Grupo Quintoandar
Grupo QuintoAndar is the largest real estate ecosystem in Latin America, operating multi-brand marketplace, classifieds, and SaaS platforms across six countries serving millions of renters, buyers, sellers, and real estate professionals.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Grupo Quintoandar does
Grupo QuintoAndar is the largest real estate ecosystem in Latin America, operating a multi-brand platform across marketplace/brokerage, classifieds, and SaaS segments. Founded in 2012 as QuintoAndar in Brazil, the company rebranded to Grupo QuintoAndar in 2023 to unify its portfolio of organic and acquired brands. The group operates in six Latin American countries (Brazil, Argentina, Ecuador, Panama, Peru, and Mexico) plus a technology hub in Europe, employing 3,500+ professionals and serving 2+ million people with 50+ million monthly visits across its platforms. Leadership comprises CEO Gabriel Braga, Founder André Penha, and COO Lucas Lima.
The company's product portfolio spans three segments. The marketplace/brokerage segment is anchored by the QuintoAndar housing platform in Brazil, which provides end-to-end rental and sales transaction services and has reduced closing times from over a month to one day, plus Casa Mineira as a Brazilian brokerage brand. The classifieds segment comprises eight regional brands (Inmuebles24, Wimoveis, Imovelweb, Aondevivir, Urbania, Compreoalquile, Plusvalia, and Zonaprop) that connect real estate agents and brokers with property seekers in their respective national markets. The SaaS segment offers Tokko and Union software tools for real estate professionals and brokerages. The underlying technology is described as an AI-powered digital platform built around customer experience optimization.
Grupo QuintoAndar generates revenue through three streams: transaction fees on its marketplace and brokerage platform, advertising and listing fees across its classifieds portfolio, and recurring subscription revenue from its SaaS products. Pricing is not publicly disclosed. The company has raised over US$755 million from tier-one global investors including SoftBank, General Atlantic, QED Investors, Kaszek Ventures, Qualcomm Ventures, and Ribbit Capital, reaching a US$5.1 billion valuation as of 2023/2024. Distribution combines direct-to-consumer digital channels (PLG motion), classifieds portals for SMB agents, enterprise SaaS sales for brokerages, and channel partnerships such as the BBVA mortgage advertising agreement on Zonaprop. Customer segments span individual renters, buyers, and sellers plus B2B users including real estate agents, brokers, and brokerages.
Grupo Quintoandar firmographics
Firmographics- Name
- Grupo Quintoandar
- Legal name
- GRPQA Ltda.
- Website
- https://grupoquintoandar.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Grupo QuintoAndar is the largest real estate ecosystem in Latin America, operating multi-brand marketplace, classifieds, and SaaS platforms across six countries serving millions of renters, buyers, sellers, and real estate professionals.
- Ownership category
- akta.pro rank
Grupo Quintoandar industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Brokerage (BPAJABAD)
- akta.pro secondary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Grupo Quintoandar is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices7 records
Markets served
Grupo Quintoandar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- QuintoAndar Platform (Marketplace/Brokerage): Leading housing platform in Brazil providing rental and sales transaction services. Revenue from facilitating property transactions between renters, buyers, and property owners.
- Classifieds Brands: Platform brands (Inmuebles24, Wimoveis, Imovelweb, Aondevivir, Urbania, Compreoalquile, Plusvalia, Zonaprop) connecting real estate agents/brokers with home seekers. Revenue from advertising and listing fees.
- SaaS Products (Tokko, Union): Software solutions for real estate professionals and brokerages, providing technology tools for property management and operations.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels3 records
Grupo Quintoandar product offering
Product offeringCore offering
Grupo Quintoandar operates a multi-brand real estate ecosystem across Latin America, offering a digital housing marketplace for renting and buying properties (QuintoAndar), a portfolio of classifieds portals connecting agents and brokers with home seekers, and SaaS tools (Tokko, Union) for real estate professionals. The platform spans all stages of the housing journey from property search to transaction completion.
Product overview
Grupo QuintoAndar operates a multi-brand platform ecosystem across three segments: Marketplace/Brokerage (QuintoAndar as the leading housing platform in Brazil, plus Casa Mineira), Classifieds (Inmuebles24, Wimoveis, Imovelweb, Aondevivir, Urbania, Compreoalquile, Plusvalia, Zonaprop with solid traditions in their respective markets), and SaaS (Tokko, Union for real estate professionals). The ecosystem covers all stages of the housing journey from property search to transaction completion.
Differentiator
Problem solved
Functional benefit
Brands
- QuintoAndar: Leading housing platform in Brazil offering simple and transparent experience for renting and buying properties.
- Casa Mineira
- Inmuebles24
- Wimoveis
- Imovelweb
- Aondevivir
- Urbania
- Compreoalquile
- Plusvalia
- Zonaprop
- Tokko
- Union
Products and services
- QuintoAndar Leading housing platform in Brazil offering a simple and transparent experience for those looking for a place to live and for property owners who want to rent or sell.
- Casa Mineira Brokerage brand operating in the Brazilian real estate market, part of Grupo Quintoandar's marketplace/brokerage segment.
- Inmuebles24 Classifieds brand with solid tradition in Latin American markets, connecting real estate agents and brokers with people looking to find a new home.
- Wimoveis Classifieds brand operating in the Brazilian real estate market, connecting real estate professionals with property seekers.
- Imovelweb Classifieds brand serving the Latin American real estate market, helping people find new homes.
- Aondevivir Classifieds brand operating in Latin American real estate markets.
- Urbania Classifieds brand with presence in Latin American real estate markets, including Peru.
- Compreoalquile Classifieds brand serving the Latin American real estate market.
- Plusvalia Classifieds brand operating in Latin American real estate markets.
- Zonaprop Classifieds platform in Argentina connecting real estate agents and brokers with property seekers.
- Tokko SaaS product for the real estate market, part of Grupo Quintoandar's software solutions segment.
- Union SaaS product for the real estate market, part of Grupo Quintoandar's software solutions segment.
Quantifiable outcome
- Transaction time reduced from over a month to one day
- +3 more outcomes
Companies that use Grupo Quintoandar
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Grupo Quintoandar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Grupo Quintoandar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BBVAcoreBBVA signed an advertising agreement with Zonaprop (a Grupo QuintoAndar platform) to promote a 7.5% mortgage rate on the platform. This partnership enhances the financial services offering for property buyers using Zonaprop.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Grupo Quintoandar competitors and assessment
Company assessmentDirect peers
- PropertyGuru Group: PropertyGuru Group is the leading digital real estate marketplace in Southeast Asia, operating across Singapore, Malaysia, Thailand, Indonesia, and Vietnam. Highly comparable to Grupo QuintoAndar as both are dominant emerging-market real estate platforms with marketplace, classifieds, and SaaS offerings serving similar B2C and B2B segments.
- EmCasa: EmCasa is a Brazilian digital real estate brokerage focused on residential sales and rentals in major Brazilian cities. Direct competitor to QuintoAndar's Brazilian marketplace business with similar end-to-end transaction model.
- VivaReal / ZAP Imóveis: VivaReal/ZAP Imóveis (operated by OLX Brasil) is one of the largest Brazilian real estate classifieds and marketplace platforms. Direct competitor in Brazil's rental and sales listing space with overlapping customer base of agents and home seekers.
- Zoopla: Zoopla is a leading UK property platform offering listings, market data, and valuation tools. Comparable as a property marketplace with advertising, listing fees, and value-added services for both consumers and real estate professionals.
Broad incumbents
- Zillow Group: Zillow is the largest US residential real estate marketplace with comparable marketplace, advertising, and mortgage services. Represents the established US analog and serves as the global benchmark for digital real estate platform business models.
- Rightmove: Rightmove is the UK's largest property portal with dominant market position and similar advertising/listing revenue model. Comparable as a mature property marketplace with strong network effects and agent subscription revenue.
- Realtor.com: Realtor.com is a major US residential real estate marketplace operated by Move Inc. Comparable in offering listings, market data, and connection services between buyers, sellers, and agents in a digital property platform.
Emerging players
- Magicbricks: Magicbricks is one of India's largest real estate portals owned by Times Group. Comparable as an emerging-market digital property platform operating in a fragmented market with similar classifieds and listing revenue model.
- 99acres: 99acres is a leading Indian real estate platform operated by InfoEdge. Comparable as an emerging-market classifieds and marketplace for residential properties with similar agent subscription and advertising revenue streams.
Regional players
- Properati: Properati is a Latin American real estate platform operating primarily in Argentina, Mexico, Peru, and Ecuador with focus on new construction listings. Direct regional competitor serving some of the same LatAm markets as Grupo QuintoAndar's classifieds brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Grupo Quintoandar social profiles
Digital presenceGrupo Quintoandar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Quintoandar leadership team
Management profileNumber of profiles
Profiles3 records
Grupo Quintoandar subsidiaries and ownership
Company hierarchySubsidiaries12 records
Grupo Quintoandar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Quintoandar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Quintoandar
What does Grupo Quintoandar do?
Grupo Quintoandar operates a multi-brand real estate ecosystem across Latin America, offering a digital housing marketplace for renting and buying properties (QuintoAndar), a portfolio of classifieds portals connecting agents and brokers with home seekers, and SaaS tools (Tokko, Union) for real estate professionals. The platform spans all stages of the housing journey from property search to transaction completion.
Is Grupo Quintoandar a public or private company?
Grupo Quintoandar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Grupo Quintoandar founded?
Grupo Quintoandar was founded in 2012. It employs 1,001 to 5,000 people.
Where is Grupo Quintoandar based?
Grupo Quintoandar is headquartered in São Paulo, Brazil, in the Latin America region.
How does Grupo Quintoandar make money?
Three revenue lines are on record. QuintoAndar Platform (Marketplace/Brokerage) is the primary driver. The others are classifieds Brands and saaS Products (Tokko, Union).
Who are Grupo Quintoandar's main competitors?
Direct peers on record are PropertyGuru Group, EmCasa, VivaReal / ZAP Imóveis and Zoopla. Broad incumbents are Zillow Group, Rightmove and Realtor.com. Emerging players are Magicbricks and 99acres. Properati is listed as a regional player.
Does Grupo Quintoandar have an API?
No public API is recorded for Grupo Quintoandar.
What industry is Grupo Quintoandar in?
Grupo Quintoandar's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJABAD, Multifamily Brokerage, with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 53121 and its SIC code is 6531.