurance
• Small business insurance

Headquarters

HQ city

Mitchell

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: As an insurance broker, Uniac Insurance generates revenue through commissions paid by the insurance companies they represent. They do not charge clients directly for their brokerage services; instead, they receive compensation from the insurance carriers for placing and maintaining policies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Uniac Insurance is a family-focused insurance brokerage that places and services Property, Farm, Automobile, Business, Life, and Recreational insurance policies on behalf of customers. As an intermediary, the firm represents eleven different insurance carriers and shops coverage across those carriers to find appropriate terms for clients. The brokerage does not underwrite insurance; it earns commission on placed policies while serving as the customer's advocate throughout the relationship with the carrier.

Product overview

Uniac Insurance is a family-focused insurance brokerage offering a portfolio of six core insurance products: Property, Farm, Automobile, Business, Life, and Recreational insurance. As a broker, they represent multiple insurance companies (Aviva, Echelon, Germania, Economical, Howick Mutual, Intact, Optimum, South Western Insurance Group, Travelers, Trillium Mutual, and Wawanesa) to provide coverage options for farm, home, auto, and small business clients. The company was founded over 30 years ago by Joe Uniac and is currently led by husband and wife team Jason and Carrie Uniac.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Insurance Property insurance coverage for homeowners, protecting against damage to residential buildings and contents. Offered as a brokerage service placing policies with multiple carriers.
• Farm Insurance Specialized insurance coverage for agricultural operations including farms, dairy operations, and farm equipment. Placed through multiple carriers by the brokerage.
• Automobile Insurance Auto insurance coverage for personal vehicles, providing protection for drivers and their automobiles. Brokered through multiple carriers.
• Business Insurance Commercial insurance coverage for small businesses, protecting against business risks and liabilities. Placed through multiple carriers by the brokerage.
• Life Insurance Life insurance coverage providing financial protection for individuals and families. Brokered through multiple carriers.
• Recreational Insurance Recreational insurance coverage for trailers, boats, and other recreational vehicles and equipment. Brokered through multiple carriers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Aviva InsurancecoreChannel Partner/ Reseller/ DistributorAviva Insurance is one of the insurance carriers represented by Uniac Insurance Broker. They provide the underlying insurance products that Uniac brokers to their customers.
• Echelon InsurancecoreChannel Partner/ Reseller/ DistributorEchelon Insurance is one of the insurance carriers represented by Uniac Insurance Broker.
• Germania InsurancecoreChannel Partner/ Reseller/ DistributorGermania Insurance is one of the insurance carriers represented by Uniac Insurance Broker.
• Economical InsurancecoreChannel Partner/ Reseller/ DistributorEconomical Insurance is one of the insurance carriers represented by Uniac Insurance Broker.
• Howick Mutual InsurancecoreChannel Partner/ Reseller/ DistributorHowick Mutual Insurance is one of the insurance carriers represented by Uniac Insurance Broker.
• Intact InsurancecoreChannel Partner/ Reseller/ DistributorIntact Insurance is one of the insurance carriers represented by Uniac Insurance Broker.
• OptimumcoreChannel Partner/ Reseller/ DistributorOptimum is one of the insurance carriers represented by Uniac Insurance Broker.
• South Western Insurance GroupcoreChannel Partner/ Reseller/ DistributorSouth Western Insurance Group is one of the insurance carriers represented by Uniac Insurance Broker.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorTravelers Insurance is one of the insurance carriers represented by Uniac Insurance Broker.
• Trillium Mutual InsurancecoreChannel Partner/ Reseller/ DistributorTrillium Mutual Insurance is one of the insurance carriers represented by Uniac Insurance Broker.
• Wawanesa InsurancecoreChannel Partner/ Reseller/ DistributorWawanesa Insurance is one of the insurance carriers represented by Uniac Insurance Broker.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Western Financial Group: Western Financial Group is a Canadian insurance brokerage with a strong Western Canada presence offering farm, home, auto, and commercial insurance. Comparable in product mix and farm-insurance specialization but serves a different geographic region.

Emerging players

• Sonnet Insurance: Sonnet is a Canadian digital direct-to-consumer insurance provider affiliated with Economical Insurance. Represents a competitive threat to traditional broker-distributed personal lines that form a core part of Uniac's book.
• Mitch Insurance: Mitch is a Canadian digital-first insurance brokerage that places coverage across multiple carriers through an online platform. Comparable to Uniac's multi-carrier brokerage model but competes via digital self-service rather than phone-based advice.

Broad incumbents

• Hub International: Hub International is one of North America's largest insurance brokerages, offering personal, commercial, and specialty lines globally. Overlaps with Uniac's brokerage model at vastly greater scale and geographic reach.
• Intact Financial Corporation: Intact is Canada's largest property and casualty insurer and a key carrier partner for Uniac. Relevant as both a competitive direct writer of insurance and as a key revenue source through Uniac's brokerage commissions.
• Co-operators: Co-operators is a Canadian multi-line insurer with a significant rural and agricultural customer base through both direct and broker channels. Comparable in serving Ontario farms and small businesses, often through independent broker partners.

Direct peers

• BrokerLink: BrokerLink is one of Canada's largest retail insurance brokerage chains, offering personal and commercial lines across multiple provinces. Directly comparable to Uniac as a multi-line retail broker serving individuals and small businesses, though at vastly larger scale.
• Duliban Insurance Brokers: Duliban is an Ontario-based independent insurance brokerage offering farm, home, auto, business, and life insurance. Highly comparable to Uniac in product mix, regional focus, and family-owned independent brokerage model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/uniacins
• LinkedInlinkedin.com/company/j-p-uniac-insurance-broker-ltd-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniac Insurance