Ascaso Factory

What Ascaso Factory does

Ascaso Factory, SLU is a Barcelona-based manufacturer of professional and prosumer espresso machines and coffee grinders, operating as a wholly-owned subsidiary of Azkoyen Vending & Payment Solutions, S.L.U. (part of the publicly listed Azkoyen Group, AZK:BMAD), following Azkoyen's 2006 acquisition. The company was founded over 60 years ago and is headquartered in Gavá (Barcelona), Spain, with a small headcount of 11-50 employees. It designs, manufactures, and distributes a portfolio spanning home machines (DREAM, STEEL, BABY T), commercial machines (BABY T PLUS, BAR MINI, BAR, BARISTA T, BIG DREAM), and grinders (H64, P74), unified by proprietary Thermoblock heating with PID temperature control and T Technology claimed to deliver 70% energy reduction versus traditional espresso machines and +/-0.5°C thermal stability. Select commercial models add Flow Control for real-time extraction profiling and Bluetooth-enabled mobile-app control.

Ascaso sells primarily through a global network of official distributors and dealers, with marketing driven by content (blog/Stories), organic social (Instagram, LinkedIn), and a heavy trade-show presence across Europe and APAC (HOSTMilano, World of Coffee Copenhagen, FHA-HoReCa Singapore, CoffeeFest Madrid, plus Zurich, London, Warsaw). Two customer segments are addressed: home coffee enthusiasts seeking café-quality extraction in a compact format, and commercial establishments (cafés, restaurants, HoReCa) needing reliable, energy-efficient professional equipment. Pricing is not publicly disclosed; prospective buyers are routed to distributors.

Recent strategic activity indicates ongoing product expansion and geographic buildout: 2024 launches included Baby T Plus Flow Control and the P74 grinder; 2025 brought the BAR MINI (dual independent coffee groups for small businesses) and the Barista T PRO variant. Bluetooth connectivity was added to the Baby T Plus in 2024. No publicly disclosed financials exist; revenue is consolidated within the Azkoyen parent, which provides balance-sheet backing while limiting transparency.

Name

Ascaso Factory

Legal name

ASCASO FACTORY, SLU

Website

https://ascaso.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Ascaso Factory, SLU is a Barcelona-based, Azkoyen-owned manufacturer of professional and home espresso machines and grinders, distributing globally through a dealer network and selling into home enthusiasts and commercial HoReCa customers using its proprietary Thermoblock and T Technology.

Ownership category

akta.pro rank

Product category

Commercial Espresso Machines and Grinders

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521), Commercial and Service Industry Machinery Manufacturing (333310)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Professional espresso machines
• Coffee grinders
• Commercial coffee equipment
• Thermoblock espresso technology
• Specialty coffee machines

Headquarters

HQ city

Gavá

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Espresso Machine Sales (Home): Sale of semi-professional and professional-grade espresso machines for domestic use, including DREAM, STEEL, and BABY T series. Revenue is generated through one-time hardware purchases via distributor and dealer networks.
2. Espresso Machine Sales (Commercial): Sale of professional multi-group espresso machines for commercial establishments including BABY T PLUS, BAR MINI, BAR, BARISTA T, and BIG DREAM series. Revenue generated through one-time hardware purchases via official distributor network.
3. Coffee Grinder Sales: Sale of professional and domestic coffee grinders including H64 and P74 models. One-time hardware revenue through distributor and dealer channels.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Ascaso Factory designs, manufactures, and distributes professional espresso coffee machines and coffee grinders from its Barcelona facility. Its portfolio spans compact home machines (DREAM, STEEL, BABY T), commercial multi-group systems (BABY T PLUS, BAR MINI, BAR, BARISTA T, BIG DREAM), and grinders (H64, P74), unified by proprietary T Technology for thermal stability and energy efficiency. Products are sold globally through a network of official distributors and dealers serving both home enthusiasts and commercial hospitality establishments.

Product overview

Ascaso Factory manufactures professional espresso machines and coffee grinders in Barcelona, organized into three main product lines: Home Collection (DREAM, STEEL, BABY T), Commercial Collection (BABY T PLUS, BAR MINI, BAR, BARISTA T, BIG DREAM), and Grinders (H64, P74). The product portfolio ranges from compact home espresso machines to professional multi-group commercial equipment, unified by proprietary T Technology providing temperature control, thermal stability, and energy efficiency. The Home Collection targets domestic coffee enthusiasts seeking professional-grade performance, while the Commercial Collection serves hospitality businesses from small cafes to high-volume establishments. Grinders complement the machines with precision burr systems for consistent extraction.

Differentiator

Problem solved

Functional benefit

Products and services

• DREAM

Quantifiable outcome

• 70% energy reduction compared to traditional espresso machines; 50% energy reduction compared to other multi-group machines
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Marzocco: Italian heritage manufacturer of premium home and commercial espresso machines. Direct head-to-head competitor with Ascaso across the commercial (Linea, KB90, GS3) and home (Linea Mini, Micra) segments, with overlapping flow-control and PID technologies.
• Rocket Espresso: Milan-based manufacturer of premium home and commercial espresso machines (R58, R Nine One, Appartamento). Competes in the same prosumer/premium-home category as Ascaso's DREAM, STEEL and BABY T lines with similar design-led positioning.
• ECM (Espresso Coffee Machines Manufacture): German-Italian manufacturer of prosumer and commercial espresso machines. Directly competes with Ascaso in the European specialty barista channel and shares similar PID-controlled E61-style and thermoblock products.
• Profitec: German specialty espresso machine brand offering prosumer and small-commercial machines (Pro 300, Pro 700, Drive). Closely comparable to Ascaso's mid-tier home and prosumer positioning with overlapping PID, dual-boiler, and flow-control features.
• Rancilio: Italian manufacturer of commercial (Classe) and home (Silvia, Rocky grinder) espresso equipment. Competes with Ascaso's commercial BAR and BARISTA lines and home DREAM/Baby T ranges, with shared heritage in traditional Italian espresso design.
• Nuova Simonelli: Italian commercial espresso machine manufacturer (Appia, Aurelia, Oscar). Direct competitor to Ascaso's commercial BAR, BARISTA T and BIG DREAM lines with overlapping target customers in cafes and hospitality.
• Lelit: Italian prosumer and home espresso machine manufacturer (Bianca, Anna, Grace, Mara). Overlaps with Ascaso's prosumer/home DREAM, STEEL and BABY T Plus offerings with comparable flow-control and PID features at similar price points.
• Sanremo Coffee Machines: Italian commercial espresso machine manufacturer ( Zoe, Zoe Compact, Café Racer). Directly competes with Ascaso's BAR and BARISTA T ranges for specialty cafe and restaurant installations with similar multi-group and prosumer offerings.

Broad incumbents

• Breville: Australian consumer appliance incumbent with a major home espresso category (Barista Express, Bambino, Dual Boiler). Competes with Ascaso on home/DTC channels and retail shelf space, but at mass-market price points with broader non-cooking product lines.
• De'Longhi: Global household appliance leader with significant home espresso machine presence (La Specialista, Magnifica, Dinamica). Competes with Ascaso in retail/DTC channels at mainstream price tiers, though De'Longhi's super-automatic focus differs from Ascaso's semi-automatic specialty positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ascaso
• Instagraminstagram.com/ascaso_official
• Xx.com/ascasofactory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascaso Factory