HalalGuide

What HalalGuide does

HalalGuide operates a mobile-first halal digital ecosystem targeting the global Muslim community, anchored by a directory of 30,000+ halal establishments across 120 countries and 4,353 cities serving 1.5M+ users. Founded in 2010 and incorporated in 2015 as HalalGuide Ltd. in Kazakhstan, the company has grown into a 12-project HalalGroup ecosystem covering food delivery (HalalEda), loyalty/cashback (GreenBonus), e-commerce (HalalShop), digital wallet (HalalBank), wholesale trading (HalalTrading), crowdfunding (HalalStarter), travel (HalalTravel), jobs (HalalWork), prayer times (NamazTime), Hajj guidance (Miradj 360), community (HalalUmmah), and supplications (islamDua). The platform is delivered through native iOS and Android apps, a multi-language web interface (Russian, English, Turkish, Kazakh, Kyrgyz, Japanese, and others), and dedicated manager and imam-facing applications.

The business model blends freemium B2C subscriptions (Halal Pro at $4.99/month, HalalGuide Dating at $9.99/month, HalalGuide Investor at $5.99/month) with transaction-based revenue from food delivery commissions, loyalty cashback flows through an internal 'Bonuses' virtual currency, and crowdfunding platform fees. Distribution is product-led via app stores, with secondary enterprise partnerships targeting national halal certification bodies — including the Council of Muftis of Russia, the Spiritual Administration of Muslims of the Russian Federation (DUM RF), the Spiritual Administration of Muslims of Moscow, the Halal Monitoring Committee UK, the Halal Certification Authority Germany, and the International Center of Standardization and Certification. The company operates from a registered office in Astana, Kazakhstan, with regional offices in Kazan (Russia/CIS), Dubai (Middle East), and London (UK/Europe).

Go-to-market combines a self-serve consumer funnel with a partner-driven establishment listing model, where users and venue owners add and verify halal points and the platform layers a five-tier Trust Level ranking on top. Disclosed transaction volumes remain modest (food delivery orders worth 10 million rubles; crowdfunding under 500,000 rubles; 30,000 cashback redemptions), and the company is actively seeking $760,000 of outside capital at a $7.6M pre-money valuation to fund international expansion. Leadership comprises Founder Ayrat Kasimov, Project Leaders Arthur Yusupov and Danil Gubaydullin, and Board Member Rushan Abbyasov (First Deputy Chairman of the Council of Muftis of Russia).

Name

HalalGuide

Legal name

ЧК «HalalGuide Ltd»

Website

https://en.halalguide.me

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

HalalGuide operates a mobile-first halal digital ecosystem serving 1.5M+ Muslim users across 120 countries, combining a 30,000-point halal establishment directory with a 12-project ecosystem spanning food delivery, loyalty, e-commerce, payments, crowdfunding, travel, jobs, and prayer services. Revenue comes from app subscriptions ($4.99-$9.99/month), delivery commissions, and platform fees.

Ownership category

akta.pro rank

Product category

Halal Lifestyle Platform

NAICS

Mobile Food Services (72233), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)

Keywords

• Halal directory platform
• Islamic lifestyle app
• Halal food delivery
• Muslim community platform
• Prayer time application

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Premium Subscriptions: App subscriptions providing premium features - Halal Pro ($4.99/month), HalalGuide Dating ($9.99/month), HalalGuide Investor ($5.99/month). Auto-renewing via App Store.
2. Food Delivery Commission: Revenue from HalalEda food delivery service - commission on orders placed through the platform. Users ordered food worth 10,000,000 rubles through the service.
3. Cashback/Loyalty Program: GreenBonus loyalty system with cashback - used 30,000 times. Internal virtual currency 'Bonuses' for platform transactions.
4. Crowdfunding Platform: HalalStarter crowdfunding platform - raised nearly half a million rubles for charitable and community projects

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

HalalGuide operates a mobile-first digital ecosystem (the HalalGroup super-app) that aggregates a verified directory of halal restaurants, mosques, cafes, hotels, medical facilities, and other establishments across 120 countries, paired with native iOS and Android applications that deliver location-based discovery, automated prayer-time and qibla calculations, an Ask-the-Imam religious Q&A service, a trust-level certification ranking system, and a portfolio of complementary sub-services spanning food delivery, loyalty/cashback, e-commerce, online wallet, wholesale trading, crowdfunding, travel, jobs, Hajj guidance, and a community platform.

Product overview

HalalGuide operates as a unified platform ecosystem (HalalGroup) consisting of a core halal directory (HalalGuide) supplemented by multiple integrated services including food delivery (HalalEda), loyalty program (GreenBonus), e-commerce (HalalShop), financial services (HalalBank), wholesale trading (HalalTrading), crowdfunding (HalalStarter), travel (HalalTravel), job search (HalalWork), prayer timing (NamazTime), Hajj guidance (Miradj 360), community platform (HalalUmmah), and religious supplications (islamDua). The ecosystem also includes mobile applications for general users, venue managers, and imams, along with a Question-to-Imam feature for religious guidance.

Differentiator

Problem solved

Functional benefit

Brands

• HalalEda: Food delivery service under the HalalGuide ecosystem
• GreenBonus
• HalalWork
• HalalShop
• HalalBank
• HalalTrading
• HalalStarter
• HalalTravel
• NamazTime
• Miradj 360
• HalalUmmah
• islamDua
• HalalGroup

Products and services

• HalalGuide (core directory platform) Online halal directory and mobile application listing halal restaurants, cafes, mosques, hotels, clinics, clothing stores, and other establishments across 120 countries, with location-based search, prayer times, qibla finder, and an Ask-the-Imam Q&A feature for Muslim consumers.
• HalalEda (food delivery) Food delivery service within the HalalGroup ecosystem that connects users with halal-certified restaurants and food establishments for delivery orders.
• GreenBonus (loyalty and cashback) Loyalty and cashback program using the internal "Bonuses" virtual currency across halal establishments on the HalalGroup platform.
• HalalShop (e-commerce) Online marketplace/store selling halal products and goods to Muslim consumers.
• HalalBank (online wallet) Online wallet service within the HalalGroup financial ecosystem for Muslim users.
• HalalTrading (wholesale marketplace) Wholesale trade marketplace for halal goods, connecting producers and bulk buyers.
• HalalStarter (crowdfunding) Crowdfunding platform enabling community-driven funding for charitable, religious, and community projects within the Muslim community.
• HalalTravel (travel services) Travel services platform catering to halal-conscious Muslim travelers (Umrah/Hajj and general).
• HalalWork (job board) Resume database and job-board platform for Muslim professionals.
• NamazTime (prayer times) Prayer-time application and service providing accurate daily Namaz (salah) times for Muslims worldwide.
• Miradj 360 (Hajj guide) Interactive guide to the Hajj pilgrimage and related Islamic rituals for Muslim travelers.
• HalalUmmah (community platform) Platform for the global Muslim community featuring Islamic content, news, and community engagement.
• islamDua (supplications app) Application and content library for Islamic supplications (du'a).
• Halal Pro subscription tier Premium in-app subscription providing enhanced HalalGuide features for individual Muslim users, priced at $4.99/month with discounts on 3- and 6-month commitments.
• HalalGuide Dating subscription tier Premium matchmaking subscription for Muslim users, priced at $9.99/month with 3- and 6-month discounted tiers.
• HalalGuide Investor subscription tier Premium subscription tier aimed at Muslim users interested in halal investment content, priced at $5.99/month.

Quantifiable outcome

• Over 1,500,000 Muslims use the platform globally
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

14 partnerships are on record, tiered supporting, core and minor.

• IT Park (Technopark)supportingOthersBusiness incubator and technopark partnership supporting technology development and startup ecosystem in the halal sector
• Peri InnovationsupportingOthersBusiness incubator focused on innovation support for the halal industry ventures
• The Council of Muftis of RussiacoreStrategic or Co-development PartnerOfficial spiritual authority endorsement and partnership for halal certification standards and religious guidance content
• Spiritual Administration of Muslims of MoscowcoreStrategic or Co-development PartnerPartnership with leading Russian Muslim authority for content validation and religious endorsements
• Spiritual Administration of Muslims of the Russian Federation (DUM RF)coreStrategic or Co-development PartnerOfficial spiritual administration partnership for halal certification and religious authority endorsement
• Halal Monitoring Committee UKsupportingChannel Partner/ Reseller/ DistributorInternational halal certification authority partnership for UK halal establishment verification
• International Center of Standardization and Certification (Halal Center)supportingChannel Partner/ Reseller/ DistributorInternational halal certification authority partnership for establishment verification across regions
• Halal Certification Authority GermanysupportingChannel Partner/ Reseller/ DistributorEuropean halal certification authority partnership for German market verification
• International Association Of Islamic Business (IAIB)supportingStrategic or Co-development PartnerInternational business association partnership for halal industry networking and development
• Islamic Information Portal (islam.ru)supportingGTM or Marketing PartnerMedia partnership for Islamic content distribution and community reach
• News Portal Islander (islamdag.ru)supportingGTM or Marketing PartnerRegional media partnership for Islamic news and halal content distribution
• Radio VatanminorGTM or Marketing PartnerIslamic radio station partnership for community engagement and awareness
• Muslim Azan Radio (radioazan.ru)minorGTM or Marketing PartnerIslamic radio partnership for prayer-related content and community outreach
• Kurban OnlinesupportingGTM or Marketing PartnerBusiness partnership for online Kurban (sacrifice) services during religious holidays

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tripadvisor: Global travel and restaurant review platform. Comparable as a destination-discovery and review platform but lacking HalalGuide's religious certification verification depth.
• Google Maps: Dominant global mapping platform increasingly adding halal/restaurant filters and reviews. Represents the largest incumbent disintermediation risk to HalalGuide's directory business.

Emerging players

• Eat Halal: Halal restaurant discovery app for travelers, particularly in Western markets. Overlaps with HalalGuide's directory and location-based discovery features.
• GoHalal: Mobile app focused on halal restaurant and mosque discovery. Direct overlap with HalalGuide's directory functionality and target Muslim traveler persona.
• Salaam Gateway: Data, news, and B2B intelligence platform for the global Islamic economy. Comparable as a halo-adjacent information and ecosystem player, though more B2B/research focused.

Direct peers

• Zabihah: Long-standing halal restaurant directory and community platform, particularly strong in North America. Directly comparable to HalalGuide's core directory offering and trust-based user model for finding halal food establishments.
• Muslim Pro: Leading global Muslim super-app with prayer times, Qibla, Quran, and halal restaurant discovery — a near-direct competitor to HalalGuide's mobile-first, multi-feature Muslim ecosystem.
• HalalTrip: Halal-conscious travel platform covering halal-friendly hotels, restaurants, and destinations. Closely comparable to HalalGuide's HalalTravel and directory verticals.
• CrescentRating: Halal-friendliness rating system for travel and hospitality. Comparable to HalalGuide's trust-level ranking of halal establishments and its certification-anchored content layer.
• HalalBooking: Booking platform specializing in halal-friendly hotels and resorts. Directly comparable to HalalGuide's HalalTravel sub-brand and the broader directory of Muslim-friendly accommodation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Halal_guide
• LinkedInlinkedin.com/company/halal-guide

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HalalGuide