What EmCasa does

EmCasa is a Brazilian residential real estate marketplace founded in 2018 and headquartered in São Paulo. The company operates a direct-to-consumer platform that aggregates property listings across São Paulo and Rio de Janeiro metropolitan areas — including premium neighborhoods such as Vila Madalena, Pinheiros, Jardins, Copacabana, Ipanema, and Leblon, plus secondary cities like Campinas, Niterói, Santo André, São Bernardo, Osasco, Guarulhos, Diadema, Jundiaí, Barueri, and São Caetano do Sul. The platform connects individual property buyers with licensed real estate agents (corretores) and enables sellers to list properties through an 'Anunciar imóvel' service. EmCasa is registered with CRECI-SP (license 34416-J) and operates as a private company with 251–500 employees.

The core product is a web-based property search and listing platform featuring filtering by location, price range, and number of bedrooms, along with curated collections of luxury houses, luxury apartments, and duplex penthouses. Beyond purchase transactions, the platform has extended into adjacent services including rental listings, buyer financing guidance, and FGTS (Brazilian severance fund) utilization support. EmCasa monetizes through a seller-pays transaction-fee model: buyers browse and search for free while sellers pay for listing services (specific pricing is not publicly disclosed). Marketing and acquisition rely primarily on organic search, regional landing pages, and curated category pages rather than paid channels.

EmCasa has raised approximately $32 million across six disclosed funding rounds between 2018 and 2022, with the largest being a $21 million Series B in July 2021 led by Igah Ventures and Globo Ventures. The investor base includes MONASHEES, MAYA Capital, Pear VC, ONEVC, Next Billion Ventures, Flybridge, Canary, Caravela Capital, Mercado Libre Fund, BoostLAB, and Terracotta Ventures. Leadership comprises founders Gustavo Vaz (CEO) and Lucas Cardozo (COO), alongside Gabriel Laet as CPO. No AI/ML capabilities, patents, or technology acquisitions are documented in available source material.

Name

EmCasa

Legal name

EmCasa

Website

https://EmCasa.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

EmCasa is a Brazilian residential real estate marketplace founded in 2018 that connects individual property buyers with licensed real estate agents across São Paulo and Rio de Janeiro metropolitan areas. The platform monetizes via seller-side listing fees, offers free buyer search, and covers 10+ cities spanning luxury and mainstream property categories.

Ownership category

akta.pro rank

Product category

Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Real estate marketplace
• Residential property listings
• Home buying platform
• Property search website
• Real estate agents directory

Headquarters

HQ city

Rio

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Property Listing Services: The platform appears to generate revenue by charging property sellers for listing services. The FAQ section 'O serviço da EmCasa tem custo para o comprador?' (Does EmCasa's service have a cost for the buyer?) implies the service is free for buyers, suggesting a seller-pays model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

EmCasa operates an online residential real estate marketplace connecting property buyers in São Paulo and Rio de Janeiro with listings and licensed real estate agents (corretores). Buyers can search apartments and houses for free by location, price range, and number of bedrooms, while sellers list properties through the 'Anunciar imóvel' self-serve service. The platform also offers curated categories for luxury houses, luxury apartments, and duplex penthouses, plus buyer services covering financing guidance, FGTS utilization, and rental inquiries.

Product overview

EmCasa operates as a unified real estate marketplace platform providing property buying and selling services for residential properties (apartments and houses) across multiple cities in São Paulo and Rio de Janeiro states. The core platform offers property search functionality with location-based filtering, a curated collection of high-end properties including luxury apartments, high-standard houses, and duplex penthouses, along with buyer services such as financing guidance, FGTS utilization support, and rental services. The platform connects property seekers with real estate agents (corretores) across served regions.

Differentiator

Problem solved

Functional benefit

Products and services

• EmCasa Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZAP Imóveis: Brazil's largest online real estate portal, offering property search and agent listings across SP, RJ and the rest of Brazil. Directly comparable to EmCasa as a buyer-facing marketplace monetized through agent/developer leads.
• Viva Real: Major Brazilian residential property portal (owned by OLX Brasil) covering apartments and houses nationwide. Directly competes with EmCasa in SP and RJ metros on buyer traffic and agent listings.
• Loft: Brazilian proptech that buys, renovates and resells apartments, also operating a brokerage/marketplace layer. Comparable to EmCasa as a tech-enabled residential real estate transaction platform in SP and beyond.
• Imovel Web: Brazilian property portal aggregating listings from brokers and owners. Competes directly with EmCasa in the SP and RJ residential search market with a similar lead-generation revenue model.
• Propria: Brazilian online real estate broker using a flat-fee model to facilitate home sales. Directly comparable to EmCasa as a digital-first residential brokerage serving SP and RJ.
• Chaves na Mão: Established Brazilian property listings portal operating across multiple states including SP and RJ. Competes for the same buyer traffic and agent relationships as EmCasa.

Broad incumbents

• OLX Brasil: Horizontal classifieds platform with a large real estate vertical in Brazil. Overlaps with EmCasa on property listings while operating a broader marketplace for vehicles, goods and services.
• QuintoAndar: Largest Brazilian proptech, primarily in residential rentals but expanding into sales. Overlaps with EmCasa on residential transaction services in SP and RJ and represents a well-capitalized adjacent player.
• Zillow: US-based residential real estate marketplace with portal, lead generation and brokerage services. Relevant as a global template for the buyer-facing marketplace model EmCasa is building in Brazil.

Others

• Houzz: Home design and remodeling platform with real estate listings. Adjacent to EmCasa given its focus on high-end residential content and homeowners, though operating in a different category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/emcasa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors17 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EmCasa